Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

No alternative text description for this image

In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

Heather Osgood, Podcast Advertising

True Native Media, Podcast Advertising Specialist 

True Native Media is a podcast representation agency that specializes in podcast advertising. 

We connect brands with podcasters to develop engaging host-read ads for audiences around the globe. In essence, they are amplified word of mouth and powerful endorsements, that produce results. 

We represent some of the best storytellers in the industry, from NY Times best-selling authors to highly-successful bloggers. Our independent podcasters partner with your company and continually build brand awareness with each story they tell. We value the genuine relationships they create with their listeners and the passion behind their content. 

Here at True Native Media, authenticity is of great value, which is why we take our brand-podcaster pairings so seriously. You can trust us to develop podcast strategies that meet your targets and objectives.

Let us help you develop and run a successful podcast advertising campaign to generate new business.

Founder, Podcast Advertising

The Podcast Broker

Buy or Sell Podcasts. Work with an Experienced Team to Help You Evaluate or Buy Established Podcasts.

Founder

Forbes Agency Council

Podcasting Leader Member, Forbes Agency Council

Heather Osgood

I teach podcasters how to monetize their show with ads or sponsorships. Don’t worry; you don’t need a large audience to attract advertisers. You need my formula; and tools to get you the results you want.

I’m Heather Osgood. I am a podcast advertising expert. 

For over twenty years, I’ve been selling advertising. Radio, print, trade show booths, and now podcast advertising – I’ve created a successful system for attracting advertisers.

I was so passionate about podcasts and advertising that in 2016, I founded True Native Media, a podcast representation firm dedicated to connecting podcasts with advertisers. 

I have taken all my trade secrets on how to monetize your podcast with advertisers, developed The Podcast Moneymaker Course, and am sharing it with you, so you can get the financial reward you deserve. 

Each year, I offer one-on-one coaching for a select number of ambitious podcasters who are interested in leveling up their show and want to make a full-time income from their podcast. 

If that's you, visit heatherosgood.com to get an application started.

Leap to Grow

Leap to Grow was designed to help individuals take the leap and start a business.

Founder-Business Coach

Simply Clear Marketing, Inc.

Simply Clear Marketing, Inc produces local home and garden and health trade show events. The events bring together community experts in one location to educate consumers about products and services that can help enhance their lives. Simply Clear Marketing, Inc. has grown into a full-service marketing agency.

Co-Founder

Central Coast News Group

Publisher

The Tribune

Account Executive

I empower brands through podcast advertising and help podcasters turn their passion into profit. 

💬 “I value the partnership we have built with True Native Media. Heather took the time to understand our business, audience, and goals. The collaboration has resulted in a robust campaign that has yielded positive, measurable results for UCI.” 

LOAN VO - Director of Marketing and Customer Acquisition, University of California, Irvine Division of Continuing Education.
________________________________________________________________________

As a long-time entrepreneur and business owner, I understand firsthand the importance of strategic marketing, and my ad sales background has always been about helping companies grow market share and sales. 

Podcast Advertising is a rapidly growing medium with a proven track record for delivering results. Together, we can bridge the gap between advertisers, podcast hosts, and podcast listeners.

💬 “Working with True Native Media has been a dream! I get to spend time doing what I love most (podcasting), while True Native Media takes care of the rest.” 

SAMANTHA LEE WRIGHT - The Essential Oil Revolution
________________________________________________________________________

🎧 Tune in to ‘The Podcast Advertising Playbook’ for deep industry insights. 

📧 Reach out at heather@truenativemedia.com to explore growth opportunities through podcast advertising. 

Let’s craft your brand journey together.

taplio

The Battle

Logan Lyles

Heather Osgood, Podcast Advertising

Followers

Posts

Engagements

Likes

Performance ScoreLogan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Logan Lyles

Heather Osgood, Podcast Advertising

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreLogan Lyles's LinkedIn Performance