CircleLytics ACI & Dialogue

Helping Circlelytics revamp and optimize its digital presence to ensure cohesive branding across all platforms. This includes:
- Ironing out their brand story and defining content pillars
- Auditing current marketing practices and optimizing them for growth
-  Offering fresh perspectives on marketing efforts, identifying areas for improvement and new opportunities

Fractional CMO

Smlin

Use LinkedIn to raise Smlin’s brand awareness, build an engaged and curious community, and position the company as a leader in the field of future of work.
• Create a LinkedIn social media strategy to position Smlin as an authority and grow its follower base by 20%.

Social Media Manager

Rentman

Helping Rentman position itself as a force in the event management industry via:
• Rewriting all of their product pages based on their updated positioning and target audience
• Write 3 SEO-optimized blogs monthly to differentiate Rentman while ensuring their content ranks on page 1 of Google and attracting their target audience to their website.

English Content Writer

Workwize

Boosting Workwize's brand awareness through social media:
• Create a social media strategy in 1 week
• Execute the strategy by posting across different platforms and engaging with relevant influencers
• Write 3 SEO optimized blogs per month to raise the company's brand awareness

Content Writer & Social Media Manager

Leadinfo

Forming a content strategy and carrying it to further Leadinfo’s business goals. This entails: 
• Rewriting the company's website based on its updated positioning. Leading to a 200% monthly increase in unique website visitors.
• Creating a quarterly content strategy that furthers their business goals and includes quarterly breakdowns and KPIs.
• 12 months to jumpstart the content creation process by planning, writing and editing 50+ blogs which attract 1,500+ users every month.
• Creating a new email flow for onboarding 1,000+ new trial users and customers. 
• Implementing a social media plan which increased their LinkedIn follower count from 740 to 1,000 in 3 months.
• Managing two freelancers to develop content in the Benelux and DACH region.
• Establishing a buyer's persona and matching tone of voice guide and writing guidelines for all employees.

Freelance Content Manager 

Wild Digital

Helping Wild Digital implement content foundations and develop a strategy that matches its branding and positioning. This entails:  
 • Defining the brand's tone of voice based on the Founder's vision and creating a TOV guide.
 • Creating a B2B content strategy aimed at reaching SMEs that aligns with the marketing strategy.
 • Write the website copy for the brand's new website. From the homepage to the service pages.
 • Interviewing and writing blogs and client cases to showcase the brand’s expertise and raise their brand awareness.
 • Work with clients when needed to conduct SEO audits.

Freelance Writer

Dept Agency

Ensured that the Dept brand and tone of voice were well represented across all forms of written content. This entailed:
  •  Helping the B2B agency become more prominent across various sectors by writing industry-focused trend reports and client cases on a weekly basis to generate more leads.
  •  Coordinating with 7 countries to enter global award shows such as the Webby's and Lovie's.
  •  Crafting and overseeing 3 editorial calendars which elevated international communication, increased our brand awareness in smaller markets, and generated more unique website visitors each month. 
  •  Onboarding new colleagues by introducing them to our content structure, our tone of voice and coaching them in their writing if needed.
  •  Monitoring the effectiveness of our content via a customized Google Analytics dashboard.

Jr. Content Creator Dept Global

Safeguarded the Dept brand and tone of voice across all forms of written content while also ensuring our content reached the right target audience. 
  • I coordinated, pitched, wrote or translated and localized error-free and engaging content such as articles, client cases, and whitepapers for all English markets under tight deadlines.
  •  Strengthened new and existing content through proofreading and editing.
  •  I measured the effectiveness of our content via a customized GA dashboard which enabled me to take action and further refine our content when needed.
  •  I also initiated and managed measures to build our brand awareness in the US via localized content, PR efforts, and social media. Resulting in more unique website visitors and actions taken on the website (i.e. form completions) each month.

Content Editor

Assisted with the organization, writing, and editing of content which included blogs, client cases, press releases and social media posts.
• Ensured all content was high-quality, error-free, and adhered the Dept tone of voice and personality. 
• Assisted with up-keeping and posting on the Dept website using WordPress CMS.
• Created over 40 Pardot campaigns using Salesforce Pardot Marketing Automation.

Marketing/Content Intern

Enabling B2B Dutch SaaS scale-ups to crack the US market via thought leadership content that resonates with Americans. All without adding to your to-do list | Freelance Content Writer & Content Strategist

Your B2B SaaS scale-up has a sexy offering and a clear target audience. So now you're ready to expand to the US. But do you know how?

Because you're trying by investing in paid ads and posting on your LinkedIn company page. But random acts of content and sharing only company news will not attract a US audience.


If you're struggling to crack the US market and generate more leads, it's because:

❌ You have a content calendar instead of a content strategy.
❌ You post only when you have time to write a blog, which as a Founder, is not your top priority.
❌ You're missing out on opportunities to connect with the local audience. Meaning your efforts are wasted and you're leaving money on the table.
❌ The content you post isn't SEO-optimized. Meaning it's attracting crickets to your website.
❌ No one on your team is a native English speaker


If you want leads to visit your website, browse multiple pages, and ultimately buy your software, you need a clear content strategy and killer content that makes you sound like a local. 🚀

This drives your business goals while leaving your audience wowed. 🤩


This is where I come in.

With 5 years of experience working as a content marketeer, I enable B2B Dutch SaaS scale-ups to crack the US market via thought leadership blog content that resonates with Americans. 

How?

I combine content strategy and powerful content writing and copywriting for a winning combination. 

1️⃣ I'll start by defining a content strategy to stop publishing aimless blogs that attract no website visitors. And, instead, ensure your website content attracts and engages a US audience while having a clear vision forward.

2️⃣ Armed with a plan, I'll create killer blog content that attracts, nurtures, and converts your target audience so you can grow your revenue, generate inbound leads all while becoming a global brand name.

3️⃣ Lastly, we optimize your blogs for search engines to ensure your blogs rank high and are organically found. Meaning you easily draw more traffic to your website.

Don't just take my word for it, check out my featured section and client recommendations to see the results I've generated.

So the question is—do you want to start posting quality content to tackle and win when you expand to the US market?

If you do, shoot me a DM, and let’s talk. 🔥

Livia Hirsch

BTCM

Manager Surveillance 

METRO Pakistan (Pvt) Limited

Assist the Regional Security Manager in implementing strategies to protect
company property/assets (manpower and physical structures).
Assess security risks and develop internal controls to prevent theft of equipment
or proprietary information.
Ensure employee safety in the workplace.
Supervise and train security staff.
Coordinate with civil departments at local and government levels for corporate
asset protection, emergency planning, and loss prevention.
Act as duty manager (Security & Safety) within given parameters to implement
operational SOPs and security directives.
Ensure compliance with corporate directives, SOPs, and management instructions
regarding Occupational Health & Safety and store security.
Manage and improve security measures against shoplifting, theft, pilferage,
robbery, fraud, trespassing, vandalism, or other criminal actions.
Conduct risk assessments and hazard analyses to identify and address safety and
security issues.
Propose proactive solutions to support operations.
Keep RM security and store manager informed of counterproductive activities or
incidents.
Identify gaps in Operational SOPs and propose remedial or corrective measures.
Create proactive employee awareness programs for workplace safety and
security.
Ensure proper deployment, duty roster, shift management, and attendance of
third-party security staff.
Coordinate with third-party service providers for security-related matters.
Focus on self and team development, improving skills in loss prevention,
leadership, active surveillance, risk management, decision making, emergency
management, and security operations.
Understand internal (store operation team) and external customers (general
customers) to provide services up to standards.
Monitor market, customer needs, and industry competition.
Recognize the value of change and its positive implications within professional influence and beyond.

Safety Security Manager

UNITED KING

Administration of 17 Bakery outlets, 03 factories in Karachi city including Tax renewal, Labor Inspections.
Perform Facility Manager duties like repair and maintenance.
Maintain records of more than 100 security guards and watchmen, their attendance, duty rosters and leave records.
Monitoring of more than 300 CCTV cameras on daily basis and note irregularities.
Industrial Relations with Govt. and Semi Govt organizations like Sindh Food Authority, Market Committee, Shops and Establishment Board, Cantonment Boards Faisal, Clifton and Korangi, KE, SSGC, KW&SB, EOBI, SESSI.
Training of security staff on fire appliances, emergency and evacuation drills.
Assist Higher Management in recruitment and performance management, police verifications of security staff.
Security Investigations of theft, assault and pilferage of bakery items.

Assistant Manager Admin, Security & IR

Aga Khan University

02 years as Executive Secretary with Chief Security Officer (CSO. Maintain executive agenda, assist in planning appointments, board meetings, conferences, follow up with different stake holders, handle confidential documents and ensure their confidentiality. Prepare and maintain Standard Operating Procedures (SOP's), Schedule meetings and maintain minutes of meetings, distribute memos, reports. Greeting and directing visitors, answers phone calls.
Office Administration, Office Management including Petty cash, invoices and vendor's licenses, agreements.
Supervision of House keeping and janitorial staff, duty rosters and leave records.
Maintains office inventory, supplies and records.
Data preparation and analysis of monthly, quarterly and annually.
Risk Assessment.
Security incidents investigations.
MS Word, Excel and Power Point presentations. 
Conduct trainings of security staff in incidents investigations and report writing.
Training of weapon handling and fire practices.
Operating scanner, Fax machine and printers.

Senior Assistant

Pakistan Air Force

Diploma of Associate Engineering (1993 to 1995).
Telephone Exchange Supervisor Hi Comm and Meridian Exchange (1998 to 2006).
Security Supervisor with Foreign Dignities (2008 to 2014).
Junior Commissioned Officer In charge in Crisis Control Centre (2014 to 2016).
Quality Assurance Course for Supervisors (2016)  Administration Supervisor (2006 to 2008).

Junior Commissioned Officer In charge of CCTV Control Room (2014 to 2017).
Junior Commissioned Officer In charge of Drone Technology (2015 to 2017).
Military Leadership and Command Course (2016).
Microsoft Word, Microsoft Excel and Power Point Presentations (2008 to 2017).
Installation and Maintenance of Fiber Optic Cable (2015 to 2017).

Warrant Officer

IOSH Certified 
Education: Masters in Mass Communication.
Bachelor's of Arts in Journalism.
Skills: Microsoft Office, Excel and Power Point Qualified in the year 2008.
Admin Assistant at Aga Khan University Hospital, Karachi including patty cash handling and records, invoices, vendor's licenses and agreements.
Schedule meetings, maintains minutes of meetings, greetings of guests, answers phone calls and external customer complaints.
Security Investigations at Aga Khan University Hospital from November, 2018 till date.
Risk Assessment, Waste Management at Aga Khan University Hospital from November, 2018 till date.
CCTV Control Room incharge at PAF Base Korangi Creek, Karachi from 2014 to 2017.
Surveillance Recovery Team incharge at PAF Base Korangi Creek, Karachi from 2014 to 2017 including Drone Technology.
Digital and Walkie Talkie communications Operations at PAF Base Korangi Creek, Karachi from 2014 to 2017.
Protocol Officer at Mirage Rebuild Factory PAC Kamra with foreign nationals of China, South Africa and France from year 2008 to 2014.
Executive Secretary at PAF Base Rafiqui in the year 2006 to 2008.
Administration Officer at PAF Base Rafiqui from year 2006 to 2008.

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The Battle

Livia Hirsch

Adnan Ud-Din

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