Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Wine for Friends

Small production wine, with big values - in beta/soft launch

Founder

777 Partners

Operating Partner to 777’s travel technology acquisitions. Responsible for M&A, commercial and operational transformation and growth of the GO7 brand and business

Chief Commercial Officer - Travel

easyJet

Member of easyJet’s Executive Leadership team reporting into Chief Commercial Officer. Responsible for driving forward the strategic direction of easyJet’s £4bn ancillary revenue P&L and commercial strategy with responsibility for delivering revenue growth through easyJet’s end to end product portfolio. Business Sponsor of significant technology transformation programmes. Delivered budget ahead of plan +1.7% H1 FY22

Drove +4% increase in revenue per passenger in FY21 (vs. benchmark run rate of +1.21%) through technology initiative delivery, product change and deploying trading operating model changes and new pricing algorithms

Proposition & Innovation Director 

Head of Proposition

Head of Commercial Partnerships

Fuse

Founded and Incubated Purpose Driven and Commercial Partnership Agency offering within Fuse, Omnicom. 

Delivered 400% revenue growth YoY through client growth for three years in a row. Delivered 63% gross profit margin via optimisation of staff/cost ratio, launching new products and new pricing proposition.

Work included CAPEX deals between Tesco x Volkswagen generating revenue from retail brands for John Lewis Christmas. Helping CALM and Unilever raise awareness for Men’s mental health, signed PepsiCo’s first sustainability UEFA partnership. Activated Public Health England’s largest TTL campaign with Disney. Built ARR client base to include easyJet, VW Group, Google UK and Bacardi Group

Director

Fuse Sport + Entertainment

Senior Account Director

Account Director

Good Business

Strategy consultant working with clients to define, deliver, measure and communicate positive social change alongside commercial business objectives. 

Defined Bacardi Group and Old Mutual Wealth’s ESG strategy, ran Disney and Coca-Cola’s EMEA healthy living audits, launched charity partnerships for Kellogg’s and Liberty Global.

Senior Consultant

Millennials Think Tank

Think Tank specialising in research on Gen Y and the impact they are having on business, politics and society. Clients included The House of Lords, The Church of England, various other not-for-profits. Accredited for contribution to the House of Lords debate on Kony 2012 Video and featured on BBC Radio 4

Magdalene College May Ball

Head of Sponsorship

Conde Nast

Intern

Commercial and Marketing Executive leader. Passionate about people and champion of diverse teams. Energetically entrepreneurial. Deliverer of customer-led growth and over delivery of revenue growth. Driver of business change, enabler of innovation. Volunteer School Governor, qualified Yoga Teacher and investor in small wine business (with big values)

taplio

The Battle

Linde Scheers

Rachael Smith

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