Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

METALUBE

Marketing Lead

Content marketer

Kleen-Tex Industries, Inc.

Digital Marketing Specialist

Forty Fourth Parallel

Marketing Specialist

YaoHua Experimental School 

- Day to day delivery of quality content via PowerPoint presentation
- Creating activities to ensure student engagement. 
- Creation and delivery of end of semester exams. 
- Classroom Management.

English Language Teacher

Procurement for Housing

Management of several frameworks containing numerous suppliers: 

Electronic Payment Services 
Fleet Management and Vehicle Purchase
Facilities Management (Soft Services) 
Furniture and Flooring 

Management of Procurement processes. 

Lead Generation - Opening up discussions regarding client requirements and challenges to create new revenue streams. 

Account Management - Consistent communication with the objective of resolving challenges or gaining positive feedback via client testimonials. 

Business Development - Secured multiple large contract including vehicle fleets, electronic payments systems and furniture and flooring for numerous councils. 

Support with Marketing material - Leveraging supplier relationships for quality content to generate organic leads. 

Stakeholder Management - Managing client and supplier expectations through continuous 
professional relationships. From resolving service and delivery disputes, organising supplier days to price increases.

Active use of CRM systems - Sales Force and Dynamics 365 to log leads, organise sales process and gain data driven overviews.

Category Buyer

Junior Buyer

Metropolitan Police

•	Actively liaising with top level clients.
•	Contract Management – Oversaw a various number of tenders over three procurement categories (ICT, Property and Corporate Operational Procurement).
•	Contract negotiation – With severe financial constraints placed on the Metropolitan Police Service I was regularly negotiating improved prices particularly on contract extensions. 
•	Support on various contracts for police equipment.
•	Active input on reports such as market research. 
•	Use of business software (SAP and BlueLight) for competitive tenders.

Procurement Category Analyst 

Marks and Spencer

During the summer when working within the operations department I gained vital experience on what happens behind the scenes in a well-established retail firm as well as an insight on supply chain management.

My duties included:
•	Operation of Machinery 
•	Stock Management 
•	Supply Chain Management
•	Maintain logs of Inflowing and Outflowing stock/equipment – Paper/IT based 
•	Store Maintenance
•	Team Working

Operations

NorthwoodUK

Gave invaluable experience on franchising, client/company negotiations and client management

My duties included: 
•	Client House viewings 
•	Organising files/folders/Completing documentation 
•	Effectively solving clientele issues through telephone communication
•	Using Bespoke IT software

Real Estate Associate

Gained a first-hand insight into Food retailing, from customer interaction to food waste procedures.

My duties included:
•	Customer Relationship Management 
•	Sales 
•	Stock Management 
•	Operation of Information Technology 
•	Telephone Communication 
•	 Handling the payment for any purchases
•	Food date rotation
•	Carry out waste procedures effectively

Customer Assistant

Acquired valuable experience with regards to Clothing Retail. 

My duties Included: 
•	Customer Relationship Management
•	Stock Management
•	Operation of Information Technology 
•	Handling the payment of purchases 
•	Telephone Communication 
•	Sales

Digital Marketer | Sharing Learnings with 6/7/8 Figure Brands

Welcome to my profile. See something interesting? Please reach out for a chat. 

I’m British and I have worked in the UK🇬🇧 and Shenzhen, China's answer to Silicon Valley🇨🇳. 

Right now I'm working towards growing three brands in the B2B space; Metalube, MolySlip, and Vapor-tek, through both Digital and Traditional Marketing methods ensuring a healthy opportunity pipeline whilst maximising revenue. 

I love to keep both my mind and my body sharp. I am a fitness enthusiast and this in combination with my love for the challenge of learning Mandarin allows me to stay on the ball. 

What do I love about working for a growing, forward-thinking company? 

From my International Business degree to my time in China, I’ve always performed well in diverse teams. I motivate myself through personal development, and in fast moving-company, I find myself surrounded by inspiring people who share my love for self-improvement. I thrive in an environment where I am trusted with responsibility. It’s great to be a part of a forward-thinking business and I’m relishing the learning opportunities that come with it.  

I'll be dropping hints and tips with regard to what I have worked on and will be working on, feel free to share your insights. 

I'm always open to talk about your business, passion, or journey. Contact me via lewis.cardwell@kleen-tex.com

taplio

The Battle

Linda M.

Lewis Cardwell

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