Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

rebuy recommerce

- Leading a team in analytics, development, CRM and campaign management
- Create and own the CRM & Campaign Strategy consistently to build and elevate a loyal customer base
- Driving personalisation and automation across all customer touchpoints
- Increase customer exposure and build omni-channel orchestration

Head of CRM & Campaigns

Zalando SE

- Introduce a CRM strategy that supports the Zalando Store's customer activation along the entire lifecycle
- Conceptually develop the customer loyalty program "Zalando Outlet Card" and increase its value for customers
- Building a customer-centric KPI framework for the commercial and marketing departments

Senior CRM Manager

eBay

- Lead a team of 6 CRM & Marketing Automation Managers across EU, Australia and the US and look after all related aspects like hiring, coaching, training and developing team members
- Increased the engagement with our email marketing contents by 3.8x within one year 
- Strategically own eBay's global multi-channel, data-driven marketing strategies for the B2C seller base along the entire lifecycle 
- Conduct customer and market research to identify and segment inventory and sellers across different business and product priorities, brief analytics tasks to build segmentation and recommendation models 
- Grow project management skills within the team to ensure campaigns are delivered in budget, on time and meeting all requirements and that everyone applies the same standards
- Manage external partners and budgets enabling marketing campaigns (Web Dev, Creative agency) 
- Handle stakeholders on all different levels and work closely with other teams to collect their business requirements and report back on impact

CRM & Marketing Strategy Lead

- Lead the Programmatic EU Seller Onboarding, rolling out automated one-to-one marketing campaigns for all new B2C sellers joining eBay in DE, UK and FRITES in SFMC (targeting ca. 240k sellers/year)
- Manage data-driven marketing activities and design customer journeys to the European B2C seller base along the lifecycle
- Leverage big data and analytics to help our B2C sellers become more competitive on the market
- Support the migration to SFMC, managing the technical set-up and operational transitions, to offer personalized, relevant and timely communications and increase the performance of our seller base

Lifecycle & CRM Manager

B2C Seller Marketing & Communications Intern

Paperplain GmbH

Marketing Manager e-Commerce

Keyword Hero

Business Development Manager

Amazon

Responsible for launches of European 1st Run Exclusive and Original Series at Amazon Video

taplio

The Battle

Linde Scheers

Rena Smidt

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?