Liam Curley

I help consulting firms articulate what they excel at (visually)

I help three types of experts sharpen their positioning and lead their niche by developing, packaging, and publishing unique insights.

Learn more here - https://www.liamcurley.co.uk/about

Founder

I translate complex services and knowledge into a simple message your prospects can understand, which means your B2B earns more inbound leads and closes more sales.

How does an invisible expert become an undisputed authority?

For 10 years, Carl Richards wrote The Sketch Guy column for the New York Times. He built a bestselling book, a thriving advisory practice, and became peers with people like Seth Godin and Dan Heath. 

All through minimalist visuals that simplified complex financial concepts. 

But Carl wasn't a doodler. He had no art background. 

So how did a financial advisor with no artistic ability become The Sketch Guy? 

That's the story I'm telling in Episode 1 of my new podcast: Undisputed Authority. 

Each episode tells the story of how one expert became THE voice in their field. 

This isn't your standard interview-style podcast. 

It's a narrative built from deep research – I read Carl's books and articles, his keynotes, and listened to his podcasts to find the threads.

Then I had a conversation with Carl Richards to fill in the gaps. 

I'm gathering strategies and patterns you can apply to your expertise-driven business. 

Episode available now on all podcast apps (search Undisputed Authority)

I help consultants uncover, document, and publish their expertise.

Nancy and Mark Duarte had no formal business training, no design training, and no public presenting experience.

And yet together, they built the world’s leading firm specialising in strategic communication – Duarte Inc.

They started their business from their apartment in 1988.

Today, Nancy is THE undisputed authority on storytelling and presentations. Her TED talk has 3.7 million views, her books changed how the world thinks about communication, and Duarte Inc. employs over 140 people.

How did she achieve all this?

She followed a principle best articulated by Cal Newport: focus on the one thing that moves the needle, not the many that nudge it.

That's the story I'm telling in Episode 4 of Undisputed Authority.

Episode available now on all podcast apps (search Undisputed Authority).

Jay Yang

Head of Content to Noah Kagan

Deciding to drop out of college to join Acquisition.com changed my life.

But that's not where the story starts...

When I was 16, I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help. That email turned into an internship where I built beehiiv 101 - a course that’s helped hundreds of users unlock the platform’s potential.

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing - and how to fix them. That landed me a role as Head of Content, where I led campaigns (like the one that made Million Dollar Weekend a New York Times bestseller).

At 18, I decided to try my hand at the game of business and scaled a boutique ghostwriting and creative studio to six-figures within its first year.

At 19, I dropped out of college to work at Acquisition.com on Alex & Leila Hormozi’s media team where I led the written content engine. I was their first and only internal copywriter and wrote across every major format including social, email, ads, VSLs, and YouTube.

I also helped run the marketing campaign that broke a Guinness World Record for most nonfiction books sold in 24 hours and generated $106M in three days. 

It's been a ride.

Today, I focus on three things:

First, I write books about building a career without waiting for permission. My first book, You Can Just Do Things, became an Amazon #1 bestseller.

Second, I publish The Spark, a weekly newsletter on marketing and strategy read by more than 10,000 people. It's where I test ideas before they turn into books, frameworks, or client work.

Third, I work directly with a small number of founders and CEOs on developing their brand positioning and creative strategy. If you're looking to elevate your brand, feel free to reach out :)

When I’m not working, you’ll usually find me lifting heavy things (roughly 10-12 times), playing pickup basketball, or working on my next book.

Content Strategist

I landed a $150,000 head of content role at 17.
How?


I sent a pitch deck.

It was 19 slides - that broke down Noah’s social and email funnel… and how it could be improved.

On top of that, I sent 9 ready to be published pieces of content.

Why does creating pitch decks work?

Because it eliminates the two most common friction points employers have:

1. Who are you?
2. Can you help me?

By doing the work upfront, you show:

1. You want the job
2. You can do the job

I call this “The Permissionless Approach”.

Wanna see the pitch deck I sent?

Comment “PITCH” and I’ll DM you!

(Make sure to send me a connection request so I can message you)

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I want to be rich.
I’ll admit it.


But not so I can buy a Rolex or Lamborghini.

I want to be rich so I can control my time and go to the gym at 3pm on a Tuesday.

So I can sit at a cafe and order breakfast without looking at the prices.

So my wife and parents don’t have to worry about money or getting a job.

So I can travel freely and show my kids the world.

So I can take my friends out to dinner and say “don’t worry, it’s on me”.

That’s my idea of a rich life.

Money isn’t the goal. It’s a tool to live a deeper, more fulfilling, adventurous life.

Hi, I’m Jay Yang. 👋 
Got a bunch of new connections, so wanted to reintroduce myself.

A hill I'm willing to die on:
I believe you don’t need permission to create your own opportunities. 

When I was 16, I cold-emailed Tyler Denk, the CEO of beehiiv, with a list of ideas on how I could help. That email turned into an internship where I built beehiiv 101—a course that’s helped hundreds of users unlock the platform’s potential. 

At 17, I sent Noah Kagan, founder of AppSumo, a 19-page pitch deck breaking down gaps in his social media and email marketing—and how to fix them. That landed me a role as Head of Content, where I helped run campaigns (like the one that made Million Dollar Weekend a New York Times bestseller). 

At 18, I decided to try my hand at the game of business and scaled a ghostwriting and creative agency to six-figures within its first year. 

At 19, I self-published my first book You Can Just Do Things, which became an Amazon best-seller, and dropped out of college to work at Acquisition.com.

It's been a ride.

What I learned:
Most things in life are way more achievable than you think. If you decide what you want, and go after it with full effort and intensity, the world will bend to your will far more easily than you might think. You can just do things!

Today, I focus on two things:

1️⃣ I write books about building a career without waiting for permission. I'm working on my second book right now. 👀 

2️⃣  I publish The Spark, a weekly newsletter on marketing and strategy read by more than 10,000 people. It's where I test ideas before they turn into books, frameworks, or client work.

(You can subscribe free here: https://lnkd.in/gcsRwcSp)

When I’m not working, you’ll usually find me lifting heavy things (roughly 10-12 times), playing pickup basketball, or hanging with my family.

If any of that tickles your fancy, welcome to my corner of the internet. 🤝 
~~
Ps. My story may look like a straight line, but there were countless mistakes, dark moments, and f*ck ups along the way.

I give a TON of credit to the incredible mentors and people who took a chance on an ambitious, naive kid.

And it goes without saying, I wouldn't be who I am without the unwavering support of my parents and brother Max Yang 🫶 

Let's keep getting after it!
- Jay

2025 was hands down the BEST year of my life.
Why, you ask? ...



I followed through with my goals.

How?

Accountability.

For every single goal that I had:

• Gaining 10 lbs. of lean muscle
• Growing my Instagram to 250,000 followers
• Running a marathon

... I had an accountability buddy (or buddies).

2026 is no different.

I just wrapped up a 2 HOUR Q1 2026 planning session with my friends - and it was AWESOME (!!)

We each wrote down what we wanted to START doing, KEEP doing, and QUIT doing.

Then we wrote down the inputs of how we would measure progress.

• Austin Kennedy's going to be posting content every single day. 👀

• Luna Bitar's focused on scaling her app to $5k mrr. 📈

• Sofia Marin's writing 300 words a day towards her first book! 🔥

• Connor Burd's locked in on scaling his app to the moon 🫡

• Thomas Tsiftilis's goal is to land an internship at an early-stage fin-tech startup ⚒️ 

• And I'm posting 2 reels every day on Instagram + working on my second book 😈 

2026 is gonna be HUGE (!!)

What's one of your 2026 goals? 👇

Hot take:
One of the best ways to network is in fact NOT to be interested…


But instead to be interesting.

Be valuable. Have a skill set. Be someone worth knowing.

No one wants to hang around someone who's needy.

This is Frank Lofaro... and he changed my life.
Here's the story:


When I was in high school, I used to binge watch the vlogs the Acquisition.com team put out. One of the recurring characters was Frank ‘the Tank’.

He started as a recruiter, was promoted to director of recruiting (where he hired over half the team), then became director of workshop operations.

So when I joined Acquisition.com... I'll admit I was nervous. I'd been watching these people for years. Now I had to work alongside them.

One of the first people I opened up to was Frank. I told him I was feeling some imposter syndrome being around so many talented people.

He looked at me, smiled, and stopped me mid-sentence.

“Jay, stop. You totally belong here. There’s a reason you were recruited.”

Then he told me a story that’s stuck with me:

→ “Eagles fly high. Pigeons fly low.

If you think you’re a pigeon, take a look around.

If all you see are eagles, chances are… you’re an eagle too.

And if you still doubt that you’re an eagle, just give time time. Pigeons can’t fly at eagle's height for long.”
 
And that’s just one of the many lessons I learned from Frank.

When I joined Acquisition.com, I came in knowing a lot about content and media, but almost nothing about business.

Frank woke up at 3:30 am every morning with me for two months straight and jammed on business and scaling (Yep… you read that right).

And the result?

The other day I was talking to a guy who owns a moving company. He said his business had stalled out and was at the same revenue level for the past few years.

I asked him how he was getting customers, what margins were, and whether he could take more customers.

I realized his margins were getting crushed because his price was too low.

I told him his offer was commoditized and he needed to find ways to increase the perceived value so he could raise prices.

He was shocked I could diagnose it that fast with almost no context.

And it was because of all the pattern recognition I learned with Frank.

Honestly, I feel like such a weapon now. 

Frank, thank you for helping me believe in myself.

Thank you for waking up at 3:30 am to work through business problems with me.

Thank you for being my basketball buddy, and for always being willing to listen.

Most of all, thank you for being a great friend.
~~
Go follow Frank Lofaro to improve your business & people & process acumen!

When I was 17, I landed a role as head of content to Noah Kagan.
It completely changed my life. Here're my top 10 lessons:


1) Work backward from your Dream Life
2) Test, then invest
3) Pay attention to your money relationship
4) Build an email list
5) Focus on ONE goal
6) Double down, double down, double down
7) The Name Test
8) Have more patience it will work out
9) Don’t let work consume your life
10) If you don’t ask, you won’t get

There are so many more lessons that I’ve learned from Noah.

But my BIGGEST takeaway is to find people that inspire you… and go learn from them.

You don’t need permission. Ask!

Love ya, Noah Kagan 🫡

10 lessons from Noah Kagan

Have a bunch of people asking to join the LinkedIn group I made.

Should I open it up to the public? Will only do it if more than 25 people comment "YES" on this post.

I gained 2,000 followers in one week.
Here's how:


Step 1: Survey the landscape

Whenever I'm starting a new project or entering a new field, I try to gather as much context as possible.

I texted my LinkedIn influencer friends for advice on how to start posting on LinkedIn well.

They gave me great advice:
• Post ~5 times a week
• Post in the morning (more people are active)
• Post stories / personal posts on Sundays
• Saturdays have the worst engagement
• Focus deeply on your hooks (it's diff than every other platform)
• The first 15min after your post is live is most important to get engagement
• Comment underneath other people's posts with insights

Step 2: Define my goal

I'm not here to waste my time and yours posting AI slop and "7 reasons why you need to mediate" BS.

I'm here to share my story. To test ideas before they become newsletters and book concepts. To inspire people. And to sell my book You Can Just Do Things.

How can you win if you haven't defined what "winning" means?

Step 3: Don't reinvent the wheel

A friend told me that giveaway posts were doing well.

(This is when you tell people to comment and then DM them a free gift)

So I gave away the pitch deck that helped me land a $150,000 role at 17.

This brought in 1,000 new followers.

Then (and here's where it gets good), he told me to make a "reintroduction post" where I reintroduce myself and my story to all my new followers.

This brought in 500 new followers.

Bang bang.

Then... I shared a mega 10-slide carousel on lessons I learned working with Noah Kagan.

Bang - another 300 followers.

I told my friend what happened and he said, "Good. Now do it every month."

Mind blown.

So be on the lookout for more goodies ;)

Step 4: Don't do it alone

I created a group chat with 4 other creator friends who are also going hard on LinkedIn in 2026.

We share tips, give feedback, and just overall send good vibes to each other.

I'm definitely more consistent because I'm not doing this LinkedIn thing alone.

Hope this is helpful!

I'm having a blast figuring this platform out.
- Jay Yang

Ps. I truly believe one of the best things you can do for your career is write online. Not only do you hone a foundational skill, but you also attract other like-minded people.

I can point everything great that has happened in my career back to my decision to start writing online in 2021.

If you're debating if you should start but don't know where to start, try this:

• What did you learn this past week?
• What are your goals for next week?
• What are you thinking/struggling with?

Cheers! 🤝

Weekends are for building 🫡 

Can anyone guess what I'm making?👇

Connecting people together is my love language.

Comment below. How can I help you? 👇

A hill I'm willing to die on: STOP networking. Skip the networking events. Skip the coffee chats. Skip the "can we connect?" LinkedIn requests.

Build yourself into the type of person the people you want to network with WANT to hang around. That's the only hack.

The weeks after the holiday season is always weird for me.

I move slower. I take more time to rest. I reflect a lot.

And the past few weeks have been no different.

2025 was the best year of my life.

• I scaled my ghostwriting agency
• Wrote my first book
• Dropped out of college
• Moved across the country
• Ran a marathon
• And had a ton of internal revelations living on my own for the past year.

I had a friend ask me what my 2026 goals were.

I expected myself to say more followers, more money, more recognition, and feeling “happy”.

But my answer surprised me…

I said, “peace”.

And I've been thinking about why that caught me off guard.

I think when you're young, you want external things (attention, money, recognition, validation). You think if you just get enough of those, you'll feel complete. So you chase them. You put your head down, grind, and tell yourself you'll figure out the rest later.

But the older I get (and I know, I'm only 20, but still), the more I realize those external things were never really the point. The things I actually wanted were internal all along (close relationships, freedom, confidence, and feeling at peace).

Sure, I still have external goals.

• I want to write my second book.
• Record more videos for Instagram.
• Buy my first real estate property.
• Bench 225 lbs.

But for the most part, I just want to continue compounding the momentum I built in 2025. I want more good days.

And maybe that sounds like my ambition is quieting down.

But I actually think it's the opposite.

I saw this tweet the other day from James Clear. Dan Go asked him what a normal day of work looks like, and he said:

"Wake up without an alarm. Read and write in the morning. Eat lunch and go for a walk. Interviews and calls in the afternoon. Lift. Eat dinner. Family time."

That's it. Nothing flashy. No private jets or crazy launches or viral moments.

And I don't know. Something about that hit me. It's so simple. Most people would look at that and think it's boring. But I think that's the whole point.

A good life is just a string of good days. And that? That's a really good day.

So I'll leave you with a question I've been sitting with:

If you couldn't tell anyone what you were working on, would you still work on it?

I'm still figuring that out myself.

The highest performers I know are rubber balls not glass balls, they bounce they don't break.

Kevin Kim’s got a mean serve 😮‍💨🥲

Creator Partnerships | 8+ Figures in Creator Partnerships Closed

LEAVE YOUR HOUSE!

I work from home. It's easy to stay home. Too easy.

But the amount of time you spend at home is inversely correlated to your success - professionally and romantically. (From Scott Galloway's newest book).

In the age of remote work, it's easy to become sedated by an unremarkable cycle of waking up, working, scrolling, eating, and sleeping.

You forget to live.

Here's what's been getting me out lately:
- Indoor volleyball
- Pickleball with Jay Yang
- Hitting the gym
- Pickup basketball
- Working at a cafe or friend's office

Home is for sleep and recharging. That's it.

Remote work is a privilege. Don't let it become a prison.

What's your go-to reason to leave the house? 👇

Well this post blew up...
Want the pitch deck?

My hands hurt from replying and messaging everyone 😅 
And I'm pretty sure I missed a bunch of you (sorry!)

So here's the link to the pitch deck for free:

https://lnkd.in/gQEeTjwm

Enjoy!

Ps. If you use "The Permissionless Approach" - please DM me... I'd love to hear your story (!!) 

Pps. If you click around my website, you may find some other juicy pitch decks 👀

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The Battle

Liam Curley

Jay Yang

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The Battle

Liam Curley

Jay Yang

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Liam Curley's LinkedIn Performance

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Performance ScoreLiam Curley's LinkedIn Performance