CircleLytics ACI & Dialogue

Helping Circlelytics revamp and optimize its digital presence to ensure cohesive branding across all platforms. This includes:
- Ironing out their brand story and defining content pillars
- Auditing current marketing practices and optimizing them for growth
-  Offering fresh perspectives on marketing efforts, identifying areas for improvement and new opportunities

Fractional CMO

Smlin

Use LinkedIn to raise Smlin’s brand awareness, build an engaged and curious community, and position the company as a leader in the field of future of work.
• Create a LinkedIn social media strategy to position Smlin as an authority and grow its follower base by 20%.

Social Media Manager

Rentman

Helping Rentman position itself as a force in the event management industry via:
• Rewriting all of their product pages based on their updated positioning and target audience
• Write 3 SEO-optimized blogs monthly to differentiate Rentman while ensuring their content ranks on page 1 of Google and attracting their target audience to their website.

English Content Writer

Workwize

Boosting Workwize's brand awareness through social media:
• Create a social media strategy in 1 week
• Execute the strategy by posting across different platforms and engaging with relevant influencers
• Write 3 SEO optimized blogs per month to raise the company's brand awareness

Content Writer & Social Media Manager

Leadinfo

Forming a content strategy and carrying it to further Leadinfo’s business goals. This entails: 
• Rewriting the company's website based on its updated positioning. Leading to a 200% monthly increase in unique website visitors.
• Creating a quarterly content strategy that furthers their business goals and includes quarterly breakdowns and KPIs.
• 12 months to jumpstart the content creation process by planning, writing and editing 50+ blogs which attract 1,500+ users every month.
• Creating a new email flow for onboarding 1,000+ new trial users and customers. 
• Implementing a social media plan which increased their LinkedIn follower count from 740 to 1,000 in 3 months.
• Managing two freelancers to develop content in the Benelux and DACH region.
• Establishing a buyer's persona and matching tone of voice guide and writing guidelines for all employees.

Freelance Content Manager 

Wild Digital

Helping Wild Digital implement content foundations and develop a strategy that matches its branding and positioning. This entails:  
 • Defining the brand's tone of voice based on the Founder's vision and creating a TOV guide.
 • Creating a B2B content strategy aimed at reaching SMEs that aligns with the marketing strategy.
 • Write the website copy for the brand's new website. From the homepage to the service pages.
 • Interviewing and writing blogs and client cases to showcase the brand’s expertise and raise their brand awareness.
 • Work with clients when needed to conduct SEO audits.

Freelance Writer

Dept Agency

Ensured that the Dept brand and tone of voice were well represented across all forms of written content. This entailed:
  •  Helping the B2B agency become more prominent across various sectors by writing industry-focused trend reports and client cases on a weekly basis to generate more leads.
  •  Coordinating with 7 countries to enter global award shows such as the Webby's and Lovie's.
  •  Crafting and overseeing 3 editorial calendars which elevated international communication, increased our brand awareness in smaller markets, and generated more unique website visitors each month. 
  •  Onboarding new colleagues by introducing them to our content structure, our tone of voice and coaching them in their writing if needed.
  •  Monitoring the effectiveness of our content via a customized Google Analytics dashboard.

Jr. Content Creator Dept Global

Safeguarded the Dept brand and tone of voice across all forms of written content while also ensuring our content reached the right target audience. 
  • I coordinated, pitched, wrote or translated and localized error-free and engaging content such as articles, client cases, and whitepapers for all English markets under tight deadlines.
  •  Strengthened new and existing content through proofreading and editing.
  •  I measured the effectiveness of our content via a customized GA dashboard which enabled me to take action and further refine our content when needed.
  •  I also initiated and managed measures to build our brand awareness in the US via localized content, PR efforts, and social media. Resulting in more unique website visitors and actions taken on the website (i.e. form completions) each month.

Content Editor

Assisted with the organization, writing, and editing of content which included blogs, client cases, press releases and social media posts.
• Ensured all content was high-quality, error-free, and adhered the Dept tone of voice and personality. 
• Assisted with up-keeping and posting on the Dept website using WordPress CMS.
• Created over 40 Pardot campaigns using Salesforce Pardot Marketing Automation.

Marketing/Content Intern

Enabling B2B Dutch SaaS scale-ups to crack the US market via thought leadership content that resonates with Americans. All without adding to your to-do list | Freelance Content Writer & Content Strategist

Your B2B SaaS scale-up has a sexy offering and a clear target audience. So now you're ready to expand to the US. But do you know how?

Because you're trying by investing in paid ads and posting on your LinkedIn company page. But random acts of content and sharing only company news will not attract a US audience.


If you're struggling to crack the US market and generate more leads, it's because:

❌ You have a content calendar instead of a content strategy.
❌ You post only when you have time to write a blog, which as a Founder, is not your top priority.
❌ You're missing out on opportunities to connect with the local audience. Meaning your efforts are wasted and you're leaving money on the table.
❌ The content you post isn't SEO-optimized. Meaning it's attracting crickets to your website.
❌ No one on your team is a native English speaker


If you want leads to visit your website, browse multiple pages, and ultimately buy your software, you need a clear content strategy and killer content that makes you sound like a local. 🚀

This drives your business goals while leaving your audience wowed. 🤩


This is where I come in.

With 5 years of experience working as a content marketeer, I enable B2B Dutch SaaS scale-ups to crack the US market via thought leadership blog content that resonates with Americans. 

How?

I combine content strategy and powerful content writing and copywriting for a winning combination. 

1️⃣ I'll start by defining a content strategy to stop publishing aimless blogs that attract no website visitors. And, instead, ensure your website content attracts and engages a US audience while having a clear vision forward.

2️⃣ Armed with a plan, I'll create killer blog content that attracts, nurtures, and converts your target audience so you can grow your revenue, generate inbound leads all while becoming a global brand name.

3️⃣ Lastly, we optimize your blogs for search engines to ensure your blogs rank high and are organically found. Meaning you easily draw more traffic to your website.

Don't just take my word for it, check out my featured section and client recommendations to see the results I've generated.

So the question is—do you want to start posting quality content to tackle and win when you expand to the US market?

If you do, shoot me a DM, and let’s talk. 🔥

Livia Hirsch

Crying Over Copy

Bad copy kills kittens 🐈

In all seriousness, the main killer for most business owners is that they don't have the time or the inclination to write their copy or content themselves.

It's not that they don't know how to write, it's simply that they know where they want to be, but not how to get there with their copy.

Sadly, for the business owners (and the kittens), this means that there's a lot of crap copy flying about, or inoffensive but not effective 'we just needed something up on our website' type of copy.

The real kicker is that nobody will tell you that your copy is crap, they'll just click off your website never to return again, and you'll be none the wiser (or richer).

I've been a Freelance Copywriter and Content Writer since 2019, so you can rest assured that there's been a lot of crying over copy on MY end for the sake of business owners, agencies, and key decision makers just like yourself.

Whether you're looking for some clarity around your tone of voice to apply across all of your copy collateral, full website copy, or blog posts that'll keep people returning to your website, I'm your highly caffeinated and qualified candidate.

Go to my website link at the top of my profile under 'let me cry over your copy', or just drop me an email at grace.hall@cryingovercopy.com to get started.

Let's save the kittens together.

Freelance Copywriter & Content Writer @ Crying Over Copy

Dark Coffee

Freelance Content Creator

The Creative Composite - Dental Marketing Agency

Search Engine Optimization Copywriter

Oasisacademymediacityuk

Volunteer

SWINTON PARK GOLF CLUB (1996) LIMITED

Waitress

✍🏻Crying over copy so you don’t have to | Freelance Copywriter & Content Writer | ☕️ Drowning in coffee

Well smack the humour out of me and call me James Corden, because there’s nothing funny about bad copy and content.

If I got £1 for every time I saw a poorly written website I knew I could fix, I’d have the equivalent of one takeaway and a bottle of (regular) Coca-Cola – we are in a cost of living crisis, after all.

I get it.

For a lot of my clients, the same barriers to focusing on their website copy and wider content tend to come down to:

👉 Lack of time or inclination (writing, unsurprisingly, isn’t a joy for everyone)

👉 Being too close to the business and not knowing where to focus

👉 Their business changing over time but the copy/content no longer matching


These realisations will usually occur when you notice:

😭 Nobody is booking calls or filling out forms on your website

😭 You might get compliments on your website, but not in the form of leads

😭 The copy and content you currently have seems outdated for your current business

😭 Writing your own copy makes you want to cry


Not to be a Gordon Ramsay about it, but I’ve encountered too many idiot sandwiches who are experiencing all of the above but are still convinced their copy has NOTHING to do with it.

Hey, panini head, are you listening? 🥪

It’s time to stop feeling as though your website copy is about as relevant and engaging as a life insurance advert that tries to convince you to choose them because you’ll get a free pen.

Because nobody is going to tell you that your website, blogs, social media content and other marketing collateral is bad… they’re just not going to engage with you or your business.

If you’ve read my headline, you’ll see the words ‘crying over copy so you don’t have to’… and that’s exactly what I’m here to do ✅

I work primarily with business owners, SMEs and marketing agencies to provide website copy, blog posts, and wider content strategy that takes the pain out of the process.

I specialise in website copy, copy audits, tone of voice guides, and blog content and strategy, so I can help you with anything related to these areas.

"I would (and will) encourage anyone who needs copywriting to contact Grace – she has been an absolute pleasure to work with. Best of all though, is that chatting to Grace was like reading one of her many posts on LinkedIn, except I could interact, so I guess I am saying that her online presence is authentic to her actual presence – you get what you see." 

You can DM me here or email me at grace.hall@cryingovercopy.com to get the ball rolling so that you can dry your eyes and flood your inbox with leads instead of tears.

taplio

The Battle

Livia Hirsch

Grace Hall

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