Logan Lyles

DemandShift

Is your team running webinars that don't drive sales?

If so, let's talk about our Webinar Fast Track framework that helps B2B brands book 5x more sales calls from webinar registrations than the industry average.

Let's talk.

Founder

Business Builders

📊 5x increased conversion rate (MQL 👉 booked sales call) by implementing 2-Step-Sign-Up Lead Magnets

📊  120% sales goal attainment in Q1 2025 through effective, multi-channel strategies including webinars, podcasting, community engagement, video courses, automated outreach, social media ads & new lead magnets

📊 109% increase in monthly consulting revenue

📊  Developed marketing influencer partnership leading to 216 new leads, 7 opportunities, $50K in pipeline & 1 closed won deal in 60 days

📊  582% increase in monthly email list growth

📊  82% increase in website traffic across all sources

Director of Growth

Agency Builders

📈 40% increase in Agency Builders community sponsorship sales (including introduction of new sponsor package types; $51K in 2025, $36.5K in 2024)

📈 210% community growth in 180 days (200 - 620 members across Slack/Circle/Email List)

Teamwork.com

Launched, hosted & produced top ranked, biweekly Agency Life podcast to increase brand awareness

Increased Agency Life podcast audience through organic & paid social media, influencer collaborations, display ad campaigns & in-person events, achieving top show rankings:

 - Buzzsprout: Top 25% podcast (2023)
 - Apple Podcasts: Top 40 Podcast in US, Top 5 in US: Business & #1 in US: Marketing (2024)

Drove 272% private event registration at industry conference in 2023

Successfully engaged & recruited external influencers to engage in content collaborations (including podcast episodes, live webinars, product integration launches & industry reports)

Planned, hosted & produced "Becoming a LinkedIn Legend" social selling course for the Teamwork.com Sales team

Accelerated the creation of ICP-relevant testimonial videos by developing & implementing a new Customer Testimonial acquisition process.

Evangelism & Content Marketing

Built new Solution Partner program from the ground up (including partner acquisition, partner enablement materials, program guidelines & tech stack)

Successfully recruited 40 new reseller partners in the first 3 months

Drove 113% of partner pipeline quarter in 2nd quarter of program existence

Head of Partnerships

Sweet Fish

2021: Oversaw both Sales & Customer Experience landing Sweet Fish #560 on the 2021 Inc. 5000 list (859% 3-Year growth)

Reduced monthly churn by 12% in less than 12 months

Maintained 80% lower monthly churn YoY (2021 vs 2020)

Developed, implemented & standardized Quarterly Business Review process across entire CX team

Increased use of video messaging for improved customer communication

VP of Sales & Customer Experience

Consistently drove YoY revenue growth:

* 2020: 65% annual revenue growth as player-coach, overseeing 1-2 sales reps

* 2019: 105% annual revenue growth as player-coach, overseeing 1-2 sales reps

* 2018: 170% annual revenue growth in just 6 months after joining as 1st full-time sales hire

Featured as one of the Top 3 contributors to Finding Sales Success on LinkedIn

Increased company visibility & drove inbound leads through LinkedIn content creation & engagement:

* 1455.56% increase in personal followers

* 2.2 MM views of personal LinkedIn content

Director of Sales

B2B Growth Show

Managed outreach, interview planning & hosting for 500+ episodes of this daily marketing podcast.

Interviewed CMOs, Founders, CEOs, VPs of Sales/Marketing & other revenue leaders on all things B2B sales & marketing

Built strategic relationships with decision-makers at target accounts, directly leading to new pipeline creation

B2BGrowthShow.com

Co-Host

The B2B Sales Show

The B2B Sales Show is a podcast dedicated to helping B2B sales professionals engage their target accounts, successfully navigate the sales process, and ultimately become more effective sellers.


Each episode features an interview with a B2B sales thought leader, executive, or individual contributor, discussing topics like: social selling, sales technology, negotiating and closing strategies, sales engagement, prospecting, pipeline management, sales enablement, leadership, presentation skills, proposal writing, navigating a sales career, and more.

Frontier Business Products

Managed all software sales, proof of concepts (POCs), implementation & support as internal SME for integrated software solutions.

Drove upsell opportunities by creating training materials & customer enablement videos: https://www.youtube.com/channel/UCRQs79QB_xuj3KePGuJ-sHg

Initiated rollout of new scanning software with enterprise account by connecting customer stakeholders to development team to fast-track feature requests

Lead regular sales enablement training sessions with regional sales teams to drive lead generation for new products

Director of Integrated Solutions

UBEO Business Services

Delivered 170% of revenue quota over Q1 & Q2 in 2016

Generated $300K in net-new business in first 5 months of 2016

Produced $541K in equipment sales, delivering 180% of quota in 2015

#1 contributor of net-new business in 2015

First in company to sell new, high-end product, increasing service revenue stream

Delivered 50% faster turnaround time for national account with over 300 branches nationwide, by streamlining order submission process & managing client-specific inventory program with Regional VP

Increased strategic CRM utilization with ongoing, best practice training

Developed new communication streams to prospects, leveraging new analytics & outreach methods implemented by Marketing Director, such as HubSpot Marketing platform, e-mail tracking, website analytics & landing pages

Successfully cultivated new relationships through multiple avenues, including phone/email prospecting, social media, blog writing & Chamber events

Major Account Manager

Exceeded $900K annual Northern Colorado team revenue goal in 2013

Developed & executed plan to increase Northern Colorado sales by 100%

Produced over $30K per month in net-new business for 2 consecutive years

Created $450K in annual revenue by selling to commercial, non-profit & government clients

First in company to sell Square 9 SmartSearch document management solution

Gained, managed & grew new national account relationships

Maintained broad understanding of equipment & software portfolio to increase new sales opportunities

Supervised account executives by reviewing individual performance, prospecting activity, team quota & product knowledge

Designed & implemented go-to-market strategy for new products, including SaaS offerings.

Sales Supervisor / Major Account Manager

Delivered 150% of quarterly quota 3 out of 4 times in 2012

Hit 140% of new account acquisition goal by building new relationships 

Broke into new vertical market, with untapped program—driving $170K in new revenue

Promoted to Sales Supervisor after less than 2 years with company

Top-ranked company sales producer for 3 consecutive years

Setup, planned & conducted hardware & software demonstrations

Monitored market conditions, product innovations & competitor activity, adjusting account sales approach to address latest market developments

Effectively negotiated contract terms & handled objections from decision-makers

Communicated clearly with clients on multiple levels (Operations, C-Level & IT), ensuring complete understanding of needs & expectations to effectively progress sales cycles

Business Development Manager

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Want more webinar sign ups?

Swap the typical B2B webinar graphic for a YouTube-style thumbnail.

Seriously.

Those boring speaker bubbles on a grey background don’t do much, but...

A bold, visual thumbnail with a hook grabs attention,

That increases conversion.

We create them for every client, then reuse them for the landnig page, LinkedIn event listing, social posts, ads, and the on-demand replay.

And yes, when you repurpose for YouTube, it fits right in.

This was just 1 tip of many I shared that'll help you increase webinar sign ups during the All-In Agency Summit.

My session replay has it all. Link is in the first comment below.

This one little thing could be killing your webinar attendance rate (by as much as 20%). 

😳😳😳

Not sending an .ics file. 

What’s that?  I’m glad you asked. 

Most webinar platforms allow you to create “Add to Calendar” links for your confirmation emails. 

(Labeled Number 1 below)

But, people rarely click those. And if they don’t have your webinar on their calendar, their chances of attending live go way down. 

(Seems like I’m not the only one who does what my calendar tells me to! 😅)

On the other hand, if your webinar platform attaches an ICS file to your confirmation emails (like Sequel.io did with Number 2 below)…

Your webinar *automatically* shows up on their calendars (like a meeting invite from their boss). 

I’ve seen this little tweak equal a 20% difference in attendance rate for clients in the past. 


Have you ever tested webinar attendance with/without a calendar invite file?

(I’d love to hear if your experience has been similar)

Salesforce

Drive tangible impact for Slack by planning, facilitating, and executing transformational Marketing Operations, and Marketing Operations-adjacent, projects and programs that align with overarching business strategies.

Marketing Operations Manager, Strategic Programs

As the efficiency engine of the Marketing team, I conceptualize, document, and communicate scalable processes and ensure standard methodologies in lead generation, database management, and analysis across several marketing technology systems. 

► Conduct data analysis that informs strategic decisions about the future of our marketing operations processes and systems, using my analytical and operational thinking to fuel innovative and effective marketing campaigns.
► Serve as a key team member in assisting with the successful integration of Slack and Salesforce GTM efforts.
► Develop and implement creative solutions to operational challenges.
► Use strong project management skills to manage multiple workstreams and cross-functional teams simultaneously.
► Analyze and interpret information to formulate thorough and easily-consumed documentation on complex systems and processes in great detail.
► Advocate for the best processes and technology for Slack Marketing.

Marketing Operations Manager, Marketing Transformation and Innovation

(ISC)²

Recruited to provide strategic knowledge and lead the ongoing integration and system optimization of Salesforce Marketing Cloud.

► Stay current on system updates and releases, convey important changes to stakeholder user base
► Lead the assessment and ongoing team training to improve overall systems and efficiency
► Maintain a holistic view of all communications sent from multiple global teams and systems, including but not limited to Marketing Cloud, Sales Cloud, D2L, and Pearson VUE
► Collaborate with marketers and communications team on accellerating automation capabilities, increasing team productivity and ensuring quality across campaign development, measurement, and reporting
► Oversee the development of comprehensive marketing automation journeys to mitigate competing messaging with targeted audiences
► Establish a custom lead qualification system for use in Marketing Cloud and Sales Cloud
► Drive improvement in tracking and reporting funnel conversions from Lead to Opportunity Closed and beyond
► Explore and recommend additional system capabilities to help implementation of cross-channel campaign strategies, including Marketing Cloud Advertising, MobileConnect, and social media platform tools
► Support Salesforce database maintenance and client profiling to enable for effective cross-sell and upsell efforts
► Member of the Culture Committee, with focus on company onboarding

Sr. Manager, Marketing Automation

Coastal Cloud

► Lead the project’s delivery team through the successful delivery of all projects
► Manage resources and interface with client members to most effectively meet budget, delivery and customer satisfaction goals
► Continually assess people, process and technology to mitigate risks and resolve issues via regular status meetings with the project team and all stakeholders, adjusting project plans to address them accordingly
► Motivate the team to the highest levels of performance and ensure that team resources have the best conditions to perform successfully
► Successfully manage a portfolio of client engagements concurrently
► Manage the client relationship throughout the engagement
► Provide mentoring and guidance to Coastal Cloud project team members
► Leverage a solid understanding of the Salesforce product suite in order to validate key design options and present proposal solutions to all levels of client management
► Support change control documentation and best practices
► Delivery Excellence Champion, actively improving processes and tools to drive standardization across the organization
► SME for Social Studio and short code enablements in Salesforce Marketing Cloud’s MobileConnect

Project Manager, Marketing Solutions

► Lead the Marketing Solutions team through the project lifecycle from initial kickoff through delivery, driving the execution of various digital initiatives including managed services, implementations, IP warming and short-code acquisitions
► Review, analyze and evaluate business systems, business requirements and user needs in Salesforce Pardot and Marketing Cloud
► Manage deadlines, project budget, allocations and overall project organization to ensure that requirements, project deliverables and dates are clearly communicated, understood and executed as scoped
► Formulate and implement complex systems and solutions that meet client strategies
► Perform administration, configuration, data migration and integration 
► Conduct meetings and preparing business process documentation, process flow analysis, technology-enabled process improvement and redesign, requirements definition, data modeling and detailed functional design
► Lead marketing automation-specific portions of projects and manage engagements

Consultant, Marketing Solutions

NSF International

Recruited to provide dedicated technical support and strategic knowledge to elevate the use of Salesforce Pardot by NSF's global marketing team.

► Serve as the Pardot subject matter expert (SME) to lead MAP set up and support, from lead scoring and grading profiles, automation and segmentation rules, and engagement programs, to global best practices
► Fully audit instance to ascertain key issues and provide recommended solutions
► Lead continuous improvement efforts by on-boarding and training team members
► Provide an ongoing assessment of the marketing team relative to Pardot proficiency and build appropriate learning modules to close knowledge gaps while creating and maintaining training and governance documentation
► Ensure compliance with NSF governance, Pardot user requirements, SPAM laws, global data privacy laws
► Develop and provide reports on Pardot KPIs by managing the implementation of B2B Marketing Analytics and enabling Salesforce connected campaigns

Marketing Automation Lead, Pardot/CRM Specialist

Spry Ideas

► Manage the marketing, marketing automation training, and platform implementation needs of clients through project guidance, execution, and delivery
► Uncover client pain points and effectively strategize and architect solutions within Salesforce Pardot, GetResponse, and SharpSpring while managing accounts using MailChimp and Constant Contact
► Establish B2B inbound marketing techniques and best practices to deliver warm leads to sales teams, improving conversion and revenue
► Manage client social media strategy and social platforms
► Build trust and lasting relationships with clients, understanding their business and customers in order to service them better and showcasing ROI

Account Manager

Cleary University

► Worked directly with the Senior Vice President of Institutional Advancement to create and execute content and communication calendars, event management and organization, and marketing initiatives
► An Executive Leadership Team member who strategized, developed, and implemented processes and procedures for efficient project completion and raised productivity across multiple departments
► Implemented and utilized Salesforce Pardot marketing automation instance to deliver warm leads to enrollment specialists
► Created and managed integrated marketing campaigns to increase Institutional awareness and student activity
► Manage brand standards, consistency, and effective communications while aligning projects with the strategic intent

Associate Director of Marketing

Responsible for assisting in the University's overall marketing functions using great energy, creativity, organizational skills and excellent communication skills through planning, developing, and implementing Institutional marketing and media while managing scheduling, organization, and project management. 

► Create effective communication tools to nurture leads, fill events, and engage social media
► Brainstorm and develop ideas for creative marketing campaigns
► Plan and execute initiatives to reach target audiences through appropriate marketing channels
► Assist in planning and executing initiatives to reach University target audiences through appropriate marketing channels
► Consult with departments on collateral marketing material development and procurement and in developing marketing tactics
► Work collaboratively with external partners and vendors to execute department needs
► Actively participate in University and community service activities

Marketing and Communications Coordinator

► Manage social media platforms while marketing to specific personas
► Assisting Admissions team in creating a complete client experience 
► Use different marketing techniques to help organize events and projects
► Build library of digital photography for marketing, web development, and print collateral pieces
► Administrative and organizational tasks, as needed

Marketing and Communications Assistant

Ashley Anger Creative Co.

Michigan-based personal branding headshot and product photographer; empowering the dream chasers and the go-getters by providing custom creative imagery to professionals representing their authentic, personal  branding. Featured on Lemonade & Lenses, Colorvale, The News Herald, Modern Teen Style, and Neighborhood Seen Magazine with commercial work featured on various websites and blogs.

Owner/Photographer

My experience bringing clarity to ambiguous environments allows me to feel comfortable speaking up with ideas or insights, and I enjoy bringing order to disorganization through analysis, documentation, and cross-functional communication.

With certifications in digital communication and advanced cross-channel marketing, conversational marketing and sales, chatbot playbook creation, virtual events, Salesforce Marketing Cloud Account Engagement powered by Pardot, Salesforce Marketing Cloud, Slack, GetResponse, Hootsuite, and SharpSpring, it’s clear that I’m passionate about creating and implementing strategic and effective marketing automation and digital marketing solutions.

Yet, my certifications are only one part of what I do because I also utilize my creativity, organization, and communication skills to develop and collaborate on long-term marketing plans, streamline processes, and drive leadership and business initiatives.

I’ve tackled ambitious goals and challenges both decisively and successfully leading to improvements in everything from overall marketing capabilities to internal and external communications.

This passion for connecting with a team, understanding the business—small or global—and using that knowledge to better develop strategy, systems, and processes is what inspires me daily.

I’m an upbeat, self-motivated, results-driven team player with attention to detail, effective communication, and exploding with initiative, making me a balanced juxtaposition between dream-chaser and goal-slayer... and your biggest cheerleader.

taplio

The Battle

Logan Lyles

Ashley M. Anger, PMP

Followers

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taplio

The Battle

Logan Lyles

Ashley M. Anger, PMP

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLogan Lyles's LinkedIn Performance