Lisa Edmondson

Made in Doraville - The Movie

Flexing all my creative muscles on this passion project to create a movie about my hometown of Doraville, Georgia. I created our website (www.madeindoraville.com), as well as all the SWAG located via our shop. I'm writing the script and will be co-directing the motive.  Check out my page on IMDb.com!

Doraville. She's made legendary cars. She's made legendary music. Soon, she'll be known for making legendary movies. But it's her diversity that she wants as her legacy.

Producer/Co-Director/Writer

Leadership Reno

Established company and business strategy to deliver on a “passion project” that addresses gaps in leadership development programs, expectations, metrics, and succession planning. Established LLC, to provide consulting services for training content development, script writing, storyboarding, certification development, and leadership development. 

- 2024: Writer/Director: Made in Doraville Documentary (in pre-production)

- Author of the book, "The Ethology of Leaders."

- Awarded a Silver Telly Award in 2023 in recognition for my eLearning course titled, "Dissolving Bullying in the Workplace." 

- Recognized in 2023 by GreatCompanies Business Magazine with one of their Women Entrepreneur awards.

Founder & Owner

GP Strategies Corporation

Designed comprehensive role-based end-user training (EUT) curriculum development and deployment plan for CloudSuite Healthcare SaaS implementation at client's site.

Principal Training Lead

ISG (Information Services Group)

Led a team of Consulting Managers, Senior Learning Consultants and Learning Designers to deliver training design, development and implementation expertise (Training as a Service - TaaS) to organizations who needed support with their ever-evolving learning and capability development needs. 

Our specialties included custom ILT/VILT, eLN, AR/VR and micro-learning training development for onboarding, customer service skills/reinforcement, and systems training needs (e.g., ERP software) for clients such as Delta, Bank of America and Fiserv.

North America Training as a Service (TaaS) Delivery Lead

Infor

Owned the program management, development, and delivery of end-to-end global training solutions for a fast-paced, SaaS / software development organization. Responsible for Enterprise Resource Planning (ERP), Human Capital Management (HCM), Workforce Management (WFM) and Enterprise Asset Management (EAM) technology training solutions for Healthcare, Public Sector and Corporate verticals. 

Specialized in organization development, people leadership, cross-functional collaboration, business program management, portfolio management and certification. Built the team and infrastructure that supported high-stakes certification exams for partners, employees and customers.

Led the team that pioneered a new delivery medium that enabled autonomous, structured learning with access to virtual training environments, resulting in a new revenue stream that offered learner flexibility.

As "employee #1" in the Curriculum Development workstream, built the department infrastructure and team from the ground up, resulting in a department of over 50 instructional designers producing thousands of hours of eLearning, self-directed learning, ILT and VILT software product training annually, achieving an annual revenue of ~$40 million at the time of my departure.

Director (Sr. Director), Curriculum Development & Certification

Coca-Cola Enterprises, Inc.

Maintained role as an individual contributor throughout tenure to maintain work-from-home status. 

Led learning and development projects as program manager and project manager, from consultation and project scoping through program design and development (ADDIE) to deliver instructor-led training and digital learning solutions aligned with corporate strategy, and core competencies. 

Created curricula across diverse topics and functions, including: Lean/Six Sigma for supply chain professionals; frontline leadership development program of 13 interactive eLearning courses; HR onboarding; global train-the-trainer program to roll-out a new compensation structure to 70K+ employees; 2-year career rotation program for finance interns; company-wide software implementations and change management.

Principal Curriculum Designer

National Vision Associates

As Head of Learning and Development, provided leadership for the development of learning strategies, growth initiatives, change management and talent sustainability of the retail segment of this complex part health care, part retail organization; developed relationships with business stakeholders to align training with key business performance indicators.

Led an organization of six regional managers and 60 field trainers to implement the companies’ first comprehensive management certification program; used video production and instructor-led training content to accommodate “pre-internet” learning organization; administered annual operating budget for learning organization.

Manager (Director), Training & Development

With over 25 years of experience in the learning and development industry, I am passionate about delivering training solutions that meet the needs of diverse and dynamic organizations. My background in instructional design, certification development, and organizational leadership has enabled me to establish, grow, and strengthen learning organizations for large global SaaS, retail, and manufacturing organizations. 

I thrive at developing and leading others because I find true joy watching others achieve their professional goals. The reward is always a high-performing team of motivated, innovative employees who are engaged and determined to exceed expectations.

In 2023, I won a Silver Telly Award in recognition for a course I developed in collaboration with www.flowcess.com to address bullying in the workplace. I've been recognized by Who's Who in America and Who's Who in Professional Women for my contributions in the Learning & Development space and enjoy consulting others and offering helpful content free of charge.

Check out my first book on Amazon: The Ethology of Leaders, published in December of 2023.

Established company and business strategy to deliver on a “passion project” that addresses gaps in leadership development programs, expectations, metrics, and succession planning. Established LLC, financial infrastructure operating software to manage business.

Content Creation, Curriculum Design and Development: Designed a strategic Leadership Development program with a proven track record, promising an increase in employee engagement and revenue and a decrease in employee turnover and turnover costs.  

Courseware: Becoming a GREAT Leader Master Class Series

Marketing and Advertising: Responsible for all digital content, marketing assets, website creation, blogs, social media presence and TEDx Talk, including Leadership Reform podcast series of 6 episodes with a team of book authors, executive consultants, and college professors / industry experts, to bring awareness to eradicating workplace bullying and the importance of effective people leaders, Close-Up Radio Podcast With Doug Llewelyn - guest appearance, Leadership Reno With the DIY Leader: YouTube Channel, hosting podcast recordings and eLearning courses

Career Insights Consulting, LLC

•	Partner with clients to deliver insightful, impactful, and empowering strategies that fuel personal growth and professional development.
•	Build and nurture relationships by building custom solutions and personalized MAPs (massive action plans) to achieve targeted goals based on a deep understanding of each client’s needs.
•	Combine research, education, and content marketing strategies to deliver innovative omnichannel thought leadership focused on collaboration, communication, confidence, conflict resolution, engagement, leadership, mindset development, and positive habit formation.
•	Provide distanced (via Zoom, Google Meet, and Skype) career services including job search and interview strategy (virtual and in-person), skill mapping, career design, expectation management, and the ethical use of AI and other new technologies.
•	Combine the Positive Intelligence framework with Human Design and my exclusive RAM Thinking modality to teach individuals, teams, and business leaders to harness the power of self-command to reduce stress, improve performance, and create opportunity.

𝗖𝗢𝗡𝗡𝗘𝗖𝗧 𝗪𝗜𝗧𝗛 𝗠𝗘:
➡️https://gretchenskalka.carrd.co/

Career Strategist I Leadership Development Consultant | Owner

Gretchen Skalka

•	Specialized in creating and nurturing strong partnerships among cross-functional teams to improve collaboration, reduce conflict, and streamline productivity.
•	Delivered job search and interview strategy, confidence coaching, skill mapping, career design, documentation, LinkedIn profile content optimization, and offer and salary negotiation.

Fractional Career Strategist | Talent & Professional Development Consultant

TBC Corporation

•	Reduced in-team turnover, and increased Marketing department productivity per brand campaign by 13% YOY from 2016-2019 through coaching others in accountability, collaboration, communication, conflict resolution, relationship building, performance, and team development.
•	Mentored department leaders and new managers in communication, conflict resolution, discrimination and hidden bias, engagement strategy, recruitment, succession planning, and team development.
•	Created emergency staffing and production protocols to support business and brand needs in response to a 46% mandatory reduction in staffing during the COVID-19 pandemic.
•	Collaborated across marketing department teams (social media, analytics, digital, UX) to deliver unified marketing strategies and content creation and implementation across brand portfolios.
•	Applied project management and leadership skills to streamline departmental expenditures and optimize returns on capital expenses through budgeting, content planning, content creation, resource management, and production strategies.
•	Wrote Requests for Production (RFP) and Statements of Work (SOW), and provided vendor selection and project management for the Sumitomo brand story animation and explainer video series with The SparkHouse.
•	Led content creation efforts and conducted regular content audits to identify gaps, update calendars, and ensure consistency across Retail and Franchise brands.

Marketing Director

•	Oversaw selection and implementation of enterprise InMotion Now (now Lytho) Content Management System and managed Adobe Experience Manager (AEM) relationship.
•	Provided creative direction for brand refresh campaign proposal for SpeeDee Oil Change and silent brand character introduction for Tire Kingdom.
•	Designed and oversaw the build of a 3,600 sq ft production studio to support scalable photo and video production for all lines of business.
•	Introduced budgeting process to Marketing (CER creation, defining capitalizable and operational tasks, SLA workflows, timesheet management, monthly/quarterly actuals to budget reporting).
•	Grew product marketing portfolios for 3 national brands (Midas, Big O Tires, Tire Kingdom) by 20% YOY by establishing consistent visual standards, photography processes, implementation schedules, and SOPs for 85 product lines with more than 6k SKUs.
•	Designed a comprehensive engagement strategy to address high annual turnover and reduce financial losses by an estimated 35% over 3 years for a $6B, 10k+ person corporation.

Examples:
Creative Direction:
o	SpeeDee Brand Refresh: https://www.youtube.com/watch?v=dtRrQyhnxGI&feature=youtu.be
o	Tire Kingdom Character Development: https://www.youtube.com/watch?v=v1NZfMiX37c&feature=youtu.be B2C Projects (vendor management / creative direction):
o	Sumitomo Brand Overview
	Vendor Selection: The Sparkhouse
•	Result (example): https://www.youtube.com/watch?v=pv-K62kMHfY 
Sumitomo Brand Animation
	Vendor Selection: The Sparkhouse
•	Result (example): https://www.youtube.com/watch?v=KKYIseCjo4A 
NTB Consumer Tire Education Videos
	Vendor Selection: Vibrant Media Productions
•	Result (example): https://www.youtube.com/watch?v=47lS1QodU-4
NTB Consumer Tire Education Videos
•	Operational Process:
o	Product Photography: https://www.youtube.com/watch?v=AAxR0zSh9Ro&feature=youtu.b

Sr. Marketing Manager | Content Strategy

•	Oversaw the implementation of Clarity enterprise-level project intake, job tracking, and workflow management system to provide efficient processing of creative marketing requests from across TBC's portfolio of Retail, Franchise, and Wholesale brands.
•	Expanded brand footprint of 3 regional tire brands from a transactional, print-only model to a customer-centric omnichannel model, unifying the customer experience throughout the buying journey.
•	Extended brand reach to new markets by creating a custom product photography process and introducing original video concepts, product photography, and updated brand positioning through new social media channels across 4 platforms.
•	Recruited, onboarded, and coached the first fully digital creative services team in company history.

Examples:
Creative Direction: You Work Hard Original Video Series:
o	Small Business: https://youtu.be/0icdlX4P1Uk
o	Workin' Hard: https://youtu.be/VZBtYp3Htvc
o	Expecting: https://youtu.be/Kemr2i3zDl4
o	Toughest Job: https://youtu.be/66sWdWebqfA

Digital Marketing Manager | Content & Brand Strategy

Tropical Shipping

•	Developed and maintained the project plan for the company’s first transactional website, including key website development milestones and metrics, content plans, and production calendars.
•	Optimized all digital content for Search Engine Optimization (SEO), and wrote original offline marketing content (copywriting for print, customer brochures, training, marketing presentations, and executive communications).
•	Monitored and analyzed content metrics and performance using Omniture’s Site Catalyst (now Adobe Analytics).
•	Developed training procedures to ease the transition of all documentation functions to overseas vendor WNS Global Services.
•	Coached incoming/outgoing Documentation Department cohort through a 12-month employment transition from a local to an offshore resource pool.

Digital Marketing Strategist | Project Management | Content Creator

CBS SportsLine

● Designed and managed specialty features and products for the CBS Sports and NFL Today arenas, including the SportsLine Superstar websites and playfootball.com (now Play60.com).

Senior Digital Content Producer | Writer | Editor

The Palm Beach Post

● Designed 1A and Features section fronts and edited all sections as part of the Universal desk editing team.

Digital Content Designer | Editor | Writer

Montgomery Advertiser - Part of the USA Today Network

● K-12, Higher Education and General Assignment writer and reporter; special section on-call editor.

News Reporter | Feature Writer | Editor

The Plight Attendant: With perspective and a strategic approach, the sky's no limit ⁕ Career, Confidence & Mindset Development - I've got plans for you! ⁕ 🐶 Mom (HI Newman!)

I have worn many hats in my career - Marketing Director, Corporate Leader, Career Strategist, Hiring Manager, Writer, Editor - but Coach is where I believe I am most impactful.

Helping people positively navigate challenging situations and create mutually beneficial outcomes is the hallmark of my professional impact.

And, as a lifelong learner, I am passionate about evolving my skills and demonstrated abilities to guide others in the areas of stress and crisis management, professional growth and developing healthy relationships.

■

Get in touch right here👉 https://gretchenskalka.carrd.co/

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Lisa Edmondson

Gretchen Skalka

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