Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

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In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

NerdWallet

Content Marketing Manager, Podcast

Senior Content Marketing Strategist, Podcast

The Sage Group (Bay Area)

Strategic role focused on audience growth for NerdWallet's Smart Money podcast. Emphasis on building partnerships, making content recommendations, and reporting and measuring episode performance and show growth.

Podcast Growth Strategist at NerdWallet

Sweet Fish

Drove the transformation of Sweet Fish from a podcast editing firm into a strategic, creative ally producing best-in-class shows for more than 100 B2B clients.

Key Achievements:
• Reduced inefficiencies in product offerings to increase margins by an average of 15 percent. Cut production vendor expenses by 80 percent. Proposed a new high-margin product, developed specs, created a process for delivery, and trained the sales team, who then successfully closed multiple deals within 60 days of its introduction.
• Restructured and aligned 3 teams within the Customer Experience department to better serve clients, which directly led to the retention of more than $350,000 in annual revenue at risk of being lost due to client dissatisfaction. Spearheaded internal and external communications regarding several change management initiatives while retaining talent and clientele.

Responsibilities:
• Led internal and external communications initiatives across the organization. Worked with sales, marketing, and account managers to align on messaging, including offering strategic guidance to potential customers on sales calls, recording marketing videos for paid social media campaigns, and meeting with clients to resolve escalated issues.
• Developed training materials for producers, booking coordinators, and clients to improve the overall quality of all Sweet Fish shows. This included co-authoring company blog posts, leading interactive training sessions, recording and sending short educational videos, and providing templates to scale the organization.
• Actively shaped Sweet Fish's quarterly goals and priorities during quarterly on-site executive team meetings (utilizing the Entrepreneurial Operating System, or EOS, framework adopted by the company).

Director of Podcast Production

Discovery Inc

Managed media relations, editorial planning, and podcast production for the start-up Curiosity.com, eventually achieving the business objective of being acquired by Discovery. Built Discovery’s podcast production process infrastructure as a member of its inaugural Central Podcasting Team.

Key Achievements:
• Managed external communications plans to grow the value and awareness of the Curiosity.com brand by: scripting and hosting segments for distribution on nationally syndicated television shows; managing media relations, including live appearances on Cheddar News and radio shows across the country; and booking and hosting live podcasts at major conferences and conventions.
• Created, produced, and hosted the award-winning science podcast Curiosity Daily, in addition to leading its creative and promotional execution. Released more than 1,000 episodes of the 15-minute show, released every weekday. Maintained a perfect five-star rating on Apple Podcasts for more than 4 years and developed an Alexa Flash Briefing skill for the show that was consistently ranked among the top five highest-rated Education & Reference Alexa skills.

Responsibilities:
• Managed the development of Discovery’s internal and external podcast-related communications. Created a central resource containing documentation to guide Discovery networks in best practices, processes, and procedures. 
• Developed and led training sessions with producers and hosts from TLC, HGTV, Food Network, Animal Planet, ID (Investigation Discovery), and other teams, and coached production companies on improving network shows.
• Produced and hosted live podcast recordings at: the Consumer Electronics Show; New York Comic Con; the American Association for the Advancement of Science Annual Meeting; and the Chicago Comic & Entertainment Expo.

Podcast Content Development & Host

Curiosity.com

• Scripted, booked, produced, hosted, and edited more than 1,000 podcast episodes, including the weekly full-length Curiosity Podcast and the 10-minute Curiosity Daily, released 5-6 days every week.
• Maintained a perfect 5-star rating on iTunes and developed an Alexa Flash Briefing skill for Curiosity Daily, consistently ranked among the top five highest-rated Alexa skills in the Education & Reference category.
• By invitation in 2019, engineered and hosted live podcast interviews at: the American Association for the Advancement of Science Annual Meeting; New York Comic Con; the Chicago Comic & Entertainment Expo; and the Consumer Electronics Show. Earned invitations by the organizers of each event to return in 2020.
• Booked, interviewed, and collaborated with high-profile guests including LeVar Burton, Sean Carroll, Michio Kaku, Carl Zimmer, and academics from prestigious universities including MIT, Harvard, Cornell, Brown, and INSEAD.
• Wrote scripts and recorded and edited weekly news segments for the nationally syndicated Top 30 TV program and Cheddar streaming network. Managed relationships with and pitched topics to producers at both organizations. 
• Developed and executed social media strategies to efficiently manage and exponentially grow referral traffic from Facebook, Instagram, Twitter, Reddit, Tumblr, Pinterest, and HiHo. Designed, built, and maintained official podcast website curiositydaily.com using the WordPress engine.
• Pitched article ideas in weekly editorial meetings and researched and wrote several stories on history, psychology, and other areas of science. Emphasis on maintaining a consistent brand voice and on tailoring subjects to the Curiosity audience. Wrote the most-viewed story on Curiosity.com in 2017 (the website was retired in 2019).

Podcast Lead, Writer, and Content Strategist

WGN Radio

Producer of the Brian Noonan Show and fill-in producer for multiple shows. On-air fill-in host starting in 2017.

• Consistently improved ratings and listener engagement through segment ideation in creative meetings, producing on-air audio packages, booking guests, and increasing social media audience over time. Worked closely with sales on segment sponsorship pitches for new and existing clients.
• Lead producer in charge of training producers and coaching hosts on responsibilities and programming best practices. Also worked closely with marketing and management to develop hosts to launch the WGN Plus Podcast Network.

Producer and On-Air Personality

Harvard Business Publishing

Led the development of six audio business cases known as “podcases” with a team from Harvard Business Publishing.

• Conducted online focus groups with students and professors to tailor podcases to their needs.
• Worked with Harvard Business School faculty and staff to schedule and engineer interviews with high-profile guests, including the CEOs of Luke’s Lobster, Farmgirl Flowers, Anomalie, and Primary, and several executives from Opower and Microsoft’s Autism Hiring Program.
• Provided podcast hardware and software recommendations and support to help the team adapt to a fully remote interview environment at the beginning of the COVID-19 pandemic. Helped the team meet all deadlines and release the podcase products on time despite going fully remote two months into the project.

Senior Audio Producer

A.T. Kearney

Global manager of all B2B social media activity. Developed and led content strategy training sessions for senior partners, provided editorial support for blog posts and other external communications, oversaw regional and departmental accounts, and directly managed global accounts.

Key Achievements:
• Led the most successful social media and communications campaign in the firm’s history by advising senior leaders during the company’s largest marketing initiative: an on-site presence at the World Economic Forum Annual Meeting. 
• Selected as the sole representative from the global marketing team to travel to Davos, Switzerland, to provide editorial and strategic guidance to senior partners. The firm achieved record engagement and reach—even surpassing the social media reach of the “Big Three” consulting firms McKinsey, BCG, and Bain & Company—for the duration of the event.
• Authored and co-authored LinkedIn Publishing posts and helped receive feature placement on LinkedIn’s editorial channels, resulting in more than 1 million aggregate views following optimization and social promotion.

Responsibilities:
• Designed and customized social media and digital brand training sessions for senior partners and other consultants. Delivered presentations and worked with consultants on-site in the firm’s London, Madrid, Mexico City, New York, and San Francisco offices, improving local marketing competencies as well as enhancing colleagues’ digital brands.
• Grew the firm’s brand recognition and web site traffic by designing and incorporating a social media brand voice and strategy into the firm's global marketing efforts and standardizing across all regions.
• Scaled firm social media efforts across multiple languages and provided support for regional teams, in addition to training key stakeholders to expand availability of real-time social support at live events.
• Created social media training presentations, tutorial videos, email newsletters, and other educational materials.

Senior Social Media Coordinator

• Ongoing development of global and local social media strategies with measurable goals for growth, adjusting strategies over time to adapt to changes across the social media landscape.
• Demonstrable growth of the firm's global brand presence across LinkedIn, Twitter, Facebook, YouTube, Glassdoor, and Google+ through content calendar development and copywriting tailored to each platform.
• Coordination with offices across the Americas, EMEA and Asia Pacific to reinforce a consistent global strategy that aligns with the firm's global digital marketing goals and standards.
• Production of social media training presentations, tutorial videos, email newsletters, and other resources to enable colleagues to navigate the constantly changing social media landscape to reinforce the firm's content marketing efforts.

Social Media Coordinator

Upshot

Developed social media strategies for new business pitches and existing client promotions across consumer marketing, shopper marketing and B2B marketing practices.

• Increased Head & Shoulders’ brand presence on YouTube by playing key creative and project management roles developing ideas for and coordinating with vendors on a substantial video initiative with the P&G team. 
• Reported significantly increased social following and improved web site traffic for a regional Kraft coupon campaign as curator, copywriter and moderator of the program’s Facebook, Twitter and Pinterest pages.
• Improved social engagement for regional health clinic Physicians Immediate Care by developing a comprehensive consumer-focused content calendar for Facebook and B2B-focused content calendar for LinkedIn.
• Helped New Balance establish a presence on Tumblr to reach a new audience and wrote copy for their regional retailers to utilize on social media.
• Moderated Facebook pages and promotional microsites for Pacifico, Corona and Modelo, and provided social media counsel for those and other Crown Imports teams.

Suite Partners, Inc.

• Performed quality control for all videos and proofread all printed and digital marketing materials for Suite clients.
• Managed largest YouTube channel at its time and increased viewership by 60% through channel optimization.
• Managed email database of over 4,000 subscribers and wrote, designed, and distributed weekly email blasts.
• Defined specific job descriptions and managed Brand Activists during live events. 
• Contributed ideas for studio development, conducted and recorded interviews with guest talent, hosted and managed live shows, wrote creative production scripts for special events, and engaged guests as a brand ambassador at live events.

Cooking Show Host, Digital Marketing Specialist, Copywriter

I'm a veteran storyteller with more than 20 years of experience in content marketing and editorial leadership. I led Discovery's launch into the podcast space and have produced award-winning written and multimedia content for several world-class brands.

What sets me apart is that I lead projects with enthusiasm, energy, and empathy, placing a constant emphasis on clear communication. I created and produced one of the most popular science shows on Apple Podcasts, I have trained executives around the world on content strategy, and I have successfully led teams through organizational transformation.

For the start-up Curiosity.com, I created, produced, and hosted Curiosity Daily, a daily educational show that reached more than 50,000 weekly listeners. I meticulously developed and edited more than 3,500 pages of research-based scripts, episode show notes, and promotional social media posts and videos for the show, and leveraged my expertise in digital marketing measurement and analytics to support the executive team’s sales and acquisition efforts. My content and insights were leveraged to achieve the company's goal of being acquired by Discovery, where I continued to produce and host Curiosity Daily while supporting similar brand awareness plays across Discovery’s portfolio of television brands. 

Prior to Discovery, I managed all global social media efforts for the management consulting firm Kearney. There, I coached executives on LinkedIn profile optimization and content planning, both virtually and on-site in locations including Mexico City, London, and Madrid. I also led the development and execution of the firm's largest social media and communications initiative on-site at the World Economic Forum Annual Meeting in Davos, Switzerland. 

While I have led teams and projects throughout my career, I was able to fully showcase my leadership abilities in my recent role as Director of Podcast Production at Sweet Fish Media. I restructured departments to reduce friction across teams, led conversations with the executive team to align on a clear vision for the company, and worked directly with clients and my team to significantly reduce client churn. These accomplishments required working extensively with every department in the organization to ensure changes were effectively implemented.

In short: I think strategically and I solve problems.

As a versatile marketer, I have demonstrated expertise as a writer, audio and video producer, social media strategist, ad campaign manager, email marketer, media relations professional, and webinar developer.

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The Battle

Logan Lyles

Cody Gough

Followers

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taplio

The Battle

Logan Lyles

Cody Gough

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLogan Lyles's LinkedIn Performance