High-performing leaders drive results — but at what cost?

In today’s healthcare landscape, executive and clinical leaders are under pressure to lead through complexity, increase productivity, and maintain high standards — all while navigating burnout, disengagement, and stress within themselves and their teams.

As a physician, educator, and certified energy leadership coach, I help healthcare leaders perform at their highest level — without sacrificing their well-being or their team’s culture in the process.

At Transforming Healthcare Coaching, we partner with healthcare executives and leaders to:

Improve personal and leadership performance under pressure
Manage stress in high-stakes environments
Lead with clarity, confidence, and emotional intelligence
Build team cultures that are engaged, resilient, and aligned
Prevent burnout through systems-level mindset and energy shifts

Our coaching programs combine evidence-based frameworks and assessments with our team’s deep healthcare experience — empowering leaders to show up with purpose, manage complexity with grace, and model the kind of leadership that drives organizational transformation.

This is more than burnout recovery — it’s about renewing the energy for powerful leadership, and it ripples across departments, teams, and, in turn, health systems.

We believe that everyone on the healthcare team can benefit from a coach: physicians, nurses, pharmacists, dentists, social workers, executives, management, OT/PT, RD, RT! Imagine a healthcare team and system that actually works for you, the people caring for others, rather than setting you and your colleagues up for burnout.

Whether you're a Chief Medical Officer, emerging leader, or overseeing professional development in your organization, we can help your leaders become the kind of people others want to follow — especially when the pressure is highest.

Together, we can transform healthcare, one person at a time.®

👉 Let’s connect in the DMs to schedule a strategy call!

More fun facts about me:
Simulationist
VitalTalk Distinguished Faculty
Single mom
Peloton junkie
Foodie
Yogi
Ted Lasso fan girl
Future philanthropist

Lillian Emlet

What must leaders do in order to built high-performing teams in healthcare?

This week's Transforming Healthcare Coaching ® Healthcare Coaching podcast with Gillian Faith MS, ACC, SHRM-SCP, CPQC we talk about the actions and mindset to create psychological safety.

This month we focus on Awareness.
You cannot change or improve your own performance if you don't have Awareness of where you are, how you are showing up, and how you make people feel.

Find us on YouTube, Apple, Spotify, Amazon Music, Podbean.
#coachinghealthcare #healthcarecoaching #leadershipcoaching #executivecoaching

Contact us on how we support leaders and their teams: 
DM me here inside LinkedIn,
or Book a Call: https://lnkd.in/e9hhwF_t

Klaus Grim, PA-C, CPC

Lillian Liang Emlet, MD MS CHSE CPC ELI-MP

Founder, Transforming Healthcare Coaching® | Executive Coach for Physician Leaders | Elevating Performance, Preventing Burnout, & Building Energized Healthcare Teams | Critical Care Physician | Newsletter & Podcast 👇

Leadership is contagious.

We start off 2026 talking about how you lead YOURSELF, first.

How are you really showing up for yourself?
How are you really role modeling for others?

Check out this week's Transforming Healthcare Coaching ® podcast episode 90 with Klaus Grim, PA-C, CPC where we talk about time, role models, and why self-leadership is fundamental to everything else.

#coachinghealthcare #healthcarecoaching #leadershipcoaching #executivecoaching #clinicianwellbeing 

Check us out on YouTube, Apple, Spotify, Amazon Music, and Podbean.
Please listen and Subscribe!

What to do when the world feels heavy:

Unfortunately, I need to interrupt our usual programming to make a statement.

In healthcare, moral injury occurs very commonly when values of the caregiving profession is misaligned at the individual or systemic level. 

Moral injury occurs when policies, leaders, or systems block clinicians from doing what they believe is ethically required creating a felt betrayal by those with power or condition conditions of care. 

Millions of healthcare professionals witnessed that this week in the United States through the news outlets reporting on the events involving ICE in Minneapolis, Minnesota on January 7, 2026

Let us not forget.
Let us support each other.
In this video, I talk about why accepting and using the energy in a productive way might allow us to truly unify together and find a different way forward.

Curious about moral injury? Look up Wendy Dean, MD important expert body of work on this matter. 

If I remain silent, I am complicit.
I want to be known for which side of history I want to be on, and stand with the many other healthcare professionals and organizations and influencers that have taken a stand. We stand together as healthcare professionals. We care for each other. By not talking about things, we perpetuate an old culture, continued injury, and the system as it is. 

How might you role model something different?

How do we transform our workplaces?

Our guest this week, Annie Wildermuth PhD, PA-C, RD, ACC on Transforming Healthcare Coaching ® podcast, we are aligned on the important role in development for all professions and all levels of leadership: for physicians, nurses, NPs, PAs, pharmacists, and more. 

Check out this week's podcast on YouTube, Apple, Spotify, or wherever you like to listen!
Klaus Grim, PA-C, CPC
#coachinghealthcare #healthcarecoaching

Who are the invisible greatest supports for healthcare professionals?

It's the partners, spouses, and significant others.
And it's hard. 
Relationships are stress-tested, chronically, again and again, during training and the practice of medicine. 

So excited that Lisa Muehlenbein, Ph.D. is releasing the insights from her research on the medical marriage, relationships, and bringing a voice and an opportunity for strengthening that bond, giving voice to what it feels like, and providing a different way forward.

Please check out The MedLife Support Podcast on Apple Spotify and anywhere you listen and share with a friend and colleague in healthcare!

#coachinghealthcare #healthcarecoaching #clinicianwellbeing

Expert in Physician and Family Burnout Prevention & Organizational Wellness | Building Supportive Cultures for Healthcare Professionals | Director of Wellness | Physician Family Wellbeing Advocate

I’m excited to share that my podcast—The MedLife Support Podcast— is officially LIVE!

This podcast was created to hold honest, evidence-based conversations about physician burnout—not in isolation, but in the context of physicians, the people behind the white coat, and the systems meant to support them.

The idea for this show grew out of years of academic study in health psychology, doctoral research on physician burnout and the marital relationship from the spouse perspective, and lived experience as part of a physician family. What became increasingly clear is that burnout is not solely an individual issue—it’s relational, systemic, and deeply human.

We’re launching with 12 episodes available now, designed to be listened to individually or binged, offering research-informed insight alongside practical, applicable tools that support physician families and anyone navigating a high-stress profession.

If you are a physician, part of a physician family, or work in physician wellness and healthcare leadership, I hope this podcast serves as a meaningful resource.

The podcast is live and available wherever you listen (link in comments).

#physicianfamilies
#physicianburnout
#physicianwellness
#healthcareleadership
#healthcareculture

Sneak peek! 
Check out Stand Up (for) Doctors! by Kim Downey
An incredible person and force advocating for physician mental health, coaching, and wellbeing.

We interviewed her in 2025 on the Transforming Healthcare Coaching ® podcast: 
Check out her story in the Comments below! ⤵️ 
#coachinghealthcare #healthcarecoaching #clinicianwellbeing

Leadership + Wellbeing (that's where the un-lock lies!)

Doctors are resilient — but resilience doesn’t mean doing it alone.

In this clip from Stand Up (for) Doctors!, Lillian Liang Emlet, MD MS CHSE CPC ELI-MP reflects on how so many physicians found coaching during the pandemic — not because they were weak, but because support helps you move forward faster.

Sometimes, all you need is a quiet “secret Sherpa” walking beside you.

🎧 Full episode drops Tuesday 27 — Episode 145: Coaching, Leadership & Culture Change in Medicine

#PhysicianWellness #StandUpForDoctors #DoctorSupport #MedicalCulture #HealthcareLeadership #PhysicianCoaching #BurnoutRecovery #Episode145 #HealthcarePodcast #YouTubeShorts

Incredible webinar by Katina Sawyer, Ph.D. University of Michigan Center for Positive Organizations today. 

Great tangible take-aways for leaders with practical strategies.

When we coach our pivotal leaders-in-development in healthcare,
Our first foundation is awareness and self-leadership of wellbeing.
If we are not well ourselves as leaders,
It's no wonder that we don't have the capacity for holding the growth, emotions, and performance of our team, colleagues, departments, and patients.

And it's a both/ and:
Individual leadership + wellbeing coaching
Organizational culture, programs, and supports for those leaders.

We need both.
Curious about how we help you as a leader in healthcare? Message me. Let's chat.

And go out and read Drs. Sawyer and Grabarek's new book Leading for Wellness summarizing their organizational research on wellbeing, culture, and leadership. Link in Comments below. Patricia Grabarek, Ph.D.Katina Sawyer, Ph.D.

#coachinghealthcare #healthcarecoaching

There are many high intensity “stressful” specialties…

I should know: I am an intensivist & emergency physician.

I also oversee our wellbeing curriculum & am an executive coach.

I also actively participate in activities that restores & resets my inner compass, emotional capacity, & physical wellbeing: yoga, breathwork, Brain.fm, gratitude practice.

What action, dose, & frequency do you routinely do throughout the day in high intensity specialties?

Looking at you emergency medicine, trauma surgery, critical care (adult and peds) nurses, APPs, & physicians…


#coachinghealthcare #healthcarecoaching #clinicianwellbeing

Chief Well-being Officer: Michigan Medicine, Wife, mom to three, views my own and not necessarily representative of those of my employer

View Elizabeth Harry MD DipABLM’s profile

If you’ve ever wondered why “just cap the hours” hasn’t reliably fixed resident burnout, this new JAMA Network Open study is a helpful reset. In a national sample of 540 residents in high-burnout specialties (mean ~65 hours/week), work hours were not significantly associated with burnout—but were associated with higher stress (and higher self-perceived competency milestones).  

🔗https://lnkd.in/gjb9BdEc

🚫Stress ≠ Burnout (and the distinction matters)

This paper reinforces something we often blur in day-to-day conversations:
	•	Stress is often a situational, time-limited response to demands.
	•	Burnout is a pathologic, chronic occupational syndrome—classically involving exhaustion, cynicism/depersonalization, and reduced sense of accomplishment—that can emerge after prolonged, intense stress in a mismatched system.  

The headline implication

If longer hours track with stress but not burnout, then burnout prevention can’t be “hours-only.” It has to include what happens during those hours: workload design, supervision, meaning, team function, EHR/communication burden, and culture.  

🧘‍♀️Evidence-based stress-reduction interventions (Lifestyle Medicine–aligned)

Not as a substitute for systems fixes—but as protective capacity while we redesign the work:
	•	Mindfulness/meditation training (including app-supported options) to reduce perceived stress and improve emotion regulation.  
	•	Breathwork / downshifting protocols (e.g., 2–5 minutes of slow breathing) to rapidly reduce physiologic arousal.
	•	Movement snacks (10-minute brisk walk, stairs, mobility) to blunt stress reactivity and improve mood.
	•	Sleep protection as a clinical skill: consistent wind-down, light/caffeine timing, and—when needed—CBT-I approaches for insomnia.
	•	Social connection on purpose: a “micro-dose” of belonging (text a co-resident, debrief with a teammate, ask for a 2-minute check-in).
	•	Cognitive reappraisal / self-compassion: brief reframes that reduce threat appraisal (“This is hard and it’s temporary; what’s my next best step?”).

Bottom line: Stress is a signal; burnout is a systems diagnosis. If we treat them as interchangeable, we’ll keep prescribing the wrong fix.

What’s one change you’ve seen that reduces stress during the shift (not just after it)?

#PhysicianWellBeing #MedicalEducation #Residency #Burnout #Stress #LifestyleMedicine #Mindfulness #WorkDesign #CognitiveLoad #HealthcareLeadership American College of Lifestyle Medicine ACGME

Open article: Stress and Burnout in Residency Training by jamanetwork.com

Did you know we have a free medTHRIVE® Connect community where we host webinars, book clubs, and content for healthcare professionals to Transform Health Relationships to Inspire Vision and Energy (THRIVE)? 

Link to sign up for our little community in Comments below: 
It's a space for practicing healthcare professionals and administrators/ managers who want to develop themselves, so that they can develop others. It's for people who see themselves as leaders-in-development.
It's for people who want a healthier healthcare workforce.
And it starts with us.

Our February webinar is from my dear LinkedIn friend and colleague, who does amazing work with families and children as a social worker, and also a force for good in relationships through her company Just Jax Advising. Please welcome our first 2026 webinar with Jackie Hallberg, LMSW (yes you know her from LinkedIn Wishful Wednesdays that's hosted with Damian Kinsey IYKYK) as she talks about the good, the bad, the ugly about what healthy and unhealthy relationships look like.

In healthcare, we need to recognize it, and we need to know when to get professional guidance and help. As leaders, it's also a signal to nurture them and ensure the foundations for you and your team are strong. 

Streaming Live on LinkedIn, YouTube, Facebook, and in our medTHRIVE® Connect Circle community on the app.

#coachinghealthcare #healthcarecoaching #clinicianwellbeing

View Lillian Liang Emlet, MD MS CHSE CPC ELI-MP’s profile

Dating & Relationships: Real Talk for Healthcare Leaders

Relationships can be invisible strengths for the healthcare workforce; or it can be a major stressor and signal in the health of your organization. Let's get real about relationships.

Dating & Relationships: Real Talk for Healthcare Leaders

Are you a leader who asks for feedback?

I am always surprised by how few people in positions of leadership routinely ask for feedback:
At the end of a shift, meeting, week, or month.

If you don't get data triangulated from people you trust:
People whose opinions you care about,
People who can give a fair assessment and useful critique,
People who you respect.

Grateful for all the feedback I've received over the last 20 years.

Check out this week's Transforming Healthcare Coaching ® with Gillian Faith MS, ACC, SHRM-SCP, CPQC where we talk about micro-actions that leaders can take. 

#coachinghealthcare #healthcarecoaching #leadershipcoaching #executivecoaching

Expectations. Anticipation. 

Pre-determined ideas influence the lens by which we see the world.

This week's Transforming Healthcare Coaching ® podcast with Vicki Landers PT DPT MHA ACC we talk about the awareness and insight that healthcare leaders must carry inside themselves...so that they can open up possibilities in how they deal with people, find solutions, and create opportunities.

Find us on YouTube, Apple, Spotify, Amazon Music, and Podbean.
#coachinghealthcare #healthcarecoaching

Let me know which book we should feature for medTHRIVE Book Rounds book club for Q4!

Some really great potentials on this list curated by organizational psychologist Adam Grant  

#leadershipcoaching #coachinghealthcare #healthcarecoaching

Open article: The New Books to Refresh Your Thinking in 2026 by open.substack.com

The New Books to Refresh Your Thinking in 2026

On this edition of Transforming Healthcare Coaching ® The Thriving Healthcare Leader newsletter, Gillian Faith MS, ACC, SHRM-SCP, CPQC reminds us of an important coaching practice and concept for leaders that deal with conflict or opposing viewpoints within their teams.

Polarity mapping and polarity coaching perspectives can help all of us be more comfortable with the pro/ con of perspectives and find a way to resolve them. 

Would love to hear people's perspectives on finding the "both/and" on your teams in healthcare. Comment below!

#coachinghealthcare #healthcarecoaching #leadershipcoaching #executiveleadership

View newsletter: The Thriving Healthcare Leader

Polarities in teamwork arise when members hold opposing views on interdependent issues, such as when individual autonomy versus collective goals exist

Open article: Cohesive Teams  - Shifting from Polarities to Creative Solutions by Lillian Liang Emlet, MD MS CHSE CPC ELI-MP • 4 min read

Cohesive Teams  - Shifting from Polarities to Creative Solutions

So excited to be part of the Healthcare Businesswomen’s Association #Pittsburgh! 
If you are local the region: Check out this great event at the end of the month!
Maria Abunto, MD, MPH, MBA Mpande Mwape RN, MSN, MBA Cecily Tibbs Peters Kiran Cherlakola

Strategy and Transformation | Community and Stakeholder Engagement

We are 3️⃣ weeks out from our first Healthcare Businesswomen’s Association #Pittsburgh event of 2026... and you're invited! 

🗓️ Date: Friday, January 30, 2026
🕕 Time: 6pm - 9pm 
📍 Location: 118 Mervis Hall - Katz Graduate School of Business (3950 Roberto & Vera Clemente Drive, Pittsburgh, PA 15260)

🔗 Register here: https://bit.ly/4juiRR1 
🆓 No registration fee!

This will be an engaging evening of first hand stories of entrepreneurial paths from a dynamic panel, moderated by our own Maria Abunto, MD, MPH, MBA, featuring:

🟣 Anna Li – CEO & Founder, Korion Health
🟣 Jenny Yu, MD FACS – Founding Managing Partner, Sixth House; Clinical Advisor, VitVio; Entrepreneur in Residence, University of Connecticut
🟣 Haylee Massaro – Associate Teaching Professor, Carnegie Mellon University, Heinz College of Information Systems and Public Policy 
🟣 Wei Yu – Counsel, Intellectual Property & Technology, Dentons Cohen & Grigsby
🟣 Sue Cohen – Associate Professor of Organizations & Entrepreneurship, University of Pittsburgh Katz Graduate School of Business

#HBAMidAtlantic #HBAPittsburgh #HBAimpact

My word for 2026 is: sustainable (growth strategy)

If you didn't already know,
In addition to the Transforming Healthcare Coaching ® The Thriving Healthcare Leader newsletter with Gillian Faith MS, ACC, SHRM-SCP, CPQC
I also have a Substack where I reflect and integrate cognitive science, leadership principles, and life reflections and build in public.

Feel free to check out my reflections as we start off 2026 and return from our team retreat.

Interested in staying in the loop for all our content: newsletter, podcast, free webinars, LinkedIn livestreams: all in the same place? 

FREE medTHRIVE® Connect 
(community inside the Circle app so you can take us on the go!) is where that is! 

Link in Comments below. ⤵️

Open article: Dropping Grapes: Pruning With Intention by open.substack.com

A new year means a new vision,
And new action towards what might be.
Here we share some actionable steps for leaders of all professions to engage and explore with their teams an empowered future.
#coachinghealthcare #healthcarecoaching

We are just a DM away! Let's chat about where you want your teams to move towards!

The new year always brings a flurry of reflection guides, goal-setting workshops, and resolutions that sound beautiful in January and sometimes are a 

Open article: Visioning an Ideal Future State by Lillian Liang Emlet, MD MS CHSE CPC ELI-MP • 5 min read

Jackie Hallberg, LMSW, Charles Caldwell and 8 other attendees

Amplification.
Learning.
Growth.

People who podcast also listen to podcasts.
Perhaps we are auditory learners.
Succeed in Medicine is a graat podcast check it out!
Grateful to have been interviewed by Bradley Block, MD  back in 2024

Host and Creator of the Succeed in Medicine Podcast | CEO of Doctor Podcast Network | Otolaryngologist - Head and Neck Surgeon | Partner at ENT and Allergy Associates | Medical Expert Witness

🎉 500 Episodes! 🎉

Half a thousand conversations.
Hundreds of stories, lessons, and breakthroughs.
One truth: the journey of being a physician is never linear — but it’s always worth talking about.

Grateful for every listener, every guest, every honest conversation.

Episode 500 marks a powerful moment with Dr. Danielle Ofri exploring how physicians survive medical mistakes without losing themselves. It’s a fantastic conversation! Enjoy.

🎧 Episode 500: https://buff.ly/DQWaJ35

Yass Josh Hartzell, MD, MS-HPEd, FACP, FIDSA! 
Amy Lafko would agree! Look forward to this year 2026 where we will be featuring both of your books in the medTHRIVE® Connect free Book Rounds book club! 

(Link to Transforming Healthcare Coaching ® favorite books in the comments below)

"Take care of your people so they can take care of the mission."
#leadershipcoaching #executivecoaching #coachinghealthcare #healthcarecoaching

View Josh Hartzell, MD, MS-HPEd, FACP, FIDSA’s profile

Love your players, love your staff, love your employees, or love your teammates.


The message is always the same.

Take care of your people so they can take care of the mission. 

Photo from College Football Hall of Fame

#WEARE!

Proud alum: former Resident Assistant in Residence Life at Penn State.
It's where I found my volunteering and leadership beginnings.
Asian-American organizations, Omicron Delta Kappa, Student Health Services

Proud to be Episode 74 on the People of Penn State Podcast in 2025
#coachinghealthcare #healthcarecoaching #leadershipcoaching

View company: Penn State Alumni Association

For the 100th episode of The People of Penn State podcast, we went straight to the Symbol of Our Best, the Nittany Lion.

Meet Mason Reber, the 54th Nittany Lion. For the past three years, Mason has proudly carried one of Penn State’s most iconic traditions. As he prepares to graduate in just a few days, he reflects on his journey behind the suit, his most unforgettable moments, and what it truly means to be part of the Penn State family.

Tune in to hear his story, and help us celebrate 100 episodes of Penn Staters making an impact.

https://lnkd.in/gkSCPEiF

Brian Dordevic

Delivering profitable web design with SEO first approach. Official Google partner.

I started as a $4/hr offshore virtual assistant and became a USA citizen & business owner.

I help you generate more profit with your existing traffic efforts by optimizing conversion rates, improving your site speed & content strategy.

Chief Executive Officer

As the CEO of Alpha Efficiency, I steer the strategic direction of the company while managing an expanding team of 30+ professionals, spearheading growth initiatives, and driving operational efficiency.

Key Performance Indicators (KPIs) & Achievements:

Team Leadership & Management: Championed a culture of performance and accountability that led to a 35% boost in operational efficiency. Regularly oversee talent acquisition and retention strategies to ensure our team is well-equipped for success.

SEO & Content Management: Supervised the creation and execution of our SEO strategy, which saw a remarkable 60% surge in organic website traffic within six months, augmenting our brand's digital visibility.

Paid Media Strategies: Pioneered the deployment of innovative paid media campaigns, resulting in a 50% increase in brand awareness and a 30% rise in customer acquisition, significantly expanding our market footprint.

Performance Benchmarking: Developed and implemented performance benchmarks to ensure constant progress. The systematic monitoring of these metrics brought about a 20% improvement in overall productivity.

Stakeholder Management: Successfully maintained robust relationships with key stakeholders, attaining a 90% satisfaction rate, testament to our commitment to delivering value and fostering transparency.

Financial Management: Maintained stringent control over fiscal operations, consistently delivering profitability and surpassing financial objectives by 15% in the previous year, solidifying our position in the market.

This multifaceted role requires a delicate balance of leadership, strategic thinking, and operational excellence. It's my mission to continue propelling Alpha Efficiency forward, driving sustainable growth, and adding value for our stakeholders.

AI is not the problem. Your incentives are. AI is not going to use itself.

If you think your boomer salary is going to save your company, you are dead wrong...

The problem is that those that know how to use AI, are building companies not making themselves poor in a job.

They won't work for a salary when they can print 7-figure years. If you think this is an exaggeration, you lack imagination. 

Offer a cut of the pie to those with a brain, or get left behind.

Need help transforming your employees into AI machines? 

Reply with TRANSFORM and we'll talk.

Helping Law Firms increase AI & Local SEO visibility to maximize client intake. | Add 7-Figures worth of cases per year from organic traffic. | My Local Gap Calculator tells you how much you lose every month

Not being in top #3 on Google Maps costs you 7-Figures per year in lost deals.

This is how you climb to the top and get that massive revenue share:

• Fast Site
• High Quality Backlinks
• Local citations optimized
• Content written to convert
• Topical Authority Map that tells Google you know your stuff

If you want to know how much you're leaving on the table, click on the link in the comments. We'll tell you exactly how many leads are there for your industry.

You've seen the posts:

"I don't even use Google anymore." (These numbers are scary...)

Big talk.

But what does the data actually show?

Google went from 8.5 billion searches a day to 13.7 billion.

More people are Googling than ever.

Need help getting on the most powerful AI engine on the planet?

I'm taking 2 new clients in February. If your company does over $3 million per year, your business is qualified for growth.

I don’t know who needs to hear this but...

You need $0 down to start an online business.

• Free AI = DeepSeek
• Free Landing Pages = Carrd
• Free Video Hosting = YouTube
• Free traffic = Social Media Profiles

Poor people have bad imagination. Get creative.

Some call it AIO...

Others call it GEO...

Old timers want to cling on to SEO...

I say to all of them.

Get.
More.
Backlinks!

Ask me how if you want ones that move the needle.

No alternative text description for this image

Every few years, marketing declares another rivalry:

Radio vs. TV.
TV vs. digital.
PR vs. content.
SEO vs. AI.

But reality doesn't do clean cuts.

The so-called replacement consistently resolves as reinvention.

And this is how it looks in real time:

1. SEO Has Been “Dying” Since the Early 2000s

Two decades of predictions haven’t stopped search growth. They’ve only exposed how often tactics expire while demand continues to shift.
https://hubs.la/Q03ZKW2P0

2. Marketer’s Favorite Hobby: Declaring Things Dead That Still Print Money

Radio died. TV died. PR died. Email died. And yet they’re all still here, evolving while the industry chases the next funeral headline.
https://hubs.la/Q03ZKWZR0

3. The Fastest Way to Lose Narrative Control in AI Search

When brands avoid specifics, generative engines treat it as a gap that needs to be filled, and they fill it fast.
https://hubs.la/Q03ZKXVN0

4. AI Marketing That Actually Held Up in Production

Instead of chasing novelty, these teams treated AI as plumbing. The outcomes were faster execution, cleaner workflows, and measurable gains.
https://hubs.la/Q03ZKYMB0

5. Google’s December Core Update Has Landed

Now comes the hard part: understanding whether your current visibility is stable, temporarily tolerated, or already on borrowed time.
https://hubs.la/Q03ZKWH70

The illusion of replacement hides continuity of control.

We hype "new" systems as total takeovers, and lose focus on what really works.

If you want to see where your next opportunity hides, let me tell you in a call here: https://hubs.la/Q03ZKY9j0

SEO is officially in its “Facebook 2018” era.

Back then, Facebook lost millions of visits and businesses fled to Google for safety.

Now, that safety net is gone too.

Seniors are already planning for a 40% drop in search traffic over the next few years.

(No more hoping-against strategies)

And once traffic decline becomes a planning number, not a fear, everything shifts. 

Let's get into what happened last week:

1. Publishers Are Planning for a 40% Traffic Loss

Search was supposed to be the stable channel. Now publishers are reallocating headcount, formats, and revenue models around their decline.
https://hubs.la/Q03_LWQM0

2. Google Is Teaching People How to Read Curiosity

Google is now actively teaching users what to explore next while they’re still figuring out what they’re interested in.
https://hubs.la/Q03_LYSv0

3. Two Content Economies Are Emerging (Exposure No Longer Pays the Bill)

For 20 years, publishing meant visibility in exchange for knowledge. Now answers stay inside machines, and content creators are being told to accept less.
https://hubs.la/Q03_LXB50

4. Your Best Buying Signals Never Make it to the CRM

Deals expand right before they close. New voices enter, urgency rises, and the most valuable signals never make it into the CRM that’s supposed to catch them.
https://hubs.la/Q03_LWmH0

5. The Social-to-Search Halo Effect SEO Isn’t Measuring

Not all demand starts with a query. Some of it starts with a feeling that sends people searching days later. Ignoring it means letting curiosity resolve on someone else’s terms.
https://hubs.la/Q03_LZxs0

We’ve moved past organic guarantees.

Today, reach depends on systems that can actively shape demand:

AI for discovery.
Ads for paid attention.

I'll show you what that setup can actually do for you. 

Pick a time: https://hubs.la/Q03_LVZR0

New Year’s Eve is behind us.

I started January 5th with a work sprint. One rock. One focus.

Here’s what separates people who adapt and those who don’t:

Most people blame external pressure. 

• War
• Gas prices
• Difficult year

Very convenient. 

Because then you don’t have to examine your own decisions.

But tough times don’t define you. You define how you respond to them.

In every downturn, a small group does exceptionally well. They didn't ignore reality. They adapted faster.

What separates them? 

Structure.

For me, 2025 was one of the best years on record. Most of that traces back to one decision: focus on recurring revenue.

Before that, my business was fragile. Revenue came in bursts. Planning felt theoretical. Every month was a reset.

That realization didn’t come from scrolling. It came from forcing the numbers to tell the truth.

Here’s what most people get wrong about planning:

They plan to feel organized, not to make tradeoffs.

Unrealistic plans create false confidence. Ignoring your capacity creates burnout. Never adjusting creates quiet failure.

The solution? Quarterly planning.

Long enough to set direction. Short enough to correct mistakes before they compound.

A real rock solves an active problem, changes future options, and creates second-order effects. If it doesn’t do all three, it’s not a rock.

Most ideas get eliminated at this stage. Nice-to-haves don’t change the game.

The cost of continuing as usual:

Busy weeks. Incremental progress. Another year where effort increases faster than leverage.

Poor planning doesn’t fail loudly. It fails quietly.

Planning isn’t about controlling the future. It’s about creating structure that allows good decisions to emerge.

The people who do well aren’t waiting for clarity. They create it.

Let’s build that structure together.

Did you know that 88% of urgent clicks go to companies located in Google's Maps Tri-Pack?

If your business is not located in first 3 spots, you are missing on fastest profit on the internet. (Here's how to easily climb to the top):

1. Fix your citations
2. Get fresh reviews (from Google Local Guides)
3. Make sure content of your site is optimized for Local SEO
4. Don't forget to double check your phone number is working

These may sound simple, but roadblock up to 7 figures annually of free orgaic traffic.

Want to learn how much revenue you're leaving on the table? 

Check out our Google Profit Gap Calculator, and ensure you take proper action.

Remember when buying online took around 20 minutes across 5 sites?

Google just shrank it to 10 seconds on one screen:

Customer asks about rugs → sees Rugs USA's 20% off → taps buy.

Curiosity hits search. Wallet hits empty.

(Keep reading for more brain-tickling updates)

1. Google’s Commerce Update Redefines the Buyer's Journey

New commerce tools link AI-driven research directly to checkout, offers, and retailer-controlled experiences inside Google Search and Gemini.
https://hubs.la/Q03-FkDM0

2. SEO in 2026 Looks a Lot Like a YouTube Strategy

AI Overviews are pulling answers from video like it’s primary evidence, turning YouTube into the center of modern SEO.
https://hubs.la/Q03-FkFx0

3. 230 Million People Already Ask ChatGPT About Health

Now OpenAI is formalizing that behavior with a locked-down Health environment, signaling a shift from casual health questions to sustained, data-grounded use.
https://hubs.la/Q03-F8-L0

4. Google Says “Stop Writing for AI” (Even If It Works Today)

Many teams are restructuring content to “please AI,” but Google just went on record saying this shortcut might age very badly.
https://hubs.la/Q03-Ff4G0

5. AI Search Is Solving the Question, Not the Market

"A feature designed to ensure completeness becomes a bug when completeness overrides utility." 
https://hubs.la/Q03-Fk_40

Google now owns the journey end-to-end. 

Profits chase whoever controls that unified experience.

Secure top visibility before Q1 slips: https://hubs.la/Q03-FcdY0

How many AI agents are currently working for you?

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The Battle

Lillian Emlet

Brian Dordevic

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taplio

The Battle

Lillian Emlet

Brian Dordevic

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lillian Emlet's LinkedIn Performance

Performance ScoreBrian Dordevic's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLillian Emlet's LinkedIn Performance