In 1990 an insurance company client approached me and said, “If you want to start your own software development company, we’ll come with you.” I didn’t see that one coming, but of course, I said, ‘Yes!”. Little did I know at Quest Technology Group’s 1991 launch where it would lead.

💡 One of my favorite sayings is, “We like technology, but we love business even more.” Here’s why.
Technology is a tool that serves business, not the other way around. 

We’ve seen -- time after time -- IT providers leading with technology. 

• There is little or no conversation with company leaders about their goals. 
• Where are they now? 
• Where do they want and need to go? 
•  How can they get there given the time, resources, and a ton of other factors that impact them every day?

There’s a better way to put the right technology to work to support thriving companies.

Our experience has proven that strategy supported by the right technology tools, flexible foundations, and curious, committed people builds long-term success.

* The Process is Simple *

🍏 Every company is unique. It’s not a one-size-fits-all tech stack that every company adopts.

🍏 We start by learning about your company’s business objectives. Technology isn’t part of the conversation.

🍏 Together we uncover the gaps and the opportunities. It’s amazing how companies realize unexpected results with the tools, technologies, data, and people they already have.

🍏 We plan. We don't rush out and buy the latest shiny tech thing because someone said you should.

🍏 Together we plan, execute, discover, learn, and keep doing it


* Working Together is Essential *

🍏 We believe in long-term partnerships. Our clients aren’t ATMs. They’re valued business relationship where creating something meaningful for their employees, leaders, clients, customers, and partners matters.

🍏 And our first startup client who asked that one simple question? They were our client for 22 years until they were acquired by a larger, national insurance company. 

For all of us, the relationship meant transformative technology changes. It also meant human connections. We built relationships with their clients. We attended funerals. We celebrated anniversaries and birthdays. 

We were there together because we love business more than technology.

Linda Rolf (Fractional CIO)

Igor Bielobradek

Deloitte

MarTech IT systems implementation and project management, responsible for education and scaling across the region.

Digital Marketing and MarTech IT systems lead (Central Europe region)

Marketing strategy execution:
-	Content marketing strategy – publising high quality, subscribable niche content to build subscription-based target audience
-	E-mail marketing program – publication and execution of 30+ newsletters
-	Webinar and virtual events program (over 600 events to date)
-	Podcast program (7 regular podcast shows)
-	Lead generation campaigns – supporting sales development with lead generation campaigns
-	Data management – creating framework to collect, manage and cleanse coherent master data on accounts, marketing campaign and marketing contacts to achieve 360' view of customer
-	Driving customer insight initiatives

MarTech stack management: 
-	Driving implementation and integration of CRM, Marketing Automation and other SaaS tools (including webinar and virtual events).

Senior Marketing Manager | Head of Digital Marketing

B2B-Marketing.pl Blog

Occasional blogging, podcasting, speaking - it's my contribution to B2B community.

Blogger / Podcaster

IRSM = Instytut Rozwoju Sprzedaży i Marketingu

Visiting lecturer for ""Marketing Management Mastery" training program. Subject matter expert on content marketing.

Lecturer

The Faculty of Management of the University of Warsaw

Guest Lecturer

Volkswagen Bank Polska

Digital marketing
Content management
PPC / on-line advertising

Digital Marketing Specialist

Arthur Andersen

Digital marketing
Content marketing
E-mail marketing
B2B marketing

Digital Marketing / B2B Marketing Specialist (EMEA region)

www.pracaonline.pl (Start-up)

Development and marketing of the Job Search portal.

Product Owner

I'm not person who promises to bring you your number of customers in a month. I am not a traditional marketer who will argue about the need to increase the budget to implement another brilliant campaign, neither.

The longer I work as a marketer, the more I appreciate how diverse and complex marketing is, especially in B2B. I have already understood that no concepts (e.g. content marketing, They Ask You Answer, lead generation, brand) nor communication channels (e.g. social media, digital) nor even technology (e.g. marketing automation, CRM or AI) which is a silver bullet that will solve all problems and lead a company to prosperity. 

All of these are merely useful puzzles from can be used to put together a process that supports the implementation of your business strategy (provided it exists 😉) in the main areas for which B2B marketing may be responsible:

▶ Understanding the market and customers
▶ Sales and distribution support
▶ Brand building and value perception.

If you are looking for somebody to help in area of b2b marketing - I may be the right person.

taplio

The Battle

Linda Rolf (Fractional CIO)

Igor Bielobradek

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