Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Hi, I’m Kira 👋 - a Brand Consultant helping growing businesses unlock growth with clear brand strategies everyone understands and uses.

I bring together my experience from the international corporate world and fast-growing startups to help scale-ups, SMEs, and corporates simplify branding and turn it into real business results.

I’ve worked at Burberry, where heritage met innovation, Amazon, managing campaigns across channels, and flaschenpost, where I built a high-performing brand marketing team from scratch.

How I work with businesses:
🚀 Project-Based Brand Leadership: lead brand strategy initiatives or step in as interim Brand Lead/CMO
⚡ Brand Strategy Sprints: fast-track workshops to define positioning, messaging, and growth priorities
🧠 Workshops & Coaching: align teams, embed brand thinking, and turn strategy into action
🛠️ Process Optimization: streamline brand, marketing, and communication workflows

My approach is practical, collaborative, and draws on the best of corporate experience and startup agility. I translate complex brand challenges into clarity, actionable plans, and measurable impact, so your business can scale confidently.

If you want to turn your brand into a growth engine, let’s connect and make it happen. 🚀

Kira Plagemann

Hi 2026. 🙋‍♀️ 
Hi LinkedIn. 

I just returned from 2.5 weeks off.

Time slowed down.
I was with the people who matter the most. 
I ate far too much.
Laughed a lot.
Watched the snow fall, went for walks and felt… calm.

And for the first time in a long long time, I’m entering a new year without a concrete plan.
No far too big goals.
No big changes.
No pressure to become someone else.

In previous years, January always meant reinvention.
New countries.
New jobs.
New versions of me.

This year feels different. ✨ 
I don’t want to run ahead of myself.
I want to stay where my feet are.
Take it day by day.
Trust that it’s enough.

But If I had one intention, it would be this:
To stop overthinking.
To just do it. 
To do what feels right.

So, I guess I’ll keep you posted. 😉 Are you ready for 2026?

Founder & Brand Consultant | Building Brands That Connect, Scale & Drive Revenue | Ex-Amazon, Burberry, flaschenpost

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Linde Scheers

Kira Plagemann

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The Battle

Linde Scheers

Kira Plagemann

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kira Plagemann's LinkedIn Performance

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