Hirsh Marketing

Senior Strategist

Lisa Olivio Consulting

Small Business Consultant

Allie Bjerk

Business Coach & Sales

Rick Mulready

Business Coach & Sales 

Educational Consulting Services

Educational Consultant

If you’ve created your first 7-figure year or many 7-figure+ years, you may be feeling a tad frazzled from the bustling & bootstrapping. 

Maybe you’re wondering how to continue to grow while doing it simply, sustainably, and in the way you imagined in your happily-ever-after business dream.

After 6 years online as a consultant, coach, and business growth strategist serving hundreds of entrepreneurs, I’ve seen a lot. 

And being an insatiable learner, problem-solver, and opportunity finder, I've noticed the patterns that consistently play out for many online business owners while growing & scaling. 

I can tell you that having a wildly profitable business is not only reserved for the McGurus out there.

Stop playing the business growth guessing game. 

It's time to implement a strategic, aligned growth plan that creates bottom-line results (more revenue AND profit) with ease, joy, and impact. 

Book your Complementary Consultative Strategy Session and get a personalized action plan delivered that doesn't tell you to spend more on advertising, hire another team member, or dance and point on TikTok. 🙂

https://calendly.com/lisaolivio/discovery-call

Lisa Olivio

Esther I. Brown International LLC

- Conduct personalized coaching sessions to help clients define and obtain personal and professional goals. Guide clients in solidifying decision-making.
- Formulate customized strategies to enhance productivity, EQ, self-awareness.
- Collaborate to create action plans and build self-accountability/confidence.

Founder, Create Anywhere

Esther I. Brown International, LLC

- Founded and steered a boutique agency specialized in community management, social media marketing, content marketing, SEM/paid media and Artificial Intelligence (AI).
- Provided integrated marketing services to B2C (retail, e-commerce, food and beverage, health/wellness, education, beauty, home goods, real estate) and B2B (SaaS, tech, financial services, consulting) clients, driving growth and impact.
- Championed client acquisition and business development, significantly enhancing agency's sales pipeline and year/year revenue growth.
- Cultivated and maintained strong client relationships by implementing bespoke account management strategies.
- Masterfully handled project oversight by allocating resources and assembling high-performing teams, ensuring projects were delivered on time/budget, while optimizing talent acquisition and strengthening capabilities.  
- Transitioned out of daily operations, now seeking new opportunities.

Owner

Google

- Spearheaded end-to-end rebranding of top reviewer program, resulting in a 10x increase in conversions in less than 8 months.
- Established and grew social media channels from 0 to 3M+ followers.
- Led comprehensive discovery and planning workshops, conducting needs assessments and quantitative user experience and user segmentation studies to identify target segments for growth and shape new brand direction.
- Developed brand book and editorial guidelines, overseeing weekly global marketing creative reviews and providing guidance during office hours for local field marketers.
- Created and executed a scaled 2015 integrated marketing strategy, encompassing digital marketing (social media, email, content marketing, SEM/SEO), experiential events, lead generation/user acquisition, and engagement/loyalty programs.
- Managed a $12M budget with less than 2% variance.

Global Product Marketing and Brand Manager, Local Guides, Google Maps

- Successfully completed project-based role as Global Chief of Staff (CoS) for Google+ Local Community Team, promoted in May 2013.
- Led recruitment and training of 40 TVCs in 28 cities across 11 countries.
- Secured 26 FTE headcount and converted 18 TVCs to FTEs.
- Managed a budget of over $12M, maintaining CPA below ~$1 and variance below 2%.

Global Chief of Staff, Google+ Local Community Team

- Established and cultivated highly engaged communities of top Google reviewers across the United States.
- Recruited, trained, and supervised a team of 12 direct reports in 6 different cities.
- Orchestrated and oversaw the planning and execution of numerous community activities, campaigns, and events to support Zagat survey/Google reviewing and user engagement.
- Formulated and implemented strategic marketing plans, goals, and budget to consistently surpass business objectives.
- Fostered key partnerships with industry organizations, companies, influencers, and brands to further business initiatives.
- Generated approximately 2 million high-quality reviews in target markets in 2012, equating to roughly 3200 pieces of high-quality user-generated content daily with a $1 average cost per acquisition.
- Directed social media strategy and execution, resulting in the production of 30+ Google+ Hangouts within a span of less than 6 months and a 289% growth in channels.
- Led the development of a global marketing strategy in 2014.
- Promoted May 2013. Led development of 2014 Community Marketing strategy.

U.S. Community Management Lead, Google Maps

- Spearheaded local marketing initiatives for Google Places and Zagat in New York City.
- Established and managed a highly successful power reviewer community, consistently surpassing targets.
- Initiated and managed local social media channels, resulting in a 3000% increase in Twitter following within 6 months; Also launched the fastest-growing Facebook page globally.
- Successfully drove Google Offers sales through strategic social media marketing tactics, surpassing competitors by a 2:1 margin.
- Pioneered the development and documentation of best practices for local marketing strategies.

New York City Community Manager, Google+ Local

Patch Media

- Governed social media marketing and community management initiatives for Patch.com, an AOL company.
- Reinvigorated social media strategy to enhance brand visibility and engagement, using analytics to refine performance.
- Performed cross-functionally to deliver effective marketing campaigns.
- Led the launch of new Patch apps in the App Store and Play Store.

Community and Product Marketing Manager

outside.in

- Spearheaded the development and execution of strategic marketing campaigns aimed at boosting community engagement.
- Managed multiple social media platforms and crafted compelling content that led to a substantial growth in followers. 
- Directed content strategy to effectively reach target audience. Planned, developed and executed Outside.in's marketing campaigns and messaging surrounding product launches, new developments and other important company milestones.
- Contributed to the successful acquisition of the startup by AOL, Inc.
- Outside.in provided hyperlocal news for 57,830+ neighborhoods across the US (via Outside.in and the Outside.in Hyperlocal API). In February, 2011, Outside.in was acquired by AOL, Inc. and merged with Patch Media (Patch.com). Prior to its acquisition by AOL, Inc., Outside.in was backed by Union Square Ventures, CNN Worldwide, Village Ventures, Betaworks, the New York City Investment Fund and Milestone Venture Partners.

- Crafted engaging and informative content for online articles, blog posts, and social media platforms.
- Edited and proofread written material to ensure accuracy, clarity, and adherence to brand guidelines.
- Collaborated with design teams to create visually appealing layouts for print publications and digital platforms.
Conducted research on industry trends and best practices to enhance the quality and relevance of written content.

Freelance Writer and Editor

DOM New York

- Collaborated closely with cross-functional and international teams to research market trends and user needs, leading to the successful launch of new product lines that exceeded sales and revenue goals.
- Delivered design consultation services to clients, ensuring their specific needs and preferences were met.
- Established and maintained relationships with key clients and vendors to guarantee customer satisfaction and product quality.
- With its name derived from the Italian ‘domicilio,’ the DOM family of showrooms has been designed to serve as a 'resource for living’. While DOM is perhaps best known for being the U.S. home of Valcucine— the revolutionary, sustainable kitchens from Italy— there are many other modern, high-end Italian product lines that DOM carries, enabling DOM to serve as a comprehensive resource for architects, designers, developers and individuals.

Design Consultant and Product Manager

U.S. Chamber of Commerce

- Conducted comprehensive market research and competitor analysis to identify trends and opportunities for strategic decision-making.
- Collaborated with cross-functional teams to develop reports and presentations that effectively communicated findings and recommendations to senior leadership.
- Supported sales staff in Mid-Market Sales Operations and National Accounts by providing analytical insights and strategic support.
- The U.S. Chamber of Commerce is a national organization that represents the interests of businesses across the United States. Founded in 1912, it serves as one of the largest and most influential lobbies in the country. The Chamber advocates for pro-business policies, working on behalf of its members to influence government policy on issues such as taxes, trade, labor laws, and regulations. Its membership includes businesses of all sizes, sectors, and regions.

Analysis Associate, Corporate Research - Mid-Market Sales Operations

C-Ville

- Researched and drafted compelling news stories for publication on digital platforms, resulting in increased site engagement and reader interest.
- Conducted interviews with key sources in the community, obtaining valuable insights and quotes for use in news articles.
- C-VILLE is Charlottesville’s premiere locally focused news and arts publication. Known for its in-depth coverage of local news, culture, arts, entertainment, and events, C-VILLE provides residents with insights into the community's happenings and issues. The paper often includes investigative journalism, opinion pieces, and features on local personalities and businesses.

News Intern

Bloom Consulting & Publishing, LLC

- Top-producing Account Executive for the DC/NOVA edition of 'The Little Black Book for every Busy Woman', an exclusive, referral-based guide to area retailers and service companies.
- Spearheaded the development and execution of innovative advertising campaigns resulting in a substantial increase in client revenue.
- Partnered with internal teams to create engaging copy and content for social media, email marketing, and website copy.
- Successfully managed client accounts, cultivating strong relationships and surpassing sales targets.

Account Executive & Copywriter

With over a decade of experience in community management, digital marketing, and strategic leadership, I've consistently driven growth and innovation across various industries. I thrive at the intersection of technology and human connection, leveraging data-driven insights and creative strategies to enhance user engagement and brand loyalty.

As the U.S. Community Management Lead at Google Maps, I built and nurtured highly engaged communities, spearheading initiatives that generated approximately 2 million high-quality reviews in target markets. My efforts resulted in astonishing user-generated content growth at an efficient cost per acquisition.

In my role as Global Chief of Staff for the Google+ Local Community Team, I managed a $12M budget, maintaining a low CPA and successfully converting temporary TVCs to full-time roles. My leadership extended to spearheading recruitment and training across 11 countries, solidifying Google’s global community presence.

Transitioning to entrepreneurship, I founded and directed a successful digital marketing agency, achieving remarkable results such as a 527% annual increase in leads for ARX Fit and a 20% increase in appointment bookings for Swish Dental. My strategic approach integrates comprehensive digital campaigns, market analysis, and lead generation techniques, ensuring measurable outcomes and client satisfaction.

In addition to my professional endeavors, I've played an active role in fostering inclusive communities, co-chairing the Women@GoogleNY Steering Committee and leading Google's Lean In Circles, emphasizing the importance of diversity and mentorship in tech.

I hold a B.A. in English Language & Literature and American Studies from the University of Virginia, where I graduated with Distinction. Proficient in English, Spanish, and Hungarian, I bring a global perspective to every project I undertake.

Having streamlined the day-to-day operations of my agency, I am now eagerly seeking to engage in a remote full-time or contract corporate role, while continuing to build my coaching practice. I am passionate about driving transformative digital strategies and cultivating thriving communities. Connect with me to explore synergies in digital engagement and strategic growth.

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