I know a little about LinkedIn Ads | Head of Strategy @ Impactable 🧠

Most marketing teams don’t have a 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗔𝗱𝘀 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 -- they have a “ 𝘭𝘦𝘢𝘥𝘦𝘳𝘴𝘩𝘪𝘱 𝘪𝘴 𝘣𝘳𝘦𝘢𝘵𝘩𝘪𝘯𝘨 𝘥𝘰𝘸𝘯 𝘮𝘺 𝘯𝘦𝘤𝘬 𝘢𝘣𝘰𝘶𝘵 𝘸𝘢𝘴𝘵𝘦𝘥 𝘣𝘶𝘥𝘨𝘦𝘵” problem.

If that feels familiar, you’re in the right place.

Because here’s the truth no one wants to say out loud:

You’re not being judged on “running ads.”

You’re being judged on:

– whether the targeting is signal-based (not spray-and-pray),
– whether your spend is defensible,
– whether your funnel isn’t Swiss cheese, and
– whether your campaigns make leadership feel safer, not more nervous.

That’s where I come in.

I’m JD — SVP of Revenue & Growth at Impactable, where we’ve managed $𝟱𝟬𝗠+ 𝗶𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱, worked with 𝟲𝟬𝟬+ 𝗕𝟮𝗕 𝗯𝗿𝗮𝗻𝗱𝘀, and currently support nearly 𝟮𝟬𝟬 𝗮𝗰𝘁𝗶𝘃𝗲 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 across multi-channel.

Me personally?

I’ve audited, fixed, or rebuilt 𝟯𝟬𝟬+ 𝗮𝗱 𝗮𝗰𝗰𝗼𝘂𝗻𝘁𝘀, overseen $𝟮𝟱𝗠+ 𝗶𝗻 𝘀𝗽𝗲𝗻𝗱, and on average save teams ~𝟱𝟬% 𝗶𝗻 𝘄𝗮𝘀𝘁𝗲𝗱 𝗯𝘂𝗱𝗴𝗲𝘁 when I step inside their Campaign Manager.

Not because I’m magical.

Because I actually understand people.

And your pipeline isn’t an algorithm problem -- it’s a 𝙝𝙪𝙢𝙖𝙣 𝙗𝙚𝙝𝙖𝙫𝙞𝙤𝙧 𝙥𝙧𝙤𝙗𝙡𝙚𝙢.

𝗪𝗛𝗔𝗧 𝗜 𝗛𝗘𝗟𝗣 𝗖𝗢𝗠𝗣𝗔𝗡𝗜𝗘𝗦 𝗗𝗢

If you’re a mid-market B2B org (SaaS, IT, pro services, cybersecurity, finserv, AI, etc.) and your ACV actually matters…

I help you:
• Build audience-first programs that target based on intent signals, not job titles
• Stop lighting money on fire with bad structure, sloppy segmentation, and guesswork
• Fix the funnel so retargeting actually works
• Run multi-channel the way real buyers behave (LinkedIn → Google → Direct, not fantasy journeys)
• Prove marketing impact without resorting to vanity metrics
• Look your leadership team in the eyes and confidently say:
“Yes — this is working.”

Impactable is a 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝘄𝗶𝘁𝗵 𝗱𝗲𝗲𝗽 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗮𝗰𝗰𝗲𝘀𝘀, but the real secret sauce is our 𝙖𝙪𝙙𝙞𝙚𝙣𝙘𝙚-𝙛𝙞𝙧𝙨𝙩 𝙖𝙥𝙥𝙧𝙤𝙖𝙘𝙝 and 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮-𝙛𝙞𝙧𝙨𝙩 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩. We don’t just “push buttons.” We help you avoid the political disasters that get marketers fired.

A little more human stuff
I’m married to an incredible woman.
We have 6 kids, 2 dogs, and I’m in the gym/sauna daily because… well, 6 kids.
Sour Patch Kids own me. No shame.

If you want to chat LinkedIn Ads, funnel design, or how to stop burning budget (without a sales pitch), I’m always happy to yap.

🌎 impactable.com
📨 jonathan.g@impactable.com

JD Garcia

CJ Craig and I on our way to Dallas for a LinkedIn event! More to come soon 🧠

I know a little about LinkedIn Ads | SVP of Revenue & Growth @ Impactable 🧠

No alternative text description for this image

Impactable is now a #linkedinads CAPI Certified Partner 🥳

Still relying on a pixel and a prayer?

--

This is the missing piece of your Revenue Factory (™ Trevor Corcoran).

Here is the reality of B2B tracking today:

- standard pixel tracking is wonky at best
- between privacy updates, ad blockers, and the fact that B2B buyers are nomadic (they research on one device and convert on another), your data is incomplete at best
- you're seeing a 0 in your dashboard while a deal is actually moving through your pipeline

That’s where CAPI comes in.

It’s not just a technical setup.

It’s the bridge between your CRM and your ad spend.

Instead of just tracking a page load on your site, CAPI allows you to pipe real business outcomes back to LinkedIn:

- webinar attendees (that happened on a third-party site)
- Sales Accepted Leads (that happened in your CRM)
- Closed-Won deals (the only metric that actually matters)

LinkedIn then cross-references this data to show you exactly which impressions influenced that revenue.

It helps remove the "reasonable doubt" that gets marketing budgets cut.

I’m proud of our team for the work they put in to get this certification.

In a world of button pushers, we’re focused on being the strategic partners that actually connect engagement to pipeline.

--

Need to upgrade your infrastructure?

You know how to find us.

Open article: Impactable for B2B conversion tracking | LinkedIn Marketing Solutions by business.linkedin.com

Impactable for B2B conversion tracking | LinkedIn Marketing Solutions

People struggle to post content bc they don't know what to say.

But you do, you just don't know how to surface it.

--

Disclaimer: if you aren't doing anything interesting, then this isn't going to work for you. The only reason content is "good" is because it's something that is working. Period. If you're not doing cool 💩, then you should probably start there. (and cool stuff is subjective, the point is to not be a poser)

--

I recently made the switch from ChatGPT to Claude -- mostly because of the ability to build custom skills.

(and yes, I did this before Justin Rowe who posted about it before me 🥲)

Not just prompts -- actual structured skill files that shape how Claude thinks about my specific work, my clients, my voice.

And every morning at 6:55 AM, before I start settling in, a scheduled Cowork task runs through my Google Drive, Gmail, ClickUp, HubSpot, Slack, etc.

It scans what I've done in the last 7 days -- prioritizing the last business day -- and surfaces the most unique or interesting things that happened.

Then I pick one and go deeper on it.

--

That's it!

That's the system.

No more "what should I post today?"

The raw material is already there.

The cool stuff already happened.

I just needed a way to aggregate it and clarify it a bit.

If you're actually solving hard problems, having REAL conversations with partners, building cool things -- then you have content, buddy.

--

Want to become an AI expert like me?

Then you clearly have a goal-setting problem because I'm an amateur and you should be looking to someone else for help there 😅

Have cool stuff you're doing with #claude ?

Drop it here.

I'm learning and nowhere near an expert, so I'd love to hear what others are doing.

"What does winning look like for you in 90 days?"

If a prospect can't answer that, we don't move forward.

--

I've watched this movie too many times.

You sign them... work hard... deliver *real* results.

Then you're in a QBR at month three and they're disappointed -- not because the work was bad, but because nobody ever agreed on what good was supposed to look like.

The best agencies I've seen don't close ten deals a month.

Some close 6 deals a year.

6 (7 😉)!

And they run $3M businesses at 40% margins because clients stay for years instead of churning out every quarter.

Undefined success is the leak at the bottom of the bucket.

--

Yeah, this kills some deals upfront.

Good.

The prospect who can't define success usually isn't ready.

They need internal buy-in, or they haven't stress-tested their own goals, or they're hoping you'll just figure it out for them.

That's a "not yet," not a "never."

I'd rather have that conversation now than lose a client at month 3 with everyone's time gone and nothing to show for it.

Here's the part that doesn't get said enough though: if a client churns early, the problem almost always started in the sales conversation.

Not delivery.

The rep said what it took to close (or was overly optimistic).

Nobody pinned down what winning looked like.

And then delivery is left holding the bag for a mess that was baked in before the service started.

--

This rule applies to clients you already have too.

Contracts renew
Campaigns keep running
Months go by

And nobody stops to ask whether any of it is still pointed at the right thing.

A real partner doesn't wait for frustration to start that conversation.

You show up with benchmarks, competitive context, and a real point of view on what they should do next.

Not a reporting call 🤢
Not a deck full of charts 🤮

A genuine "here's what we're seeing and here's what I think you should do about it."

That's what keeps a client for three years instead of three months.

--

Disqualify fast when you have to.

And then know when the job isn't to filter them out but to help them figure it out.

(and pray for the wisdom to know the difference)

👊🏽

You're not bad at LinkedIn ads (I hope).

But you are treating your product like something it isn't.

There are two types of B2B products:

1. Must-haves
2. Nice-to-haves

The category you're in should completely change how you run #linkedinads

And many companies skip this question entirely before spending budget.

Must-haves are non-negotiable. 
- CRM
- Payroll software
- Cybersecurity
- Legal compliance tools

When a company needs one, they need it now.

Buyers are already looking.

The decision is when, not if.

Nice-to-haves are "that sounds cool, but I can survive without it."

- Analytics platforms
- Optimization tools
- Productivity software
- Most AI SaaS (honestly)

You have to create the urgency.

It doesn't exist yet.

Here's where most people blow up their campaigns:

They're selling a nice-to-have -- but running ads like it's a must-have.

Aggressive BOFU
"RAD" everywhere
Hammering cold audiences with conversion CTAs

And then they sit in meetings wondering why CPLs are through the roof and leadership wants to pull the budget.

The playbook is just different depending on which bucket you're in.

Must-have:
→ Go hard on BOFU -- buyers already know they have a problem
→ Target people actively signaling intent -- competitor retargeting, high-intent page visitors, bottom of the research funnel
→ Your job is to be in front of them when they're ready, not convince them they have a need
→ Shorter cycles = faster feedback loops -- optimize quickly and often

Nice-to-have:
→ Lead with education, not conversion
→ TOF content that reframes the problem first -- before you ever pitch a solution
→ Longer nurture windows. We're talking 90, 180 days. They need more touches to get there
→ Case studies and proof beat feature lists every time
→ Give them a reason to care before you give them a reason to buy

Many companies skip straight to "what should our ad say?"

That's the wrong first question.

Figure out which category you are first.

Everything else follows that 👊🏽

--

P.S. Not sure which one you are?

DM me... happy to give you my honest take.

Yes, I blew up one of the jumping houses in the house so I could get some work done. 

No, mom doesn’t know 🤫

—

I’ve been going hard but realize I need to go harder.

But on the weekends, it’s less about tasks and more about things that are interesting to me. 

Hate me for saying this but you lose so much momentum over the weekend if you aren’t working.

I notice that when I work 7 days a week, my Monday and the subsequent week is much stronger. 

I don’t lose the momentum I built the previous week. 

Do what’s right from you. 

I’m jus saying what I notice about myself. 

Have a great weekend!

Many B2B teams are now saying they want to generate "signal."

But then design for comfort, not consumption.

--

We are currently breaking a client into a net-new market.

New audience
0 familiarity
High skepticism

In theory, the strategy is simple:

Tight targeting and high frequency to see what actually resonates.

In practice, the execution is failing the "physics test."

--

Here is the friction:

Most of your impressions are happening on mobile.

but your ads read like a whitepaper

and your landing page reads like a thesis

You cannot ask a stranger to read a novel on a device built for scrolling.

--

This isn't about creative preference.

It is about physics.
(hopefully, no scientists or PhDs rip me apart for using the P word for my point)

Device determines behavior > behavior determines signal > signal determines investment

If 80% of your delivery is mobile, your only job is to earn their attention in three seconds.

Friction compounds when the audience doesn't know you.

They do not trust you.
They will not work to understand you.
They will not "dig" for the value proposition.

--

I look at it like this:

If you are serving soup, do not hand them a fork.

Especially when you are just trying to find out if they even like soup.

Stop trying to be "intellectually impressive" and start being frictionless.

Optimize for the device first.

Then earn the right to move them somewhere deeper.

Revenue progression starts with respecting the context of the buyer.

Not forcing your own preference.

That is how you get the clean signal everyone is salivating over.

And clean signal is the only thing that actually reduces your risk

Big brain stuff right here 🧠

--

And yes, we're obviously working with our client to make these changes, but those of you who run agencies know how hard it can be with some clients and the internal teams who seem hellbent on sabotaging every good thing you're trying to do 🫠

Bought a new keyboard -- going to have so much fun this weekend 😈

About a year ago, I made a strategy for one of LinkedIn's top influencers thinking it was the best starting point for our engagement...

--

This former client has a massive following.

And when we were deciding what the strategy would be, we decided to segment by geo with some light Dynamic ad content to supplement Thought Leadership efforts.

The idea was simple:

Amplify what was already working

--

By expanding the reach of the content to the *right* audience, we thought we'd pour gasoline on the fire.

Looking back, I see clearly where we went wrong.

If I had to do it all over again, here's what I do:

1. Deep analysis of the current client base to find key traits that would allow us to artificially constrain the audience.

Audience size was in the hundreds of thousands and ad frequency was low.

And while engagement was cheap, it was also... cheap.

2. Focus on the US first

We tried segmenting by regions, but we later realized that most of the sales were coming from the US.

So while "leads" were cheaper in other regions, the cost barrier for the service made the conversion into revenue much higher.

3. Not underestimating the power of a landing page testing

The client had a strong VSL that they used for organic content, but when we went to paid, the behavior changed.

(duh, right?)

Rookie error -- we relied too heavily on what had worked before that we didn't set expectations that we'd need to test this with paid engagement/traffic.

--

I learned something very important from this experience.

Past results is not an indicator of future success.

Having done this for so long, you see the patterns and can spot what starting points make more sense than others.

It's useful but can also bite you in the 🍑

--

In the end, we left on good terms.

But as a marketer, nothing is more frustrating that knowing you "should have" seen success but didn't.

Those experiences stick with you.

Did you know there's a magic button you can press in LinkedIn and Google ads to immediately start generating quality leads?

In order to push the button though, you have to:

- fix the capture mechanism
- scrub the algorithmic waste
- narrow the search universe
- focus on high-intent terms
- terminate the audience network
- kill the audience expansion settings
- prioritize intent data over vanity reach
- prune your target list until it only contains your ICP
- identify the retargeting core of engaged prospects
- move the goalpost from form fills to pipeline revenue
- transition from optimizing for clicks to qualified demos
- bridge the efficiency gap between marketing and sales
- stop making your BDRs swim upstream against cold data
- align your bidding strategy with actual business outcomes
- feed the CRM with engagement signals instead of junk leads

Once you do all of those things, the magic button appears and you can press it :D

In all seriousness, there’s no such thing as a "set it and forget it" campaign.

It takes a lot of unsexy work to plug the leaks and build a foundation that actually scales.

You have to sell the vision, align the teams, and identify every other lever you have to support the effort.

It isn't a myopic approach.

It’s an engineering approach.

And when you stop chasing the "magic" and start fixing the infrastructure, the results usually take care of themselves 📈

Opening day ceremony
National anthem with an American Airlines plane flying by
Was just waiting for a bald eagle to land on the flag pole 😅

Struggle-bussing so hard tracking influenced revenue in SFDC... it’s giving actual physical pain? 😭 Say less, bestie 🤏🏽

You’ve been riding the struggle bus front row premium edition for way too long.

The "Old Era" (NPC Behavior):
- Exporting CSVs like it’s peak 2012 💾
- Manually matching leads like a caveman 🦴
- Praying to the Campaign Field gods it actually populated (fr fr) 🛐

Pipeline looking like straight multiverse mayhem - no one knows what moved the needle. Ong 😭

Meanwhile, DemandSense just said: "Hold my beer." 🍺

The New Meta:
- Plug dat LinkedIn Ads account in real quick 🔌
- Plug dat CRM in, no cap 🤝
- Now yo ads ain't just farming impressions like a bot 😤

They locked in fr 🔒
Tied to real deal stages, real opp amounts, and that Real Revenue Rizz 🔥

No more "trust me bro" attribution delulu.

You can literally stare at which campaigns are actually mogging accounts
👁️👄👁️

Which creatives got that Pipeline Aura? ✨

Which audiences are just... existing? (NPC energy 💀)

It is giving Clean Signal Energy. ⚡️
Not that dusty spreadsheet L.

---

P.S. Going to share this post my 13-year-old son so he knows I'm cool, too.

P.S.S. DemandSense is legit - check it out! It's what we use here at Impactable to optimize, track, and show proof of our impact. Deadass 😉

Lead Product Marketing Manager at Classy/GoFundMe | 🎙️ Host of Product Marketing Life podcast

Hey there, I'm Collin. I'm a Product Marketing Manager based in the greater Nashville area.

Collin Mayjack

Cold outreach hack:

Try lightly insulting your prospect's city.

Nothing says personalization like telling them their city is dirty and has "fallen off."

Follow for more sales tips.

PMMs: "Product marketers are strategic"

The strategy:

If you're a product marketer working remotely, I can't recommend enough that you take the time to meet other PMMs.

Last week I got a chance to hang with Amanda Groves 🏃🏼‍♀️ and it was so fun.

We bonded over sick kids, 
commiserated over life as a product marketer,
and speculated that most saas will need to re-position over the next 6 months. 

And I left the time feeling just a bit less crazy. 

I'm going to make an effort to make times like this more of a habit (and find my way to a conference or two this year for some IRL hangs). 

It also helps that PMMs are basically some of the best people out there. 

Now go make some friends.

One of my goals this year was to start reading more fiction again.

I can be a bit work-obsessed, so a lot of times I get stuck in a rut of only consuming content that helps me get better at work.

When I was a pastor, that meant a lot of theology.

Since I've become a product marketer, it's meant a lot of podcasts on marketing.

(Both made me very fun at parties)

But fiction pulls me out of work and into fun and rest. 

It also pulls me into thinking about the bigger questions of life and meaning. I love it. 

These are the 3 books I've read in 2026 so far.

What if my background was just comments I've gotten on LinkedIn?

LinkedIn Comments

IRL events are the biggest bet we're making at Sybill in Q1.

From Feb to Apr the we're hosting or attending an IRL event almost every week.

And in all honesty? We don't know what we're doing (yet).

Our first test was when I threw out a Slack to the tune of:

"Hey, crazy idea. But what if we turned our team SKO happy hour into an open happy hour with prospects and customers?"

A week later we threw our first happy hour in Menlo Park. And now the calendar is packed with owned and un-owned events throughout Q1.

But we're still testing:

- what's the best way to get people there (turns out this is the hardest part so far)

- Do we have more luck with dinners, happy hours, or experiences? (Shoutout to Katie Ray, MBA for helping us guarantee our events won't be boring)

- What kinds of partnerships work for us? (Shoutout to Jeff Rosset and Matt Green at Sales Assembly for being dream partners)

- What's the ROI on attending vs. partnering vs. owning?

Lots to learn, but lots of exciting stuff ahead.

PMMs, if you want your sales team to love you, don’t sleep on personalized demos for your events. 

Here’s how I’m using  interactive demos as a part of our event strategy at Sybill. 👇

Last night we sponsored a dinner with our friend Hannah Ajikawo.

All the attendees got a gift box driving them a landing page with the hero “See what Hannah was raving about” (Most of the folks were there because of Hannah, so I wanted to build on that familiarity. )

But the natural question that comes up is “What is Sybill anyway?”.

I answered that question with a personalized Storylane demo just below the fold. 

I took a more evergreen demo and:

- Wove in copy that tied back to the dinner with Hannah
- Highlighted specific features that attendees would care about
- And customized the CTAs to match the next steps for that audience

Personalizing the demo took me a few minutes, and is SO worth it. 

Not to mention that our head of sales was pretty stoked (and I'm just out here trying to make sales people love me).

Peep my full walk through below. 👇 



----

#storylanepartner

Brand partnership • Product Marketing @ Sybill

On Friday Michele Nieberding 🚀 posted about how she wishes she could do a "natural Q&A" across all of her customer data in Gong.

A few of you tagged me in the comments saying "doesn't Sybill do this?" (shoutout Anthony Pierri, ♜ Arthur Castillo, and Jeff Rosset 🫶 ) 

Short answer: yes it does.

Longer answer: I pulled all 5 of Michele's example questions from that post and ran them in Sybill. 
→ "What are the top 3 pain points customers mentioned this quarter?"
→ "How are prospects responding to our new pricing messaging?"
→ "Which objections are killing deals in enterprise vs. mid-market?"
→ "What feature requests come up most in renewal calls?"
→ "Summarize every call where churn risk was mentioned in the last 30 days."

This video shows the no-filter outputs Sybill gave based on her exact prompts. 

P.s. hi Michele, we're due for a zoom hang 👋

Welcome back to "Is it a good product or just a good brand?" 

On today's episode we have Fellow. 

Fellow broke into the specialty coffee gear market a few years ago with their first product: a coffee grinder.

They immediately stood out because, in a category that had previously been all about utility, the Fellow grinder was beautiful... and so was Fellow's branding.

Since then, they've expanded into coffee brewers, tumblers, espresso makers, and more.

Admittedly, it's hard to separate Fellow's product from the brand, because the brand builds on the unique aesthetic of the products.

That said, as someone who has owned 3 fellow products, here's my assessment:

Fellow's brand and aesthetic is great. 

That's not really up for debate. Many people buy Fellow grinders and brewers because they look great on your counter.

The product?

No one could accuse Fellow of making bad products. They consistently build products that support quality coffee drinking experience. 

Fellow's Achilles heel, however, is that they occasionally ship products before they're ready. 

In software, that's no problem. Just ship new code. In physical products, it's much more complicated.

I purchased Fellow's first ever grinder. It was beautiful, but it had issues and I ultimately needed to return it. Based on reviews of friends, they ironed out the kinks in version 2. 

Their Carter mug is rock solid.

And the Aiden brewer has been fantastic so far, though I think there are some software improvements that can be made (if the Fellow team is reading this, DM me and I'll share them.)

The verdict?

Great brand, very good product ✅ ☕️

I got to join the queen of PMM (Tamara Grominsky) for her fireside chat with PMM Camp today.

Tamara brought in Alex Eaton, Allyson Moellenhoff, and I to chat all things PMM Charters, and it was so so fun.

7 months removed from my PMM Charter at Sybill, here's what I've learned:

1) The most valuable parts of a charter explain:
- What your team can expect from PMM, and
- What you'll be working on immediately. 
Looking back on my charter, these sections held true. 

2) Urgency drift is inevitable, but you should still fight it.  

When I joined Sybill we had massive brand awareness / demand gen needs, so I threw myself into those needs. I don't regret that, but I shouldn't stay there. There's foundational PMM work I need to revisit. 

3) It's time to update mine and re-socialize it. 
It may not look like doing another all hands where I break down PMM, but I want to tweak my charter, and roll it up into a broader marketing charter to explain what each member of marketing does. The PMM-specific charter can be a nice leave behind. 

Happy Chartering!

Over the last 6 months the small-but-mighty Sybill marketing team has cranked out a lot of content.

Webinars, customer stories, comparisons, Ask Sybill templates, blogs... the whole shebang. 

But up until recently there wasn't one place where customers and prospects could find all that sweet, sweet content.

So we made the Resource Hub: all of our best content in one place.

You can check it out at sybill.ai/resource-hub

Yesterday I got to join a Product Marketer's dream call.

Stephanie Utesch is presenting on how she uses Sybill at her team's SKO and asked me to chat through her presentation. 

She had a TON of killer use cases and stories of how she uses Sybill.

My personal favorite? 

Deal post mortem.

She had lost a major deal and decided to ask Sybill what happened.

Sybill caught a deal detail that slipped through the cracks: the prospect was already committed (see slide above). 

Her words: "Sybill read between the lines, figured out the information, and I was like, oh, my gosh. My feelings are hurt. This is crazy. I can't believe this.... Sybill was right."

Moments like these are priceless as a PMM. Thanks, Stephanie!

new case study, who dis?

A big Q1 focus of mine is customer proof.

I had this grand vision in mind about how I'd spend weeks mapping out ideal customers, interviewing them, and crack the code on how to write a page-turning case study.

Then Kate Garvey DM'd me saying she needed a case study for a big deal asap (like yesterday)

And so my multi-week plan turned into a two day case study (one day to write, one to design + build)

Lucky for me:
1. we just ran a killer webinar with Keegan Otter (Software Cowboy 🤠) at Warmly,
2. all of our pre and post-sales convos with their team were captured in Sybill.

Between the two, pulling the main points together was crazy fast. 

Admittedly case studies are a new-ish writing format for me, but I'm excited to keep writing them and hone the skill.

If you're a PMM mega nerd, you can read it at the link in the comments.

After tons of fomo last year, some healthy peer pressure, and ♜ Arthur Castillo offering to build a clay table to find a babysitter 😂 ... I'm going to Spryng by Wynter.

I haven't been to any marketing conferences since 2023, so this feels very overdue. Super excited to meet some LinkedIn friends IRL.

Who else is going to be there? 👀

Last night I had a PMM nightmare.

A friend of mine was checking out Sybill's site, and when they'd ask the chat bot we use (Docket) product questions like "What is CRM Autofill?" it would answer with garbage like "CRM Autofill is revolutionizing sales AI"

Taking deep breaths and telling myself it was just a dream.

Dear fellow B2B marketers,

Nobody wants to see your ads on Instagram. Keep that shi on LinkedIn.

please and thanks 🫶

taplio

The Battle

JD Garcia

Collin Mayjack

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Performance ScoreJD Garcia's LinkedIn Performance

Performance ScoreCollin Mayjack's LinkedIn Performance

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taplio

The Battle

JD Garcia

Collin Mayjack

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}JD Garcia's LinkedIn Performance

Performance ScoreCollin Mayjack's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreJD Garcia's LinkedIn Performance