CircleLytics ACI & Dialogue

Helping Circlelytics revamp and optimize its digital presence to ensure cohesive branding across all platforms. This includes:
- Ironing out their brand story and defining content pillars
- Auditing current marketing practices and optimizing them for growth
-  Offering fresh perspectives on marketing efforts, identifying areas for improvement and new opportunities

Fractional CMO

Smlin

Use LinkedIn to raise Smlin’s brand awareness, build an engaged and curious community, and position the company as a leader in the field of future of work.
• Create a LinkedIn social media strategy to position Smlin as an authority and grow its follower base by 20%.

Social Media Manager

Rentman

Helping Rentman position itself as a force in the event management industry via:
• Rewriting all of their product pages based on their updated positioning and target audience
• Write 3 SEO-optimized blogs monthly to differentiate Rentman while ensuring their content ranks on page 1 of Google and attracting their target audience to their website.

English Content Writer

Workwize

Boosting Workwize's brand awareness through social media:
• Create a social media strategy in 1 week
• Execute the strategy by posting across different platforms and engaging with relevant influencers
• Write 3 SEO optimized blogs per month to raise the company's brand awareness

Content Writer & Social Media Manager

Leadinfo

Forming a content strategy and carrying it to further Leadinfo’s business goals. This entails: 
• Rewriting the company's website based on its updated positioning. Leading to a 200% monthly increase in unique website visitors.
• Creating a quarterly content strategy that furthers their business goals and includes quarterly breakdowns and KPIs.
• 12 months to jumpstart the content creation process by planning, writing and editing 50+ blogs which attract 1,500+ users every month.
• Creating a new email flow for onboarding 1,000+ new trial users and customers. 
• Implementing a social media plan which increased their LinkedIn follower count from 740 to 1,000 in 3 months.
• Managing two freelancers to develop content in the Benelux and DACH region.
• Establishing a buyer's persona and matching tone of voice guide and writing guidelines for all employees.

Freelance Content Manager 

Wild Digital

Helping Wild Digital implement content foundations and develop a strategy that matches its branding and positioning. This entails:  
 • Defining the brand's tone of voice based on the Founder's vision and creating a TOV guide.
 • Creating a B2B content strategy aimed at reaching SMEs that aligns with the marketing strategy.
 • Write the website copy for the brand's new website. From the homepage to the service pages.
 • Interviewing and writing blogs and client cases to showcase the brand’s expertise and raise their brand awareness.
 • Work with clients when needed to conduct SEO audits.

Freelance Writer

Dept Agency

Ensured that the Dept brand and tone of voice were well represented across all forms of written content. This entailed:
  •  Helping the B2B agency become more prominent across various sectors by writing industry-focused trend reports and client cases on a weekly basis to generate more leads.
  •  Coordinating with 7 countries to enter global award shows such as the Webby's and Lovie's.
  •  Crafting and overseeing 3 editorial calendars which elevated international communication, increased our brand awareness in smaller markets, and generated more unique website visitors each month. 
  •  Onboarding new colleagues by introducing them to our content structure, our tone of voice and coaching them in their writing if needed.
  •  Monitoring the effectiveness of our content via a customized Google Analytics dashboard.

Jr. Content Creator Dept Global

Safeguarded the Dept brand and tone of voice across all forms of written content while also ensuring our content reached the right target audience. 
  • I coordinated, pitched, wrote or translated and localized error-free and engaging content such as articles, client cases, and whitepapers for all English markets under tight deadlines.
  •  Strengthened new and existing content through proofreading and editing.
  •  I measured the effectiveness of our content via a customized GA dashboard which enabled me to take action and further refine our content when needed.
  •  I also initiated and managed measures to build our brand awareness in the US via localized content, PR efforts, and social media. Resulting in more unique website visitors and actions taken on the website (i.e. form completions) each month.

Content Editor

Assisted with the organization, writing, and editing of content which included blogs, client cases, press releases and social media posts.
• Ensured all content was high-quality, error-free, and adhered the Dept tone of voice and personality. 
• Assisted with up-keeping and posting on the Dept website using WordPress CMS.
• Created over 40 Pardot campaigns using Salesforce Pardot Marketing Automation.

Marketing/Content Intern

Enabling B2B Dutch SaaS scale-ups to crack the US market via thought leadership content that resonates with Americans. All without adding to your to-do list | Freelance Content Writer & Content Strategist

Your B2B SaaS scale-up has a sexy offering and a clear target audience. So now you're ready to expand to the US. But do you know how?

Because you're trying by investing in paid ads and posting on your LinkedIn company page. But random acts of content and sharing only company news will not attract a US audience.


If you're struggling to crack the US market and generate more leads, it's because:

❌ You have a content calendar instead of a content strategy.
❌ You post only when you have time to write a blog, which as a Founder, is not your top priority.
❌ You're missing out on opportunities to connect with the local audience. Meaning your efforts are wasted and you're leaving money on the table.
❌ The content you post isn't SEO-optimized. Meaning it's attracting crickets to your website.
❌ No one on your team is a native English speaker


If you want leads to visit your website, browse multiple pages, and ultimately buy your software, you need a clear content strategy and killer content that makes you sound like a local. 🚀

This drives your business goals while leaving your audience wowed. 🤩


This is where I come in.

With 5 years of experience working as a content marketeer, I enable B2B Dutch SaaS scale-ups to crack the US market via thought leadership blog content that resonates with Americans. 

How?

I combine content strategy and powerful content writing and copywriting for a winning combination. 

1️⃣ I'll start by defining a content strategy to stop publishing aimless blogs that attract no website visitors. And, instead, ensure your website content attracts and engages a US audience while having a clear vision forward.

2️⃣ Armed with a plan, I'll create killer blog content that attracts, nurtures, and converts your target audience so you can grow your revenue, generate inbound leads all while becoming a global brand name.

3️⃣ Lastly, we optimize your blogs for search engines to ensure your blogs rank high and are organically found. Meaning you easily draw more traffic to your website.

Don't just take my word for it, check out my featured section and client recommendations to see the results I've generated.

So the question is—do you want to start posting quality content to tackle and win when you expand to the US market?

If you do, shoot me a DM, and let’s talk. 🔥

Livia Hirsch

DEPT®

Content at Dept involves working on a range of digital projects, from full website redesigns to individual campaigns and everything in between. My role focuses on content throughout the research, creation, build, and governance stages. I advocate for user-centred content, led by content design principles. 

Areas of work include to:
- Lead the content stream on client projects, from large scale websites to microcopy

- Develop user-centred content, working closely with subject matter experts 

- Create robust content and governance strategies 

- Facilitate workshops across discovery, user needs, messaging and tone of voice 

- Align with other disciplines including UX, design, analytics and development

- Collaborate with UX on user research, wireframes and information architecture

- Develop internal processes to continually improve the Dept team’s approach to content

Content Strategist

Digital Marketing Institute

At the Digital Marketing Institute, I was responsible for copy across DMI's communications channels. It was a varied role, working on content across the business. Some examples of responsibilities were to:
- Craft copy across the DMI website, social posts, emails, brochures, microcopy, scripts and more

- Identify opportunities to improve CRO, both on the DMI platforms and with partners 

- Establish new brand tone of voice & messaging

- Position new products launched in the market

- Design content experiences that centre potential customers and existing members

- Work with marketing, product, IT, sales and brand teams, along with external partners and agencies

Copywriter & Content Designer

Brown Thomas Arnotts

A fixed term position to bring the digital worlds of Brown Thomas and Arnotts together. My role focused on managing the content stream of an Arnotts redesign project, with duties including: 

- Audit and streamlining of existing Arnotts content

- Responsible for content direction as part of a full migration

- Aligning content with new Arnotts business goals and customer needs

- Collaboration with stakeholders across the company as a primary point-of-contact

As part of this, we identified a number of content gaps. These became copywriting and content strategy projects which I was responsible for across the Brown Thomas and Arnotts websites.

Digital Content Editor

As a Content Designer, my position focused on content creation and maintenance throughout the entire content cycle. This included content writing, template creation, CMS builds, client training, governance strategies and more. My role was to be an advocate for the user while balancing client needs.

Content Designer

The Undergraduate Awards

Communications Assistant

Hi there, let me tell you a bit about myself 👋 I'm a content specialist with experience working across digital platforms. I pride myself on being an advocate for the real people using products and services online. 

I've always had a passion for writing. Luckily I've been able to turn this love into a career. Thriving for me is tackling a good challenge. That's why most of my professional life has been project driven, whether it's working with clients or in-house. Getting results by delving into complex websites and systems. 

My skillset includes to

✅ Create effective content across digital channels 
✅ Understand user journeys, backed by research
✅ Build content in a range of CMS platforms
✅ Create and implement style guidelines 
✅ Collaborate in-house and with large-scale clients 
✅ Train others in content best practices 

Content and UX folks, let's connect!

taplio

The Battle

Livia Hirsch

Rebecca Treacy

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