Brian Lischer

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Founder & CEO

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

Founder/CEO at AvidaLAB, Artist Manager, Marketing and Branding Strategist, Art Historian and Curator, Business Mentor.

Who am I? 

A melting pot of windblown colors 

A force of proud awareness 

A woman who gets to the bottom of everything 

A kaleidoscopic professional


I'm Simona, a seasoned marketing and communications executive with extensive experience in the entertainment industry.


Throughout my career, I have managed high-level projects for prestigious companies such as National Geographic, Fox Entertainment, and A&E Television Networks.


As the founder and CEO of AvidaLab and AvidaLab Studio, I combine my passion for cutting-edge, AI-driven artistic innovations with my experience crafting compelling brand narratives. I oversee the design and creation of digital artworks, as well as architecture and interior design projects, pushing the boundaries of creativity.


My art expertise stems from my studies at an art-focused high school and my degree in Humanities from La Sapienza University in Rome, where I specialized in Contemporary Art History and wrote my thesis in Aesthetic Philosophy.


I excel at developing strategic marketing and branding initiatives for the art and entertainment industry and providing valuable consultation for art collectors at any stage of their journey.


I have a wealth of experience and a diverse network of professionals from around the world, making me a trusted partner for marketing and branding needs in the art and entertainment industries.


If you're looking for a forward-thinking leader with a passion for art and a strategic marketing mindset and a proven track record in the entertainment industry, let's connect and explore potential collaborations.

Simona B.

◽Excited to introduce our latest project: a villa where form follows feeling, and materiality makes the statement.◽


We embraced a radical simplicity, letting raw textures and stark contrasts drive the entire narrative. 
Here, meticulous parametric architecture converges with the untamed spirit of its coastal setting.

This home is a direct response to its environment. 
We wrapped the structure in richly grained timber, applied in ways that challenge the ordinary to create a living, tactile surface that evolves throughout the day.

Our elemental material dialogue:
◽ Unrefined white stone for sculptural presence.
◽ Deep-toned wood for resonant warmth.
◽ Bedrock stone for foundational strength.
◽ Sleek black metal for precise articulation.

This restrained palette of earth and shadow focuses all attention on the inherent beauty of substance and craft. The design doesn’t shout; it listens—to the landscape, the light, and the essence of place.

A reminder that true innovation often lies not in addition, but in thoughtful reduction.

#AvidaLabStudio #MaterialArchitecture #MinimalDesign #TexturalNarrative #MediterraneanModern #ArchitecturalDialogue #ContemporaryVilla #DesignPhilosophy #FormAndFeeling #Wheredreamscometolife

Founder/CEO at AvidaLAB & AvidaLab Studio ◽ Marketing and Branding Strategist ◽Contemporary Art Historian and Art Consultant◽AI Creator and Visionary

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Brian Lischer

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