Growth-Focused, Compassionate Leader | Amazon, Salesforce, Meta & Dropbox Alum | CHIEF Member | Mom²

I’ve been told “you’re not good enough” more times than I can count.

When I applied to early decision to Cornell, my Chemistry teacher laughed at me. She wasn't wrong - I got rejected. But “no” on a piece of paper wasn’t going to be the final answer. I called the Dean every single day until he finally took my call. He told me why I didn't get in and what I needed to change.

A year later, I walked through the doors as a student.

That moment shaped everything. 
It taught me how to speak up for myself — clearly, directly, and without apology. I've carried that into every role since. 

I’ve sold for and led teams across some of the biggest tech companies in the world, including Salesforce, Meta, Dropbox and Amazon. Along the way, that meant working through messy launches, rebuilding broken processes, coaching struggling reps, and helping leaders navigate growth, conflict, confusion and change.

And like anyone who's lived a full life, there were personal moments that forced me to rethink what leadership actually looks like. Rejection, personal loss, setbacks, and times where everything felt like it was falling apart. Those experiences changed the way I lead. 

Not with ego. Not with pressure.
But with clarity, communication, and being human first. 

Today, I coach sales leaders and partner fractionally with revenue teams who want to perform at a high level - without burning out or leading on autopilot. 

𝗜 𝗵𝗲𝗹𝗽:
- Sales Leaders who want confidence, clarity, and stronger communication
- Revenue teams who need simple, effective, human-first messaging
- Companies who want fractional support to stabilize, sharpen, or accelerate GTM

𝗪𝗵𝗮𝘁 𝗜'𝗺 𝗴𝗼𝗼𝗱 𝗮𝘁: 
Connecting with people. 
Getting to the real issue fast. 
Helping leaders show up with confidence. 
Turning chaos into clarity. 

𝗪𝗵𝗮𝘁 𝗜 𝗯𝗲𝗹𝗶𝗲𝘃𝗲:
Leadership isn't about being the loudest voice. 
Sales isn't about pressure.
People don't need more hustle - they need more clarity. 

If you're a sales leader who wants to grow, a team that needs direction, or a company looking for fractional help... 

𝗟𝗲𝘁'𝘀 𝘁𝗮𝗹𝗸.

Lindsey Fine

Can we please stop minimizing the badassery of women?

Yesterday's Gold medal game between Team USA and Team Canada was not deemed "high demand" by Olympic organizers.. 

Let's break this down: 

- This was the 7th time these two have met in an Olympic final. 

- Team USA entered the final game with a 31-1 goal differential. They outscored their opponents by 30 goals across 6 games. 

- One of those 6 games was against Team Canada where they shut them down 5-0. 

- Canada entered the final with a point to prove. Despite the loss in the prelims, they outscored the rest of the world 18-3. 

- And....they were the ONLY team in the entire tournament to hold USA scoreless for more than 2 periods.  In fact, Team USA didn't even find the back of the net until there was just 2:04 left in regulation. 

- The game tying goal was scored by Hilary Knight, making her the all-time leading SCORER in U.S. Olympic history. 

- It took a 3 on 3 sudden-death OT period for it to finally end. 

So, let's recap: 

- The greatest rivalry in hockey
- A record-breaking performance by a legend
- A literal last minute comeback 
- An OT goal to decide it all

If that's not "high demand", then I don't know what is.

Sales Leadership Coach & Fractional Revenue Partner | Coaching leaders. Guiding teams. Driving revenue. | Amazon, Salesforce, Meta, Dropbox Alum | Mom²

Ok, sold. 

Winter Olympics > Super Bowl

And I ❤️ football...

But Snoop on a Zamboni? 
100% here for it. 

What do y'all think 

🏈 or 🥇?

Corrina Owens

chief evangelist @ purple cork 💜 | 4x B2B SaaS Marketing & ABM Leader | GTM Advisor | Podcast Host

I help B2B SaaS brands build account-based marketing (ABM) programs at scale.

Ready to move upmarket or have a new product launch? ABM could be for you. 

I'll be able to take on new clients in May 2026—let's connect to discuss how I can help you hit your targets.

Fractional ABM

Things we should collectively shed 🐍 heading into tomorrow 🐎:

1. concept of “boys will be boys”
2. pay in “exposure”
3. money > time
4. engaging with people who don’t see our value
5. protecting criminals
6. growth at all cost

my ABM programs build pipeline for B2B SaaS

Account coverage campaigns work best when they’re simple.

The framework I keep coming back to is a simple, 𝘁𝘄𝗼 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻 𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲:

 • 𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁: actively in sales conversations/retargeting 
 • 𝗡𝗼𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁: not showing buying signals yet

Here’s what this means for marketing:

𝗜𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 → show testimonials, case studies, custom workshops, etc.

𝗡𝗼𝘁 𝗶𝗻 𝗺𝗮𝗿𝗸𝗲𝘁 → build brand awareness around the pain points you’re solving.

The mistake is trying to force everything into “top / middle / bottom of funnel.” That’s where systems break down and the message gets muddy.

That simplicity leads to cleaner campaign decisions and a smoother buyer journey.

I break this down more on Spara’s Agents of Revenue with Spara.

Do you have clear “in market” vs “not in market” plays you're running today?

The look I give when a target account list hasn't been enriched:

“How many accounts should we target for ABM?"

100?
500?
10,000?

It's one of the most common questions I hear.

And it’s almost always the wrong one.

ABM isn't defined by the size of your list. I've seen companies target 25 accounts and fail. I've seen others target hundreds and build real pipeline.

What matters is whether sales and marketing are actually operating as one team.

Are they using the...

•⁠ ⁠Same logic for selecting accounts?
•⁠ ⁠Same understanding of why they matter?
•⁠ ⁠Same definition of success (# meetings held, pipeline generated)?

That last bullet naturally feeds into the next question...

“How do you determine the types of programs to build out?”

Typically, you need to identify what are the 2–3 high-impact buying signals that generate meetings, pipeline, and increase sales velocity.

Before you think about adding 10 more accounts to your list, first ask if your teams are aligned enough to make any of them count.

If your ABM isn’t predictive yet, I’m going to take a wild guess that you don’t have a good handle on your own data.

And you’ll see this make-or-break at your target account list.

Think about all this data in your systems that identify your ICP...
• Employee numbers are outdated.
• Parent/child accounts mismatched.
• Companies acquired but never updated.
• Technographic details are missing entirely.

And then we wonder why our lookalike modeling feels fuzzy.

You can’t systematically scale what we can’t accurately see.

Sales can ask “I need more wins like X,Y,Z”...but if your firmographic + technographic data isn’t clean and continuously enriched, you’re just guessing.

Enrichment is not a “nice to have” layer on top of ABM. It is the foundation.

Because ABM becomes predictive when:

• You know when someone changes jobs (and you don’t pay 5x for the same update)
• You can map parent ↔ child entities correctly
• You can rescore accounts against actual closed-won patterns Q/Q
• You can normalize account names before they break routing

And here’s the kicker: the teams that could benefit most from AI-driven enrichment (RevOps / SOPs) are often the most risk-averse to changing the system.

So, before you spin up another ABM campaign with yet another list, ask:

Do we actually trust our account-level data enough to make this predictive?

OR are we still operating in “best guess” mode?

I just watched a BDR generate pipeline in 3 minutes.

Quick story from our ABM pipeline call today:

1. BDR calls and tries to reach a Director of Finance.
2. Front desk: “No idea who that is.”
3. Instead of giving up, he multi‑threads: “Got it, no worries, do you happen to know who owns accounting?” → lands a meeting with the right human at a Tier 2 account. 👌 

Enabling reps to work accounts goes way beyond persona-level targeting.

Here's why these meetings work:

• Live debrief helps ensure a repeatable play. We turn “Director’s not on file” into a talk track the whole team can reuse.

• Map the buying group. Identify coverage gaps, pick the next thread (finance, ops, IT), and assign an owner in the room.

• Translate marketing activity to sales touches. Marketing shares what's working and recommended actions to take next based on the accounts engagement.

This keeps the motion working. ☝

Have we invented a new word that goes beyond exhausted? Need that for my go-to reply for how we're collectively doing...

Who is a marketer who could really use a pick me up this week? 

Shout them out in the comments or DM and let me know the details...want to spread a little love. ♥️

about to make your day:




most of my clients are just realizing today they have Monday off...you just might, too.

This one change will put your demos in the top 1%.

Benchmark yourself against your peers in Navattic's annual State of Interactive Product Demo report → https://lnkd.in/ejw_RfAa

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The Battle

Lindsey Fine

Corrina Owens

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taplio

The Battle

Lindsey Fine

Corrina Owens

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Lindsey Fine's LinkedIn Performance

Performance ScoreCorrina Owens's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLindsey Fine's LinkedIn Performance