AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

Deliverect

Responsible for the growth and expansion of the book of business in the regions of  IBERIA, UK and DACH.

Growth Account Manager

Assembled, trained and coached a 14 people team for our EMEA branch, ensuring immediate value and quality onboarding to our clients and a highly technically skilled team.

Helped our team increase transactionality by 20% quarter over quarter. 

Implemented a scalable training process via webinars in order to increase efficiency. 

Implemented actionable KPIs and OKRs for the team and an actionable commission plan. 

 Collaborated with our product team, providing actionable feedback to implemented self serve onboarding.

Implemented in collaboration with our Operations team a new CSM tool (Planhat), increasing the efficiency of our onboarding and interactions quality.

Customer Success - Implementation Team Lead

Increased my activations by a 169.56% from Q1 to Q2  and a 37.0% from Q2 to Q3. Leading to have 157 closed tickets in this period of time (2nd highest in EMEA and 3rd in the whole team).

Managed successfully the update and continuous maintenance of our FAQ for customers Project. Leading multidisciplinary stakeholders (Support, CS, TAMS). This has translated into: 

Increased Support solved queries by just sending an article
Increased client competence by providing clear and actionable guides on how to operate Deliverect. 

Worked closely with the integrations team, enabling successfully beta integrations across regions: 
UK: ICR, VitaMojo 
ES: Agora
MEX: Rappi, Didi Foods

Coached my peers into best practices and how to improve their workflow trough 1-1 calls going over their tickets and helping them unblock issues.

Customer Success - Implementation

OneKey (YC S20)

•	Member of the founding team of OneKey. Part of the YC batch for Summer2020.
•	Successfully drove our beta users acquisition campaign. Organically driving hundreds of users to OneKey platform
•	Sales Development and Direction of a small sales team for our B2B arm.
•	Customer success & support
•	Website & Landing Pages editing and creation.
•	Social Social Media ads
•	CRM management

Growth & Customer Success

Deeploop

•Conduct market research and consumer data to develop acquisitions campaigns  
•Sales Development
•Landing Pages creation and Website editing 
•Email Campaigns
•Content Creation
•Social Media Ads Management
•Customer Success y Support
•Direct collaboration with the Product Team for the design of new features that improved the User Interface and Experience of the app

Marketing Product Management

Benchmark Technologies LATAM S.A.

•	Conduct market research and gather consumer data to assist international clients in building market awareness in Panama
•	Sales Development
•	Develop, execute and analyze advertising campaigns across several marketing channels such as online, conferences, flyers.
•	Have generated a 43% ROI on marketing budget for Fiscal Year 2018.
•	Create workflows and tools to automate manual marketing & advertising processes.
•	Corporate Event Planning

Sales And Marketing Specialist

Revista Inversiones y Negocios

•	Generated and edited creative content and landing pages that were sold as advertising placements in Panama’s most infamous business magazine
•	Accountable for managing 4 salespeople and translated communications for all 28 multilingual accounts.
•	Event Planning
•	Motivated to consecutively exceed ambitious sales targets each month in order to earn commission-based compensation
•	Sales Development 
•	Social Media Managent
•	Email Marketing 
•	Content Creation

Communications Advisor

3g office

Pre Accounting
Tracking clients and suppliers 
Preparation of Documents
 Presentation and Search of Tenders 
Events organization

Administrative

Garrido&Garrido

Preparation of Legal Documents
Work with the Public Registry and Tax Office 
Counseling of clients
Trademarks and Patents

Asistente legal

Experienced Customer Success and Implementation Specialist with a demonstrated history of working in the SaaS industry. 

Fast learner and tech-savvy. I love new challenges and fast-paced environments

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Leslie Lopez

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