Brian Lischer

Ignyte

Everything you need to build a brand that’s impossible to ignore: Services, Training, Coaching

Founder & CEO

Entrepreneurs'​ Organization

Made learning fun again with educational programs that fueled growth for early-stage entrepreneurs (and tripled turnout in the process).

Board Member

BusinessOnLine

Supercharged growth for a host of brands with slightly unconventional (but wildly effective) strategies at a B2B digital marketing powerhouse.

Strategy Director

San Diego Instruments

Led a global neuroscience manufacturer out of the marketing dark ages, transforming print materials into future-proof digital assets that ignited business growth.

Marketing Director

Lischer Media

Ditched the rat race and went out on my own to help a range of clients achieve uncommon results with disruptive digital marketing strategies.

Marketing Consultant

Geary Interactive

Cut my teeth helping businesses navigate the wild west of early digital marketing, with search campaigns that minted internet gold.

Marketing Strategist

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

My branding agency makes your business more profitable, by creating a strong and unique brand thanks to the BIDS™ Framework. #brandingadvocacy

LITTLE TIME. LOTS OF STRESS.

This is what your SME brings you in.

→ You devote a lot of time, money and effort to it, again and again.

→ You have one bout of burnout after another, because you don't count your hours.

→ Your doctor asks you to pay attention to your heart and blood pressure: you are at risk of a stroke.

Unfortunately, you still can't find time for yourself and... your loved ones.

You feel like you've created your own prison, when you dreamed of freedom when you started.

Since then, you've been trying to get out of it without everything falling apart in your absence.

So, you've tried:

+ coaches,
+ consultants and even
+ training.

But you always come back to square one.

It's not really your fault, you know?

And you're not alone in this case.

I'm Henri Lotin, UX/UI Designer, Creative Director and Brand Strategist;

Co-founder in 2008 of Lotin Corp.

It's a design studio created to perpetuate the work and memory of my father, Eboa Lotin.

It later became, in 2016, a branding agency.

Over time, I realize that I can't sell it.

Because I was the agency.

I simply wanted to honor the memory of my late father.

And I find myself a prisoner of my own creation.

If I had to take a leave, the agency would necessarily have to close.

That had to change.

That's the reason behind the creation of the BIDS™ ​Framework.

This framework is our original approach that combines branding and business systems to extract overwhelmed SME managers from daily operations.

So they can spend more time with their loved ones, while their business continues to generate profit.

It allows you to formulate your brand promise, and put in place the tools and systems to enable your SME to deliver on it, every time.

Results?

MORE TIME. LESS STRESS.

→ You develop a clear offer
→ You have a differentiated brand identity
→ You have efficient processes and systems in place

You can then:

→ attract repeat customers, because they are satisfied
→ attract motivated talents who embrace your vision
→ 🎁 build a self-sustaining business.

And finally, you will be free to decide the level of involvement in your daily operations.

Ready to get started?

Let’s chat for 15 minutes so I can learn more about you and your SME: https://calendly.com/lotincorp/talk-15-min

taplio

The Battle

Brian Lischer

Henri Lotin

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