Brian Lischer

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Founder & CEO

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

AuthorityScribe Inc.

Help B2B founders and brands overcome their messaging challenges: 

• Irrelevant messaging that breaks trust (instead of building it)
• White-noise emails that get ignored
• Weak open rates, CTR, and conversions

Reverse-engineer your customers' buyer's journey through Jobs-to-Be-Done-focused interviews. So you know where to market, what to say, and how to say it to build trust online. And drive revenue from customers. 

B2B clients: 

✅ Financial services (FinServe)
✅ External LMS for customer training
✅ Headless CMS and digital experience platform
✅ Call tracking and analytics SaaS
✅ Health apps
✅ GRC SaaS
✅ Cyber risk management SaaS
✅ Cybersecurity SaaS (XDR/MDR platforms)
✅ Cloud security scanner
✅ Reputation management SaaS
✅ Software-defined networking (SD-WAN)
✅ MSPs and MSSPs

B2B Messaging & Email Strategist

SEO Savvy

Joined the remote content marketing team in 2015 to manage an at-the-time unwieldy content development process with multiple remote content managers and freelance writers. 

• Over the course of five years, took over the process, handling everything from content strategy  and planning to content writing for multiple clients. 
• Transformed content strategy to include robust content briefs informed by audience insights, subject matter, keyword research, and the buyer journey. 
• Harnessed a team of remote, freelance writers to ensure content is produced in adherence to strict compliance department rules for private, for-profit schools and on deadline. 
• Made recommendations to restructure how talent is recruited to streamline the content development process.
• Introduced conversion copywriting techniques and quickly boosted conversions from emails and landing pages.

Freelance Copywriter and Content Manager

Allen, Flatt, Ballidis & Leslie

Was hired just when the firm was getting started with content marketing in 2010 to help increase its online presence. 

• Used keyword and audience research to create and implement a content marketing strategy.
• Wrote content and copy, as well as managed a team of remote, freelance writers. 
• Oversaw and edited contributions from attorneys. 

After one year, the firm’s websites rose to the top of the SERPs for its target keywords. Over four years, brought in several leads and clients via blogs and email marketing campaigns.

Copywriter, Content Marketing Manager

Los Angeles Magazine

Fact-checked articles for the publication. Wrote blogs and print contributions.

Editorial Intern

💬 Message right for customer-driven revenue | Stand out in crowded categories and channels. Build trust and relationships. Make people love your product. 💗

👂 𝗜’𝘃𝗲 𝗯𝗲𝗲𝗻 𝗵𝗲𝗮𝗿𝗶𝗻𝗴 𝘁𝗵𝗶𝘀 𝗮 𝗹𝗼𝘁 𝗹𝗮𝘁𝗲𝗹𝘆…



“𝘐𝘵’𝘴 𝘢 𝘷𝘦𝘳𝘺 𝘤𝘳𝘰𝘸𝘥𝘦𝘥 𝘮𝘢𝘳𝘬𝘦𝘵, 𝘢𝘯𝘥 𝘪𝘵’𝘴 𝘳𝘦𝘢𝘭𝘭𝘺 𝘩𝘢𝘳𝘥 𝘵𝘰 𝘥𝘪𝘴𝘵𝘪𝘯𝘨𝘶𝘪𝘴𝘩 𝘰𝘶𝘳𝘴𝘦𝘭𝘷𝘦𝘴 𝘧𝘳𝘰𝘮 𝘰𝘵𝘩𝘦𝘳 𝘱𝘭𝘢𝘺𝘦𝘳𝘴.”

That’s what a startup founder told me the other day as he showed me how his AI feature could take my website headline and turn it into a new email headline.

(𝘚𝘱𝘰𝘪𝘭𝘦𝘳: 𝘐 𝘸𝘰𝘶𝘭𝘥 𝘯𝘦𝘷𝘦𝘳 𝘶𝘴𝘦 𝘵𝘩𝘦 𝘈𝘐 𝘩𝘦𝘢𝘥𝘭𝘪𝘯𝘦.)

𝗡𝗼𝘁 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗔𝗜 𝘄𝗿𝗼𝘁𝗲 𝗶𝘁. 🤖
𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝗶𝘁𝘀 𝗺𝗲𝘀𝘀𝗮𝗴𝗲 𝘄𝗮𝘀 𝗵𝗮𝗹𝗳-𝗯𝗮𝗸𝗲𝗱:

• It 𝘥𝘪𝘥𝘯’𝘵 draw me in.
• It 𝘥𝘪𝘥𝘯’𝘵 make me feel understood.
• It 𝘥𝘪𝘥𝘯’𝘵 have me nodding along, thinking, “I want this.”

𝗜𝘁 𝗷𝘂𝘀𝘁 𝘄𝗮𝘀𝘁𝗲𝗱 𝗺𝘆 𝘁𝗶𝗺𝗲, 𝗮𝗻𝗱 𝗡𝗢𝗧𝗛𝗜𝗡𝗚 𝗶𝘀 𝗺𝗼𝗿𝗲 𝗽𝗿𝗲𝗰𝗶𝗼𝘂𝘀 𝘁𝗵𝗮𝗻 𝘁𝗶𝗺𝗲. ⌛

That’s exactly why I’m on a mission to fix broken B2B messaging by talking to the people it means the most to: YOUR customers. My Jobs-to-Be-Done-focused customer interviews reveal where to market, what to say, and how to say it to stand out in crowded categories and channels. Build trust. And make people love your dream: YOUR product. 

𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘄𝗵𝗲𝗻 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 𝗰𝗼𝗺𝗲𝘀 𝗳𝗿𝗼𝗺 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀, 𝘀𝗵𝗼𝘂𝗹𝗱𝗻’𝘁 𝘆𝗼𝘂𝗿 𝗺𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 𝘁𝗼𝗼? 

Want messaging that turns people onto your product — instead of making them tune out? DM me to book your free strategy call today.

Auroriele Hans

This was one of my biggest goals in 2025. 🥅                                                            🤓 And I just made it happen! 

Joanna Wiebe published my article on why customer-driven messaging is essential to building trust in the age of AI slop. 🤖 💩 

⏱️ The timing couldn’t be more perfect because:

😫  Al fatigue and backlash are mounting (judging by the response to Coca-Cola’s Christmas ads).

🫧 Rumors are swirling that the AI bubble is about to burst.

💬 HubSpot’s new Loop Marketing framework centers around amplifying — rather than replacing — your authentic human voice.

⏯️ Google is prioritizing POV-driven video content. 

I spent over 80 hours writing about the cost of outsourcing your message to AI in a recession last winter. BEFORE all of this. 😅 

I couldn’t be prouder to share the article with you now. Get the link in the comments. 🔗

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Brian Lischer

Auroriele Hans

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The Battle

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Auroriele Hans

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Auroriele Hans's LinkedIn Performance

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