Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

DKL Content Services Inc.

Want help creating content that lands on the first page of search results?

Looking for a publishing professional's take on coming up with a content strategy and creating copy that converts?
 
✅ I help brands and editorial companies tell stories with compelling content that delivers value, engages readers, and turns them into repeat visitors.

✅ I’ve increased organic traffic for high-caliber brands in the health, nutrition, pet, sleep, beauty, fintech, and personal finance spaces.

✅ I leverage 20 years of journalism and media training to communicate complex ideas through easy-to-understand content that will engage your audience.

✅ I deliver content that drives online visibility as part of a content strategy that aligns with each client’s unique goals.

My clients are brands you know, trust, and use daily, from brands like Freshpet, Clinique, Neutrogena, Nectar, SleepNumber, Ritual, Headspace, GNC, Nike Training App, Reebok, WW, Noom, Chewy, Walgreens, Synchrony Bank, SoFi, and many more in the telehealth, healthcare, telemedicine, pet health, veterinary, weight loss, nutrition, sleep, personal finance, and skincare spaces.

I use my background in magazine publishing and digital media to craft content strategy, engaging blogs, SEO articles, and write digital copy for newsletters and landing pages that build loyal audiences, converting visitors into leads, customers, and clients.

If you want to connect about working together, email me diana (at) dianakelly.com.

My business is MWBE certified in NY state and NYC.

Freelance Writer, Content Marketing Writer, Journalist, Copywriter, SEO Writer

Freshpet

I am a B2B freelance copywriter for Freshpet's veterinarian-focused blog, Fresh Perspectives, on Freshpetvet.com. I interview SME experts at the company and third-party veterinary experts to write feature articles for the blog. I also work on newsletters for a veterinary staff audience, synthesize research into one-page documents for digital downloads, write brochures for conferences, and assist with B2B copywriting needs across the board for the company.

Freelance Copywriter

Hospital for Special Surgery

I write blog content based on musculoskeletal health topics and conduct SME interviews with physicians and staff for the Hospital for Special Surgery website. I also help write web page copy for new departments, pitch SEO article ideas for the blog, and complete B2C feature articles in a timely manner.

Freelance Writer

Great Pet Care (A Covetrus Solution)

I pitch freelance article ideas, write SEO articles, interview veterinarians for company blogs, write pet product reviews, and pen articles about dogs' health for a pet parent audience.

Freelance Content Writer

Masthead Media

I create branded content for companies like Dropbox, Alex and Ani, Excedrin, Tum's, Weber Shandwick, Novartis, GlaxoSmithKline, OXO, B2B writing clients and more.

Content Marketing Writer

Teachable

I created the “Get Paid to Write: Become a Freelance Writer" on Teachable's online platform. This e-course will walk you through the steps needed in order to get writing assignments. I'll tell you how to get published (even if you're a beginner), how to get repeat assignments and have stellar relationships with editors, as well as how to work with brands if you're interested in content marketing or blogging. You'll get bonus materials that include links on where to find writing jobs AND get a one-on-one help from me with an article pitch before you send it to an editor. You can complete this course on your own schedule and keep the materials forever. Contact me if you have questions about how to get started with freelance writing.

I created four online  courses for Teachable’s e-Learning platform in video and text formats.

Course Instructor and Freelance Writing Coach

Abbott

I wrote SEO articles for Lingo, Abbott's continuous blood glucose monitor that appeared on the HelloLingo UK website first and were part of the U.S. launch of the health tech product.
I was given topics to write about, with SEO keywords and research instructions. I also pitched article ideas for the CGM wearable device.

Simon & Schuster

My book “Your Perfect Diet Match: Which Plans Work Best for Your Body?" was published in December 2020. 

Wondering which diet plan - Keto, Paleo, Weight Watchers, Atkins, Vegetarian, Dash - to try? Get the facts on 24 popular weight loss programs, including experts' opinions and science that shows how they work. Which one is best for you?  

Many of us have tried to lose weight and probably gained the pounds back if it wasn’t the right diet for us. But, did you use the right diet for your body type?

“Diets That Work” walks the reader through more than 20 trending diets, describes their plans, and lets the reader know what experts think are the pros and cons of each.

This book illustrates the latest science behind diet myths and truths, how dieting impacts your health, weight loss success stories, and delicious, healthy recipes to help you get started.

Get in touch if you need an experienced ghostwriter or author for a weigh loss, health, fitness, or wellness book project.

Book Author

Centennial Media

I'm the author of Centennial Book's 'Your Perfect Diet Match: Which Plans Work Best For Your Body?' (December 2020)

I worked on the following 100-page special interest magazines (book-a-zines) for Centennial Publishing as a freelance Editor-in-Chief:
- "Diets That Work" (Summer 2018, Spring 2019)
-"The Science of Sleep” (November 2018)
-"The Complete Guide to the Keto Diet" (December 2018)
-"The Science of Weight Loss" (May 2019)
-"Keto Diet Recipes" (December 2019)

For each of these magazines, I work with the editorial team to come up with a Table of Contents (TOC), assign out all of the articles to freelance writers or write articles myself and take the magazine from concept to print publication on newsstands.

I worked with designers, the art department, photography,  production, and copyeditors to create the magazine layout and design while top-editing and fact-checking articles in two to three months' time.

I’m a freelance Editor-in-Chief for this brand while retaining freelance writing clients and content marketing clients.

Editor in Chief (Freelance) and Author

The Amlani Group

•	Managed a small team of copywriters to write product copy, landing page copy, social copy, articles, in-store signage, newsletter copy, and more.
•	Worked with designers, UX designers, GNC's product and science team, marketing team, and project managers to execute the launch of GNC's new subscription program, GNC Routines.

Freelance Editor, Copywriter (GNC)

Award-Nominated Freelance Writer, Copywriter, SEO writer for Health, Wellness, Pet, Beauty, and Personal Finance Brands | MWBE Certified | Helping freelancers learn the business

I'm an award-nominated freelance writer, copywriter, content marketing writer, and editor with two decades of media experience.

I specialize in creating SEO content, website copy, and newsletters for brands in health, healthcare, pet, sleep, and personal finance categories in B2C and B2B spaces.

I help brands and leaders tell their stories through compelling content and copywriting that delivers value, engages readers, turns them into repeat visitors, and inspires them to take action. 

Clients come to me for digital content, editorial, SEO article writing, content marketing writing, copywriting, branded content, journalism, reported articles, ghostwriting books and blogs, white paper writing, e-commerce writing, thought leadership writing, digital marketing, developing generative AI literacy skills, or digital strategy needs.

I leverage my skills as a trained journalist, former magazine editor, freelance content writer, and copywriter to create high-quality content that resonates with each brand’s specific audience whether its writing a reported article for People magazine or Good Housekeeping or helping a healthcare brand with rewrite their website copy.

I have worked with a variety of clients in the health, nutrition, pet, sleep, beauty, wellness, healthcare, health tech, femtech, and personal finance and fintech sectors, including AARP, Intuit/Quickbooks, Abbott, Synchrony Bank, SoFi, Clinique, SleepNumber, Weber Shandwick, Novartis, GlaxoSmithKline, Freshpet, Walgreens, RiteAid, Chewy, and more. 

I have also published books for Simon & Schuster, thought leadership B2B books, and whitepapers for health tech brands.

My specialties are telling interesting, relatable stories while increasing audience engagement and developing brand recognition through a strategy that includes feature articles, social media, newsletters, website copy, blog posts, and more. 

Get in touch so we can team up to communicate complex ideas through easy-to-understand content that drives online visibility, increases traffic, and drives business goals.

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Linda M.

Diana Kelly Levey

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