Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

The Grace Marius

Working with companies to develop brand strategy, GTM strategy, build up marketing functions and scale, across Europe & North America.

Marketing & Brand Strategy Consultant

Remagine

Leading a wonderful team of 7 to build up the marketing function, focused on brand strategy development, brand identity, strategic positioning, art direction & product development.

Next to this: Building all new channel functions, hiring and developing the marketing department, budget management, managing external agencies and freelancers as well as company steering as part of the MGMT team.

Head of Marketing & Brand

Advosense 

Leading the marketing and GTM strategy for theis HealthTech startup, with a focus in the EU and North American markets.

Head of Marketing

Responsible for development and execution of the global content strategy across N26's markets, while leading a team of 6.

Previously, UK marketing lead with overview of brand and marketing strategy and campaigns across digital and offline.

Global Marketing Lead

EQOLOT

Leading the go-to-market and brand strategy as well as the ongoing market expansion across the UK, driving user acquisition through brand partnerships, growth initiatives and digital marketing.

Strategic Marketing Manager

St Brides Partners Ltd

Developing marketing and communication strategies and campaigns for clients including startups and publicly-listed growth companies.

Marketing Manager

Balloon Ventures

Developing innovation and growth strategies for small businesses in Kenya.

Start-up & Innovation Consultant

House of Commons

Research & Political Communications

👋 I'm Grace-Anne, a strategic thinker and creative problem-solver bringing strategy and products to life.

I have 10+ years of experience across marketing, communications and brand strategy, and have helped businesses grow and thrive across major European markets, including the UK, DACH, France, Italy + Spain.

💡 My speciality? Blending data-driven insights with creative problem-solving to build powerful brand and marketing strategies. By integrating AI-powered insights into my workflow, I identify patterns and tailor strategies to stay ahead of industry trends. Whether leading global product launches, refining brand architecture or helping companies scale, my focus is always on driving meaningful, measurable impact.

Curious how I can help your business? Let’s connect or explore more at: https://thegracemarius.com/

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Linde Scheers

Grace-Anne Marius

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