Linda M.

Content provider, freelance writer/editor

The Copy Worx

Helping B2B health, fitness and SaaS businesses increase conversions through high-converting copy.

Health & Fitness Copywriter 

Writer

Contributing editor and writer for national, custom, corporate and online publications including TIME, The Huffington Post, Health, MSN, NBC, The Today Show, and many others. Specialties include fitness, health, business/corporate, ghostwriting, nutrition and recipe development.

Ageless After 50

Coaching and online fitness programs and memberships for women over 50

Online course creator / fitness

OC Metro Magazine

I wrote cover stories, features and various columns (including a health & fitness column and another on e-Commerce).

Business columnist and feature writer

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Social media rewires your brain. 🧠 

Literally.

Clicking from one cat video to the next creates a roller coaster ride of dopamine, making your brain crave more... and more. 

Research proves it.

But like any tool, it can also be used for good.

𝐈𝐧 𝐜𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠, 𝐝𝐨𝐩𝐚𝐦𝐢𝐧𝐞 𝐢𝐬 𝐚 𝐭𝐨𝐨𝐥. (And yes, it's ethical.)

Persuasive ad copy takes advantage of our brain's desire for novelty and excitement. 

➡️ Storytelling, urgency and emotional language trigger the brain's reward system, nudging them to click, buy or act. 

Want to make your audience crave your offer?

Here are 7 ways to craft dopamine-triggering copy that actually work.

(And for the full breakdown, check out the long-form story in Medium - link in the comments).

Which tactics do YOU use - and which one gets you every time?

P.S. Thanks, William Newing, for alerting me to two missing numbers on the carousel: 1 and 2. At least you know it's not AI. 🤖

Linda Melone

Dopamine triggering copy

It's never too early for pumpkin pie. 🥧 

As a former pastry chef and bakery owner (yes, for real), I baked a lot of pies.

A lot. 

And one thing I discovered around the holidays: 

𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐦𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐬𝐬𝐞𝐫𝐭𝐬. 

Forget Pumpkin Mousse Cheesecake... or Pumpkin-Pecan Pie... or any other artistic twist on the classics.

It's pumpkin pie or bust. The creative versions never sold.

I also realize the same approach to assembling a pie can also apply to copywriting.

You can change some of the ingredients but if you forget the basics, you're taking risks you may regret.

Here's a formula that never fails to bring in your ideal audience...

pumpkin pie marketing 

"Knowing your audience" doesn't mean what you think it means.

It's NOT about their income level, state of residence, or whether they shop at Whole Foods or Trader Joe's.

Just because they can afford you or live in your hometown doesn't mean they'll buy from you.

Copy that converts requires emotion. If the reader doesn't feel anything, you may as well write your copy in hieroglyphics.

Knowing your audience is about:

🤕 The problem that lurks in the back of their mind every day - like a headache that's not quite a migraine but puts them in a perpetual bad mood.

🙁 It's a thing they've nearly given up on resolving but believe there's a solution they haven't yet discovered.

👉 It's about spending time in their shoes, walking through their day and seeing how this problem affects their lives.

This requires empathy. 

It's the only way to write copy that shows them you understand them so they trust you - and believe you can help them.

#copywriting #marketing #fitness

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