Lindsey Fine Coaching

Drawing on almost 20 years of experience and a track record of delivering results at some of the most notable tech companies in the world, I help founders and sales teams cut through the noise and sell with clarity, confidence, and consistency. 

Here's how I can help:

Sales Coaching – Go from sporadic pipeline to consistent revenue
Storytelling & Messaging – Turn complex ideas into clear, compelling narratives that actually land
Call Coaching – Get real-time feedback on live or mock discovery/demos to sharpen delivery and boost confidence
Workshops & Speaking – Sessions that teach you how to sell without selling out
Advising – Fractional support for early GTM motion and strategic visibility

Available for 1:1 coaching, VC portfolio support, and live workshops.

GTM & Growth Partner 

hubble

Here's how I can help:
- Sales coaching 
- Storytelling & messaging for GTM/fundraising
- Discovery & demo call reviews

Book here: https://www.hubble.social/lindseyfine

Mentor

the old girls club

The old girls club is a virtual gathering space for talented women and non-binary people working in male-dominated industries. Members are committed to giving and receiving non-performative & tactical support in the form of intros, insights, examples, guidance and resources.

Member

Sales Assembly

Featured Thought Leader

Chief

Chief is the only organization specifically designed for the most powerful women executives to strengthen their leadership, magnify their influence, and pave the way to bring others with them. It's mission is to drive more women into positions of power and keep them there.

WorkTango Inc.

SVP of Sales

Dyspatch

Empower your team to create, innovate, and grow with the Dyspatch Email Builder. 

Dyspatch is an industry-leading solution for email production and management. With Dyspatch, you can build engaging, interactive emails, without having to write code. By leveraging a custom modular email design system, non-technical teams can deploy beautiful, on-brand campaigns faster and achieve greater operational efficiency.

VP of Sales

Amazon Business 

Head of Mid Market Sales - Food Service & Hospitality and Information Technology

Sales Leader, Amazon Business

Amazon Business is a new marketplace on Amazon.com that combines the selection, convenience and value customers have come to know and love from Amazon, with new features and unique benefits that address the needs of businesses.

Amazon Business provides a unique shopping experience with access to hundreds of millions of products, business-only selection, free two-day shipping, business pricing, multi-user business accounts, approval workflow and much more

Corporate Advisor, Amazon Business

iDonate

Despite an increase in wealth, the world's level of giving has been stuck at 2% for decades. Our mission is to transform charitable giving by changing the way the world thinks - and more importantly, acts - around giving. We develop software and services accessing billions more in potential gifts to support the organizations that are trying to make a difference.

Enterprise Account Executive

Dropbox

Dropbox Business gives IT the administrative tools they need. Manage users, monitor activity, and control sharing permissions, all from one central Admin Console.

Enterprise Accounts - Dropbox Business

Growth-Focused, Compassionate Leader | Amazon, Salesforce, Meta & Dropbox Alum | CHIEF Member | Mom²

I’ve been told “you’re not good enough” more times than I can count.

When I applied to early decision to Cornell, my Chemistry teacher laughed at me. She wasn't wrong for that - I got straight up rejected. But “no” on a piece of paper wasn’t going to cut it. I called the Dean of the school every single day until he finally took my call. He told me exactly why I didn’t get in, and what I needed to change. A year later, I walked through the doors as a student.

𝗧𝗵𝗮𝘁 𝗺𝗼𝗺𝗲𝗻𝘁 𝘀𝗵𝗮𝗽𝗲𝗱 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴. 𝗜𝘁 𝘁𝗮𝘂𝗴𝗵𝘁 𝗺𝗲 𝗵𝗼𝘄 𝘁𝗼 𝗮𝗱𝘃𝗼𝗰𝗮𝘁𝗲 𝗳𝗼𝗿 𝗺𝘆𝘀𝗲𝗹𝗳 — 𝗰𝗹𝗲𝗮𝗿𝗹𝘆, 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆, 𝗮𝗻𝗱 𝘄𝗶𝘁𝗵𝗼𝘂𝘁 𝗮𝗽𝗼𝗹𝗼𝗴𝘆.

Since then, I’ve built a career leading sales at some of the biggest names in tech. I’ve also been fired while six months pregnant and told to pretend it was my choice. I’ve lost a parent while fighting for a leadership role. I’ve been told I was “too emotional,” underestimated, rejected, and sidelined.

Each experience redirected me toward something I couldn’t see coming: a chance to grow differently, to lead differently, to prove resilience isn’t about never breaking — it’s about what you build after.

What drives me now isn’t the titles or logos — it’s developing people and creating clarity. That shows up in the enablement programs I design, the leaders I coach, and the brand partnerships I choose.

I work with:

- 𝗕𝗿𝗮𝗻𝗱𝘀 who want authentic partnerships rooted in real stories and human connection.
- 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽 and revenue teams who need clear, confident messaging and enablement that sticks.
- 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲𝘀 who crave speakers willing to share the truth, not just the highlight reel.

My superpowers? Connection, clarity, and turning challenges into growth.

I believe in pushing back against hustle culture and building success on honesty, resilience, and compassion. If you’re a brand looking for an authentic partner, a company needing enablement that actually gets adopted, or a team that wants to sell with clarity — let’s talk.

Lindsey Fine

Today's high was 67. 

My kids lost it when I told them.  

IYKYK.

Sales Leadership Coach & Fractional Revenue Partner | Coaching leaders. Guiding teams. Driving revenue. | Amazon, Salesforce, Meta, Dropbox Alum | Mom²

I saw genius marketing this week. 

And it happened in a Target parking lot. 

Sunday night. I realize we're out of milk, snacks - basically everything. 
I put in an order for Target delivery and set my phone down.

I came back later to messages from my shopper. 
The last one is a picture of their car with a note saying they were on their way.

I recognize the car instantly.
A  bright red Tesla covered in super hero dog illustrations. 

Groceries arrive. 
I start unpacking ..and there's a card inside. 

"Our day job delivers therapy and Rosie's magic pups to kids in need. In lieu of a tip, consider a small gift" with a QR code. 

Done. 

Turns out, the founder of The RosiePups Project delivered my groceries. 
He turned a side hustle into a moving billboard for his mission. 

No ad budget. 
No agency. 
No funding. 

Just creativity and the willingness to use what he already had. 

We're always wanting more. 
More budget. 
More time.
More resources.

But  sometimes the smartest move is looking at what's right in front of us. 

What part of your everyday could become an opportunity?

Leaders don't crack from pressure. 

They crack when they lose perspective. 

The higher you climb, the easier it is to confuse urgency with importance. 

When everything feels loud, step back.
Zoom out. 
Get above the noise. 

Decisions get a lot easier when you're looking at the full picture, not just the two feet in front of you. 

Heavy week? 
Zoom out.
Perspective is a performance tool.

Bill Kenney 👋

Focus Lab

Focus Lab propels organizations to be their boldest, most original selves. It's my job to make sure we maintain focus, stay hungry, evolve the value we deliver, and build an agency unlike the majority.

Partner, Chief Executive Officer

Conquer Your Rebrand is the most complete brand-building playbook you’ll ever read. It addresses the “why” of B2B branding and, more importantly, the actionable details of “how.” Know how to prepare and what to expect when embarking on your rebranding journey. Learn to recognize and avoid common pitfalls. Discover what matters most in your agency partner, how to plan for your brand rollout, and everything in between.

Author: Conquer Your Rebrand

We work with companies that mean the world to their people but need our help to mean something to the world. For more than a decade, our all-senior team of brand designers, strategists, and writers has helped organizations unlock their fullest potential with purpose-centered positioning and identities. We specialize in B2B Tech vertical, but happy to work with great people from a variety of businesses. 

Featured clients include 👉 Marketo, Outreach, Shopify, Braze, Twilio, Adobe, Heap and more.

Services offered:
Brand Strategy
Brand Positioning
Brand Writing (Communications)
Brand Identity (Visual Identity)
Brand Support (Retainer)

Partner, Chief Creative Officer

Odi is a B2B brand agency serving the unique demands of angel, pre-seed, and seed-stage startups.

Partner

Exit Five

The leading community for B2B marketing professionals. Join 3,500+ members at exitfive.com

AIGA New York

Fast Company Executive Board

Serving as a leading voice on branding, its undeniable impact on today's businesses, and more specifically within the B2B Technology space.

Fast Co. Executive Board / Branding & Business Growth

University of Tampa

Designed a variety of items from local ads, to large promotional brochures. The highlight was crafting the Tampa Film Festival's visual identity.

Graphic Designer

In 2009, I co-founded an agency with zero agency background but a hunger to deliver great work. 

Since then, we've achieved...

👉 Growing into a team of 25+ driven individuals 
👉 Working with some of the largest brands in the world (Marketo, Netflix, Adobe, Zuora, Luminate)
👉 Rebranding the rising organizations of the future (Braze, Salesloft, Launch Darkly, Tray.io, Kion, Tango)
👉 We've seen 18 clients achieve unicorn status post-rebrand
👉 We've seen our clients raise $5.1B in capital post-rebrand
👉 We've become Workhuman Certified for an exceptional work environment  
👉 Authored a book: Conquer Your Rebrand

Learn more about me and what our team is building:

B2B Branding for growth-stage companies  →  www.focuslab.agency
B2B Branding for early-stage companies  →  www.odibrand.agency

I'm an open book. Shoot me a message, let's chat.

Humankind. Be both.

This week, I'm especially thankful for... 

15 years at Focus Lab ♥️

I’m often in building mode, not reflecting.

But this week we're closed, to relax and recharge. 

NO building allowed.

So, I'm left reflecting.

Filled with feelings of pride, humility, and deep gratitude. 

Building this business has shaped me. 

School was never my jam; I learn by doing, failing, and trying again.

It's the journey of building that I love.

And building with a team.

Every facet of what we do and how we do it has been influenced by great team members (past and present). 

Focus Lab is also shaped by the 600+ clients who've trusted us along the way.  

For all of them, and all we’ve achieved so far...

I’m thankful. 

🙏

Author of Conquer Your Rebrand / CEO of Focus Lab

It's crazy how two shapes, a block and a swoosh...

...can communicate entire worlds. 👀

I saw this today in the Newark Airport (travel day ✈️)

What makes it brilliant is the simplicity.

It highlights such a powerful point in branding. 

What makes a good logo?

How much meaning needs to be "designed" into a logo?

Hot take: Design for simplicity, not richness in story. 

Your logo earns the story. 

Brand marks don’t hold power the day they’re designed.

They begin as empty vessels that go on to capture your customers' emotions and experiences. 

As a result, your logo will begin to contain significantly more "meaning" than you could ever design for. 

Shapes become symbols.
Symbols become shortcuts.
Shortcuts become stories.

✌️

When your product evolves beyond your brand...

...the market will trust the wrong signal. 👇

Wrong signal = we're a scrappy startup!

This dangerous reality sneaks up on all businesses.

Most founders underestimate it. 

Jason Alvarez-Cohen did not. 💪
 
Popl had already built the best lead-capture engine in the space. And it was clear to Jason and his team that the previous Popl identity still framed them as “digital business card 1.0” — a clever gadget, not a category-defining platform.

That mismatch is a business risk.

Investing in brand is a bet on where your business is going and how it must be perceived to win there.
 
Not “new colors.”
Not “a cleaner logo.”
Brand Identity is your business's future-forward expression.

The new Popl sends a whole new signal to the market.

An expression of maturity and enterprise-readiness.

Because when you’re actually leading a market, the worst thing you can do is look like you’re following it. 🫵
 
#b2bbranding #brandagency

🚨We’re growing our team!🚨Come help us build and serve the best B2B brands in the world. 👇

Open article: Brand/UI Designer - Focus Lab by apply.workable.com

Starting Thanksgiving week walking in the woods; thinking about the future of Focus Lab. 🙏💪

No alternative text description for this image

Person: What did you do in 2025?

Me: Talk shit online. (thanks Granola)

Real-world AI workflows for brand. ✨ 

No hype. Just ROI. 👇

In my latest episode of Focus on Brand, I sat down with past partner Henrique Cruz 

Henrique is Head of Growth & AI at Rows.com 

We had the pleasure of tackling the Rows rebrand in 2020.

Five years later, they're leveraging AI as a creative accelerator.
(not a replacement)

They've trained a custom GPT to generate on-brand illustration drafts, giving their designers more time to test and perfect only the best ideas. 

Drafts is the magic word. 👆

This gives them the ability to maximise the system we created for them. 

They were brave enough to choose an illustration style that required a level of effort most avoid. 

Now, they get the best of both worlds: a unique, branded illustration style and less effort to test new concepts within it. 

If you’re leading a marketing org, scaling creative ops, or just tired of the AI fluff, this one’s worth your time.

✅ Real-world AI workflows inside a lean B2B team
✅ How AI + brand systems = scalable, consistent output
✅ Why speed (not just smarts) is the real unlock
✅ How to keep creatives at the center while working smarter

Huge thanks to Henrique for taking the time to share so many real-world examples. 

Episode linked in the comments. 

#b2bbranding

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Lindsey Fine

Bill Kenney 👋

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The Battle

Lindsey Fine

Bill Kenney 👋

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsey Fine's LinkedIn Performance

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Performance ScoreLindsey Fine's LinkedIn Performance