Linde Scheers

Chief Marketing & Growth Officer

LS Consulting & Coaching

I advise businesses of all sizes on:
- marketing/growth/comms strategy
- using AI to make marketing more efficient and effective

I coach:
- professionals who want to grow in their careers
- professionals who feel stuck in their careers and want to make a transition. 

I grow:
my investment portfolio by investing in female-led businesses

CMO, Advisor & Investor

eBay Deutschland

Shared market leadership and P&L responsibility.
Led Marketing and Communications for Germany, eBay's 3rd biggest market globally
Responsible for team of ~50 marketers. 
Transformed team performance and culture from a tactical to a strategic high-performance team driving brand perception, customer acquisition and retention
Unlocked long-term sustainable growth for eBay in Germany.
Member of the eBay Environmental, Social and Governance (ESG) Council and eBay's German and 
European Leadership teams

Various Companies

CMO, Advisor & Investor - Marketing, Communications, Growth

Responsible for PR, Marketing Communications, Content, Social Media and SEO for N26 globally driving customer acquisition, retention and brand perception & reputation. 
Led a team of 30 employees.

Global Marketing and Communications Director

Google

Led Android's brand and reputation efforts across Europe to drive brand perception and trust of Android in close collaboration with PR, policy and other cross-functional teams. Activities included overseeing large scale media campaigns (print, digital, social), publisher partnerships (Economist, FT, Süddeutsche Zeitung) and events (Web Summit, Mobile World Congress...)

Head of Brand Marketing, Android and Google Play, EMEA

Marketing lead, Android Brand and Reputation, EMEA

Leading product marketing for movies and TV, social media and consumer insights for Google Play across EMEA markets driving product growth and incremental revenue.

Marketing Lead for Movies, Social Media and Insights, Google Play, EMEA

Marketing lead for movies and TV on Google Play across Europe, focussed on driving awareness, consideration and conversion for Google's entertainment hub.

Product Marketing Lead for Movies&TV- Google Play, EMEA

Product marketing for large advertisers and agencies, focus on marketing Google's mobile solutions to drive incremental revenue from large advertisers.

Product Marketing Manager- Google Mobile Ads and Large Advertisers, DACH

Developed the accounts of long-tail advertisers in the Benelux market to
drive incremental revenue, specialized in Google Analytics

Online Media Sales Manager-Google AdWords

Freelance TV Production

As a freelancer linked to several production companies in Asia, I was responsible for pitching concepts for TV shows and documentaries, as well as assisting in script-writing and location scouting.

Freelance Concept Writer and Researcher

BASF

At the BASF Sustainability Centre I managed projects related to the internal and external communication of sustainability topics. Tasks included developing the web presence of the company's sustainability activities, creating a sustainability newsletter, setting up internal work groups on sustainability matters and managing customer enquiries about sustainability issues at BASF.

Sustainability Manager

Friedrich Ebert Foundation

During my time at the regional headquarter in Singapore I managed a portfolio of political and socio-economic projects in Southeast Asia. 
In addition, I also wrote and published articles and working papers on a variety of political and economic topics. Another responsibility was managing the internal (newsletter, internal publications) and external communication (website) for the regional office in Singapore.

Program Manager

I'm a Chief Marketing Officer with close to 20 years of experience in marketing, communications and sales. I'm a holistic "full-stack" marketer with hands-on experience in performance, brand, product marketing, CRM, customer insights, social media, SEO, content & measurement. I also have experience in applying AI to improve marketing efficiency and effectiveness.

I started my career in a non-profit. After finishing my MBA, I joined Google and worked for almost 10 years in various sales and marketing leadership roles. After Google, I led Global Communications for N26, a leading Fintech unicorn based in Berlin. In my most recent role at eBay, I was the CMO for Germany and shared market and P&L responsibilities with the country GM. I was also a member of the company's ESG council.

Originally from Belgium, I've worked in 7 different countries across Europe and Asia. I'm passionate about building purpose-driven businesses and driving sustainable growth through a combination of sales activation and brand investment.

I'm currently advising (marketing/growth/comms), growing my investment portfolio, and working on passion projects in the field of AI, marketing and sustainability.

Cognism

Sales Development Representative

Audio Network

Scrum Master

NURVV

Agile Delivery Manager

WorldRemit

VU.CITY

In this role, I balance both managerial and technical skills in order to effectively manage a variety of teams and business stakeholders, as well as a number of technical projects, in a fast-paced digital production environment.

I plan and monitor multiple development projects, working across a number of teams, to ensure the plan, profile and progression is sized and on track for successful delivery.

Scrum Master/Agile Delivery Manager

The Consumer Online production team is responsible for developing and maintaining code and content on various areas of BT.com. I worked with various members of the online team and the wider business to ensure content on BT.com was kept up to date and accurate.

Digital Content Editor

British Gas

I published and adapted content and web pages for the British Gas websites, developing new customer journeys or enhance existing journeys. I also managed the quality of online content, ensuring all content was consistent with the British Gas brand and that it displayed on the page correctly.

I developed the presence of the British Gas Corporate Responsibility inititives online and increased awarenss and commitment amongst stakeholder groups - consumers, MPs, local government etc. I also worked on creating an online hub and using digital channels to effectively share relevant and timely updates as well as driving a conversation with British Gases stakeholders.

Digital Marketing Apprentice

Livity

Advantage is an exclusive eight-week pre-apprenticeship course, developed with Google, to
equip young non graduates with highly sought-after digital skills and industry expertise.

The programme runs alongside the highly-competitive Google-led graduate programme,
Squared, meaning participants have access to exclusive Google tools, Google tutorials and
leading marketing and advertising sector guest speakers and mentors.

Employability and enterprise skills are also developed as participants work through four phases:
think like an agency (employability), think like a client (communication), think like a business
(enterprise) and think like a change agent (future-thinking).

taplio

The Battle

Linde Scheers

Tom Murray

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