Linda M.

Content provider, freelance writer/editor

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

Anabasis LLC

Founder

University of Iowa

Visiting Assistant Professor

College of Charleston

Instructional Technologist

http://blogs.cofc.edu/michael-s-overholt/

Adjunct Instructor

St. John's Christian Academy

Assistant Head of Upper School

Trident Technical College

Adjunct Professor in Humanities and Social Sciences

The University of Iowa

Teaching Assistant

Vinyl record enthusiast 🎶 Content strategist 💡 copywriter ✍️

You've either

(1) got no time to network, post, AND engage consistently

OR...

(2) have the time but cannot connect with your target audience.

You feel stuck, frustrated, SOL...

It's okay. You're human and this work is the hard work.

Here's how it works:

1. We'll get clear on your who, your what, and your how 
↳ So that your audience knows you have them, their problem, and their solution in mind.

2. We'll develop high-converting messaging
↳ With algorithm-friendly content, engagement, and audience growth.

3. We'll scale your out-bound lead generation strategy
↳ Using daily/weekly/monthly KPIs to track progress.

What you'll get from me is a former teacher with an insatiable philosophical curiosity. It's why I excel at...
	- Listening to my clients
	- Identifying natural message progressions
	- Find audience building among my chief superpowers 

And those three letters at the end of my name? Don't worry about them. They remind me of where I came from and where I'm going. You'll find out what that means soon enough.

But don't just take my word for it. Here's what Kevin Huntting said about working with me: 
"Michael understands that at the heart of every successful piece of content lies a fundamental truth – the human connection. His language doesn't just reach people; it speaks to them, creating a dialogue that feels intimate despite the digital divide."

Let's start building a relationship with a pitch-free virtual coffee. You'll likely find out about my favorite vinyls.

https://calendly.com/copyconsultantbymichael/chat

Michael Scott Overholt, PhD

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The Battle

Linda M.

Michael Scott Overholt, PhD

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