AMAKA Studio

SaaS Content Strategist

Lisa Steingold

I've always been obsessed with behavior change and unlocking human potential! This is my personal contribution to the world as I write on all things resilience and performance in a constantly changing world.

Books authored include 
- "Cut the Crap: The Power of Brand Authencticy" 
- "El Amor de Lisa"
- "Change for Good""

I also spent 2 years creating, producing and hosting "Velo Dulce" - a podcast featuring the world's leading women in their respective fields to yield 'the secret' behind high performance.

I've been privileged to speak on the subject of human behaviour and wellness
- Key Note speaker at GIBS Women in Leadership Conference 2013
- Presenter at the GIBS Accelerate Programme for high performance individuals 2013 & 2014 
- Chosen speaker for 2013 Innovation Summit 
- Speaker for 2014 Association of Change Management Professionals Conference 2014 
- Deloitte Women's Day Key Note Speaker 2012

Wellness expert, resilience specialist and writer

Whale (usewhale.io)

Whale (SaaS) is an online knowledge-sharing and training software solution that replaces outdated learning methods, enabling teams to unlock their next level of growth. 

My role is designing a strategy that attracts, delights, and inspires our audience. This involves partnership marketing, digital and content, including social media, email communications, our podcast, thought leadership, and sales-specific content.

Key Results
Successful partnerships with Hubspot, EOS and G2.
25% of all leads generated from organic content
Organic traffic increased 1900% over 3 years
26% average email open rate with 5.9% click-through rate
Creation of the Unlocking Growth podcast featured on Spotify's top 30% of business podcasts
Increased Google Authority from 14 to 51
Gated content and webinars to drive MQL's

We're excited to continue to deliver value content to the world's entrepreneurs and Google thinks we're doing something right as we saw our Google authority ranking double in just one year.

I am grateful to work with the best.

Head of Content Marketing

10x for Brands

I've always been passionate about growing world-changing brands and I founded 10x4 Brands to translate the vision of entrepreneurs into reality through authentic brand narratives combined with growth hacking tools.
10x4 Brands was my growth agency where I utilized a specific framework to help grow brands. My work included strategy, marketing campaigns, paid marketing, social media marketing and growth campaigns. 
Clients have included
BIA Cycling
Novus Global
Teams & Beyond
ASSECO
LaForma
Curtains2Fit
Discovery Limited

Chief Growth Officer

METACO 

A globally connected consultancy, Metaco is the recognised leader in Systemic Leadership Team solutions in Africa with a strong track record for delivering transformational results across a range of industries and contexts.

My responsibility includes
● Development of the growth strategy with integrated brand and digital strategy
● Google, LinkedIn and Facebook campaigns to deliver content and generate leads with development of CPA on digital channels.
● Development and management of events to press, partners and potential clients
● Development of corporate identity in line with strategy requirements
● Alignment of stakeholders from Comair and external agencies to ensure brand and business consistency in communications
● Writing and publishing of relevant articles in the media
● Development of Metrics and Reporting dashboard to ensure delivery of relevant metrics including revenue, traffic, proposals and ROAS for both Google and LinkedIn campaigns
● Mentorship of junior team members

Head Of Marketing

ChewyMoon

ChewyMoon is an eCommerce brand powering a future generation of super heroes through convenient healthy nutrition for kids.

With a belief that nutrition is fundamental to powering healthy happy growing humans and that producing great products that kids love instils healthy eating habits early on, ChewyMoon is giving more traditional kids food brands a run for their money. 

As Marketing Director, my role was to deliver on the brand mission, ensure growth and ensure LTV.

Marketing Director

Popimedia

Global Ad-tech platform and Facebook Marketing Partner #BuildingBusinessOnSocial

Using their proprietary platform, meedee8, Popimedia offers brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting through Facebook, Instagram and the Facebook Audience network.

As Head of Marketing at Popimedia, my role included the brand and marketing strategy leveraging PR, sales collateral, cross channel digital campaigns, events, thought leadership (in the form of downloads, blogs and mailers), product and partner marketing to deliver of client acquisition and retention across a range of territories. This included all communication and measurement platforms including the website, MailChimp, Google Analytics, Google Data Studio and our own CRM system. As an essential part of brand I was additionally responsible for internal culture.

I was fortunate to oversee the marketing department including two direct reports and a number of agencies including the PR agency, web and social.

In my time with Popimedia I founded the CMO2020, Ad-tech Academy and SHiFT initiatives which were indicative of brand thinking and acted as PR and lead generation platforms.

The team at Popimedia were incredible and it was a blessed two years that I was able to spend with them.

Head Of Marketing, EMEA

Vega School

Responsibilities included
Development of marketing plans including objectives, brand positioning, channels, SWOT, calendar and budget in line with business and brand objectives
Spearheading market research to ensure that marketing decisions are aligned with the market and support the business objectives
Monitoring of field information and trends in and trends in the markets, customers, prices, channels and competition
Preparation of competitor pricing analysis reports
Identification of value enhancing opportunities for the brand
Employee and internal communications initiatives
Agency management to ensure delivery of tactical projects; PR agency, digital agency and ATL agency
Development of copy for all marketing material including the website, presentations and sales collateral for the student relationship team
Promotional planning (ATL & BTL) and development of promotional items (including collateral) and creative concepts. This included website, collateral for student relationship centers, presentations, school expos and external events presentations
Partnership marketing including maintaining inclusion at various awards including The Loeries and other prominent South African awards
Direction of marketing and recruitment team and processes to support the marketing function
Budget preparation and management to ensure ROI of marketing spend and achievement of weekly targets including preparation of weekly sales reports
Analysis of the business, evaluation of competitive challenges and identifies opportunities for growth
Management of marketing staff to ensure that the marketing function delivered on objectives at events 
Served on national marketing committee across other company brands within the master group
Presentations to Exco and (internal and external) stakeholders
Monitoring of field information and market trends
Reporting including sales reports, digital analytics and budgets into Exco

National marketing manager

Zodiac Pool Deutschland GmbH

•	Strategic brand plan incorporating market analysis, brand proposition, promotions plan, budget & time plan.  
•	Promotional planning incl. ATL & BTL (packaging, POS, CRM, direct marketing, relationship marketing) project implementation.
•	Corporate social investment program. 
•	Communications with external agencies (ATL, BTL, activation and media)  and internal business units e.g. sales. 
•	Trade marketing including implementation of loyalty program, trade road show and joint advertising.
•	Competitor analysis & tracking
•	Product packaging and new product launches.
•	New product development with R&D
•	Pricing analysis & and margin management.

Brand Manager

Growth obsessed • Strategic Thinker • People Focused • Girl on Wheels • Collaborator • Results-Driven  • Learner for life • Investor in people & brands • Reslience

What else?
I've authored three books, 
I'm the podcast host of 3 podcasts
I once wrote for Oprah Magazine, 
And I spend my weekends on 2 wheels 🏍️

Lisa Steingold 🇿🇦 🇪🇸

25 years in the metal recycling game and still learning and growing...

I learnt from the best and worked my way up from yard labourer to Executive Director of Trading and Operations for the largest metal recycler in sub-Saharan Africa. Responsible for 4,500 employees, 85 sites, and the overall profitability of a multi-billion dollar operation.

Brought my breadth and depth of knowledge to bear and co-founded the fastest growing, most-loved, and most awarded metal recycling company in New Zealand. No small feat in a country where people are outnumbered 4:1 by sheep (spoiler alert: sheep don’t produce much metal).

I thought it was time that tech worked for our industry, so I took all of my experience as an operator and trader and leveraged that to build THE killer scrap app, Buddy. Thats right - built for scrappies, by scrappies.

Father of two crazy-awesome boys. Husband to Lisa. Under 10 football coach. YPO member. Lifelong learner. Mentee. Mentor. Chief dog walker. Committed Stoic. Undefeated dance-off champion.

PS - if you are a scrap metal exporter looking to up your game, tune into my podcast Born Scrappy https://tinyurl.com/BornScrappy

PPS - if you’re looking to make better trades with less effort, check out the industry’s first and only relationship-led marketplace, Buddy www.tradebuddy.io

Stuart Kagan

The global top 100 most Inspiring Recyclers was released today.

A massive thank you to Recycling International and Martijn Reintjes for putting me in the top 10.

A huge congrats to both my friends Paul Coyte and Bhavna Razdan for being named 1 and 2.

Everyone on the list is awesome and doing incredible things.

It's an absolute honor to be in such great company.

There are so many people doing great things.

Anyone you think is missing this year?

#MetalRecycling #ScrapMetal #Top100

The best life hack I ever found, was marrying someone way out of my league.

13 years I’ve now been married to this absolute legend.

People often think we’re crazy working together.

But we love building cool things with each other.

Of course there are going to be hard times.

But we work our way through them.

Because we have the same goal.

To help our boys become men.

And to grow old together.


Thanks Lisa Elly Kagan (Zaidel) for eventually giving-in and marying me!


To celebrate we spent the night on the town and this was the only picture I got 🤦

#Anniversary #ScrapCouple #Entrepreneurship

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Does your company answer the phone?

It’s accepted in our industry to miss calls.

“We’re so busy, we can’t be expected to answer every call.”

I’ve been told this so many times, it’s crazy.

Then why spend any money on marketing.

Landing a customer starts with awareness. 

Companies pay a lot on advertising for this.

But once they know about you, what next?

Obviously they call you and you answer. 

They may call for:

💰 Prices
🚛 Transport
⏰ Open times

If you miss a call you lose a customer.

In NZ we phoned every scrap yard.

None of them answered the phone. 

We knew how to have an edge.

Answer the damn phone.

It’s really that easy.

So why don’t you answer every calls?

#MetalRecycling #ScrapMetal #MissedCalls

If metals were people.

This is who they’d be.

After years working with metal.

I’ve started to see them as personalities.

So I tried something different.

I imagined what each grade would look like - as a person.

And here’s what came out 👇

Swipe through the 6 images and tell me:

Which one feels most accurate?

Or which one did i get wrong?

Drop your thoughts below! 👇

#MetalRecycling #ScrapMetal #MetalPersonalitiesyt

Before we started building Buddy.

Lisa Elly Kagan (Zaidel) spoke to 150 scrap metal recyclers.

This is not so easy to do.

It takes serious commit.

The findings were vital.

Here's what they said:

🤝  Relationships are everything
📩  There are way too many emails
🤨 Trust is hard earned on both sides
⌛  It takes too long to vet new buyers
🤑  Everybody wants more for their metal

Before these calls we didn't know what we were building.

Afterwards we knew exactly what the industry needed.

Even though I've been doing this for over 27 years.

Hearing it from everyone else was validating.

And it was the beginning of this journey.

To help operators out there.

Make more money.

And save time.

Safely!

Do you speak others before starting a project?

#MetalRecycling #ScrapMetal #Buddy

Do you know what Tall Poppy Syndrome is?

Because there's a chance you may have it.

It's when you hope successful people fail.

It's not wanting anyone to be successful.

Everyone to be the same level as you.

Next time someone is celebrating.

Check how it makes you feel.

Are you happy for them.

Or you hope they fail.


When I see someone doing great things.

My immediate response is YES MAN!

Do you think there is only 1 winner?

We can literally all win in this life!

Celebrate others more often.

Do you cheer or jeer?

#Entrepreneurship #CelebrateOthers #TallPoppySyndrome

Pick your favourite cap.

At Buddy we love our merch.

Looking back at this incredible year.

Which of these caps was your favourite?  

Please comment the “name” of the cap you like the most. 

2026 is going to have even better merch. 

With your help, you’ll get what you want.

If you have pics of your Buddy cap in the wild, please add to the comments too.

#MetalRecycling #StayScrappy #MetalAF

Recycling metal before it was cool!

Entrepreneurs before it was sexy!

It started with the Grubbers.

Immigrants that needed to make money.

They found their opportunity in metal.

Finding old “junk” scrap to remove.

This was not an easy days work.

They worked harder than most.

And slowly but surely grew.

They started with nothing.

Grew into Billions.


These guys were real entrepreneurs.

Hustling just to make ends meet. 

Grinding to make an impact.

And boy did they ever!

Anyone made a bigger impact? 

#Entrepreneurship #MetalRecycling

Cash is king, they say!

In scrap metal recycling it’s more important than that.

We pay for the metal as we receive it.

We sort, process and load the metal.

For best prices we wait for payment.

Average cash turn is +- 45 days.

We can take the lower prices.

And get paid on packing. 

But in order to compete.

We need top prices.

So without cash.

No growth.


Trade finance is the best way to grow.

By borrowing against invoices.

You get money in fast.

And top prices.

But it’s risky.


Anyone else know a better way to manage this cash flow situation?

#MetalRecycling #ScrapMetal #TradeFinance

I’ve been working on something quietly.

For a few months now.


Scrap’s always been tough.

And the pressure stacks quickly.
No space between the hits.
Little time to recover.

In our world, resilience is everything.
It’s not about just bouncing back.
It’s about expecting the punch.
And planning accordingly.

That’s what Balls of Steel is about.

It’s not about me.
It’s about a new kind of resilience.

One that helps reduce surprises.
Make much sharper decisions.
And survive the next cycle.

The book is nearly done.
Now I need your help:
Which cover do you like best?

 1 or 2?

PS: See full blurb in the comments.

#MetalRecycling #ScrapMetal #BallsOfSteel

The yard of the future.

Fiction or an impending reality?

I had a very quick play with Gemini today.

Asked it to create a futuristic scrap yard.

Its interesting that you see no people.

Except maybe in the control centre.

Years ago I would've said fiction.

Now I totally believe its coming.

Maybe not in the next decade.

But it'll get there I believe.

What do you think?

Fiction or reality?

#MetalRecycling #ScrapMetal #FutureOfRecycling

I used to always try get pricelists from other yards.

Beating their prices was the only arrow in my quiver.

I had to know what my competition was paying.

I do think it's important to know these prices.

But at the same time you need a strategy.

It shouldn't be only to outprice others.

If you want to win-over customers.

Try these 6 simple things:

- Manage expectations
- Service with a smile
- Over communicate
- Put up Wayfinding
- Answer the phone
- Keep a clean yard

Most of you think that you already do this.

In SA I had 85 yards, we didn't do this.

I've seen over 100 yards in the US.

Most of them don't do it either.

But in NZ we got it right.

So it is very doable!

And it pays off!

Have you got any of the 6 right?

#MetalRecycling #ScrapMetal #CustomerService

How do you celebrate with a remote team? 

We have Buddy’s on different ends of the world.

So to celebrate the incredible year we had.

We did something crazy and super fun.

We did live improv comedy over zoom.

And everyone got seriously involved.

We created a mission statement.

& some funny AF sales pitches.

Our team was crazy funny.

Lauren and Nikki from Laughter On Call  were amazing.

I’m super blessed to be surrounded by these people.

Not only brilliant at what they all do.

But also just incredible humans!


How are you celebrating your team? 

#Celebration #EOYParty #Entrepreneurship

Buddy Lego Masters - Scrapyard Edition!

A few weeks ago we surprised the team with 2 Lego sets at their door.

We met online from different parts of the world.

We all raced to build the metal yard together.

Then we threw a curveball for the team.

Everyone opened their 2nd Lego set.

The challenge:

They had a week to create a scrap metal recycling scene using both sets.

Here’s what the other sets were:

🪄 Harry Potter
🛸 Star Wars
❄️ Frozen 
🧱 Minecraft

Extra points were given for the best images.

These were all physical builds presented.

Obviously some used AI for the images.

See the teams images below.

Which is your best? 

#MetalRecycling #ScrapMetal #LegoScrapYard

Buddy Lego Masters - Scrap yard edition 

If there's 1 thing I've instilled in my kids it's this!

Always be the hardest working person out there.

Whether they're on the field or in a classroom.

Its out of their control to always be the best.

But effort is 100% in everyone's control.

It may not get you noticed right away.

But its not about being #1 today.

It's about finishing on top!

Hustle wins every time!

If you weren't watching the game on Sunday.

This clip is from the end of the Eagles vs Cowboys game

Score was tied 24-24. Eagles had been up 21-0 in 2nd quarter.

This tackle won the Cowboys the game!

I was screaming at my kids... 

"Look at Clark never giving up! He just won the Cowboys the game!"

#Hustle #Entrepreneurship #NeverGiveUp

taplio

The Battle

Lisa Steingold 🇿🇦 🇪🇸

Stuart Kagan

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The Battle

Lisa Steingold 🇿🇦 🇪🇸

Stuart Kagan

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stuart Kagan's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStuart Kagan's LinkedIn Performance