The Culture MRI®

Connecting companies and consultants to help create thriving cultures where people want to work. They no longer need to wonder and can leverage a diagnostic tool the measures engagement, identifies the challenges, provides prescriptive solutions and ties it in with the financial ROI. As a result, companies experience higher employee retention, increased productivity, higher profits, and a robust customer experience.

Business Development Specialist, Super Connector

Lisa McGuire, Business Growth Advisor & Marketing Consultant

Build your personal brand of integrity and wholeness from the inside out. 

The transformational experience and ecosystem that guides you to build a business aligned with your design instead of trying to fit yourself into the one-size-fits-all business models that don't work for you. 

You learn how to define your brand identity, determine the ideal direction, and differentiate who you are to stand out in your industry. 

You are mentored to build this rising consciousness of self awareness with visioneering, assessments, personality systems, neuroscience principles, quantum thinking, mental fitness, mindset work, business design with Human Design, business growth principles, personal brand strategies, messaging techniques, content design, marketing strategy, and business development.

Clients are those who serve in the business, wealth, health, and relationships industries. They are business and financial advisors, CPAs, attorneys, fundraisers, event planners, health and wellness professionals, corporate trainers, consultants, coaches, authors and speakers.   They are weary of following the formula for success they were given that didn’t deliver what was promised. They aren't interested in giving it all only to feel guilty, shamed or they aren't good enough when the results don't match. As growth-minded individuals, they are ready to take action to build a business that allows them to live a life of "so much more." 

It's offered in a VIP 1:1 Experience (6 months or 1-year) or a Small Group Coaching Program.

Contact: lisa@lisamcguire.com
678.520.7660

Creator The Difference Is You ™

Business Growth Advisor to help professional service providers identify and overcome hurdles in growing their business. Marketing audit, diagnostic and advisory services for business leaders working to elevate their personal brand and corporate leaders seeking to launch and accelerate their own business. StoryBrand Certified Guide Alumni - Active 2018-2025

Certified personal brand strategist, business storyteller, business coach, mental fitness trainer, and purpose coach.

Available for speaking engagements on business storytelling, personal branding, and marketing strategy for networking groups, industry gatherings, and Lunch & Learns.

Business Growth Advisor, Reinvention and Marketing Strategist

Your Passion, Purpose and Personal Brand Podcast

Welcome to Your Passion, Purpose & Personal Brand with Lisa McGuire, the show where we talk about how to do the work you love, have the business you were created to build and attract others by being your authentic self. 

🔥 Have you felt a pull on your heart that you have something more to give to the world?
 
🔥 How can you leverage years of expertise and your “why” into your next act?

🔥 And finally, isn't it time to share “who you are” and start building the relationships you need to stand out in the marketplace? 

Our world is in the midst of a reawakening to chase after what you were created to do. 

Join us weekly to hear stories, strategies, and from those who have made the big leap to a life of meaningful work.

Founder & Host

King's Ridge Christian School

There are times in your life when you have no doubts about what you are called to do. 

Being a founding member of a faith-based school allowed me to combine three things I know:

🔥The power of education can open doors. 
🔥We are each designed for a purpose with unique talents and gifts.
🔥People are created to be in a community with others. It’s how we build a better world. 

I leveraged my knowledge of message development, consumer science, and educational leadership to help grow this non-profit from a vision to a vibrant major player in the metro Atlanta independent school market.

👉 Launched a go-to-market strategy 
👉 Established the organization’s market research practices to monitor growth in areas of mission alignment, customer satisfaction, ROI, student body demographics, marketplace positioning, brand identification, and competitive advantage.
👉 Secured 91% of the $18 M operating budget by creating a tuition-driven revenue plan and leveraging customer engagement.
👉 Supported $50+ million in fundraising for capital projects, operational enhancements, and tuition gap with strategies to inspire charitable giving. 
👉 Increased new client acquisition by 145% within a two-year period by disrupting traditional industry practices with a customer-centric approach 
👉 Recognized with eight communicator awards for brand-infused content and storytelling platforms.
👉 90% client loyalty was maintained throughout change management in four CEO transitions, strategic planning, vision casting, accreditation reviews, charitable giving, and cost adjustments
👉 38% increase in Net Promoter Score over a two-year period 
👉 15-day Annual Fund of $450,000 exceeded the goal by 28% via the launch of a high school student marketing apprentice program.
👉 Engaged 100% of employees in ownership of the client acquisition process 
👉 Strengthened client loyalty, attract new business, and reinvigorate fundraising campaigns via strong brand management messaging and experiences.

Director of Enrollment & Community Engagement

Advancement for Christian Education

When an opportunity arises to impact the world, I want to ensure I'm ready. As a full-time volunteer, I was instrumental in securing resources for a start-up project and supporting board initiatives to launch a college preparatory, independent Christian school. Planned community events, researched demographics and curriculum development, did outreach marketing, and coordinated volunteers.

Project Launch & Resource Manager

Cobb County School District

Started my career in education as a high school and middle school teacher. Moved on to leadership with scheduling, budget planning, curriculum development, staff development , and the Student Support Process to monitor student learning interventions.

Department Chair, Teacher, Administration

Personal Brand Positioning. Helping service providers overcome obscurity by defining their superpower. Identify WHO you are, HOW to show up, and WHAT to say. | Your Passion, Purpose and Personal Brand podcast.

You don’t have to look very far to see the disconnection in the world.

Companies who see employees as disposable cogs in the machine rather than their secret weapon to increasing profits and keeping happy clients


Executive leaders or professional service providers whose identity is more about their job title than the value they can bring to their clients or community.


Entrepreneurs who are struggling to find the right clients when their message doesn’t connect and trust has not been established.


Company founders planning an exit strategy to sell  their business with more energy invested in “running from it” than "running to" their next chapter.


LinkedIn thought leaders who only post expertise content and are no longer connecting with their audience  

Business leaders: 
At 35 asking “is this all there is?”....
At 45 realizing  “I’m successful but there has to be more purpose to what I’m doing.” 
At 55 leaning into their wisdom, “I want to make a difference by impacting others.”

What do all of these have in common? 
They experience a craving or a need to bring their humanity back to business. 

As artificial intelligence continues to evolve, we need to hold on to what makes us unique.

As the current state of the world is on a track to distract us and  cause greater separation, we have the opportunity to not buy into the fear, turn off the noise, and instead choose to do good.

The way to counteract this is a call back to our humanity. 
It’s a celebration of how we can be the light in the darkness. 
When chaos ensues,”Look for the helpers.”

As a 3rd-generation entrepreneur I understand the desire to build our businesses by solving problems. We do this best by bringing our brilliance to our work.

I’ve spent 25+ years advising professional service providers who desire a trusted authority brand position.

They struggle to know how to develop a business around who they are and the right words to use when big opportunities appear. 

I do this by introducing companies to a tool that will identify and measure  why employees are disengaged and give them a prescription and plan on how to fix it.

With individuals, I guide clients through a transformational experience that creates a personal brand of integrity.

My clients are experts, entrepreneurs, consultants, and executives who are shifting the culture with their humanity to make business better. As growth-minded individuals, they are ready to take action to up-level to live a life of so much more.
Contact: lisa@lisamcguire.com
678.520.7660

Lisa McGuire, Ed.S.

Transformative Power

I lead three divisions of Transformative Power: Coaching and Consulting,  Women Empowerment initiatives, Stories and  donations to existing organizations focused on transforming women lives in the US and around the world.

TRANSFORMATIVE COACHING & CONSULTING: 
-Creative Strategies
-Tailored Marketing Solutions
-Authentic Marketing and Branding 
-Marketing for women entrepreneurs 
-Creation of personal marks with purpose

TRANSFORMATIVE RETREATS:
-Women Empowerment 
-Donation to women causes & non-profit organizations

THE TRANSFORMATIVE POWER OF STORIES INITIATIVE

Merial

Merial Animal Health, Atlanta, Georgia 07/2007 – 07/2012
Avian International Marketing Manager for Latin America and Asia

Helped build a multi-million dollar brand internationally for Merial then Sanofi.
Built a marketing launch for 19 countries in the world.

*Launched a new vector animal health vaccine in 19 countries, focusing in key markets such as China, Thailand, Colombia, Mexico, Venezuela, Brazil, Canada, Argentina, Korea.  More than 10 billion doses of this vector vaccine have been applied worldwide. A multi-million dollar brand still on the market.
*Led multicultural teams for worldwide product launches ensuring proper product positioning, price positioning and local adaptation to fit cultural requirements.
*Led global tradeshows in USA and Latin America.
*Developed multicultural segmentation plans, key account management strategies, local market research, brand management, pricing analysis to ensure proper market adaptation.
*Designed and develop Latin America and Asia trainings to ensure successful implementation of global strategies.
*Created marketing materials such as success stories, customer testimonials, marketing campaigns to promote regional strategies among local teams.
*Partnered with local teams and global teams to evaluate new product development opportunities through financial analysis and market macroeconomic analysis.
*Participated in profit plan reviews of all Asian and Latin American countries to support business growth and evaluate market opportunities in key countries to better establish marketing strategy, commercial strategy as well as innovation strategy.
*Developed, designed and created the brand launch of new vaccines for Asia, Latin America and Canada markets.
*Developed regional strategic plan to ensure continuity of new product launches in the region.
*Trained marketing teams, sales teams around the world on the best ways to build success stories and launch the brand and bring the strategy around the world.

Avian International Marketing Manager for Latin America and Asia

DuPont

*Marketing Communications Specialist for USA and Canada.
*Organized, planned and led two global shows in Panama and the United States.
*Developed, designed and created the brand launch for DAHS in Latin America and the United States.
*Designed and created selling tools for the sales force.
*Developed public relations pieces for the introduction of DAHS into the market and reactive campaigns for Emergency Disease Control.
*Developed marketing communication and marketing plans.
*Developed marketing budget for North America and Latin America.
*Continuously utilized marketing research as a tool to verify and measure the results of the marketing programs implemented.

Marketing Communications Specialist North America

Pig Improvement Company (PIC) - Latam

*Head of the Marketing Department.  
*Organized, planned and led 14 tradeshows, six national salespersons’ and customer appreciation conventions, four national advertisement campaigns, marketing research, technical and non-technical publications for more than 5,000 readers, public relations with media, product and marketing plans.  
*Edited, created and designed the “Vision Técnica” and “PIC Vision” newsletters as well as other magazine publications.
*Developed market analysis and monthly market reports for the operations of the company nationally and internationally.  
*Created and designed a Benchmarking Computer Program worth $10,000 dollars through a membership used by leading agribusiness corporations.  
*Designed and created selling tools for the sales force (flyers, interactive programs and videos).
*Member of the National Pork Council and founder of the National Pork Promotion Council; continuance as an active member for the Promotion Council.  
*Involved in a global marketing team and created the business plan for a gilt (female) product that is being sold in USA, Canada and Mexico; this is the primary gilt product being sold in Canada.  
*Worked as a marketing trade consultant for multinational corporations for areas such as trade, marketing plan development, marketing strategy, clusters, advertising campaign, pig meat promotion.
*Developed the annual marketing plan and marketing budget for PIC Mexico.
*Developed marketing and product plans.
*Developed the marketing strategy for the new website and continuously updated the intranet system as a marketing tool to communicate with the personnel.
*Continuously utilized marketing research as a tool to verify and measure the results of the marketing programs implemented.

Marketing Coordinator

Illinois State University

*Marketing consultant for small businesses in the area.
*Organized and planned undergraduate and graduate level courses. 
*Researched statistical methodology and samples regarding innovative advanced entrepreneurship programs.  
*Created, designed, and edited the Entrepreneurship Small Business Newsletter.

Graduate Assistant for the Institute for Entrepreneurial Studies (Small Business Development)

Business Coach | Marketing and Communications | Strategic Advisor | Competitive Analysis | Brand and Product Development

Do you have a burning desire to change the world? Me too! How can we do it? By using certain strategies and methodologies, I can help you connect with your inner gifts and talents to create a roadmap toward your desired impact on the world. 

I like calling this… The Transformative Power of your Gifts!

👩‍💼 WHAT I DO
--- 
I help your vision to come to life by using my skills as a: 
+ Business Coach
+ Strategic Advisor 
+ Leadership Development Consultant
+ Marketing and Communication Expert

I assist visionaries, trailblazers, entrepreneurs, and organizational leaders in bringing their vision to life by employing the power of messaging and branding, leadership and influence so that you hold your own voice, gifts, and talents. 

We will develop together a connection between you, as a leader, your community, and those you serve. For this matter, you can create, from the inside out: 
+ A personal brand 
+ A strategy
+ A business plan. 

The goal is to bring to life who you are, your unique value, and your perspective.

⭐ WHAT MAKES ME UNIQUE
---
I understand the importance of building relationships and getting to know you- both as a business owner and as a human being. 

Apart from guiding you to discover your gifts and talents, I will advise you on aligning them with your personal life and your business activities.

I work like this because I don't believe in a one-size-fits-all approach. After all, it simply doesn't work. You and your vision are unique, so should it be the way you bring that vision to life.

💼 MY WORK EXPERIENCE
--- 
I have been advising purpose-driven organizations and teams in different capacities for over 25 years. That includes nonprofit leaders, startup owners & female founders & entrepreneurs. 
I have also:
+ Served different strategic marketing functions for Fortune 500 companies
+ Built international brands, creating success stories, case studies, and campaigns. 
+ Worked with a multicultural team that helped build an international brand worth $21M for a global Fortune 500 company. 

👉 WHAT’S NEXT
---
If you have a vision, I can guide you to bring it to life. We achieve this through a business strategy aligned to your personal needs. Also, we can work on internal requirements you have as an entrepreneur or organization. It is a roadmap that looks at you and your business from wholeness.

Ready to start this journey? It all begins with a complimentary conversation. There we can talk about your vision and goals, and decide whether we can work together on your project. 

Schedule a meeting here: virginianava.com/contact-me

taplio

The Battle

Lisa McGuire, Ed.S.

Virginia Nava Hieger

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