Lindsay Kough

I help grow companies | Navy SEAL Veteran | Former Chief of Staff to the Under Secretary of the Navy (SES-III)

My why:   to serve God, country, and family by inspiring and empowering others to achieve their greatest potential living out their own why.

Gallop Strengths:   Self-Assurance | Achiever | Belief | Responsibility | Activator

Kolbe A Index:  5-5-7-3

President

We solve problems, and grow client companies in the United States and abroad.  We focus on innovation in architecture, engineering, healthcare, space, and defense.

CAGE Code:  95F88
DUNS Number:  015451889

www.trident11.com

Coming off of active duty in the SEAL Teams…


…there were no transition programs to help newly-minted veterans either find a job or start a business...

Or, at least, I had never heard of any of them at the time.

Mind you, this was “back in the day…”



Until recently, this was also true for college athletes, nationally-ranked athletes, Olympic athletes, and professional athletes.

Until…

Christian Ponder, world-class athlete, founded The Post.



The Post as an invite-only network for former athletes, focused on peer mentorship, career development, leadership, and investment education. 

True to its founding vision, The Post today is “building and supporting the most effective and diverse global network of leaders” exclusively from the athlete community. 

Reiterating, members include Olympians, NFL and NBA alumni, and NCAA champions turned CEOs and founders. 

Through regular leadership workshops and an online forum, members exchange opportunities and insights, embodying Ponder’s belief that together, they can catalyze each other’s power far beyond sport.

The Post opened also has a physical clubhouse space in Manhattan; an in-person hub for networking events, workshops, and rekindling the locker-room spirit among members.



Thanks to our national achievements of our United States Naval Academy Water Polo team, again “back in the day,” somehow The Post let me in…

I am grateful they did.



If you want any more information about The Post, feel free to DM me.



Groucho Marx’ quote, “I would never be a member of a club that would have me as a member,” does not apply in this case.



Find your tribe(s).

Happy New Year.

V/r, LTK



Photo: Christian Ponder at The Post Clubhouse in Manhattan. December 2025.

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trident-11

Founder/CEO at The Post

The Post

United States Naval Academy

I Help Grow Companies | Navy SEAL Veteran

When parents meet who continue to endure the loss of their children to suicide, a significant bond is formed… forever… and…



Amazing things can still happen.



Here is the short version…

The first note I sent to Leslie Weirich via LinkedIn DM was in November of 2021.

That was two years and 7 months after we lost our Leslie, aka “Lulu,” to suicide.

Lulu was 18.



Leslie and I finally met face-to-face about a year and a half later, in May of 2023, when she invited us to a fundraiser where she was speaking on behalf of a full-length feature film being produced with some ties to suicide, “Adieu.”



There, we met the writer/director, James Meyer, and his bride who is also the producer, Sara Meyer, both of Lava Lamp Films.



Six months later, in November of 2023, I was able to have breakfast with James and personally thank him for the unbelievable portrait he had drawn of Lulu and sent me from Europe (the portrait, itself, and the details of which are in a previous post).



In the meantime, at that fundraiser in May of 2023, Molly Stamer and her son, Jake Stamer, were at our table, as well (thanks to Leslie), and we had an enjoyable time.



Roll tape forward two and a half years later, this fine young U.S. Marine, Jake, reached out to me in November of 2025, cordially, with a specific reference to Lulu’s birthday…

Now, not as many people remember Lulu’s birthday as much these days, and he was quite a gentleman to mention it.



Well, we finally grabbed some time last week and discussed his goals and ambitions for life, and we enjoyed a meaningful, authentic, and deep conversation.

It was kind of a two-for for Jake as one of the great mentors on the planet, Rick Schultz, was there, as well.



Leslie, thank you for improving all of our lives with you in it.

James and Sara, keep going! Your work is important!

Molly, you have awesome sons. I know you have two, but I have only met Jake. Nice work!



It is a small world.

Let’s keep making it smaller.



Call to action: Stay connected... Take the meeting... Listen... Create more opportunities for others.



V/r, LTK



Photo credit: Jules Gordon.  From left to right:  Jake Stamer, moi, and Rick Schultz.  I tagged Jules on this, not just because she shot the photo, but because Jules and Emily Holland do such a great job for everyone at Industrious!

The most important thing about CEOcircle is not what you learn… it’s who you’re trusted to learn with…



Congratulations again to the newly selected D’Aniello Institute for Veterans and Military Families - IVMF/J.P. Morgan Commercial and Investment Banking CEOcircle cohort!



Selection into CEOcircle is earned. 



It reflects leadership maturity, operational credibility, and a willingness to be challenged by peers who understand both service and scale.



As an Alumni Facilitator, I’ve seen what makes this program different. 

CEOcircle is not a class, a pitch group, or a networking exercise. 

It is a trusted peer environment where veteran and military spouse founders engage in candid, high-caliber conversations about growth, decision-making, and responsibility at the next level.



As you have already heard from others, over the year ahead you’ll be surrounded by leaders who speak the same language, hold one another accountable, and push past comfort toward clarity and execution. 

The relationships built here, supported by IVMF and J.P. Morgan are durable, honest, and consequential.



To this year’s cohort, you weren’t selected for where you hope to go…

You were selected for what you’ve already built and what you’re capable of building next.

Yes, we enjoyed an amazing fly-in last month at JPMorganChase’s headquarters in NYC, but the real work started this afternoon in our first "Call Sign Huddle."

Red 1, you came prepared and have plunged into the work!



Congratulations, again!

Let's GO!



It is a high honor to serve you.

V/r, LTK



Photo (from left to right):  Charles Masters Rodriguez, LTK, Chris Gonzalez, PMP, Jonathan Schneider, Chris Merwin, David Waldbauer, Jary Jackson, Charles Hargett, Lisa Bradley, and Michelle Buonfiglio (not pictured:  Ashley Driscoll, CPESC/QSD, Beth (Fynbo) Benike, Tom Burden and Dan Feliciano).

#ivmf #IVMFSyracuseU #jpm #jpmc

Institute for Veterans and Military Families - IVMF

J.P. Morgan Commercial and Investment Banking

J.P. Morgan

JPMorganChase

Co-Founder & CEO @ Supply Veins | Techstars ’24 | Stanford LBAN | Supply Chain l Dual-Use l Former Army Diver l Veteran Advocate

President at A-G Associates

Co-founder @ Moderne | Java Champion | founder OpenRewrite - OSS automated refactoring

President at R3 SSG

President, LIMA CHARLIE INC | Veteran | FEMA & DOD Housing Industry Expert | GovCon & Construction Leader | 37K+Households Delivered Since 2021 | Multifamily Investor | Mission-Driven | Built to Execute, Driven to Serve

CEO • Special Forces Retired • Small Business Acquisitions • Entrepreneur • Talent Management

President/CEO at First Principles & Concepts (FP&C) with expertise in Federal procurement

Co-Founder, CEO of R. Riveter

Inclusive Banking Business Development Executive, J.P. Morgan Commercial Banking

Owner @ Bancroft Construction Services | DVBE, SBmicro, WBE, CBE

SBA MN Small Business Person of the Year 2025 | President and Founder at Busy Baby LLC | 2-time VET100 & INC5000 | Shark Tank Entrepreneur | 2026 CEOcircle

Intuition Leads To Success | Shark Tank | Forbes 30u30 | INC 5000 | Grypmat CEO

🚀 CEO & Co-Founder at Clotheslyne | Techstars '23 | Innovator in the Gig Economy | Former Major, US Marine Corps and Aviation Logistics Expert | Entrepreneur

Well, LinkedIn busted us…



Matthew Ray Scott has not only instrumental helping me build three of my prior companies, but we have also become close “later in life” dear friends since 2014.



Matthew is a top physician brand strategist and founder of "FEED. The Agency," an award-winning healthcare marketing agency. 

He launched FEED in 2010 and grew it into an 8-figure company, working alongside his mother, wife, daughters, and even best friends. 

His work helps surgeons and healthcare innovators stand out from the "sea of sameness".

Matthew is also an accomplished author.



What truly sets Matthew apart is his heart-led leadership and values. 

As a young Army officer, he made the courageous choice to leave the service after coming home from a deployment and realizing his baby daughter had taken her first steps without him. 

That speaks volumes about his priorities. 

He carries that same people-first mindset into his work.

As his Army service is mentioned here, books could be written about what he did in the service. 

I will just leave you a summation that his service in special operations was more than noteworthy in several extremely hazardous missions in foreign countries throughout the world.



Anyone who follows Matthew on LinkedIn knows how freely he gives back. 

His heartfelt transparency on this platform has fostered a true community of friends around him. 

He’s always ready with advice, humor, and encouragement, exemplifying servant leadership in every post. 



I’m grateful to call him my friend. 



He leads with excellence and empathy, never losing sight of what matters most… 

…family, friends, and helping others succeed.



Whether or not you are in healthcare or medtech, his messages are universal.



Matthew, thank you for our extended conversations about God, Lulu, our journeys in Christ, family, silent retreats, leadership, and some hilarious stories…



I also want to thank you and your dear bride, again, for letting me stay in the “Jeff Rivers Suite.”



I am glad LinkedIn recognized how important you are to my family and me.

Bear hugs, brother.



Love deeply.

V/r, LTK

Twelve drummers drumming…


On this, the twelfth day of Christmas, we are reminded that Christmas is not over, yet…

Kneeling in pew 11 at Mass on Christmas day, I remain grateful for all of our gifts… 



The divine completion of the Holy Trinity…

Christ is Lord.



Lulu, we love you and miss you.



Love, Dad



PS:  It was awesome to catch up with a dear family friend, his bride, and their three children.  



Photo:  Sacred Heart Church, Winnetka, IL on Christmas day.

Eighteen (18) men got together this morning in a Men’s Spirituality Group (MSG).  So what?


Well, these Roman Catholic men have been getting together on the second Saturday of every month for the last 17 years…

Rain or shine.  Blizzard or heat wave.

Sometimes it is 18 to 23 of them...

Sometimes it is 12...



They pray.

They share some of life’s deepest and darkest trials and tribulations…

They share family achievement, successes, and hardships…



It is not a therapy session.



It is a way men actually are there for one another.

It is a way that men help one another be the best husbands, fathers, friends and professionals they can be.

There is no place like this.



They read scripture.

Most Saturdays, a priest joins them.

On the Saturdays the priest is cannot make it, they listen to Bishop Barron’s reflections on the Sunday gospel.



They pray for intentions for one another.

They pray, again.



They come back the next month on the second Saturday…



I am grateful for these Saturdays from 7:30 a.m. to 9:00 a.m. at Our Lady of Perpetual Help Catholic Church in Glenview, IL.

I don’t make it every second Saturday, but I make the ones I can.

These are great men.



Sometimes you see them “out in town,” too!

Bennett Weiss is one of these men (pictured).

It was great to see him “in the wild” at a recent conference.



I remain grateful for William Harlan who founded MSG (and still runs it), and for Rick Schultz who introduced me to MSG.

We are all better men for it.



Find your tribe and stay with them.

Not just for yourself, but for them, too.



God’s blessings.

V/r, LTK


Photo: Bennett Wise, "out in the wild…"  October 2025.

Power Solutions Service & Sales, Belec Electrical, Inc.

Kestrel Capital Group

“My father told me to follow my own bent in business, but whatever that business, to work hard.”



Yes, our Dad said something very similar to us growing up, but these are the words from the late, J. Pierpont Morgan.



Those words capture the essence of J.P. Morgan and the mindset that defined his greatness.



As a former teammate in what is now J.P. Morgan Private Bank, “back in the day…”, we learned that Morgan did not become one of the most influential figures in American history simply by inheriting opportunity. 

He earned it through discipline, conviction, and an unrelenting work ethic. 

He believed deeply in choosing a path aligned with one’s strengths and passions, and then committing to it fully. 



As we studied, we learned for Mr. Morgan:
Effort was non-negotiable. 
Vision without execution meant nothing.



He also understood that real power is built on trust. 



“Money,” he said, “comes from character.” 



In an era of financial chaos, Morgan’s reputation for integrity allowed him to stabilize markets, reorganize industries, and restore confidence when few others could. 

His leadership during crises reminds us that calm, principled action matters most when fear is loudest.

Above all, Morgan refused to bet against the future. 

Even in downturns, he believed progress would prevail. 

That optimism, paired with hard work, enabled him to help shape modern American industry and finance.



The lesson is timeless: 

Follow your own path.
Work relentlessly.
Act with integrity.
Believe in what lies ahead. 



Greatness is rarely accidental. 

It is built, day by day, by those willing to do the work.



It is the beginning of 2026…

Let’s get to work!

Let’s GO!



Love you, Dad!  

It has been almost 11 years...  You are still with us...



V/r, LTK



Photo:  The wall of a high floor at JPMorganChase’s headquarters on Madison Avenue after a reception at the end of a very successful D’Aniello Institute for Veterans and Military Families - IVMF/J.P. Morgan Commercial and Investment Banking co-sponsored CEOcircle.  December 2025.

#ivmf #IVMFSyracuseU #jpm #jpmc

J.P. Morgan Private Bank

Point zero six percent (0.06%) of what?   So what?   Who cares?



There are approximately 36.4 million businesses in the United States…

Of those businesses, approximately 1.6 million of them are “Veteran-owned” (meaning a Veteran owns at least 51% of the business)…

Of those roughly 1.6 million Veteran-owned businesses, only 888 of them have been awarded the U.S. Department of Labor’s (DOL's) HIRE Vets Medallion.

Only 888 in the entire United States.



888…



That’s it…



We can do better!



From the DOL, “The Honoring Investments in Recruiting and Employing American Military Veterans Act of 2017 (HIRE Vets Act or the Act), signed by President Trump on May 5, 2017, required the Secretary of Labor to establish a program, by rule, that recognizes employer efforts to recruit, employ, and retain veterans.”

“The Secretary announced the Final Rule (20 C.F.R. § 1011) on November 9, 2017, the program became effective in January 2018, and accepted initial applications in 2019.” 

“The HIRE Vets Medallion Program is an employer recognition program administered by the Department of Labor’s Veterans’ Employment and Training Service (VETS).”



If you are a Veteran-owned business, no matter what your size, please apply!

Applications open again in 21 days.

Go to HIREVets dot Gov.



Our company, TRIDENT 11, is humbled to have been selected as part of the 888 for the fourth year in a row.



Be part of the 888!



Be part of the 0.06%...



Let’s GO!

V/r, LTK



#HIREVets

U.S. Department of Labor

TRIDENT 11

I help surgeons become trusted digital voices - because in today’s world, trust is your currency and reputation your bank account.

I help surgeons turn trust into leverage. Not followers. Not fame. Real authority that changes how patients, peers, and industry treat them.

I work with surgeons who are technically excellent but don’t have time or skill to build trust and monetize their reputation. I fix that.

Through my Physician Brand Rx™ protocol I help surgeons:
	•	Clarify their message so it cuts through the noise
	•	Show up consistently online in a way that earns trust
	•	Build digital authority that elevates their reputation and expands their impact

At FEED. The Agency - our award-winning physician brand firm - we create:
	•	Strategic brand positioning that sets surgeons apart
	•	Premium, ghostwritten content that accelerates trust
	•	High-impact DOL campaigns that make surgeons the obvious choice for patients, peers, media, and MedTech

My mission is simple:

Help surgeons step into Digital Opinion Leadership- so their expertise isn’t just seen… it’s sought after.

Matthew Scott

The Lakers don't hide LeBron James.


They plaster his face on billboards. Feature him in commercials. Let him build a personal brand worth billions.

And here's the thing nobody in healthcare wants to admit:

This makes the Lakers more valuable, not less.

When Steph Curry becomes a household name, the Warriors sell more jerseys. More tickets. More sponsorships. The star player's rising tide lifts every boat in the harbor.

Now look at hospitals.

A spine surgeon builds a reputation as the best in the region. Patients fly in from three states. Her outcomes are exceptional.
Does the hospital promote her? Feature her expertise? Position her as the face of their program?

Almost never.

Instead, they bury her in the "Find a Doctor" page alongside 47 other providers. They worry she'll "get too big" and leave. Yield to primary care funnel. They treat her success as a threat to institutional control.

Sports franchises figured this out decades ago: star power is an asset, not a liability.

The fear is always: "What if we build them up and they leave?"

Better question: What if you don't build them up and they leave anyway?

Patients don't trust institutions. They trust people.

The hospital that treats its best surgeons like the Lakers treat LeBron will have an unfair advantage for years.

Everyone else will keep wondering why their "Find a Doctor" page has a 12% bounce rate.

Matthew Ray Scott

Top Physician Brand Strategist for Surgeons | Physician Brand Rx™ Creator | Best-Selling Author | Voted Best Cause Marketing Agency by The AMA.

Surgeon Thought Leadership Idea: The Sideline Hall of Fame

Imagine a surgeon with a content series around the unsung people in their OR. 

The scrub tech who's been with them for 15 years. 
The rep who's driven 400 miles to make sure the right implant was there. 
The scheduler who's quietly protected their block time through three hospital administrators.

A surgeon posting about their "sideline crew" would stand out in a sea of clinical content. 

And it would show patients something important: this doctor notices people.

I just have to SUCK-LESS than the DMs they receive. 


Imposter Syndrome eliminates 70%
20% can’t resist and try to sell stuff
3% tried it few times and didn’t work
7% become virtual (at scale) 

Dinosaur sales bosses are indifferent

You will be ridiculed for doing (medtech)

The irony is simple. The thing you are afraid to send is still better than the nothing or hustle for appointment they are currently receiving.

The Most Radical Leadership Model in Healthcare Didn’t Come from Business-It Came from Mr. Rogers.

Fred Rogers did something most leaders never learn to do. He made people feel safe enough to think.

He didn’t teach by authority.
He taught by regulation.

That matters more in healthcare than almost anywhere else.

Before patients understand information, they scan for safety.
Before clinicians absorb strategy, they assess emotional threat.
Before teams perform well, they need regulation, not motivation.

Mr. Rogers never talked down.
He translated complexity without stripping dignity.
He explained hard things slowly, clearly, and without ego.

Mr. Rogers moved slowly on purpose.
Slowness creates room for people to show up as humans, not just performers.

He also separated worth from productivity. You mattered because you existed, not because you produced.

In a system obsessed with RVUs, throughput, and metrics, that distinction is quietly radical.
Burnout is not always about workload.
Often, it is about identity collapse.

And perhaps most importantly, he modeled presence over performance.
There was no gap between his values and his behavior.
No leadership persona.
No mask.

Mr. Rogers understood something we keep relearning the hard way.

Feelings are not a distraction from the work.
They are part of the work.

The leaders who understand that are not soft.
They are precise.

That is a neighborhood worth building.

Watching Adrienne Towsen, MD  build her next chapter has been a masterclass in quiet confidence.

She is launching a new orthopedic practice while competing as a dancer on the world stage, and instead of hiding the transition, she is documenting it with clarity, grace, and intention. No performative hustle. No overexplaining. Just disciplined work, creative expression, and self-trust.

What makes it powerful is not the pivot itself. It is how she is doing it. With elegance. With ownership. And without asking permission.

For anyone watching from the sidelines wondering if it is possible to evolve without burning bridges or diluting credibility, this is what it looks like when growth is done with class.

This is how I imagine her entering The Orthopreneurs Symposium this year. 

Chris McClellan, DO 
Ryan “Saw-Bones” Molli, D.O.

Surgeons do not need a social media strategy. They need a reputation architecture.


Most surgeons still think their website is their digital front door.

It is not.

Your website is static.
LinkedIn/YouTube is alive.

LinkedIn is now the modern-day surgeon website, except it does something your website never could.

It lets people watch how you think in real time.

Peers.
Media.
MedTech.
Hospital leaders.

They are not coming to your site first.
They are forming judgment based on what shows up in their feed.

Long-form LinkedIn posts are no longer “content.”
They are positioning.

Each post becomes a living page that answers one question over and over again.

Is this surgeon worth paying attention to beyond the operating room?

That is why the surgeons winning right now are not explaining procedures.
They are publishing perspective.

Then comes YouTube.

And this is where most surgeons get it wrong.

YouTube is not Instagram.
YouTube is not TikTok.

It is not an interruption platform.
It is an intent platform.

People go to YouTube to be educated.

They search.
They slow down.
They try to understand.

Not anatomy.
Not techniques.

Themselves.

The surgeons doing YouTube well are not teaching surgery.
They are documenting their patient-centric process.

How decisions are made.
How expectations are set.
How different patient personas move through care.
How uncertainty is handled before anyone talks about an operation.

LinkedIn builds authority at scale.
YouTube builds trust with intent.

And the bridge between them is a branded, proprietary patient protocol that turns perspective into experience.

This is not social media marketing.

This is reputation architecture.

The surgeons who understand this are not louder.
They are clearer.

And clarity is what attracts peers, media, MedTech, and the right patients all at once.

No alternative text description for this image

Why We Stopped Chasing Med Tech and Went All In on Surgeons.

Why Physicians Need Short-Form Video in a Zero-Trust Era.


I discuss how physicians can build credibility. 

Rather than viewing short-form video as marketing or self-promotion, we explore how authentic video content serves as verification of your professional presence. 

I break down how your face, voice, cadence, and restraint act as trust triggers that AI cannot convincingly replicate at scale, and why thoughtful LinkedIn videos prove you are real, think carefully, and remain accountable to your perspective.

Borrowed Attention Is Not a Strategy: Why Surgeons Are Building Their Own Narrative in 2026.

Surgeons are about to find out how long “normal” can actually operate.

The current orthopedic model was never designed for this level of administrative drag, reimbursement compression, and emotional exhaustion.

It survives by volume.
And volume is becoming harder to maintain.

We talk about burnout as if it’s a personal failing.

It’s not.

It’s a system running past its design limits.

That is why ideas that once felt taboo are now being discussed openly.

Concierge care.
Cash components.
Hybrid models.

Not because surgeons suddenly want something different.

But because the existing structure is no longer viable for many practices.

These models will be unpopular.
They will be criticized as elitist.
They will be framed as abandoning patients.

But the uncomfortable truth is this.

When a system stops working, people build workarounds.

This isn’t ideology.
It’s engineering.

-The real risk isn’t that surgeons explore new models.
-The real risk is pretending “normal” can keep operating when the warning signs are everywhere.

- - - 

If any other profession accepted rising costs and falling pay indefinitely, we’d call it unsustainable. Why is surgery different?

- - - 

I’m working with a surgeon who is building a new payment model.

It won’t be popular at first.
There will be arrows in his back.
That always happens when someone moves before the system is ready to admit it needs to change.

What’s interesting is not the criticism.
It’s the timing.

Because when operating costs keep rising and reimbursement keeps falling, stone-throwing eventually turns into imitation.

The ones criticizing today will be forced to redesign tomorrow.

This isn’t about being right early.
It’s about being honest before the math makes the decision for you.

I’ll post something on LinkedIn that gets 250 or 300 impressions.


No spike.
No dopamine hit.
No algorithmic fireworks.

And yet, those posts quietly generate the biggest ROI of anything I write.

Here’s why.

When a post is hyper-niche, it is not designed to attract everyone.
It is designed to repel almost everyone.

The only people who click are the left-handed, one-eyebrowed orthopedic and Neurosurgeons who are done with KOL politics, interested in building trust (at scale)m want to monetize their reputation, and are thinking seriously about becoming a (DOL) Digital Opinion Leader. {MY TRIBE}

That is not a metaphor.
Those are the people who end up calling me.

LinkedIn has a funny way of questioning your identity when you do this.
It asks why you’re posting.
It tempts you to chase likes.
It nudges you toward safer, broader, more agreeable content.

And to be clear, there is nothing wrong with writing for reach.
Likes matter.
Visibility matters.

But thought leadership is a different game.

Thought leadership is about precision.
It is about speaking so specifically that the right people feel seen and everyone else scrolls past.

Riches don't have to come from the masses. Read Kevin Kelley 1000 True Fans. 

[They come from the niche that recognizes itself in your words.]

If you are writing content that feels almost too specific to post, you are probably closer than you think.

Low impressions do not mean low impact.
They often mean the opposite.

Riding for a local Northwest Arkansas brand this weekend.

This is me talking to the version of Matthew who is tempted to explain instead of insist.

He would warn you against explaining yourself too much.

The more you try to make your work legible to everyone, the more you collapse the tension that makes it valuable.

He would say:
 -If everyone understands it immediately, it is not premium.
 -If everyone agrees with it, it is not leadership.

He would specifically caution you about drifting into marketing language.
 Deliverables.
 Cadence.
 Content calendars.
 Packages.

Those are comfort blankets for buyers who want certainty.
Your buyers want conviction.

He would also warn you about metrics theater.
 Impressions.
 Engagement.
 Follower growth.

He would remind you that premium buyers do not buy dashboards.
 They buy relief.
 Clarity.
 A feeling of being seen and positioned correctly.

Finally, he would warn you against borrowing authority from surgeons instead of transferring it back to them.

If your voice ever becomes louder than theirs, you become the brand.
And premium clients do not want to rent someone else’s identity.
They want to author their own.

- - - 
We created a unique conference. See if you can discover your journey on this topic and community.

Content Crib 6.0 exists to prove one plus one equals three.

One surgeon and one thinking partner create a third thing - authorship. One med tech leader and one marketer partner to create a new thing - digital thought leadership. 

And so on/forth. 

This has never been offered in healthcare because the system rewards product marketing, not thought leadership.

What if you understood the step-by-step process?

You have an idea. You put it away for now. Years pass by. Select a creative partner and finally deliver. 

I will share my personal journey of co-developing businesses. How to find, develop, and deliver with creative partners.

I will debunk how 1 + 1=3 ($7 figure thought leadership businesses). Once you learn how partnering with one other person, can punch imposter syndrome and finally deliver your uniqueness to the marketplace. 

DM me if you want a personal invitation to attend.

Matthew Ray Scott, MS

Surgeon Reputation Architect | Physician Brand Rx™ Creator | Best-Selling Author | Voted Best Cause Marketing Agency by The AMA.

Most people build alone.


They write the book solo. Launch the course by themselves. Start the podcast with no co-host.

And most of them quit.

Not because the idea was bad. Because the weight of doing everything alone eventually breaks you.

Here’s what I’ve learned after: 

- co-authoring a bestselling book with two buddies. 
- releasing Physician Brand Rx with Scott Sigman MD 
- co-building three $7-figure business units with talented friends.  

1+1=3.

Two people committed to the same creative project don’t just split the work. They multiply the output.

You show up on the days your partner can’t. They show up on yours. The accountability alone is worth the “cost” of sharing credit.

But it goes deeper than that.

Your network plus their network. Your skills plus their skills. Your blind spots covered by their strengths.

The book you’ve been “meaning to write” for five years? You’d finish it in six months with the right partner.

The course sitting in your head? It would actually exist.

The side hustle you keep talking about? It would generate revenue.

The math isn’t complicated. The courage to partner is.

This is exactly what we’re building at Content Crib 6.0 in Bentonville, Arkansas. A room full of healthcare leaders ready to find their creative partner and finally ship the thing they’ve been sitting on.

If 2026 is the year you stop building alone, join us.

DM me for invitation.

Authentic Surgeon Thought Leadership:: Building Reputation Through Research and Voice

The new standard is not “robotic.” The new standard is “repeatable.”


What I’ve learned as a surgeon reputation architect:

The words we use shape what we measure. And what we measure shapes what we improve. So if you’re using the wrong category, we’re optimizing for the wrong thing.

Why Surgeons Fail to Monetize Their Reputation: 5 Critical Mistakes

This is me reminding myself that doing good work is not the same as living well.

He would warn you about letting your work become your worth. 

He would say that even meaningful, good, kingdom-adjacent work can quietly displace rest, presence, and love. 

He would pause the version of me who confused calling with capacity. Just because the work helps people does not mean it gets to take everything from you. 

He would also warn you about performative wisdom. The temptation to sound wise before you are rested. To speak prophetically while living frantically. 

And he would gently but firmly say this: If your pace disqualifies your message, your message will eventually hollow out.

The Three-Step Formula to Build Authority on LinkedIn as a Surgeon


(2m and 40s)

I discuss how physicians can navigate LinkedIn's algorithm by shifting focus from attention-seeking to building genuine authority. 

We talk about three essential steps: 

1. developing consistent digital thought leadership that showcases your unique perspective.

2. establishing authorship through branded and proprietary protocols that become synonymous with your name.

3. leveraging proactive outreach to connect with decision-makers by sharing ideas rather than selling. 

I explain how this approach helps surgeons align with like-minded partnerships and monetize their reputation authentically.

This is me talking to myself before the temptation to scale replaces the discipline to matter.

He would recognize that you are not chasing scale.
You are chasing significance.

You are choosing a narrow audience.
Surgeons who care about judgment, reputation, restraint, and legacy.
Not surgeons who want more clicks.

He would say this is exactly how premium categories are formed.
Small.
Specific.
Authorship. 
Hard to join.

Figure out how SMALL is big enough.

taplio

The Battle

Lindsay Kough

Matthew Scott

Followers

Posts

Engagements

Likes

Performance ScoreLindsay Kough's LinkedIn Performance

Performance ScoreMatthew Scott's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Lindsay Kough

Matthew Scott

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsay Kough's LinkedIn Performance

Performance ScoreMatthew Scott's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLindsay Kough's LinkedIn Performance