Brian Lischer

Follow me for daily tips on branding | Founder of Ignyte | Helping businesses grow with branding services, training & coaching

I studied in psychology in college, but being a shrink wasn’t for me.

So I became a marketer instead.

After a decade of working with nearly every type of business, I noticed a pattern…

Most of their problems weren't about marketing.

They were about positioning.

→ Slow growth
→ Hiring struggles
→ Price sensitivity
→ Investor skepticism
→ High customer churn
→ Low conversion rates
→ No real differentiation

Every single one of these stems from poor positioning.

Once I saw that, I couldn't unsee it.

So, I made the leap from marketing to branding.

I interviewed at every branding agency I could find.

But they all said the same thing: "You don’t have the right experience." 

So, I said screw it—and started my own.

Since then, I’ve built that agency into a multi-million-dollar business, spoken to thousands about the power of branding, and written for publications like Forbes, Inc., and Entrepreneur. 

Here's what I've learned: 

A better business starts with better positioning.

And improving your positioning? It's easier than you think.

You don’t need a huge budget. 

You don't need an MBA.

You simply need the right framework—and a little guidance.

Want to position your business for growth?

Here’s how I can help:

𝟭. 𝗙𝗼𝗹𝗹𝗼𝘄 𝗺𝗲 𝗼𝗻 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 & 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲 𝘁𝗼 𝗺𝘆 𝗳𝗿𝗲𝗲 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿.

Get actionable tips for building a better brand and deep dives on improving your positioning.

🔗 Subscribe → https://ignytebrands.com/better-branding

𝟮. 𝗚𝗲𝘁 𝘂𝗻𝘀𝘁𝘂𝗰𝗸 𝗱𝘂𝗿𝗶𝗻𝗴 𝗮 𝟭:𝟭 𝗰𝗼𝗮𝗰𝗵𝗶𝗻𝗴 𝗰𝗮𝗹𝗹

Gain the clarity you need to sharpen your positioning and move your brand forward—fast. Limited spots available.

🔗 Schedule → https://www.ignytebrands.com/brand-coaching

𝟯. 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝗺𝘆 𝗯𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗴𝗲𝗻𝗰𝘆.

Find out how Ignyte can help you grow—whether you need a brand audit, a rebrand, or something in between.

🔗 Explore → https://ignytebrands.com

Founder & CEO

Everything you need to build a brand that’s impossible to ignore: 

• Brand Services
• Brand Training
• Brand Coaching

Founder & CEO @ Growth Lab. Legal Marketing. SEO. PPC. Sales. Personal Branding. Millennial. Currently launching Built for Brave men’s community. Happiness is a form of courage.

I'm part of a new breed of law firm digital marketing entrepreneurs utilizing technology and people to create the highest value case acquisition strategies for law firms. 

Our attorney clients are interested in scaling up revenue and dominating their local markets. No fluff. No BS. Just qualify client acquisition solutions that can be tracked effortlessly with high ROI.

Currently scaling Growth Lab (Legal Marketing SEO/PPC) from $0 to $10M ARR bootstrapped. Fully remote W2 workforce.

Founder of KyteStrings Digital and Co-Founder of Performance Content Partners.

— 

At my core, I identify as an artist.

I view business as a creative outlet that lets you stack infinite combinations of technology, people, and solutions together to deliver exponential value to our law firm clients.

I’m also passionate and curious about a bunch of stuff.

What I Believe in:

Building Community
Entrepreneurship
Sharing Success
Giving Back
Leadership
Positivity
Courage
Trust

As a lifelong learner, I am obsessed with the systems and tools you can leverage to create highly profitable businesses while also crafting the best versions of ourself.

To discover what we’re called to do. 

To fearlessly pursue our calling without fear of regret.

That’s why I’ve always said and firmly believe that:

Happiness is a form of courage.

So please follow along and join me on my journey of continued creation and discovery. 

I hope my stories have a positive impact.

Will Palmer

Why am I fortunate enough to have people knocking on our door to work at Growth Lab? 

It's not because of what you see in this video.

Although, our 2026 All Hands in Scottsdale WAS amazing.

It's because our team is in it for each other and our clients. 

It's obvious when you talk to someone that works here.

We're...

A team that feels valued
A team that trusts one another
A team that knows we each have a voice 
A team that is encouraged to speak up and share how to get better

That doesn't mean things are always easy. 

But it's a hell of a lot more fun when we all feel like friends that have each other's backs!

Chase Spencer
Rachel Giannini
Matthew Gonsior
Fanny Montes
Marce Lujan
Paul Poremski
Michael Strang
Sami Lujan
Katie Perkins
Autumn Parish
Melissa McDermott
Chris Miller
William White
Travis Brown
Jamie Katz
Michele Rice
Annia Zavala
Nora Valadez
Adam Healy
Fernanda Acevedo
Arturo Valverde
Valeria Flores

Founder, Growth Lab. My team grows law firms. SEO. AI. PPC. LSAs. Websites. Lead Management.

Here's what you learn when you throw 28,000+ minutes of recorded client calls into AI.

We wanted to answer the question: 

How do our law firm clients define success in marketing?

No assumptions. Just the data. Here's what it spit out.

The top 5 most frequent topics of conversation ranked in order:

1. Pricing and budget

This was a dominant topic on nearly every prospect call. What does your stuff cost? Not interested in dancing around the topic.

2. Results and ROI

Prospective clients wanted to know if the investment will pay off. Current clients want to see it paying off.

3. Simplicity and clarity

Our clients wanted to understand what we were doing and why we were doing it.

4. Speed to results

How quickly could they expect to see leads and new business?

5. Customization for their business

They wanted to know we understood their specific firm, their ideal client, and what sets them apart from their competitors.

--

Cool, but what can we do with all this info?

First, it means we never have to guess. 

Our sales process, onboarding, and client communication can hit on all the most important areas from day 1.

We can lead with transparent pricing. Clear expectations. No dancing around budgets.

We can tie every proposal directly to strategy and ROI versus meaningless vanity metrics. 

We can simplify dialogue and reporting so clients understand what's happening without needing a flippin' marketing degree.

We can push harder on discovery so every strategy is built around the firm, not a generic template.

So...

If you're selling professional services and sitting on years of call recordings, there's a goldmine of insight hiding in plain sight.

PS... we use Fathom for recording calls in case that's the next question I get.

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Brian Lischer

Will Palmer

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The Battle

Brian Lischer

Will Palmer

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Will Palmer's LinkedIn Performance

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