Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Creative Theory Agency 

Design creative social media campaigns to increase brand lift and awareness using all earned media platforms. 
Conduct market research and and social media consulting that enhances brand voice and engagement. 
Supervise marketing campaigns from ideation, production, to execution. Focusing on ROI and customer journey. 
Consult with Fortune 100 companies on Diverse and Inclusive marketing campaigns and concepts.

Co-Founder & CEO

Canadian American Business Council

Board Member

University of the District of Columbia - Graduate Student Government Association

President

Embassy of Canada - Washington, DC

•Drafted and distributed congressional hearing reports on U.S digital trade policy for senior trade officials at the Embassy and in Ottawa
•Analyzed and monitored digital trade policy developments in the following areas: spectrum allocation, internet governance, advanced manufacturing, and open data innovation
•Conduct market research for Canadian firms interested in pursuing contract work in emerging markets with international financial institutions and multilateral development banks
•Conducted support research for senior trade commissioners of the Commercial Policy & International Business Development team
•Liaised with Canadian Ministers office in the planning and execution of high-level diplomatic mission visits

Trade Analyst Intern

Saskatchewan Roughrider Football Club Inc.

•	Consistently met high performance requirements
•	Worked effectively in a fast paced environment demanding constant change and perpetual improvement 
•	Performed entirely within a group the achieve common goals
•	Lead community initiatives to mentor high school and university athletes

Professional Athlete

I’m obsessed with storytelling. Inclusive stories. Necessary stories. NOW stories. Stories of great cultural consequence once undiscovered that now guide the narrative for brands like Google and Under Armour.
 
As the co-founder and CEO of a culture-focused agency, I’ve led content campaigns for global brands that have reverberated with millions and helped brands speak in pivotal cultural moments with authenticity and impact. By navigating at the forefront of cultural storytelling, Creative Theory Agency has shifted the idea of culture from a corporate operational obsession to a digital manifestation with the power to engage community and commerce. 
 
CTA sits at the intersection of inclusive storytelling and big ideas. We’ve won awards, yes, but our global brand campaigns, research, and creative strategies couple community and culture to the ecosystem of commerce and economic opportunity. 
 
After completing my MBA, I honed my digital skills by completing certifications in digital strategy at Harvard and Dartmouth. As part of the creative community in D.C., my co-founder, Gary Williams, Jr., and I discovered that brands didn’t speak the language of culture and community like we do. And because we’ve seen the power of brands in creating a more equitable world, we help them find their voice and speak in pivotal moments with authenticity and impact  
As we continue to grow and create at CTA, I hope to continue to feed my obsession for stories and brand experiences that stand with and for audiences that need to be heard.

tamon@creativetheory.agency

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The Battle

Linde Scheers

Tamon George, MBA

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