AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

maavdnbo.com

Looking forward to help you with all technical digital marketing challenges. Mainly helping digital product and SaaS-companies with strategy and execution in areas related to: 

- Account-Based Marketing & Demand Generation
- Search Engine Marketing (SEO/SEA)
- Digital Analytics & Dashboarding (both Web & Mobile Applications)
- Digital Advertising (Social Media Advertising, Media Buying)
- Conversion Rate Optimization & Product Growth

Need me? Get in touch!

Freelance Digital Marketeer 🚀  Growth Marketing

As a secondary occupation, I'm helping small businesses and startups with their (digital) marketing needs.
I can help you develop your digital strategy, improve your online presence or structure your digital marketing efforts.

Freelance Marketing Consultant - Secondary Occupation

Mbrella

Mbrella offers innovative solutions to companies to reduce their carbon footprint, optimise mobility costs and support their transition to more sustainable travel. This at a time when managing mobility is becoming increasingly complex for human resources managers.

Growth Marketer

Nodalview

Nodalview helps real estate agents deliver cutting-edge content and an impressive buying experience for happy and loyal customers. We equip you with the tools and tactics to win more and sell faster, with less frustration and more value in every click.

My role at Nodalview is to improve digital acquisition channels, being:
- Demand Generation & Capturing
- Search Engine Marketing (SEO/SEA)
- Digital Analytics & Dashboarding (both Web & Mobile Applications)

Teamleader

More business. Less hassle.
Teamleader & Yadera make work management easy by combining customer management, project management and invoicing in one handy tool. Teamleader makes work easier for 11,000 SMEs, while Yadera helps out the first-class agencies.

My role at Teamleader & Yadera is to own and improve digital acquisition channels, being:
- Search Marketing (SEO & SEA)
- Account Based Marketing (ABM)
- Affiliate, PPC & Comparison Partners
- Display & YouTube Advertising
- Social Advertising

In different European markets.

Digital Performance Marketeer

Hello Customer

The end-to-end customer feedback platform to deliver on customer expectations by understanding exactly what processes, performance or product to optimize. Hello Customer helps companies analyse customer feedback from all channels and create actionable insights.

My role at Hello Customer is to own and improve digital acquisition channels, being:
- Search Marketing (SEO & SEA)
- Account Based Marketing (ABM)
- Affiliate, PPC & Comparison Partners
- Display & YouTube Advertising
- Social Advertising (Facebook & LinkedIn)

In different European markets.

In The Pocket

In The Pocket is a digital product studio. We help companies explore, build and grow their (future) digital products.

When a digital product has reached product-market fit, it enters a new phase in its lifecycle: The Growth Phase. Further efforts on the product are aimed to increase user base, engagement, retention and revenue.

This includes a range of activities:
- Product Analytics & Data Analysis
- Objective Setting (OKR's - KPI's) & Growth Modelling
- Defining Product-market Fit
- Increasing Acquisition & Virality (ASO, Viral Loops, ...)
- Increasing Activation & Conversion (NUX, Onboarding, CRO, ...)
- Increasing Engagement & Retention (Push Notifications, Habit-forming, ...)
- Using Behavioural Psychology to make products better

Growth Strategist

Wijs

Ensuring Performance Excellence within and between different Online Marketing Channels for a wide range of businesses. Getting companies ready for adapting to customer demands.  

- Search Engine Optimization (SEO Audits + Implementations)
- Search Engine Advertising (SEA): Google AdWords (+ Scripting)
- Social Advertising (Facebook, Twitter, LinkedIn...)
- Content & Social Media Strategy
- Data Analytics (Google Analytics)
- Automated Dashboards
- Remarketing Strategies
- Mediaplanning & Media Buying
- Creative Campaigns

Senior Online Marketing Consultant

Acaza BVBA

Creating and optimising the Online Marketing Strategy for several Belgian Home Decoration Webshops. Including task such as: 
- SEA
- SEO
- Conversion Optimisation
- E-mail Marketing & Lead Nurturing
- Social Media Advertising

Online Marketing

Helping companies making better product decisions based on product analytics & behavioural psychology to help their products grow beyond product-market fit.

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Maarten Van den Bossche

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?