Enabling B2B Dutch SaaS scale-ups to crack the US market via thought leadership content that resonates with Americans. All without adding to your to-do list | Freelance Content Writer & Content Strategist

87% of scale-ups struggle to break into new markets. You know the feeling. You’ve got a sexy product and a crystal-clear audience, but expanding internationally feels like hitting a wall.

Maybe you’re investing in paid ads and sharing company updates on LinkedIn, but your message still isn’t landing.

Here’s why:

❌ No one on your team is a native English speaker
❌ You have a content calendar instead of a content strategy.
❌ You post only when you have time to write a blog, which as a Founder, is not your top priority.
❌ The content you post isn't SEO-optimized. Meaning it's attracting crickets to your website.

If you want leads to visit your website, browse multiple pages, and ultimately buy your software, you need a clear content strategy and killer content that makes you sound like a local. 🚀

This drives your business goals while leaving your audience wowed. 🤩


This is where I come in.

With 6+ years helping Dutch B2B SaaS scale-ups expand into new markets, I use my Voice to Visibility framework to create thought content that opens doors.

Here’s how:

1️⃣ Define your unique tone of voice so leads instantly recognize you, no matter the medium. 

2️⃣ I'll start by defining a content strategy to stop publishing aimless blogs that attract no website visitors. And, instead, ensure your website content attracts and engages your audience.

3️⃣ Armed with a plan, I'll create killer blog content that attracts, nurtures, and converts your target audience so you can grow your revenue and generate inbound leads.

4️⃣ Lastly, we optimize your blogs for search engines to ensure your blogs rank high and are organically found.

"Livia provided invaluable insights that significantly boosted our B2B strategy and marketing approach, leading to immediate improvements. If you're aiming to refine your B2B strategy or content, I highly recommend reaching out to her."


Don’t just take my word for it! Check my featured section and client recommendations, or visit liviahirsch.com to see how I’ve helped others scale.

Ready to take your brand expansion to the next level and compete with the biggest players?

If you do, let’s talk: https://calendly.com/livia-hirsch/new-meeting

Livia Hirsch

It’s January 6th, and a lot of us are slowly coming back to life.

However, a slow start doesn’t mean small plans.


I’ve been quieter for the past two weeks as I took time to enjoy delicious food, spend time with fabulous friends, and relish in quality cocooning time. 

But the switch has flipped.

I might be starting the year slowly, but don’t confuse slow with small. I’m going big this year.
This year is going to be outrageously good.

Here’s what’s on my radar for 2026.

Personally, I’m making space for:

• One longer nature walk each month somewhere in the Netherlands
• My first long-haul travel and time outside Europe and North America
• Giving my travel blog more time and effort
• Scrapbooking more 

Professionally, I’m focused on:

• Building The Marketing Meetup community with Grace and Isaac
• Launching my own series of events (stay tuned)
• Experimenting with video content
• Supporting clients with content writing while taking on more content strategy work

But Rome wasn’t built in a day.
So while I may be off to a slow start, I’m quite ready to go big this year.

Let’s do this 💪

—————

🔔 Follow me for strategies to grow your B2B scale-up from a local to a global brand

Enabling B2B SaaS scale-ups to grow from local to global brands and expand into the US market via content marketing | Favikon Top 20 Marketing Voices of NL in 2025 | Freelance B2B Content Writer & Content Strategist

BTCM

Manager Surveillance 

METRO Pakistan (Pvt) Limited

Assist the Regional Security Manager in implementing strategies to protect
company property/assets (manpower and physical structures).
Assess security risks and develop internal controls to prevent theft of equipment
or proprietary information.
Ensure employee safety in the workplace.
Supervise and train security staff.
Coordinate with civil departments at local and government levels for corporate
asset protection, emergency planning, and loss prevention.
Act as duty manager (Security & Safety) within given parameters to implement
operational SOPs and security directives.
Ensure compliance with corporate directives, SOPs, and management instructions
regarding Occupational Health & Safety and store security.
Manage and improve security measures against shoplifting, theft, pilferage,
robbery, fraud, trespassing, vandalism, or other criminal actions.
Conduct risk assessments and hazard analyses to identify and address safety and
security issues.
Propose proactive solutions to support operations.
Keep RM security and store manager informed of counterproductive activities or
incidents.
Identify gaps in Operational SOPs and propose remedial or corrective measures.
Create proactive employee awareness programs for workplace safety and
security.
Ensure proper deployment, duty roster, shift management, and attendance of
third-party security staff.
Coordinate with third-party service providers for security-related matters.
Focus on self and team development, improving skills in loss prevention,
leadership, active surveillance, risk management, decision making, emergency
management, and security operations.
Understand internal (store operation team) and external customers (general
customers) to provide services up to standards.
Monitor market, customer needs, and industry competition.
Recognize the value of change and its positive implications within professional influence and beyond.

Safety Security Manager

UNITED KING

Administration of 17 Bakery outlets, 03 factories in Karachi city including Tax renewal, Labor Inspections.
Perform Facility Manager duties like repair and maintenance.
Maintain records of more than 100 security guards and watchmen, their attendance, duty rosters and leave records.
Monitoring of more than 300 CCTV cameras on daily basis and note irregularities.
Industrial Relations with Govt. and Semi Govt organizations like Sindh Food Authority, Market Committee, Shops and Establishment Board, Cantonment Boards Faisal, Clifton and Korangi, KE, SSGC, KW&SB, EOBI, SESSI.
Training of security staff on fire appliances, emergency and evacuation drills.
Assist Higher Management in recruitment and performance management, police verifications of security staff.
Security Investigations of theft, assault and pilferage of bakery items.

Assistant Manager Admin, Security & IR

Aga Khan University

02 years as Executive Secretary with Chief Security Officer (CSO. Maintain executive agenda, assist in planning appointments, board meetings, conferences, follow up with different stake holders, handle confidential documents and ensure their confidentiality. Prepare and maintain Standard Operating Procedures (SOP's), Schedule meetings and maintain minutes of meetings, distribute memos, reports. Greeting and directing visitors, answers phone calls.
Office Administration, Office Management including Petty cash, invoices and vendor's licenses, agreements.
Supervision of House keeping and janitorial staff, duty rosters and leave records.
Maintains office inventory, supplies and records.
Data preparation and analysis of monthly, quarterly and annually.
Risk Assessment.
Security incidents investigations.
MS Word, Excel and Power Point presentations. 
Conduct trainings of security staff in incidents investigations and report writing.
Training of weapon handling and fire practices.
Operating scanner, Fax machine and printers.

Senior Assistant

Pakistan Air Force

Diploma of Associate Engineering (1993 to 1995).
Telephone Exchange Supervisor Hi Comm and Meridian Exchange (1998 to 2006).
Security Supervisor with Foreign Dignities (2008 to 2014).
Junior Commissioned Officer In charge in Crisis Control Centre (2014 to 2016).
Quality Assurance Course for Supervisors (2016)  Administration Supervisor (2006 to 2008).

Junior Commissioned Officer In charge of CCTV Control Room (2014 to 2017).
Junior Commissioned Officer In charge of Drone Technology (2015 to 2017).
Military Leadership and Command Course (2016).
Microsoft Word, Microsoft Excel and Power Point Presentations (2008 to 2017).
Installation and Maintenance of Fiber Optic Cable (2015 to 2017).

Warrant Officer

IOSH Certified 
Education: Masters in Mass Communication.
Bachelor's of Arts in Journalism.
Skills: Microsoft Office, Excel and Power Point Qualified in the year 2008.
Admin Assistant at Aga Khan University Hospital, Karachi including patty cash handling and records, invoices, vendor's licenses and agreements.
Schedule meetings, maintains minutes of meetings, greetings of guests, answers phone calls and external customer complaints.
Security Investigations at Aga Khan University Hospital from November, 2018 till date.
Risk Assessment, Waste Management at Aga Khan University Hospital from November, 2018 till date.
CCTV Control Room incharge at PAF Base Korangi Creek, Karachi from 2014 to 2017.
Surveillance Recovery Team incharge at PAF Base Korangi Creek, Karachi from 2014 to 2017 including Drone Technology.
Digital and Walkie Talkie communications Operations at PAF Base Korangi Creek, Karachi from 2014 to 2017.
Protocol Officer at Mirage Rebuild Factory PAC Kamra with foreign nationals of China, South Africa and France from year 2008 to 2014.
Executive Secretary at PAF Base Rafiqui in the year 2006 to 2008.
Administration Officer at PAF Base Rafiqui from year 2006 to 2008.

taplio

The Battle

Livia Hirsch

Adnan Ud-Din

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taplio

The Battle

Livia Hirsch

Adnan Ud-Din

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Livia Hirsch's LinkedIn Performance

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