CircleLytics ACI & Dialogue

Helping Circlelytics revamp and optimize its digital presence to ensure cohesive branding across all platforms. This includes:
- Ironing out their brand story and defining content pillars
- Auditing current marketing practices and optimizing them for growth
-  Offering fresh perspectives on marketing efforts, identifying areas for improvement and new opportunities

Fractional CMO

Smlin

Use LinkedIn to raise Smlin’s brand awareness, build an engaged and curious community, and position the company as a leader in the field of future of work.
• Create a LinkedIn social media strategy to position Smlin as an authority and grow its follower base by 20%.

Social Media Manager

Rentman

Helping Rentman position itself as a force in the event management industry via:
• Rewriting all of their product pages based on their updated positioning and target audience
• Write 3 SEO-optimized blogs monthly to differentiate Rentman while ensuring their content ranks on page 1 of Google and attracting their target audience to their website.

English Content Writer

Workwize

Boosting Workwize's brand awareness through social media:
• Create a social media strategy in 1 week
• Execute the strategy by posting across different platforms and engaging with relevant influencers
• Write 3 SEO optimized blogs per month to raise the company's brand awareness

Content Writer & Social Media Manager

Leadinfo

Forming a content strategy and carrying it to further Leadinfo’s business goals. This entails: 
• Rewriting the company's website based on its updated positioning. Leading to a 200% monthly increase in unique website visitors.
• Creating a quarterly content strategy that furthers their business goals and includes quarterly breakdowns and KPIs.
• 12 months to jumpstart the content creation process by planning, writing and editing 50+ blogs which attract 1,500+ users every month.
• Creating a new email flow for onboarding 1,000+ new trial users and customers. 
• Implementing a social media plan which increased their LinkedIn follower count from 740 to 1,000 in 3 months.
• Managing two freelancers to develop content in the Benelux and DACH region.
• Establishing a buyer's persona and matching tone of voice guide and writing guidelines for all employees.

Freelance Content Manager 

Wild Digital

Helping Wild Digital implement content foundations and develop a strategy that matches its branding and positioning. This entails:  
 • Defining the brand's tone of voice based on the Founder's vision and creating a TOV guide.
 • Creating a B2B content strategy aimed at reaching SMEs that aligns with the marketing strategy.
 • Write the website copy for the brand's new website. From the homepage to the service pages.
 • Interviewing and writing blogs and client cases to showcase the brand’s expertise and raise their brand awareness.
 • Work with clients when needed to conduct SEO audits.

Freelance Writer

Dept Agency

Ensured that the Dept brand and tone of voice were well represented across all forms of written content. This entailed:
  •  Helping the B2B agency become more prominent across various sectors by writing industry-focused trend reports and client cases on a weekly basis to generate more leads.
  •  Coordinating with 7 countries to enter global award shows such as the Webby's and Lovie's.
  •  Crafting and overseeing 3 editorial calendars which elevated international communication, increased our brand awareness in smaller markets, and generated more unique website visitors each month. 
  •  Onboarding new colleagues by introducing them to our content structure, our tone of voice and coaching them in their writing if needed.
  •  Monitoring the effectiveness of our content via a customized Google Analytics dashboard.

Jr. Content Creator Dept Global

Safeguarded the Dept brand and tone of voice across all forms of written content while also ensuring our content reached the right target audience. 
  • I coordinated, pitched, wrote or translated and localized error-free and engaging content such as articles, client cases, and whitepapers for all English markets under tight deadlines.
  •  Strengthened new and existing content through proofreading and editing.
  •  I measured the effectiveness of our content via a customized GA dashboard which enabled me to take action and further refine our content when needed.
  •  I also initiated and managed measures to build our brand awareness in the US via localized content, PR efforts, and social media. Resulting in more unique website visitors and actions taken on the website (i.e. form completions) each month.

Content Editor

Assisted with the organization, writing, and editing of content which included blogs, client cases, press releases and social media posts.
• Ensured all content was high-quality, error-free, and adhered the Dept tone of voice and personality. 
• Assisted with up-keeping and posting on the Dept website using WordPress CMS.
• Created over 40 Pardot campaigns using Salesforce Pardot Marketing Automation.

Marketing/Content Intern

Enabling B2B Dutch SaaS scale-ups to crack the US market via thought leadership content that resonates with Americans. All without adding to your to-do list | Freelance Content Writer & Content Strategist

Your B2B SaaS scale-up has a sexy offering and a clear target audience. So now you're ready to expand to the US. But do you know how?

Because you're trying by investing in paid ads and posting on your LinkedIn company page. But random acts of content and sharing only company news will not attract a US audience.


If you're struggling to crack the US market and generate more leads, it's because:

❌ You have a content calendar instead of a content strategy.
❌ You post only when you have time to write a blog, which as a Founder, is not your top priority.
❌ You're missing out on opportunities to connect with the local audience. Meaning your efforts are wasted and you're leaving money on the table.
❌ The content you post isn't SEO-optimized. Meaning it's attracting crickets to your website.
❌ No one on your team is a native English speaker


If you want leads to visit your website, browse multiple pages, and ultimately buy your software, you need a clear content strategy and killer content that makes you sound like a local. 🚀

This drives your business goals while leaving your audience wowed. 🤩


This is where I come in.

With 5 years of experience working as a content marketeer, I enable B2B Dutch SaaS scale-ups to crack the US market via thought leadership blog content that resonates with Americans. 

How?

I combine content strategy and powerful content writing and copywriting for a winning combination. 

1️⃣ I'll start by defining a content strategy to stop publishing aimless blogs that attract no website visitors. And, instead, ensure your website content attracts and engages a US audience while having a clear vision forward.

2️⃣ Armed with a plan, I'll create killer blog content that attracts, nurtures, and converts your target audience so you can grow your revenue, generate inbound leads all while becoming a global brand name.

3️⃣ Lastly, we optimize your blogs for search engines to ensure your blogs rank high and are organically found. Meaning you easily draw more traffic to your website.

Don't just take my word for it, check out my featured section and client recommendations to see the results I've generated.

So the question is—do you want to start posting quality content to tackle and win when you expand to the US market?

If you do, shoot me a DM, and let’s talk. 🔥

Livia Hirsch

LOF Branding

We are LOF Branding, here to help companies tailor their brand specifically to the desires of their target audience. Backed by data, fully transparent, so you can simply watch your performance excel.

We might see branding slightly different than you’re used to. For us, it’s not about logos or designs. It’s about knowledge. Knowledge on how to shape your brand to establish stronger bonds with your target group. With the use of behavioural science, we are not only able to analyse consumers’ profiles, but we will translate this into a set of manageable action points.

Let’s get to the core of your business and figure out what this exactly means for you!

We are looking forward to creating a brand strategy together, using the tools of data analytics and storytelling. 

Curious how to (re)discover your brand’s worth? Have a chat with one of our colleagues 🤙🏼 (message us!)

Visit lofbranding.com to learn more about what we do, or contact me directly via lois@lofbranding.com

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Livia Hirsch

Lois Mobach

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