Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

Working with me feels like stepping into a room where you can finally exhale.


I create space for high achievers to drop the weight of performing and explore who they’re becoming with honesty, clarity, and zero judgment. You don’t need to impress me. You don’t need perfect words. I can hear what’s shifting beneath the surface.

Who I Am
I’m known for being calm, grounded, and disarmingly perceptive — the person who sees the real story before you can articulate it. I read patterns quickly, translate complexity into clarity, and help leaders make sense of the inner shift they can’t ignore.

My insight comes from lived experience: identity unraveling, reinvention, visibility wounds, burnout, and the quiet ache of outgrowing who you were “supposed” to be. That journey sharpened my intuition and refined my ability to bridge logic and inner knowing.

What I Do
I help leaders interpret the internal shift they’re experiencing and turn it into aligned identity, messaging, leadership direction, and strategic decisions.
My work sits at the intersection of identity, strategy, communication, and authentic leadership.

Think:
Identity Interpreter + Strategic Advisor + Narrative Guide.

What You’ll Experience
• Immediate sense of safety, clarity, and direction
• Someone who sees beyond the mask
• Deep insight delivered with calm precision
• A bridge between logic + intuition
• Grounded strategy (not theory or spiritual theatrics)
• Practical next steps for work, leadership, and life

I listen for what you’re not saying.
I see the truth under the story.
I help you make meaning of the shift you feel but haven’t named — and translate it into identity, message, voice, and next-chapter alignment.

Who I Work Best With
Leaders, founders, executives, and high performers who feel:
• successful on the outside, restless on the inside
• aware something is shifting but unsure what it means
• done performing and ready to be real
• ready for clarity, direction, and aligned leadership
• in transition and craving a business or career that fits who they’re becoming

If you’re standing between achievement and awakening, misalignment and reinvention, intuition and logic — I’m the bridge.

Your next chapter starts with clarity.
If you’re navigating an inner shift and want clarity without the performance, message me privately. My inbox is always open to real conversations.

Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

𝗧𝗵𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝗜 𝗼𝗻𝗹𝘆 𝘀𝗵𝗮𝗿𝗲 𝗶𝗻 𝗾𝘂𝗶𝗲𝘁 𝗰𝗼𝗿𝗻𝗲𝗿𝘀.
Not because they’re secret.But because they need stillness to be heard.

In this week’s edition of my 𝙎𝙤 𝙈𝙪𝙘𝙝 𝙈𝙤𝙧𝙚 newsletter, I tell a story I’ve never shared publicly about a question I started asking at age 10:"𝗪𝗵𝘆 𝗮𝗺 𝗜 𝗵𝗲𝗿𝗲?"

That question has guided every moment since...especially now, when the systems around us are breaking open, and so many are waking up to a truth they can’t ignore.

𝗧𝗵𝗶𝘀 𝗺𝗼𝗺𝗲𝗻𝘁 𝗶𝘀 𝘀𝗮𝗰𝗿𝗲𝗱.
Not because it’s easy.
But because it’s part of a bigger story. 

𝗜𝘁'𝘀 𝘁𝗵𝗲 𝗼𝗻𝗲 𝘄𝗵𝗲𝗿𝗲 𝘆𝗼𝘂𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝗶𝘀 𝘁𝗵𝗲 𝗰𝗼𝗺𝗽𝗮𝘀𝘀, 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗽𝗲𝗿𝗳𝗼𝗿𝗺𝗮𝗻𝗰𝗲.

If you're feeling the pull…If you're sensing something old is falling away, and something real is asking to be born…

This week’s newsletter is for you.

Subscribe to 𝗦𝗼 𝗠𝘂𝗰𝗵 𝗠𝗼𝗿𝗲 for reflections, insights, and quiet reminders to help you unlock the story you were meant to write.

Register here: https://lnkd.in/g6WJ5GsB

#PersonalLeadership #SacredEvolution #ConsciousLeadership #EmailNewsletter

Strategic Identity Advisor for High-Achieving Leaders at Pivotal Decisions | Clarity, Messaging & Next-Chapter Direction | Host of top 5% globally ‘Your Passion, Purpose & Personal Brand’ Podcast

𝗙𝗿𝗮𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗠𝗢𝘀, 𝗖𝗢𝗢𝘀, & 𝗖𝗫𝗢𝘀 - 𝗬𝗼𝘂'𝘃𝗲 𝗯𝗲𝗲𝗻 𝗯𝗿𝗼𝘂𝗴𝗵𝘁 𝗶𝗻 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗶𝗱-𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆 𝘀𝗵𝗶𝗳𝘁.

So the systems wobble. 
Priorities keep changing. 
Execution never quite sticks.

That’s not an operations issue. 
That’s an unspoken identity transition.

I clarify:
• the founder’s real priorities 
• the non-negotiables of the next phase 
• where energy is leaking through misalignment 

So when you build, you’re building on something stable.
That’s when systems actually hold.

#alignment #identity #brandpositioning #fractional

NewDirections

Founder

Acadia Senior Living, LLC

Principal

Memory Care Centers of America, LLC

Primary responsibilities include site identification and evaluation, internal market / feasibility analysis, financial modeling, and preparation of investment summary packages and other documents for lenders and investors.

Member/Manager

Bertrand & Associate, Inc.

MAI designated appraiser specializing in the completion of appraisals and market studies of health care and senior housing properties nationwide.

Crown Consulting Services, Inc.

MAI designated appraiser; completed appraisals and market studies on a variety of commercial properties with a specialty in health care and senior housing.

Keystone Consulting Group, Inc.

Completed appraisals and market studies on a variety of commercial properties; evolving specialty in health care and senior housing.

Senior Consultant

Bank of New England/RECOLL Management Corporation

Assisted in the expansion of the real estate appraisal department in a major regional bank; managed the Health Care/Special Purpose Properties portfolio which included the ordering and review of all appraisals of these properties, communicating with fee appraisers, and working with other real estate financing and workout related areas of the bank.

Vice President

Pardue, Heid, Church, Smith & Waller of Tampa, Inc.

Commercial real estate appraiser; completed assignments on a variety of property types.

Senior Appraiser

Mr. Bertrand is a senior living market and development consultant who began his career as an MAI designated real estate appraiser. He has lived and worked in Louisiana, Florida and New England, and developed a specialty in the health care and senior living space beginning in 1989. His experience included the completion of appraisals and market studies throughout the United States on hundreds of senior housing developments including long-term acute care hospitals (LTACH), skilled nursing facilities, assisted living/memory care communities, independent living/congregate care communities, as well as Continuing Care Retirement Communities (CCRC’s). Clients included national and regional commercial banks, HUD, attorneys, as well as private investors.

In 2013, after 29 years in the appraisal business during which he was self-employed the majority of the time, Mr. Bertrand made a career change to focus more on providing market analysis and development consultation in the senior housing space. He ultimately became a partner in Memory Care Centers of America, LLC (MCCA) where his primary responsibilities were site identification and evaluation, internal market / feasibility analysis, financial modeling, and preparation of investment summary packages and other documents for lenders and investors. MCCA successfully constructed and opened three 48-unit/50-bed memory care communities in Baton Rouge, LA, Simpsonville, SC (a suburb of Greenville), and in a suburb of Richmond, VA. All three communities have been subsequently sold to a REIT.

Mr. Bertrand is now taking advantage of his 30+ years of experience in senior living/health care and dedicating most of his time to building a tech company in the senior living space.

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