METALUBE

Marketing Lead

Content marketer

Kleen-Tex Industries, Inc.

Digital Marketing Specialist

Forty Fourth Parallel

Marketing Specialist

YaoHua Experimental School 

- Day to day delivery of quality content via PowerPoint presentation
- Creating activities to ensure student engagement. 
- Creation and delivery of end of semester exams. 
- Classroom Management.

English Language Teacher

Procurement for Housing

Management of several frameworks containing numerous suppliers: 

Electronic Payment Services 
Fleet Management and Vehicle Purchase
Facilities Management (Soft Services) 
Furniture and Flooring 

Management of Procurement processes. 

Lead Generation - Opening up discussions regarding client requirements and challenges to create new revenue streams. 

Account Management - Consistent communication with the objective of resolving challenges or gaining positive feedback via client testimonials. 

Business Development - Secured multiple large contract including vehicle fleets, electronic payments systems and furniture and flooring for numerous councils. 

Support with Marketing material - Leveraging supplier relationships for quality content to generate organic leads. 

Stakeholder Management - Managing client and supplier expectations through continuous 
professional relationships. From resolving service and delivery disputes, organising supplier days to price increases.

Active use of CRM systems - Sales Force and Dynamics 365 to log leads, organise sales process and gain data driven overviews.

Category Buyer

Junior Buyer

Metropolitan Police

•	Actively liaising with top level clients.
•	Contract Management – Oversaw a various number of tenders over three procurement categories (ICT, Property and Corporate Operational Procurement).
•	Contract negotiation – With severe financial constraints placed on the Metropolitan Police Service I was regularly negotiating improved prices particularly on contract extensions. 
•	Support on various contracts for police equipment.
•	Active input on reports such as market research. 
•	Use of business software (SAP and BlueLight) for competitive tenders.

Procurement Category Analyst 

Marks and Spencer

During the summer when working within the operations department I gained vital experience on what happens behind the scenes in a well-established retail firm as well as an insight on supply chain management.

My duties included:
•	Operation of Machinery 
•	Stock Management 
•	Supply Chain Management
•	Maintain logs of Inflowing and Outflowing stock/equipment – Paper/IT based 
•	Store Maintenance
•	Team Working

Operations

NorthwoodUK

Gave invaluable experience on franchising, client/company negotiations and client management

My duties included: 
•	Client House viewings 
•	Organising files/folders/Completing documentation 
•	Effectively solving clientele issues through telephone communication
•	Using Bespoke IT software

Real Estate Associate

Gained a first-hand insight into Food retailing, from customer interaction to food waste procedures.

My duties included:
•	Customer Relationship Management 
•	Sales 
•	Stock Management 
•	Operation of Information Technology 
•	Telephone Communication 
•	 Handling the payment for any purchases
•	Food date rotation
•	Carry out waste procedures effectively

Customer Assistant

Acquired valuable experience with regards to Clothing Retail. 

My duties Included: 
•	Customer Relationship Management
•	Stock Management
•	Operation of Information Technology 
•	Handling the payment of purchases 
•	Telephone Communication 
•	Sales

Digital Marketer | Sharing Learnings with 6/7/8 Figure Brands

Welcome to my profile. See something interesting? Please reach out for a chat. 

I’m British and I have worked in the UK🇬🇧 and Shenzhen, China's answer to Silicon Valley🇨🇳. 

Right now I'm working towards growing three brands in the B2B space; Metalube, MolySlip, and Vapor-tek, through both Digital and Traditional Marketing methods ensuring a healthy opportunity pipeline whilst maximising revenue. 

I love to keep both my mind and my body sharp. I am a fitness enthusiast and this in combination with my love for the challenge of learning Mandarin allows me to stay on the ball. 

What do I love about working for a growing, forward-thinking company? 

From my International Business degree to my time in China, I’ve always performed well in diverse teams. I motivate myself through personal development, and in fast moving-company, I find myself surrounded by inspiring people who share my love for self-improvement. I thrive in an environment where I am trusted with responsibility. It’s great to be a part of a forward-thinking business and I’m relishing the learning opportunities that come with it.  

I'll be dropping hints and tips with regard to what I have worked on and will be working on, feel free to share your insights. 

I'm always open to talk about your business, passion, or journey. Contact me via lewis.cardwell@kleen-tex.com

Lewis Cardwell

CARTO

Reporting directly into VP Sales to lead both the BDR team and manage all aspects of Sales team enablement from technical to commercial & beyond.

Director of Business Development & Sales Enablement Lead

Worked directly with current and new business clients to solve geospatial data science & analytics problems. Collaborating with our cloud partners at GCP, Snowflake, AWS and Databricks.

Primarily helped Enterprise clients in: Insurance, Consumer Packaged Goods, Telecommunications and Retail.

Enterprise Account Executive

Reported into both the CMO and VP of Sales. Managed an 8 person BDR team to drive awareness around the problems location analysis can solve globally. Also had oversight on sales tooling.

Performance in:
•Q4 2023: My last quarter overseeing pipeline generation resulted in 73% pipeline generation and a 252% achievement against closed revenue goals.

•Q3 2023: 96% achievement against team target during a period of ICP and target industry vertical changes

During this time I also worked on select accounts in an AE capacity.

Director of Business Development

Managed a team of up to 13 direct report BDRs across the US, UK & Europe. Aligned revenue generating activities between cloud partners, sales, customer success and marketing teams.

Additionally handled rep onboarding/ramping, own tool usage/licenses/enablement (ZoomInfo, LeadIQ, Apollo, Lusha, Outreach, SalesNav, Vidyard/Loom & Gong). Had oversight on all sequencing/messaging in GTM to drive enablement across the entire team, as well as align marketing, engineering, rev-ops and partners.

Performance in:
•Closed Revenue: personally involved in sales cycle of 6 figures in ARR. 

•Coaching: 182 discovery/demo calls coached in 2022 

•Q2 2023: 99% Pipeline Achievement resulted in greater than 100% attainment against revenue targets.

•Q1 2023: 93% Achievement alongside numerous headcount, ICP & bonus structure changes

•Q4 2022: 91% achievement with 8 reps on fully ramped quotas. The team set another new outbound record with a 1.75x increase on the previous Qs record.

•Q3 2022: 99% achievement for a high 7-figure pipeline target. The team set a record 2.5x increase in Outbound Opps compared to the record set in the previous Q.

Global Head of Sales Development

Lead Business Development with a team of 5 BDRs for the UK, Northern Europe and Middle East.

Business Development Lead

CARTO is the leading cloud native SaaS platform for spatial analytics. Available on premise, AWS (Redshift), Google Cloud Platform - GCP (Big Query), Databricks & Snowflake.

Enabling business leaders to use spatial data for strategic store placements, better behavioural marketing, more efficient delivery routes, risk analysis, territory planning, and more. Over 2,000 customers include DHL, ASDA, Mastercard, Bain & Company, IKEA, AXA, Vodafone, and Coca Cola.

CARTO has hubs in London, New York, and Madrid, and is backed by leading venture capital investors, including Accel, K Fund, and Salesforce Ventures.

Enterprise Business Development, UK & EMEA

RevGenius

A community for revenue management and enablement roles

Member

Modern Sales Pros

SDRLeader.com

 PPC Protect

Lead business development with 4 BDRs to maintain personal KPIs (e.g. book 0.8 outbound meetings and make 100 calls / day) whilst sharing best practices across all channels to elevate the wider team's performance. Also involved in onboarding new AEs.

Additionally, worked closely with:
(1) Partnerships Team to drive business and relationships through cobranding, blogs and marketplaces
(2) Marketing Team to create new content, nurture inbound leads, increase webinar sign-ups and share educational content with existing clients.
(3) Client Success to share client journeys and experiences with a wider audience via social.

Was the first BDR/SDR hire in the company. Developed personal outbound strategy with messaging and talk tracks to secure new business. I then chose to share this strategy with new hires.

 The solution gave clients demonstrable data on increases in conversions and reductions in CPA for ads. It did this by stopping ad spend being wasted on low quality web traffic.

Business Development Representative

My first taste of direct sales via Business and IELTS English tutoring. I started marketing physical tutoring services in Shanghai followed by setting up a referral network and then moving to an online platform allowing for remote working.

Private Tutor

Yaohua Experimental School 

Managed teaching, lesson planning, and exam structuring for young learners in lower school.

Private School Teacher

Jiang Business Consulting Service Co. Ltd

Taught High School Special English Classes (SEC) structuring a course as well as creating an IELTS intensive teaching course. Additionally ran an English corner and aided in exam preparation.

Foreign Expert Teacher

Amazon

Working for a world leader in e-commerce and supply chain management I saw first hand large scale factory operations, as well as learning how to operate efficiently in a high pressure, target-oriented environment. Responsibility: front line order fulfilment.

Fulfilment Centre Associate   

GULLIVER'S WORLD LIMITED

During my time at one Gulliver's World Theme Park and Resort I spent time working in large event management as well as gaining experiencing in event marketing. Personally, I executed on this through ticket sales and customer service work. I received employee of the month award for the quality of customer service I delivered.

All areas park worker

Hi There 👋 relocated from the UK 🇬🇧 to Spain to work at Carto where we help companies solve problems with Location Analysis (and data) 🌍📍

Besides this, I'm passionate about: 🇨🇳 languages 🇪🇸 , 🍕 food, 🏋️‍♂️ fitness and 🎬 films.

The team at CARTO help companies like...

🥤 Coca-Cola:
 Understand where certain segments of consumers live, work or visit, visualise shopper insights & missions to improve POS coverage and identify gaps.

🚚 DPD:
 Optimize their last-mile delivery operations to reduce their carbon footprint and provide a superior customer experience.

📲 Clear Channel:
Identify where they can enable their clients to reach the most eyeballs, using social media, human mobility, and credit card spending data to hyper-target.

🤓 But why do I like startups? 

I like having problems to solve, whether that's...
➡️Scaling Outbound Sales,
➡️Getting Marketing, Product, SDR and Sales and Partner strategies in Sync 
➡️Developing Best Practices for Inbound...

Basically I like wearing many hats in environments where questions can be asked freely. 

I'm always up for hearing others stories whether it's language learning, business, or fitness.

Let's have a chat +44 1723 334662 

#Startups #PersonalDevelopment #Languages

taplio

The Battle

Lewis Cardwell

Joe Casilli (周天冬)

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