Few people have been both a successful venture-backed CEO and a global B2B brand leader.

Hi 👋 I’ve been both.

Today, I advise founders in relentless pursuit of their vision. Here’s why they choose to partner with me.

As founder and CEO of my own SaaS startup, Casted, I raised $13 million across three rounds of venture funding. I created a new category in B2B marketing, built a multi-million-dollar business, and led enterprise deals with Salesforce, HubSpot, IBM, Gong, and dozens of other B2B brands and VC firms — all during one of the most volatile periods in tech. (Looking at you: Covid, SVB collapse, workplace culture, and wild shifts in economic and political climates.)

Before that, I was Global VP of Brand and Content and Director of Marketing for North America at a global tech company. I launched a global brand, event, and content strategy that directly preceded the company’s acquisition by SAP. (Go ahead and try to tell me brand doesn't matter.)

I’ve also worked with iconic brands like LinkedIn, L’Oréal, Intel, and Drift — always focused on turning bold ideas into human-centered brands that people know, like, trust, and buy from.

My career has always been defined by one thing: human-centered brands as a strategic driver of business growth.

Today, I work with early-stage founders who want that same brand clarity from the start. I help them embrace their vision, define their purpose, and build personal brands that function as business strategy. My work isn't based on trends or theory, but on hard-won experience.

I’ve been featured in Forbes, TechCrunch, NPR, and Entrepreneur. I’ve appeared on 500+ podcasts and spoken on stages around the world, including SXSW and INBOUND. I also co-lead a global community of more than 1,100 executive GTM women: Women of Pavilion.

Human brands win. Always have. Always will.

Lindsay Tjepkema

Internal & Executive Communications leader | I help leaders and companies engineer alignment and trust

Communicator, connector, and cosmic dreamer. I build trust, shape culture, and translate complexity across tech, nonprofits, and beyond. Mama of two, lover of croissants, space, and stories (especially the kind with dragons). I believe great communication can move people—and sometimes whole worlds.

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Lindsay Tjepkema

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