Brian Lischer

Ignyte

Everything you need to build a brand that’s impossible to ignore: Services, Training, Coaching

Founder & CEO

Entrepreneurs'​ Organization

Made learning fun again with educational programs that fueled growth for early-stage entrepreneurs (and tripled turnout in the process).

Board Member

BusinessOnLine

Supercharged growth for a host of brands with slightly unconventional (but wildly effective) strategies at a B2B digital marketing powerhouse.

Strategy Director

San Diego Instruments

Led a global neuroscience manufacturer out of the marketing dark ages, transforming print materials into future-proof digital assets that ignited business growth.

Marketing Director

Lischer Media

Ditched the rat race and went out on my own to help a range of clients achieve uncommon results with disruptive digital marketing strategies.

Marketing Consultant

Geary Interactive

Cut my teeth helping businesses navigate the wild west of early digital marketing, with search campaigns that minted internet gold.

Marketing Strategist

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

Convert Compass

Marketing Strategy, Customer Research and Copywriter

Marketing Specialist

As an entrepreneur myself, I love working with other entrepreneurs to find practical solutions for their small businesses.

Marketing and Business Consultant

Popcorn Bites

Business Owner

I help Consumer subscription and SaaS businesses use customer insights for effective marketing | Customer Research | Copywriting | Positioning

The right message to the right audience, that is the key driver of ROI.

It's not just about who to target, but how to craft messages that deeply resonate and inspire action.

That's where I come in. I specialize in utilizing insights on your customers and target audience to craft a messaging strategy and copy that will maximize revenues, boost conversions and lower customer acquisition costs.

Here's how I will partner with you to achieve these goals:


✅️Robust Customer Research

Through in-depth research, I will uncover your customers' pain points, preferences, and what motivates them to buy. This will reveal untapped opportunities for targeted marketing, positioning, and messaging.

✅️Copy That Converts

Armed with a deep understanding of your customers and competitors, I will create persuasive copy that highlights your unique value proposition and overcomes any objections they might have.

✅️Segmentation Strategy

Your audience is diverse. Developing personalized messaging for distinct needs and interests, will ensure your communications resonate and drive a stronger response.

📍The Result: Optimized marketing campaigns that yield a high ROI.

Ready to transform your marketing approach and connect with customers on a whole new level? Let's chat!

DM me on LinkedIn
         or
📧 - mayi@convertcompass.com

taplio

The Battle

Brian Lischer

Mayibongwe Dube

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