Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Cara M. de Lange

Softer Success®

Operational Efficiency Expert with extensive experience in identifying blocks, streamlining processes, designing and implementing global strategic initiatives for social impact companies: .  I help your business make more money allowing for more social impact. Niche: BCorp, NGO’s & eco start ups .

Consultant: Operational Efficiency & Strategic Transformation Social Impact

 founder business transformation firm creating healthy work cultures

Harvard University

Associate Member Harvard Human Flourishing Network - flourishing at work,

International Federation of Red Cross and Red Crescent Societies - IFRC

leadership development, people & culture, behavioural change, data analysis, employee value proposition, employee experience, burnout prevention structure, organizational design

Consultant: Strategic business transformation, operational efficiency &  burnout prevention

King's College London

During 2022 I worked with King's College London on a qualitative research project to investigate why Wellbeing Needs to Be a Business Goal and how founders, CEO's , leaders and entrepreneurs can side step burnout by intrinsically planning wellbeing in their working day. In addition I provided lectures to HR students on how to effectively integrate systemic change across their organisation by incorporating measurement & holistic health. Research paper can be download here: with King’s College London on ‘Why Wellbeing Needs to Be a Business Goal’ . https://softersuccess.com/the-science/

Scientific Researcher & lecturer - human sustainability

LOVESPACE

Operational efficiency 

–	Ran Softer Success® Wellbeing Assessment & Data analysis
–	Successfully Developed & Executed Strategic People Culture & Engagement plan for Lovespace
–	Operational Efficiency advisor & coach for Executive Team
–	Ran Ongoing Scientifically backed training on Sustainable Productivity & Compassionate leadership 
–	Reduced the risk of burnout for Lovespace by 5% resulting in reduction of bottom line costs

Business Transformation Consultant

CONSCIOUS DREAMS PUBLISHING LIMITED

Published Author of the book : Softer Success - Prevent Burnout, Find Balance & Re-Define Your Success

Published Author of Softer Success

Executive Business Partner ► Business management | Project Management  | Operations

Saatchi & Saatchi

Business Operations | Project Management |

ITE in Russia

Business Administration || Project Management | Operations

Jones Lang Lasalle

Office Manager/Personal Assistant► Business Administration | Project Management | Operations 

I'm Cara de Lange - Your Operations Efficiency  Guru. I help your social impact company run as efficiently as multi million dollar companies allowing you to impact to billions of people. I help you streamline your operations and processes. I help you make MORE money. 

Driven by a deep passion for truth, and aligned work I’ve always been passionate about helping organizations reach their full potential.

20+ years at major multinationals like Google, Reckitt Benckiser, and Saatchi & Saatchi, where I gained deep expertise in Business Administration and Operations. Over time, I realized that I wanted to focus more on transformative change, working with integrity and purpose, helping organizations thrive in ways that benefit both their people and the planet. 

7+ years consulting, dedicating myself to supporting Bcorps, social impact, climate companies & NGO’s & their leaders to refine strategies, boost productivity, and create sustainable growth and revenue.

As the founder of Softer Success®, I created a groundbreaking  business assessment called ‘A Walk Through the Forest,‘ which diagnoses organizational inefficiencies in just 90 seconds. This work, developed with top universities and researchers, is grounded in my passion for understanding human sustainability & operational efficiency. 

 Author of Softer Success, Prevent Burnout, Find Balance & Redefine Your Success  I’ve spent the last 8 years researching cognition  and human sustainability , effectiveness and have worked with psychologists, scientists and researchers at Imperial College London, King’s College London, Sheffield University , Leuven University and am part of the Human Flourishing Network at Harvard.

I also founded the Work Reset Revolution podcast, where I explore the radical changes needed in workplace habits to ensure long-term success. 

As business advisor, and consultant at Greenopia—a climate startup creating eco-communities for healthy living—I’ve had the privilege of working with some truly inspiring people. My most recent inspiring work was with the International Red Cross Federation conducting an operations audit and creating structures for transformation. 

Fluent in five languages and having lived in multiple countries, I consider myself a world citizen, driven by the belief that we’re all connected and that meaningful change happens when we work together on a global scale. Let's have a chat! www.caradelange.com

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Linde Scheers

Cara M. de Lange

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