Logan Lyles

Book 5x More Sales Calls with the Webinar Fast Track | Christ Follower | Founder of DemandShift

Is your team running webinars that don't drive sales?

If so, this might sound familiar...
❌ Promoting for weeks only to present to an empty room
❌ Watching attendees drop off as soon as you make your pitch
❌ Checking your CRM to see no booked sales calls & ZERO pipeline

I was an in-house marketer who felt the same frustration of Dead End Webinars.

Back in 2022, I was running webinars for a B2B SaaS company. After 12 months of effort, we booked less than 10 sales calls & closed just 1 deal. 😬

Since then, I’ve pulled from everything I’ve learned in years of running podcasts, webinars, virtual events, and content strategy....and I rebuilt a new approach from the ground up.

The results?

✅ I booked 5x more sales calls than the industry average.
✅ I increased our agency's monthly email list growth by over 500%.
✅ Webinars became our 2nd-highest source of new leads.

Now, I'm teaching (& executing) the Webinar Fast Track framework for other B2B brands.

Need a webinar strategy that build an audience AND converts leads?

Let's talk.

Head of Partnerships

That’s a wrap!

I’m out of coffee. My water bottle is bone dry, but…

We just pulled off the 1st DemandShift Summit with 12 speakers and 6 hours straight of live content!

If you joined us, THANK YOU!  Your questions & comments added to the energy & quality of each session. 

If you signed up but couldn’t make it, the recordings will be in your inbox soon!

If you missed it, DM me and I’ll get you on-demand access. 

And…

If you wanna know what I learned in running my first all- day virtual event, hit Follow and the 🔔 icon on my profile. 

(I’ll be sharing lessons learned real soon)

For now, I’m gonna go take a breather before I jump into #DadMode for the evening in a bit. 

✌️😎

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In 2018, I started podcasting & never looked back. 

Now…

I can’t get enough of recording in front of a live audience. 

So, I’m pumped to do just that for 6 HOURS on Thursday. 

(Time will tell if it’ll betoo much of a good thing or not, LOL!)

If you love this kind of live engagement (plus, amazing content from the 12 marketing channel experts we’ve got lined up), come join us on the 22nd for the first ever DemandShift Summit. 

Registration link, full agenda & speaker list are in the 1st comment. 

See you then! 

(As long as I survive the day! 😅)

Since 2018, 

I’ve been saying it over-and-again: 

The podcasting and webinar tools that win will cover all three phases of production: Record, Edit, Distribute.

But most haven’t done it well.

Some added features too fast. Others got bloated.

Very few have nailed it across the board.

I think Riverside  just did.

Quick behind the scenes: I recorded a 60 minute webinar with a guest and used Riverside to turn that one recording into a month of daily LinkedIn posts in under an hour.

What started as the first high-quality remote recording tool I trusted for audio & video is now:

👉 A smart editor: Magic Audio, Magic Clips, Magic Edits, Scenes, Templates

👉 A distribution engine: podcast hosting, live streaming, and end-to-end webinar workflows

👉 Still best-in-class for recording quality
One platform, full capabilities, a marketer’s best friend.

Comment "Riverside" and I will DM you the prompt I use to turn one hour of webinar content into a month’s worth of daily LinkedIn posts.

#riversidepartner

Thousands of B2B marketers run webinars.  VERY few turn them into pipeline.

Here's the proof:

Last year, I surveyed 250+ B2B marketers...

📈  Over half of them are actively running webinars.

📉  Only FOUR PERCENT of them have a conversion rate of 10% or more (from webinar sign up to booked sales call)

They're hitting the Conversion Cliff (just like I did before trying a different webinar playbook).

I wanna help change that.

So, on January 14th, I’m joining Paul Slack on the B2B Growth Show to break down the 5 Webinar Mistakes that quietly kill pipeline.

We’ll cover:

👉 Where to place your CTAs during your live show (for max impact)
👉 Why Dead End "thank you" pages destroy conversion rates
👉 How to capture 1st party data from registrants (for better segmentation)
👉 How to repurpose one webinar into weeks of content (really quickly)

Fast. 
Practical. 
No fluff.

(I promise)

Register to join us live right here 👉 https://lnkd.in/gEvQFuKp

It starts in 10 minutes...

300 fellow marketers,
6 hours of FREE content,
12 (amazing) speakers,
Top channels to master in 2026,

All live on Zoom at the DemandShift Summit starting at 10:30am Eastern.

Join us live as we kick off (or at any point in the day for one of these killer sessions):

10:30am - The 7 Video Mistakes B2B Brands Make (All. The. Time.) w/ James Carbary

11:00am - Why Real Positioning Can't Stop at Messaging w/ Chris DuBois

11:30am - Stripe, Ramp, & Lyra: 3 A/B Tests That Surprise Marketing Teams w/ Casey Hill

12:00pm - How to Get 100 Qualified Leads A Week with a Simple Newsletter w/ @MarketingMax

12:30pm - Steal These 3 Direct Mail Examples That Build Brand Trust w/ Mike Gunderson

1:00pm - 5 Steps to Build Pipeline with B2B Influencers w/ Nick Bennett

1:30pm - The 2-Step LinkedIn Ad Strategy That Books Hundreds of Meetings w/ Justin Rowe

2:00pm - How We Booked 5x More Sales Calls with this Webinar Funnel w/ Yours Truly

2:30pm - Why Customer Proof Beats Persuasion Tactics Every Time w/ Dustin Tysick

3:00pm - 5 AI Workflows That Multiply Your Unique Expertise w/ Dan Sanchez

3:30pm - How B2B Brands Win on YouTube (Even with a Small Team) w/ Daniel Borba

4:00pm - We Surveyed 100+ Marketers About AI SEO (Here's What They Said) w/ Will Rico

Tyler Burch

Marketing Intern

Mathand, Inc.

Since 1979, Mathand has been optimizing warehouses and installing rack systems to improve the movement and storage of our customers' products. We ensure projects are delivered on time and within budget, so you can focus on what you do best — running your business.

Trust Mathand to elevate your operations and deliver productivity. After all, we've done just that for nearly 50 years now.

Marketing Specialist

LSI - Life Science Intelligence™

Marketing Manager

MaxOne

Social Media and Content Marketing Manager

Gentem Health

Growth Marketing Manager

Samaritan (UnitedHealthcare Techstars '20)

Social Media Manager

BoardActive

I'll give you a few accomplishments that I am proud of since I started here:

I noticed that our pricing model needed to be amended to better serve our clients. After taking time after work to research pricing strategies extensively, I got to work. With the help of another teammate, we cranked out this entire process within two weeks. 

The results? Two contracts were signed within the month. Oh, and our prices actually rose by over 300% too.

My other accomplishment I am proud of involves implementing new marketing channels during my first month with the team that broke our team record for most demos in a month. I had a hunch, did my research, considered our ICP for those channels, and generated 25% of our previous year's lead total. All within one month.

Of course, coronavirus nailed businesses shortly after that and we had to shift focus.

Digital Marketing Manager

RUF (Reformed University Fellowship)

I spent two years following my religious convictions, and I wouldn't trade it for the world. It also made me a better employee, co-worker, and marketer. People say soft skills are great, but people don't understand what it takes to acquire them. This role gave them away in bunches.

I learned how to have compassion for people that were different than me. Being a teammate that works differently with co-workers based on how they work best. Seeing jobs outside of my description that needed to get done, and doing them in a way that helped our team.

It also gave me a great understanding of raising funds and establishing regular touchpoints. During those two years, I raised $65,000+ in order to minister to students at Ole Miss. I had 100+ donors halfway through that process and established a monthly newsletter to thank and update my supporters.

Campus Ministry Staff Member

Macon Open Air Market

I was directly responsible for increasing our vendor total from 25 to 85 while taking classes full-time as a graduating junior.

I helped grow event attendance from 150 attendees to 3,000+ within four months. Our primary marketing channel and campaign was our Facebook page, which I operated alone. Within a four month period, I built our following by 2,500+ followers.

If you check the reviews of the page, I think an old review from one of the vendors specifically mentions me and my work in vendor relations.

Marketing Director

Hotplates Restaurant Group

One of the projects that directly contributed to revenue involved our fledgling trivia night. My boss was axing it as I came on board, but I insisted that we keep it and make some changes that would turn it around. He allowed it based on one condition:

I take over as host too. I took on the challenge, made some changes that cut our costs while also increasing the profit that this weekly event brought in. The overall attendance increase? 300%.

Marketing Eye : Sydney | Melbourne | Brisbane | Atlanta | Dallas | New York | Rotterdam

Although it was a short summer, this experience had laid the foundation for understanding workload and studying the audience of each client that I worked with at this digital agency.

This was actually where I met my boss at BoardActive. He was my primary client, and we established a relationship that was built strong enough that he brought me back in-house when the opportunity presented itself.

Creating space for Medtech startups and investors to partner | Marketing Manager at LSI

I love making decisions that build trust, showcase expertise, and create differentiation. Picking apart the semantics of content. Creating unique marketing touchpoints that don't have 77 "Ultimate Guides" on the first page of Google. Researching how buyers frame an offering and then putting that in place. 

Challenging myself and my team is a recurring theme. Ensuring we make profitable decisions. Pushing against assumptions and norms. Finding new ways to make the day-to-day operations more efficient. 

As for my future? I wanna build something special. I'm spending my time learning by building something great with our team. That's my winning formula. Learn, grow, and actually get my hands dirty. Could take awhile. Most things that are worth it do.

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The Battle

Logan Lyles

Tyler Burch

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taplio

The Battle

Logan Lyles

Tyler Burch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Logan Lyles's LinkedIn Performance

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