Obsessed with growth + brands + psychology and behaviour change + motorbikes 😁 It works.

I dropped out of university to travel solo through Asia, then went back to finish what I started. Along the way, I worked, built small businesses (I shopped for execs before internet shopping was even a thing and taught spinning classes), paid my way, and learned how im😁portant it is to take responsibility for your actions.

I went on to build a career in tech (even worked for South Africa's first Facebook Marketing Partner, I mean Meta), while studying psychology and later earning a counselling degree. 

I’ve spoken to global brands about resilience, written for international publications (including Oprah), and even scaled a Whale (check out www.usewhale.io). I even upped and moved to a country where I didn't speak the language and have always chased the impossible. 

Are you ready to build the impossible?

Lisa Steingold

Google

Account Strategist

Associate Account Strategist

Sophia Technologies Limited

Sophia is a fast growing London-based EdTech startup disrupting the £191bn Global EdTech Industry with its approach to Education Reimagined: a 360-degree solution to online learning.  

Setting up & executing multi-channel marketing across web, social media, email marketing, search ads, and press to boost customer acquisition and awareness by reaching key customer touchpoints. This involves:
· Analysing performance to inform strategic moves by setting targets and keeping track of KPIs through Data Studio and Google Analytics 
· SEO: Continuously optimising visibility in search results
· PR/Press: Reaching out to and working with publishing companies and blogs to publish at least 6 articles per quarter, in view of boosting brand awareness and SEO through backlinks. 
· Email Marketing: creating a customer conversion path supported by a mix of automated emails and tailored newsletters, thereby keeping services top-of-mind amongst audiences. 
· Social Media: Ensuring strategic and consistent content rollout on social media

Head of Digital Marketing

Lucy Choi London

· Marketing: ensured consistent brand delivery through in-store look & feel, conducted customer research, and helped develop a consistent brand across platforms
· Sales assistant at the flagship store during events organized for VIP customers
· Public Relations: kept track of coverage for the Lucy Choi brand and representation at events, fashion shows, and through VIPs/influencers

Lucy Choi London is a London-based luxury shoe boutique founded by Lucy Choi, niece of Jimmy Choo, which set out to bring Comfort, Craftsmanship and Character to shoe design.

Sales & PR Assistant

Colgate-Palmolive

As retail marketing assistant, I was the link between Colgate Palmolive, its creative agency, and retailers throughout the Netherlands:
· I conducted market research based on point-of-sale data (Nielsen) to identify areas of opportunity in the Dutch Oral Care market, and tracked the performance of Colgate/Elmex promotions to optimise marketing tactics.
· I developed promotional content and displays for CP’s oral care brands (Colgate, Elmex, Meridol) by aligning communication objectives with a creative agency.

Retail Marketing Assistant

PepsiCo

· Developed marketing content as well as visual support for customer research
· Shadowed marketing managers for different brands and in different departments to learn the complexities and nuances of their positions

Category Management & Marketing Intern

With a MSc in Marketing from the London School of Economics and a BSc in International Business Administration from the Erasmus University of Rotterdam, I am passionate about driving sustainable growth. 
Curious about the world around me, I am a fluent speaker in English, French and Dutch, and am perfecting my German and Spanish skills. 

I am an experienced team-worker and an enthusiastic learner. With experience in Tech, FMCG and Fashion, I am driven by fast-moving international environments, and thrive when forward-looking innovation is at the heart of every decision.

taplio

The Battle

Lisa Steingold

Madelief Montet

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