Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

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In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

Head of Product @ Model Match

With over a decade of experience working in SaaS organizations in the Telecom and Financial Services industries, I am a seasoned Customer Success and Product leader. Currently, I am heading up the Customer Success and Product teams at Model Match, a Talent Management Suite that helps mortgage industry leaders source and attract qualified talent and manage their teams more efficiently.

Throughout my career, I have developed Customer Advocacy initiatives from the ground up and have a passion for tackling complex problems. I am committed to driving success for our partners and promoting a culture of advocacy.

Thomas Seelbinder

No one has it all figured out.

Online, it can look like everyone is winning
Everyone seems to know exactly what you should do.
Best leaders, best in tech, best in origination...

It’s easy to slip into compare mode.
Pull back the curtain and the reality is messier. Always.

At the end of the year, we helped put out the Loan Officer Recap.
Giving LO's a way to share what they accomplished in 2025. 
Thousands of recaps were generated by high, mid, and lower volume originators.

One thing stands out.
Most of the recaps that were shared came from originators under $20M.

Not the loudest voices.
They likely are not posting every day.
They probably do not have a content schedule.

But they are showing up.
Putting in the work.
They want to learn what is and what isn't working for others and themselves.
They want (and are) to level up month after month in whatever market they are in.

They didn't share because they “won.”
Not to shout that they are better in some way.
Not because they had something to sell.
Not because there was a hidden angle.

They shared because they were proud.
Because they are open about where they are: 
wins and setbacks. 
Because they are building in public. 

That’s where momentum starts.

Critics tend to be louder.
Builders tend to be busier.
It’s worth elevating those still moving. 


Model Match Mike Paquette Eric Levin Michael Vandi  Addy AI Kristin Messerli FirstHome IQ

Most of the time, I don’t know the answer.

I talk about and look at mortgage and real estate data all day, most days. For the past 8 years. 

(I know. Eat your heart out 😉)

I learn something new everyday. And if I’ve ever pulled you into the trenches with me, no doubt you and I learned something new about it together. 

That’s also why you’ll never hear me say 
I’m the best
I’m better, or that I’ve got it all figured out.
That’s all noise. That’s the opposite of progression.

Last week Alex Julian popped up on my phone. In 20 minutes he taught me a new way to describe a tool we’ve been building at Model Match. 

I look at that data everyday. I never thought to describe it the way he did. 

For me, that’s progression. 

Most of the time, I don’t know the answer. 
But I’ll go looking for it, everytime.

6 months ago I became borderline obsessed
with refining how Model Match shows up in content

Before:
~0.3% of new accounts came from AI referrals

After:
6.8% of signs up come directly from AI tools like ChatGPT, Perplexity, etc.

At the same time I saw the AI channel trend upward, I saw organic referrals follow.

What worked: 
- less is more. Stop over-explaining. 
- be explicit, direct and lead with transparency. 

What didn’t: 
- large refinements and rapid changes
- looking for quick wins. Allow small changes to compound. 

We don’t have a full scale sales team.
We aren’t all that great at marketing. You probably have never seen us randomly in your inbox, and we don’t fuel the funnel with tons of domains. 

We’re just trying to be clear, transparent and present. 

Still early. Still learning. 
But this feels bigger than a single channel.

The way people search for solutions is changing.

And if lenders are finding tools this way, borrowers are already there.

Eric Levin Mike Paquette Drew Waterhouse

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