Linda M.

Content provider, freelance writer/editor

The Copy Worx

Helping B2B health, fitness and SaaS businesses increase conversions through high-converting copy.

Health & Fitness Copywriter 

Writer

Contributing editor and writer for national, custom, corporate and online publications including TIME, The Huffington Post, Health, MSN, NBC, The Today Show, and many others. Specialties include fitness, health, business/corporate, ghostwriting, nutrition and recipe development.

Ageless After 50

Coaching and online fitness programs and memberships for women over 50

Online course creator / fitness

OC Metro Magazine

I wrote cover stories, features and various columns (including a health & fitness column and another on e-Commerce).

Business columnist and feature writer

Conversion-focused messaging for health & fitness brands | Driving engagement for JRM Web Marketing | Laughter is my love language

I create memorable, conversion-focused copy for health and fitness brands. Why me over other fitness copywriters? For one, I spent 15 years in the trenches as a personal trainer. I then worked my way into becoming a prolific health and fitness magazine writer. Earned a couple of awards along the way.

I interviewed hundreds of people and experts in the process.  It's why I'm able to translate fitness geek speak into relatable, understandable solutions.

My byline appears in heavy-hitters like MSN Health, TIME, Shape, Self, Woman’s Day, Men’s Fitness, Bowflex, and HuffPo, I've got a knack for understanding what people really want. 

Let's chat about how we can make your content resonate and get those decisions rolling in your favor.

My specialties include:

1. Value Proposition Audit and Strategy Roadmap

Most companies struggle with converting copy that showcases their uniqueness. My proprietary process, based on research, decision-making psychology, analytics, and customer interviews, uncovers what sets your solution apart from the rest. This special messaging audit will give you clarity, attracting more of your ideal customers in less time.

2. Email Marketing

My email sequences get noticed and opened, with clients typically experiencing a 45-50% open rate. By writing in your customer's voice, they trust you and see you as the solution they need.

3. Landing Pages, Sales Pages, Opt-ins, and More

Whether it's a landing page, email, or event brochure, I start with a deep dive into the emotions of your target audience, understanding what keeps them up at night–and what they would pay anything to be free from.

Results of my work include:

➡️ A 5-email sequence that landed a client a $70k contract 
➡️ A homepage makeover resulting in a 44% lift in page conversions
➡️ A 30% boost in opt-ins for a lifestyle program 

Ready to achieve similar results? DM me for more details.

Linda
📩 Email: Linda@TheCopyWorx.com
📞 Text/Call: (949) 233-0450

B2B Copywriter and Marketing Strategist

Helping B2B businesses increase conversions through high-converting copy.

It's never too early for pumpkin pie. 🥧 

As a former pastry chef and bakery owner (yes, for real), I baked a lot of pies.

A lot. 

And one thing I discovered around the holidays: 

𝐘𝐨𝐮 𝐜𝐚𝐧'𝐭 𝐦𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐭𝐫𝐚𝐝𝐢𝐭𝐢𝐨𝐧𝐚𝐥 𝐝𝐞𝐬𝐬𝐞𝐫𝐭𝐬. 

Forget Pumpkin Mousse Cheesecake... or Pumpkin-Pecan Pie... or any other artistic twist on the classics.

It's pumpkin pie or bust. The creative versions never sold.

I also realize the same approach to assembling a pie can also apply to copywriting.

You can change some of the ingredients but if you forget the basics, you're taking risks you may regret.

Here's a formula that never fails to bring in your ideal audience...

Linda Melone

pumpkin pie marketing 

"Knowing your audience" doesn't mean what you think it means.

It's NOT about their income level, state of residence, or whether they shop at Whole Foods or Trader Joe's.

Just because they can afford you or live in your hometown doesn't mean they'll buy from you.

Copy that converts requires emotion. If the reader doesn't feel anything, you may as well write your copy in hieroglyphics.

Knowing your audience is about:

🤕 The problem that lurks in the back of their mind every day - like a headache that's not quite a migraine but puts them in a perpetual bad mood.

🙁 It's a thing they've nearly given up on resolving but believe there's a solution they haven't yet discovered.

👉 It's about spending time in their shoes, walking through their day and seeing how this problem affects their lives.

This requires empathy. 

It's the only way to write copy that shows them you understand them so they trust you - and believe you can help them.

#copywriting #marketing #fitness

Hi 👋🏻 I am Stephan and I do B2B Marketing. Learn Marketing with me at www.b2bmarketingworld.com. 

𝗪𝗛𝗔𝗧 𝗜 𝗗𝗢:
👉 B2B Marketing Management
👉 B2B Marketing Strategy
👉 B2B Marketing Tactics
👉 B2B Online Marketing
👉 Lead Management
👉 Public Speaker
👉 Lecturer

Follow #b2bmarketingworld


I work in B2B Marketing for 10 years now. Here is what to expect from me:

🦊 B2B MARKETING MANAGEMENT: My current job is Marketing Manager at AVL, a global corporation in the automotive industry. I work with marketers globally. We implement marketing strategies together with a hell-of-a-team at AVL headquarter in Austria. Further, I was CMO in a global acting B2B company, Anton Paar. I worked with international marketers and a team of 30+ team members at headquarters. 

🦊 B2B MARKETING STRATEGY. I believe that strategies are only as good as their implementation. With success, based on Marketing KPIs and a Marketing ROI. I do marketing plans according to the sales targets and use the full range of the marketing mix. Offline and online, awareness and lead driven, target group or account specific. I include classic actions, like exhibitions and events, all sorts of print materials and online marketing. I am a firm believer that Lead Management is a part of Marketing. Marketing is the first part of a successful sales strategy. That is what drives me.

🦊 B2B ONLINE MARKETING: this is where I get exited the most. I love to dig into performance marketing driven campaigns. I want to understand and use the full power of SEO, Google Ads and Social Media selling. Performance, KPIs and all other ways to measure marketing actions are where it gets nerdy. I love to do Marketing dashboards for management and for myself. To know what’s going on in my marketing campaigns at all time.

🦊 SPEAKER & LECTURER. I do public speaking at marketing and sales events and seminars in Austria and Germany. I talk about my core topics of B2B Marketing, Lead Management and also provide practical cases on eCommerce in B2B. I am a lecturer at university and help marketers in the making. I guide them to achieve their Masters and Bachelors Thesis’.

🦊 My personal website: www.stephanwenger.com

taplio

The Battle

Linda M.

Stephan Wenger

Followers

Posts

Engagements

Likes

Performance ScoreLinda M.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Linda M.

Stephan Wenger

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Linda M.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLinda M.'s LinkedIn Performance