🌟Empathetic Recruiter🌟Driven🌟Relationship Zealot 🌟Coach 🌟Elevated Experiences 🌟Organizational Development Specialist 🌟 Employee Engagement Leader

Executive Empress Executive Coaching & Recruiting

Executive Recruiting Partner:  Concierge-Style
Working with urgency and empathy, I make my clients look good while filling their executive roles with exceptional candidates.

Executive Recruiter

My experience as a C-Suite leader/hiring manager, corporate trainer, and recruiter have positioned me well to provide the following services. 

Executive Coaching: 
My passion is in developing people. My Executive Coaching clients range from mid-level and growing to senior leaders refining their leadership skills and navigating their leadership journey. We tackle the pillars of leadership and incorporate individual experiences as well.

Career & Job Search Coaching:
My background as a recruiter (both corporate & agency), and hiring manager, as well as building a large LinkedIn community, gives me insight into the rollercoaster that is job searching. Many of my job search clients are looking for growth opportunities while others have been laid off and need work quickly.

Executive Coach 

RECRUIT CRM: Affiliate Partnership
(Aug 2023 - Current)
This ATS + CRM is magical. Never ghost a candidate again with Recruit CRM keeping you organized and efficient.
https://recruitcrm.io/?linkId=lp_056505&sourceId=lisa-dean&tenantId=recruitcrm

MASSIVE: Brand Ambassador
(Dec 2023 - Current)
Massive applies to 50 jobs a week FOR you! I’m a cheerleader for them! Let it work in quantity remote applications while you work on local hybrid and on-site quality applications. Today’s market calls for a variety of strategies.
usemassive.com/?via=lisa

RESUME GENIUS: Contributing Partner
(Nov 2023 - Current)
Resume Genius has asked me to partner with them as an Industry Expert with Resume Reviews. You can find out more about them (and me) here. https://resumegenius.com/about 

EARNBETTER: Affiliate Partner
(Jan 2023-March 2023)

TEAL: Affiliate Partner / Brand Ambassador
(Oct 2023 -April 2024)
Teal simplifies your job search and helps you land your next position sooner with their all-in-one suite of tools.
http://tealhq.co/empatheticrecruiter

METAVIEW: Affiliate Partner
(Oct 2023)
Let Metaview take all your notes so you can focus on the candidate conversation.
https://www.metaview.ai/r/l_dean

Brand Ambassador/Affiliate Partnership

City Wide Facility Solutions - Oklahoma City

*I left City Wide as a full-time recruiter to focus on my dream of being a solopreneur. I continued my relationship with City Wide by partnering with them as my first recruiting contract client. 

City Wide is a B2B sales and management company that provides single source solutions for all building maintenance services.

At City Wide, I hired for all our internal corporate roles, entry level to leadership, in Oklahoma City and in Tulsa. 

● My new team members are at 90% new hire retention at 90 days. 
● Time to hire, phone screen to offer, less than 30 days
● Many roles are heavier on attracting passive clients using sales outreach methods.

Director of Internal Business Operations & Recruiting

Confidential Recruiting Agency - Manufacturing/Supply Chain

●	Developed and implemented scalable company-wide forms, processes & policies.
●	Used a variety of sourcing strategies to attract and recruit high-caliber target candidates through online social networking, job boards, professional networking.
●	Led full-cycle recruiting, technical and non-technical, in the manufacturing space.
●	Worked closely with candidates on a weekly basis, cultivating relationships through the pipeline.

Sr. Recruiter

Comma Insurance

As an early leader in this startup, I partnered with the CEO in a GM role. As we restructured, I chose to focus on Experience Operations as Chief Experience Officer.
●	Led the leadership team of a fast-paced startup company, growing the company 600%, instilling value for the Voice of the Customer, Voice of the Business Partner and Voice of the Employee.
●	Collaborated with CEO to drive organizational vision and operational strategy. 
●	Created the partner roadmap B2B and client roadmap B2C to ensure a world-class experience.
●	Constructed and directed the onboarding process for new agencies in our B2B operations, including opening branches, creating LLC, obtaining business insurance, etc.
●	Produced and led the producer recruiting process for all new agencies. 
●	Change agent leading strategic organizational development and design initiatives including implementation and holding the employees accountable. 
●	Implement talent management strategies, including attracting/recruiting, onboarding, performance management, succession planning and talent review.
●	Leadership collaboration to understand business needs proactively while addressing areas in need.
●	Developed key metrics for the company to manage efficiency, effectiveness, and capacity.
●	Proactively built scalable and automated processes, procedures and systems - SOPs.
●	Led collaboration with teams across the business to assess current and future needs.
●	Developed program to promote and train new leaders.
●	Cultivated culture and values to foster and develop a team in alignment with our culture. 
●	Designed ongoing employee engagement strategies.

●	Achieved 92% customer retention by leading initiatives to recruit, develop, and train high-performing teams with a strong focus on client experience.
●	Directed initiative to increase 5-star Google reviews by over 1,000%.
●	Effectively managed, led, mentored and coached high-performing teams across multiple departments.

Chief Experience Officer

Cornerstone Home Lending, Inc.

●	Provided guidance and support to all department leaders, identifying needs and solutions for resolving complex employee relation issues.
●	Partnered with branch owners across multiple states to implement processes that result in delivering consistent world-class employee and client experiences.
●	Engaged and facilitated solutions for senior leaders, middle management, and new leaders.
●	Assessed needs and skill gaps for employees and developed training courses to meet their needs.
●	Conducted coaching and feedback sessions with other leaders and their teams to determine each team’s needs and facilitate team improvements and management. 
●	Led and influenced cross functional projects and initiatives that supported the business and maintained employee engagement.
●	Created the training department, concept to execution, for a nation-wide company, including establishing the strategic planning process and operating procedures.
●	Cultivated a culture that led to winning the Top Workplace award from the Daily Oklahoman.
●	Created, conducted, and evaluated over 100 training sessions on culture, best practices, efficiency and soft skills using alternating training methods to diversify instruction and strengthen learning opportunities.
●	Designed and implemented onboarding program for all new hires.
●	Created, organized, and edited training manuals and multimedia educational materials.
●	Built and developed a red-carpet Client Experience organization across multi-state locations.

Regional Director of Corporate Training & Client Experience

Director of Corporate Training

4Corners Homes

●	Founded the Customer Care department and increased customer survey scores from 37% to 83% satisfaction within the first year.
●	Delivered a 50%+ reduction in customer contract cancellation by spearheading cross-functional initiatives to improve bottom-line profits and achieve business goals.
●	Handled all customer escalated calls.
●	Implemented Traction EOS management plan, which defined all team member roles.
●	Hired, managed, and trained employees to maximize productivity and efficiency.
●	Created processes to create a consistent, elevated experience while boosting quality.
●	Engaged with 500 customers to effectively build rapport and lasting relationships.

Vice President of Customer Care

Director Of Customer Care

●	Managed a team of 20 sales and marketing professionals.
●	Grew sales team by sourcing well-qualified candidates using new recruitment strategy, including hosting Sales Career Nights.
●	Increased business profits by streamlining and simplifying processes.
●	Functioned as Editor in Chief for all public company documents and marketing campaigns.
●	Created and managed the company’s marketing budget.
●	Developed a quality assurance program for designer and model homes.
●	Attended trade shows and client meetings to increase brand awareness and build relationships with prospects and partners.
●	Planned and executed all company events, including VIP partner events, customer education, and full-scale vendor family events.
●	Negotiated with outside vendors.

Marketing & Sales Manager

Executive Assistant to VP of Sales & Marketing

If you’re ambitious but feeling stuck in your career, let me help you navigate your next steps. 

I reached the c-suite as Chief Experience Officer on the leadership team, and I now use my experience and knowledge to coach others the leadership skills and strategy it takes to climb the ladder. 

After transitioning from teaching into corporate, I earned 7 promotions and made 3 pivots over 12 years across multiple companies and industries. 

It’s not because I’m more amazing than the next amazing person; it’s intentional and strategic. I can help you do the same! 

Building your knowledge around the pillars of leadership is my passion! We’ll work on positioning you to move on up - or move on out. But either way, you’ll become seen and appreciated for your gifts. 📈 

My background gives me a unique perspective to help you!
✨ C-level Executive 
✨ Hiring Manager & Coach 
✨ Corporate Trainer/Coach
✨ Agency Recruiter
✨ In-house Talent Acquisition 
✨ Executive Assistant to the VP of Sales & Marketing
✨ Teacher

I started my business, Executive Empress, in Feb 2022. Two years later, I resigned my corporate job to spend full time in my business working on my coaching passions. 

My business combines my talents in Executive Coaching + Executive Recruiting

- - - - - 
For Businesses Only:
As an Executive Recruiter, I partner with companies to hire top management and leadership candidates. 

Who better to hire executives than an executive with experience recruiting. hiring, and running a business?


About Me:
I'm a passionate executive with a wide range of industry experience. I've been a leader within startups going through massive growth, and a change agent within well-established organizations. 

Every experience I provide is elevated, red carpet, concierge-style. 

www.ExecutiveEmpress.com

Lisa Dean

AVB Marketing

- Directed the creation of a business intelligence data warehouse of 54 billion rows of data extracted from 15 data sources using Fivetran, DBT, and Google Cloud leading to a 95% diffusion rate of data among clients and employees.
- Guided the Business Intelligence team in designing a scalable client dashboard template which eliminated the 196 hour barrier for changes to our clients’ dashboards and allowed us to remain agile to changing, reporting needs.
- Coached employees to an avg employee performance score of 3.89 by providing growth opportunities resulting in 6 employee of the year & 2 employee of the month awards given to team members.
- Created a client benchmarking report for approx. 800 digital and website clients using python to run a k-means analysis for grouping which led to a 12.5% increase in digital marketing YoY.
- Facilitated the scaled implementation of Google Analytics 4 across 1200 websites using python & selenium hitting our transition timeline 6 months before deadline, increasing event trackability by 300% and leading us to be in the top 1% of Google Partner Agencies.
- Oversaw the creation of a PPC search term dashboard for our agency’s ~2,500 search ads using our data warehouse and looker studio which allowed us to optimize campaign strategy resulting in 40% increase in available budget.
- Coordinated the creation of a real-time pacing dashboard for Ad Ops team’s 3200 active search & social ads using BigQuery & Looker Studio resulting in annual savings of ~$300,000 in credits from overspend.
- Forecasted consumer search trends across 20k high-value industry search terms with Pytrends leading to improved budget spend for digital search ads by 17%
- Provided key platform search data to development team decreasing zero search results by 30% resulting in 28% more product clicks across websites on our platform

Director of Business Intelligence & SEO

- Built an SEO team from 0 to 10 employees leading to $2 Million ARR with over $6 Million in total sales and a 50% profitability margin
- Grew SEO clients by 106% YoY with an 75% retention rate resulting in an avg ARR of $1.3M after 4 years of business
- Developed an improved redirect process for onboarding new clients allowing us to redirect 40x the # of URLs while decreasing time spent by 200% which results in an average increase of 30% growth in organic traffic for new sites.
- Lead a coalition of SEOs & Developers to decrease indexing failure rate of 20% to <1% by moving from prerendering to server-side rendering resulting in a 400% increase in impressions and 200% increase in users across 1100 websites.
- Streamlined the writing process of 130 two-thousand word blogs monthly which lead to an annual savings over $150k a year and increasing profitability by 7.5%
- Cut time spent on 120 monthly tasks by 50% via leveraging AI ultimately saving the team 1140 work hours to date.

SEO Manager

Saatchi & Saatchi (We Are Saatchi)

As a Junior Market Insight Analyst for Saatchi & Saatchi, I have had the opportunity to step up and fill the void of a Senior Market Insight Analysts role while the department was searching for a new senior analyst. These duties include:

- Explore and develop a strategic guide for the basis of all Toyota campaigns with a senior member of the strategy department's leadership team.
- Dive into the mindset of a non-Toyota considerer to find and inform the client of communications gaps that are occurring for these individuals and help develop a strategy to successfully advertise to them.
- Strategically position a vehicle within the Toyota fleet and overall automotive market so the client would receive more funding and priority for their vehicle.

Junior Market Insight Analyst

During my internship, I was able to step up and fill the void that my supervisor left when she found a new position midway through my internship. This gave me the awesome opportunity fill some more senior duties like:
-Develop targeting profiles for five different vehicle advertising campaigns for Toyota using NVCS database in mTab.
-Analyze campaign targets' media habits to help create a media strategy brief for our media planning team.
-Conduct a Toyota portfolio analysis for top leaders in the Strategy department which included: a gap analysis, sales index for each vehicle and segment, and cross consideration within the Toyota family.

In addition to the duties I filled during my team's search to fill my supervisors position, I participated in the normal internship duties such as:
-Strategically position and maintain both mass comms and digital advertising campaigns for new Toyota vehicles.
-Collaborate with a team to develop, design, and execute a campaign for the launch of a new Toyota vehicle.

Market Research & Strategy Intern - Master's Degree Internship

Brigham Young University

During my tenure as a research assistant, I was able to assist in academic research for several professors. I spent time using qualitative and quantitative research methods to conduct primary research, in addition to using academic databases for secondary research. Some of the duties I had were:
- Created and conducted survey research using Qualtrics software on online dating habits
- Ran a multivariate linear regression on data to find correlations between independent and dependent variables
- Used CrimsonHexagon and BuzzSumo to scrape data from Facebook and Twitter for a study on hashtag use by Fortune 500 companies
- Helped to write and edit several studies and ready them for scholarly publication
- Conducted focus groups with key stakeholders for an advertising campaign for the School of Communications
- Personally Interviewed 15+ individuals in Times Square in Manhattan for a study on pop culture 
- Collaborated with a partner on an in-depth case study to be submitted to the Arthur W. Page Society's  annual case study competition for the year 2019

Research Assistant

Jive Communications, Inc

While at Jive Communications, I worked on the creative team in the marketing department. In this role, I was responsible for producing key content using the best SEO practices for our content marketing campaigns. My responsibilities included:
- Collaborating with the content marketing team to increase inbound leads
- Researching, writing, and designing content for top, middle, and lower funnel leads
- Assisting in the design of the content marketing team’s overall strategy
- Participating in analyzing and determining our SEO performance and strategy moving forward

Marketing Content Writer

Thrive Life

At Thrive Life, I was originally hired as a copy editor. Quickly after being hired, I was given other responsibilities in addition to copyediting. Some I sought out, others I was given and ran with them. In the end, my duties included:
- Copy editing all marketing materials for both print and web
- Managed a cross-departmental team of 14 individuals to create product labels and update over 100 products
- Assured that all labels complied with FDA and USDA standards for consumable goods.
- Managed our YouTube Channel and optimized each video to maximize reach and improve ROI
- Analyzed video portfolio using YouTube channel data and designed a strategic marketing plan to help increase our reach, subscribers count and view time.

Project Manager/Copy Editor

Innovation Simple

- Used long tail key words to maximize SEO in blog posts
- Managed Facebook and other social media platforms for clients
- Strategized with the marketing team to create strategic marketing plans for clients

Digital Marketing Intern

Big Leap, LLC

Tailored blog posts and web pages for clients to maximizing the SEO quality
Wrote short pieces that are concise and to the point
Implemented metadata for search engine optimization
Wrote static content for clients’ websites

Copywriter Intern

BYU Conferences and Workshops

I help plan different conferences and workshops for Brigham Young University. I am involved with the advertising and marketing of each event, as well as the actual logistics of each event. Some of the events I help with are BYU writing camps, BYU PowWow for Boys Scouts of America, Books for Young Readers Symposium, and the Autism Professional Workshop. We have also helped different divisions in the school with traveling conferences which BYU has won the bid; for example BYU's Risk Management Department hosted the College and University Hazardous Materials Management Conference in 2014 which we were involved in planning and executing.

Student Assistant Planner

CapWestNews

 Produced two articles a week, covering topics discussed on Capitol Hill during the 45 day session
 Covered committee hearings and press releases
 Interviewed legislators about bills they were sponsoring
 Took photos of the protests happening on the Capitol steps and reported on them
 Was syndicated in at least four state papers, as well as published online
 Worked on producing video as well as audio

Journalist

Records Processor

Opened, sorted, and scanned medical records.  Disposed of the paper copies of the records, and processed the electronic counterpart.  This included classification of scanned medical documents, readying them to be delivered to customers while complying with HIPAA laws and regulations.  Also processed outbound medical record request forms.

Mediconnect Global

Led to AVB Marketing being a Top 1% of Agencies Implementing GA4 | Scaled SEO into a 7 figure revenue stream | A guy with a phone who likes networking on LinkedIn

Hi I'm Will, and innovative leader in the business intelligence space. I have 9+ years of experience in marketing & data analytics. 

Top 3 things I've done in my career:

👉🏼Generated +$6 million in SEO services while maintaining over 50% profit margins
👉🏼Developed and lead a business intelligence team that built our data warehouse of over 500 billion rows of data & counting
👉🏼Helped develop and promote other internal leaders by providing coaching and growth opportunities

Send me a DM if you'd like to learn more 🙌🏼

taplio

The Battle

Lisa Dean

William Glade

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