Enabling B2B Dutch SaaS scale-ups to crack the US market via thought leadership content that resonates with Americans. All without adding to your to-do list | Freelance Content Writer & Content Strategist

87% of scale-ups struggle to break into new markets. You know the feeling. You’ve got a sexy product and a crystal-clear audience, but expanding internationally feels like hitting a wall.

Maybe you’re investing in paid ads and sharing company updates on LinkedIn, but your message still isn’t landing.

Here’s why:

❌ No one on your team is a native English speaker
❌ You have a content calendar instead of a content strategy.
❌ You post only when you have time to write a blog, which as a Founder, is not your top priority.
❌ The content you post isn't SEO-optimized. Meaning it's attracting crickets to your website.

If you want leads to visit your website, browse multiple pages, and ultimately buy your software, you need a clear content strategy and killer content that makes you sound like a local. 🚀

This drives your business goals while leaving your audience wowed. 🤩


This is where I come in.

With 6+ years helping Dutch B2B SaaS scale-ups expand into new markets, I use my Voice to Visibility framework to create thought content that opens doors.

Here’s how:

1️⃣ Define your unique tone of voice so leads instantly recognize you, no matter the medium. 

2️⃣ I'll start by defining a content strategy to stop publishing aimless blogs that attract no website visitors. And, instead, ensure your website content attracts and engages your audience.

3️⃣ Armed with a plan, I'll create killer blog content that attracts, nurtures, and converts your target audience so you can grow your revenue and generate inbound leads.

4️⃣ Lastly, we optimize your blogs for search engines to ensure your blogs rank high and are organically found.

"Livia provided invaluable insights that significantly boosted our B2B strategy and marketing approach, leading to immediate improvements. If you're aiming to refine your B2B strategy or content, I highly recommend reaching out to her."


Don’t just take my word for it! Check my featured section and client recommendations, or visit liviahirsch.com to see how I’ve helped others scale.

Ready to take your brand expansion to the next level and compete with the biggest players?

If you do, let’s talk: https://calendly.com/livia-hirsch/new-meeting

Livia Hirsch

It’s January 6th, and a lot of us are slowly coming back to life.

However, a slow start doesn’t mean small plans.


I’ve been quieter for the past two weeks as I took time to enjoy delicious food, spend time with fabulous friends, and relish in quality cocooning time. 

But the switch has flipped.

I might be starting the year slowly, but don’t confuse slow with small. I’m going big this year.
This year is going to be outrageously good.

Here’s what’s on my radar for 2026.

Personally, I’m making space for:

• One longer nature walk each month somewhere in the Netherlands
• My first long-haul travel and time outside Europe and North America
• Giving my travel blog more time and effort
• Scrapbooking more 

Professionally, I’m focused on:

• Building The Marketing Meetup community with Grace and Isaac
• Launching my own series of events (stay tuned)
• Experimenting with video content
• Supporting clients with content writing while taking on more content strategy work

But Rome wasn’t built in a day.
So while I may be off to a slow start, I’m quite ready to go big this year.

Let’s do this 💪

—————

🔔 Follow me for strategies to grow your B2B scale-up from a local to a global brand

Enabling B2B SaaS scale-ups to grow from local to global brands and expand into the US market via content marketing | Favikon Top 20 Marketing Voices of NL in 2025 | Freelance B2B Content Writer & Content Strategist

Someone that you would actually enjoy sitting next to on the plane ✈️

Imagine sitting next to someone on a plane who’s chatty, energetic, and always up for a good conversation—that’s me. I’m a natural networker, and after living in five countries, I’ve collected plenty of stories and perspectives along the way.

As a Senior Account Director at LinkedIn Sales Solutions, I manage 70+ mid-market accounts across the Benelux. I help commercial leaders and sales teams turn LinkedIn connections into clients, accelerate pipelines, and drive measurable revenue growth.

I’m recognised for scaling sales initiatives across EMEA, bridging Marketing and Sales strategy, and empowering teams with LinkedIn Sales Navigator. My expertise spans lead generation, business development, and sales transformation, enabling organisations to modernise workflows, deepen client relationships, and achieve sustainable growth.

Growing up in an entrepreneurial family taught me resilience, creativity, and relentless execution. I bring that mindset into every client partnership, blending strategy, creativity, and data-driven decision making to deliver impact.

I’m known as a strategic, approachable partner and proactive problem-solver who builds systems that raise the bar for performance. My coaching style fosters collaboration, talent development, and measurable success.

I operate with an entrepreneurial mindset, caring deeply about the people I work with, the businesses I support, and the impact I create.

Ready to unlock the full potential of LinkedIn for sales and business development? Let’s connect.

Gus Eadie

“Gus, why should I post on LinkedIn?”
Because your @LinkedIn posts now shape the AI answers your buyers read.
Buyers won’t just Google you—they’ll ask an LLM (ChatGPT, Gemini AI, Perplexity). If LinkedIn is where AIs look, it’s where your expertise should live. 

Buyer behaviour has shifted. Who’s reading a 12-page whitepaper today? 

Case studies build credibility, but if your audience lives on LinkedIn, when will they see them?

What this means for GTM:
From running ads → to running organic content (and using ads to amplify it)
From blog-only → to LinkedIn-native posts
From classic SEO → to LLM visibility + personal brand

Everyone in your commercial team should post. Consistent, credible voices raise the chance you’re referenced in AI summaries and found by buyers.

It’s free exposure.
It helps you get found.
It helps you be remembered.
And it helps you close more deals.

(Source: Semrush study on most-cited domains by LLMs, Oct 2025.)
Thanks to Christian Krause for the inspiration!

GTM Strategist | Partnering with Sales & Marketing Leaders to Turn LinkedIn into a Revenue Engine for B2B Growth

taplio

The Battle

Livia Hirsch

Gus Eadie

Followers

Posts

Engagements

Likes

Performance ScoreLivia Hirsch's LinkedIn Performance

Performance ScoreGus Eadie's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Livia Hirsch

Gus Eadie

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Livia Hirsch's LinkedIn Performance

Performance ScoreGus Eadie's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLivia Hirsch's LinkedIn Performance