CircleLytics ACI & Dialogue

Helping Circlelytics revamp and optimize its digital presence to ensure cohesive branding across all platforms. This includes:
- Ironing out their brand story and defining content pillars
- Auditing current marketing practices and optimizing them for growth
-  Offering fresh perspectives on marketing efforts, identifying areas for improvement and new opportunities

Fractional CMO

Smlin

Use LinkedIn to raise Smlin’s brand awareness, build an engaged and curious community, and position the company as a leader in the field of future of work.
• Create a LinkedIn social media strategy to position Smlin as an authority and grow its follower base by 20%.

Social Media Manager

Rentman

Helping Rentman position itself as a force in the event management industry via:
• Rewriting all of their product pages based on their updated positioning and target audience
• Write 3 SEO-optimized blogs monthly to differentiate Rentman while ensuring their content ranks on page 1 of Google and attracting their target audience to their website.

English Content Writer

Workwize

Boosting Workwize's brand awareness through social media:
• Create a social media strategy in 1 week
• Execute the strategy by posting across different platforms and engaging with relevant influencers
• Write 3 SEO optimized blogs per month to raise the company's brand awareness

Content Writer & Social Media Manager

Leadinfo

Forming a content strategy and carrying it to further Leadinfo’s business goals. This entails: 
• Rewriting the company's website based on its updated positioning. Leading to a 200% monthly increase in unique website visitors.
• Creating a quarterly content strategy that furthers their business goals and includes quarterly breakdowns and KPIs.
• 12 months to jumpstart the content creation process by planning, writing and editing 50+ blogs which attract 1,500+ users every month.
• Creating a new email flow for onboarding 1,000+ new trial users and customers. 
• Implementing a social media plan which increased their LinkedIn follower count from 740 to 1,000 in 3 months.
• Managing two freelancers to develop content in the Benelux and DACH region.
• Establishing a buyer's persona and matching tone of voice guide and writing guidelines for all employees.

Freelance Content Manager 

Wild Digital

Helping Wild Digital implement content foundations and develop a strategy that matches its branding and positioning. This entails:  
 • Defining the brand's tone of voice based on the Founder's vision and creating a TOV guide.
 • Creating a B2B content strategy aimed at reaching SMEs that aligns with the marketing strategy.
 • Write the website copy for the brand's new website. From the homepage to the service pages.
 • Interviewing and writing blogs and client cases to showcase the brand’s expertise and raise their brand awareness.
 • Work with clients when needed to conduct SEO audits.

Freelance Writer

Dept Agency

Ensured that the Dept brand and tone of voice were well represented across all forms of written content. This entailed:
  •  Helping the B2B agency become more prominent across various sectors by writing industry-focused trend reports and client cases on a weekly basis to generate more leads.
  •  Coordinating with 7 countries to enter global award shows such as the Webby's and Lovie's.
  •  Crafting and overseeing 3 editorial calendars which elevated international communication, increased our brand awareness in smaller markets, and generated more unique website visitors each month. 
  •  Onboarding new colleagues by introducing them to our content structure, our tone of voice and coaching them in their writing if needed.
  •  Monitoring the effectiveness of our content via a customized Google Analytics dashboard.

Jr. Content Creator Dept Global

Safeguarded the Dept brand and tone of voice across all forms of written content while also ensuring our content reached the right target audience. 
  • I coordinated, pitched, wrote or translated and localized error-free and engaging content such as articles, client cases, and whitepapers for all English markets under tight deadlines.
  •  Strengthened new and existing content through proofreading and editing.
  •  I measured the effectiveness of our content via a customized GA dashboard which enabled me to take action and further refine our content when needed.
  •  I also initiated and managed measures to build our brand awareness in the US via localized content, PR efforts, and social media. Resulting in more unique website visitors and actions taken on the website (i.e. form completions) each month.

Content Editor

Assisted with the organization, writing, and editing of content which included blogs, client cases, press releases and social media posts.
• Ensured all content was high-quality, error-free, and adhered the Dept tone of voice and personality. 
• Assisted with up-keeping and posting on the Dept website using WordPress CMS.
• Created over 40 Pardot campaigns using Salesforce Pardot Marketing Automation.

Marketing/Content Intern

Enabling B2B Dutch SaaS scale-ups to crack the US market via thought leadership content that resonates with Americans. All without adding to your to-do list | Freelance Content Writer & Content Strategist

Your B2B SaaS scale-up has a sexy offering and a clear target audience. So now you're ready to expand to the US. But do you know how?

Because you're trying by investing in paid ads and posting on your LinkedIn company page. But random acts of content and sharing only company news will not attract a US audience.


If you're struggling to crack the US market and generate more leads, it's because:

❌ You have a content calendar instead of a content strategy.
❌ You post only when you have time to write a blog, which as a Founder, is not your top priority.
❌ You're missing out on opportunities to connect with the local audience. Meaning your efforts are wasted and you're leaving money on the table.
❌ The content you post isn't SEO-optimized. Meaning it's attracting crickets to your website.
❌ No one on your team is a native English speaker


If you want leads to visit your website, browse multiple pages, and ultimately buy your software, you need a clear content strategy and killer content that makes you sound like a local. 🚀

This drives your business goals while leaving your audience wowed. 🤩


This is where I come in.

With 5 years of experience working as a content marketeer, I enable B2B Dutch SaaS scale-ups to crack the US market via thought leadership blog content that resonates with Americans. 

How?

I combine content strategy and powerful content writing and copywriting for a winning combination. 

1️⃣ I'll start by defining a content strategy to stop publishing aimless blogs that attract no website visitors. And, instead, ensure your website content attracts and engages a US audience while having a clear vision forward.

2️⃣ Armed with a plan, I'll create killer blog content that attracts, nurtures, and converts your target audience so you can grow your revenue, generate inbound leads all while becoming a global brand name.

3️⃣ Lastly, we optimize your blogs for search engines to ensure your blogs rank high and are organically found. Meaning you easily draw more traffic to your website.

Don't just take my word for it, check out my featured section and client recommendations to see the results I've generated.

So the question is—do you want to start posting quality content to tackle and win when you expand to the US market?

If you do, shoot me a DM, and let’s talk. 🔥

Livia Hirsch

Lindsey McCaffrey Communications: Writer, Editor, Content Strategist

✅ Over 20+ years, I have created THOUSANDS of pieces of strategic written content for HUNDREDS of organizations across government, B2B, B2C and non-profit in Canada, the US, and UK. 

✅ Subject matter including defence and security, R&D / innovation, IT, advocacy, public affairs and social issues, healthcare and medical services, business and economic development, education and training, public administration and policy, governmental programs, financial services, real estate, construction and trades 

✅ Clients including Microsoft (US), Internet Society Foundation (international), Global Affairs Canada, Canadian Food Inspection Agency, Public Services and Procurement Canada, National Research
Council Canada, Health Canada, Canadian Blood Services, Canadian Medical Association, Royal Canadian Mint, and University of Ottawa Heart Institute Foundation

Owner

While most of my freelance writing is dedicated to clients, I have been an occasional article contributor (as a ghostwriter and bylined author) to media publications including:

✅ Inc.com, PRDaily.com, Globe and Mail, IT Business Edge, Municipal World, Canadian Government Executive, Canadian Rental Services Magazine, Glass Canada, TheCMOClub.com, Wings Magazine, Fenestration Review, and Canadian Consulting Engineering

Freelance Magazine Article Writer 

General Dynamics Mission Systems–Canada

✅ Producing international content while collaborating across multiple companies, to execute strategic messages and build brand recognition in support of the company’s marcomm goals
✅ Developing & consistently refining Canadian and UK social media strategies
✅ Creating and publishing compelling content, images and video across multiple channels including corporate websites, social media, and intranet
✅ Using scheduling, monitoring and evaluation tools to inform continuous improvement against set targets across all activities
✅ Identifying promotional opportunities for a busy editorial calendar
✅ Shooting still imagery & video for external & internal channels

Communications Advisor

EyeVero Marketing Communications Group

✅ Strategic marketing-communications, lead writer and editor for IT clients based across Canada and the US
✅ Developing messaging and writing web content, ebooks, guides, landing pages, data sheets, case studies, articles and blog posts

Director of Communications & Chief Content Officer / Writer / Editor

Canadian Blood Services

Ongoing contract and freelance work on behalf of the CEO's Office, and the Communications and Public Affairs division of Canada's national blood service. Most recent achievements include:

✅ Providing Canada-wide marcomms advisory services to the CEO, C-suite executive & Board of Directors
✅ Serving as one of two corporate speechwriters for CEO, executive team and Board chair
✅ Brand Ambassador program management, writing and promoting 70+ volunteer employees through individual intranet summaries/bios

As an Internal/External Communications Specialist from 2004-08, I also was responsible for:

✅ Coordinating logistics for multiple national gala events
✅ Strategic content development for intranet and external websites, with audiences including the public at large, patients, donors, would-be and lapsed donors, colleagues, and the greater medical
and research communities
✅ Speechwriting for CEO, executive leadership and Board chair
✅ Communication support and key messaging development on policy decisions and government relations activities

C-Suite / Executive Writer and Communications Strategist

The CMO CLUB

✅ Strategic digital content creation & editing for membership organization representing Chief Marketing Officers of the world's top brands
✅ Collaborating with senior marketing executives globally, Club members, designers, colleagues

Writer / Editor and Content Strategist

Used.ca

✅ Coordinating logistics, setting up information booths and attending trade shows, student orientations, and philanthropic events
✅ Consistently building and managing social media outreach, stakeholder and media relations

Marketing Specialist / Spokesperson

MD Physician Services

✅ Managing effective cross-departmental client/employee relations
✅ Advising executive leadership on communications issues and methods
✅ Developing and implementing outreach plans and writing communications materials and strategic social media posts

Manager, Communications and Social Media

Canadian Council on Learning

✅ Writing about research related to Canadian education and lifelong learning, ensuring accuracy and consistency in academics' reporting
✅ Editing and project management of internal and external communications including reports and media relations materials
✅ Preparing and executing on Canada-wide external communications plans for each major report release / launch

Communications Specialist

High Road Communications

✅ Developing and implementing media campaigns & PR strategies for a wide range of IT firms
✅ Writing pitches, case studies, and submissions for speaking opportunities
✅ Setting up interviews & creating speaking notes for key spokespeople representing each client

Media / Public Relations Consultant

Hewitt Associates

✅ Providing communications advice & developing communications campaign collateral on behalf of senior HR professionals across multiple industries

Communications Consultant and Writer

𝗕𝗶𝗹𝗹𝗶𝗼𝗻𝘀 of words written and edited. 𝗧𝗵𝗼𝘂𝘀𝗮𝗻𝗱𝘀 of content items produced. 𝗛𝘂𝗻𝗱𝗿𝗲𝗱𝘀 of organizations delighted.

I’m Lindsey McCaffrey—an award-winning writer, editor, content marketing strategist, brand journalist, and corporate storyteller. 

Over 25+ years, I have developed 𝗽𝗿𝗲𝗺𝗶𝘂𝗺, 𝗵𝗶𝗴𝗵-𝗾𝘂𝗮𝗹𝗶𝘁𝘆, 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲-𝗹𝗲𝘃𝗲𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 within a range of niches, namely:

• 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Innovation, R&D / research and development, business processes
• 𝗘𝗰𝗼𝗻𝗼𝗺𝗶𝗰 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: Governmental and non-profit programs and policies
• 𝗘𝗻𝘁𝗲𝗿𝗽𝗿𝗶𝘀𝗲 𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆: Software / SaaS, FinTech, and Ecommerce
• 𝗛𝗲𝗮𝗹𝘁𝗵𝗰𝗮𝗿𝗲: MedTech / medical devices and equipment, medical research, innovation
• 𝗧𝗿𝗮𝗱𝗲𝘀: Including construction, manufacturing, forestry, transportation, and more

I am proud to have worked with 𝗵𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗼𝘃𝗲𝗿 𝘁𝘄𝗼 𝗱𝗲𝗰𝗮𝗱𝗲𝘀, including (but not limited to) the following:

𝗕𝟮𝗕 / 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀-𝘁𝗼-𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀
‣ Microsoft
‣ Calian
‣ General Dynamics

𝗚𝗼𝘃𝗲𝗿𝗻𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗖𝗿𝗼𝘄𝗻 𝗖𝗼𝗿𝗽𝗼𝗿𝗮𝘁𝗶𝗼𝗻𝘀
‣ Global Affairs Canada
‣ Health Canada
‣ National Research Council
‣ Canadian Food Inspection Agency
‣ Public Services and Procurement Canada
‣ Royal Canadian Mint

𝗜𝗻𝘁𝗲𝗿𝗻𝗮𝘁𝗶𝗼𝗻𝗮𝗹, 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹, 𝗮𝗻𝗱 𝗟𝗮𝗿𝗴𝗲 𝗡𝗼𝗻-𝗣𝗿𝗼𝗳𝗶𝘁 / 𝗡𝗼𝘁-𝗳𝗼𝗿-𝗣𝗿𝗼𝗳𝗶𝘁 𝗢𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀
‣ Internet Society
‣ Canadian Blood Services
‣ Canadian Medical Association
‣ University of Ottawa Heart Institute
‣ National Aboriginal Capital Corporations Association
‣ Canadian Paediatric Society
‣ Community Foundations of Canada
‣ Information And Communications Technology Council
‣ TECHNATION Canada

𝗡𝗲𝗲𝗱 𝘀𝗺𝗮𝗿𝘁𝗲𝗿, 𝗺𝗼𝗿𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁? 𝗟𝗲𝘁’𝘀 𝘁𝗮𝗹𝗸:
• Email me at lindsey@lindseymccaffrey.com
• DM me here on LinkedIn
• Or call 613-290-0239

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Lindsey McCaffrey

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