Logan Mallory

Motivosity

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Vice President Marketing

Logan Mallory Speaks

A long time ago I decided that I might not ever be the CEO of a Fortunate 500 Company. I realized that I might not become a respected US Senator or the richest person in my network. But I wondered what could happen if I redefined what success meant to me.

What if my definition of success was simply to be "a force for good"? What if I could consider myself successful based on how I support, lift and care for those around me?

So that has become my focus. Some days it happens in the form of helping a stranger or writing a LinkedIn post that inspires my professional network. Often it's in how I lead my team, care for neighbors or love my family. And when I'm in front of your audience, being a "force for good" means empowering them so they can lead more powerfully. It means helping them shift their perspective or overcome an insecurity.

It means inspiring each leader at your event, so when they go home they'll decide to be "a force for good" in their own way too.

I speak on leadership, culture, and living a great life and have spoken to tens of thousands of audience members internationally. They go back to the office with actionable ways to improve their leadership efforts. I have been retained as a keynote speaker on leadership within countless industries, including: financial services, academia, technology, human resources, government, marketing, non-profits etc. 

Here are the topics I cover:
-Powerful Leadership: Leaders need a fresh approach when it comes to guiding their teams. The old approach won't cut it anymore.
-Leadership Culture: Your style as a leader has a direct impact on the culture of your team and company. Make sure it's the right impact.
-Self-Care for Leaders: Employees aren't the only ones that are burnt out. Leaders need a plan to take care of theirselves so they can thrive at work.
-Finding Happiness: Your professional successes will never be enough. Leaders need a realistic perspective on how they can find happiness...and not just at work.

Keynote Speaker

Brigham Young University

Adjunct Professor for a Strategy and Marketing course for upper-level students at Brigham Young University. Over 200 students have participated in my courses. 

Formal student feedback included a course rating of 4.9/5 as compared to historical course average of 4.3. Feedback for my teaching/course outperformed the department average in 9/9 categories including "Explained Concepts Effectively", "Well Organized" and "Intellectually Enlarging".

Independent student ratings indicate a 97% "would take again" rating and a 4.9/5 overall quality rating. 

Student Review: "He was a really great teacher! The class was organized and taught in a way that was interesting and educational. I learned a lot about marketing and how to apply it in my career and life - even though I am not majoring in marketing. I really liked how he tried to gear the
lessons towards us and was always willing to receive feedback. He didn't just teach, he mentored, and was always willing to answer questions and have discussions."

Student Review: "This was probably one of my favorite classes and one of the BEST teachers on campus. Logan helped to convey hard topics and brought real world experience into class. His case studies were interesting, he knew what he was talking about, and if he didn't know, he was humble enough to say it. Overall everyone should take this class."

Adjunct Professor (Marketing Strategy) - Marriott School of Business

LogMeIn

Directed marketing efforts and sales partnership for approx. 250 reps within the "Unified Communications and Collaboration" business unit of LogMeIn - one of the worlds largest SaaS companies with more than $1.2B in revenue. Responsible for MQL, pipeline and revenue targets for SMB, Mid-Market, Enterprise and Account Management teams. Was key in marketing support for international teams located in EMEA and APAC. 

Managed a multi-million dollar quarterly budget based corporate goals, initiatives and market opportunities. Team includes 13 total marketers with oversight for dozens of vendors and programs including: lifecycle marketing, PPL, PPC, content syndication, lead scoring, email nurturing, prospect/customer webinars, ABM, 3rd party partnerships, adwords, paid social, CRO, vertical marketing, podcasts, peer-to-peer review sites, SDR coordination, etc. Scaled marketing efforts to drive 187% revenue growth during initial 15 months with the organization. Generated 108% of Aug ’18 SQL goal, supporting sales in breaking a monthly revenue record by 38%. 

Engaged directly with sales leadership to maintain a powerful relationship between the sales and marketing organizations, a key part of the organizations success. Participant in annual planning efforts to determine growth initiatives.

Received "Outstanding" in my 2018 and 2019 annual performance reviews, a rating reserved for the top 10% of performers within the 4,000 person organization. 

LogMeIn asked me to take on substantial responsibilities beyond my role in the marketing department. In order to maintain high standards of hiring, I was formally trained to manage key interviews and was part of the hiring process for senior level candidates. The organization also selected me as the Site Leader for the local office. This responsibility included managing a team of 8 to focus on employee engagement and satisfaction for the 350+ person Lindon office.

Director of Digital Marketing

In April of 2018, Jive was acquired by LogMeIn. The combination of Jive’s applications with LogMeIn’s leading collaboration products, creates one of the best and most comprehensive UCC offerings in the market.

I represented Jive’s marketing organization during due diligence and the $342M acquisition processes. 

Responsible for generating sales ready leads for Jive's 30+ reps across the Inside Sales teams as they work towards monthly quotas. Demand generation efforts produce the significant majority of leads for the account executives and are created through internal and external efforts. Manage a substantial monthly budget across 25+ vendors, agencies, etc. Expertise in lead generation via PPL, PPC, content marketing, organic/SEO and nurturing leads. 

As Director of Digital Marketing, I provided strategy and direction for Jive's ad spend, website, conversion rate optimization, landing pages, content marketing, lead generation and overall marketing efforts.

In July of 2017, generated the largest number of monthly leads in team history while reducing PPL spend by approximately 22%. In a month typically impacted by seasonality, helped sales team out perform prior month by 3.4%, ending July as the second best month for Inside Sales in Jive history. Within 6 weeks of joining organization, brought 19 key terms onto page 1 of Google by implementing SEO best practices on crucial pages. Oversaw A/B tests that improved site's primary CTA response rate from 1.87% to 3.3%, an increase of almost 77%.

Winner of 2017 President's Club "People's Choice" award, selected by my peers and partners in sales to join them in their annual excursion.

Director of Digital Marketing (Jive Communications Acquired by LogMeIn)

Workfront

Managed B2B organic lead generation for Workfront, an organization that specializes in enterprise-level project management software. My role included implementing search engine optimization best practices and site wide improvements through CRO, A/B testing and application of analytics. Actively managed our firm's relationship with an advertising agency that provided SEO services. Managed priorities of a 6 member web development team, a web specialist and 6 research analysts. Reported directly to the Vice President of Demand Generation & Marketing, executing his priorities and reporting on progress weekly. All of these responsibilities were done with the goal of driving additional organic traffic, increasing conversion of existing digital marketing efforts and generating more SaaS leads for account development team.   

Consistently used digital marketing tools such as Google Analytics, SEM Rush, Moz Open Site Explorer, Google Search Console, Visual Website Optimizer (A/B Testing), Crazy Egg (Heat Mapping), etc.

Senior Manager, Web Strategy

Deseret Book

Managed and executed Deseret Book's email marketing, communicating with more than 500,000 customers each week using Exact Target. Email marketing generated approximately 25% of annual site revenue. Tested and improved digital strategy and web presence via A/B testing. Managed Deseret Book's online presence including SEM, SEO, display ads, etc. Determined areas of highest potential ROI and managed strategies to meet those goals. Managed seasonal campaigns including Black Friday, Cyber Monday and a holiday campaign that generates approximately 20% of annual sales.       

Responsible for strategies that drove the two largest sales days in our website's history, including a 3% increase over the last record breaking day.

Fluent in analyzing and reporting data from Google Analytics, Exact Target, Lyris, etc.

Digital Marketing Manager

Independent

Consulting, training and execution on marketing efforts. Specialties include all things digital: SEO, A/B Testing, Website Optimization, Email Marketing, etc. Clients include local, national, B2C, ecomm and B2B brands.

Marketing Consultant

Team Financial Services

Team Financial Services wrote business as a part of OneAmerica Financial Partners. Executed marketing campaigns with the goal of generating business for one of the largest independent agencies in the United States. Created and presented educational sales materials in public speaking engagements to groups ranging from 10-50, totaling over 500 audience members.  Provided recommendations regarding execution of new sales methods.  Assisted in the creation of website and advertising content.

Marketing Coordinator

Texas Wasatch Group

Successfully opened a B2B territory, marketing company services to strategic partners.  Exceeded territory sales goals by as much as 18%.  These relationships were built through consistent contact, fast customer service and extroverted personality.  

Developed and presented corporate training material to over 30 new employees.  Mentored new employees during their initial sales floor training.  Provided 6 weeks of one on one coaching to two new employees.  

Recruited from three universities and interviewed applicants for first and final round interviews.  Made hiring recommendations directly to CEO, COO and VP.

Territory Representative

Lds Living Magazine

Responsible for finding new clients and servicing existing accounts, serving more than 50 business owners as clients.  Made sales by developing strong relationships and maintaining exceptional communication with advertisers.  Sold one of the largest single contracts in company history, totaling more than $100,000.    

Logan Mallory managed advertising layout for email newsletter reaching more 
than 500,000 subscribers.  Coordinated with editing department to publish daily online newsletter and bi-monthly magazine.  

Gained a strong overall sense for the organization while being mentored directly by company owners.  Assisted with other needs within company where needed, including short term managing of a retail store and hotel, delivery of retail products, etc.

Advertising Sales Manager

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader within B2B Tech. All the reasons you should want me to be your CMO, the marketing leader within your executive team.

It's where I tell you about all the leadership roles I've held, the brands I've helped build, the marketing campaigns I've executed. I could tell you about the demand and lead generation efforts I've implemented, the increase in KPIs and YOY improvements. I ought to mention the marketing teams I've helped build or the $14M budget I was responsible for. 

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on over the years: Site leader for a 400+ person facility, responsible for interviewing senior level executives for culture purposes, recruiting and training, a key participant in due diligence during an acquisition.  

Maybe I should mention that I'm an adjunct professor at the Marriott School of Business. That I was a Board Member for the Silicon Slopes Marketing chapter. A public speaker on culture, leadership, marketing and HR topics. Those are great additions to my resume I suppose.

Sure - all of that's probably pretty compelling. 

It's at least enough for a first round interview for the marketing leadership role you're trying to fill. But I'm not the only one that's done those things...you can find other marketers with generally similar experience in their careers. So why on earth would you reach out to me about the CMO role you're hiring for? What can I bring to your company that you'll be hard pressed to find somewhere else? 

Why Logan Mallory?

In addition to killer marketing outcomes, I create a tangible and positive energy as a marketing leader. Want engaged, dedicated and happy team members? I find them, attract them and know how to get those teammates to work together in wonderful ways. The end result is successful partnerships with other departments, massive brand/demand growth, and an intense confidence from my Executive peers. 

Can I share one final insight I think is really important? Admittedly, it's a bit weird. When I leave an organization, I hope they really feel the impact of my absence. Here's what I mean by that: While I'm part of the company I'm engaging, empowering, visionary and results driven. If that impact isn't noticed and missed when I'm gone, then I haven't been successful as a marketing leader. 

I haven't failed in making that impact yet and I won't miss it going forward either. https://linktr.ee/loganmallory

True North Coaching & Consulting

From earning the high school superlative of “Next Oprah” to an undergraduate degree in Family Sciences, I have always had a passion for helping people live their best, most fulfilling life. As friends, family, and colleagues have come to me for advice, I’ve found many of them are facing the same basic struggle: feeling like they don’t know how to make the “right” choice. 

I’ve also found that more often than not, we have the answers to our own questions; we just need a cheerleader, accountability buddy, or strategist in our corner to help us take the next step(s). The approach I take with True North is to help you find your own answers - the ones that are meaningful and will stick with you to help you build a fulfilling life. 

In addition to career coaching, I offer life coaching and business consulting services. 

Coupled with an MBA, my work experience (ranging from the enterprise, startup, education, and consulting realms) has helped me gain the business acumen to help your small-to-medium business operate more effectively. 

I’m looking forward to helping you build the life, career, and/or business of your dreams!

Reach out if you're interested in learning more: truenorthcoachingconsulting@gmail.com

Principal Consultant

In this role, I work with different classes (as assigned) to continue the educational process while the regular teacher is gone. 

I have taught courses including PE, US History, math, English, and more.

Substitute Teacher

I filled in at Frontier Middle School for two teachers who went on maternity leave.

One class was 7th grade math, and the other was US History.

Highlights include: 
- Student pass rates (math) in line with the rest of the department
- End-of-year state testing numbers  (math) in line with the rest of the department
- Student pass rates (US History) in line with department expectations
- Multiple student notes, thanking me for helping them out this year (more of a personal highlight, but I'll take it!)

Long Term Substitute Teacher

10,000 Degrees

10,000 Degrees works "to achieve educational equity and to support students from low-income backgrounds to and through college—and beyond—to realize their full potential and positively impact their communities and the world."

With a focus on students of color, lower SES, and first-generation students, this mentorship provides a leg up to students that might not otherwise have one. 

I am thrilled to work with these students, providing them with as many opportunities, tips, and advantages as I can.

Career Mentor

Gideon Taylor

Gideon Taylor helps our clients to revolutionize business processes through a variety of tools, including the GT eForms platform, Ida (AI-enabled chatbot) and managed/consulting services for all things PeopleSoft. 

As a Functional Analyst, I primarily help clients to design, build, document, and implement eForms to make their business processes more simple, efficient, effective, and flexible (aka: SEEF-ful). 

Highlights: 

- Worked with internal and external teams to deliver a high-complexity form (managing external participants, augmented routing, a robot approver to hold forms, etc.) on-time and within budget

- Trained multiple classes of 7 - 25 individuals on use of the GT eForms tool, receiving exemplary client feedback

- Developed a project plan to manage 25 Advanced Product courses (and counting)

- Led an effort to clean up historical client data from 15+ locations

Functional Analyst II

JobNimbus

JobNimbus offers CRM and Project Management software with the simple goal of "Making contractors heroes." The software serves as a one-stop-shop for marketing, estimating jobs, placing material orders, communicating with customers, and collecting payment when the job is done. 

My role was under a centralized Operations team, serving as an "internal consultant" to the CX division as they underwent a period of rapid change, growth, and improvement. 

This position was ultimately made redundant/eliminated during a restructure of the CX organization.

Highlights: 

- Shipped my first deliverable within 3 days of completing company onboarding. 

- I built out over 12 HubSpot automations & processes for the CX team.

- Learned the basics of PowerBI (including Power Query and some DAX), and basics of being a HubSpot admin in my first 60 days

- Served as an internal consultant to represent the needs and capabilities of 3 different departments (CX, Product, and Operations). 

- Completed 15+ ad-hoc projects for the CX department.

- Analyzed the existing customer health score to find root causes for why it was ineffective.

Business Operations Analyst

Utah Valley University

In this role, I was responsible for career coaching, employer relations, and job placement for the Graduate Studies Office in the Woodbury School of Business. This position oversaw these aspects for the MBA and MFPA programs in the school. 

I was able to (literally) write the book on a full student career journey, from figuring out what you want to be in your next role(s), to networking effectively, to best practices for resumes & interviews, to salary negotiation. 

I took this role from a career counselor to a more externally-focused position, building relationships with businesses and creating a more personal approach to job-seeking for our students. 

Highlights: 

- Designed and distributed a survey to gather data for continued AASCB accreditation for the MFPA program at UVU in the first two weeks on the job.

- Sourced over 200 network/career contacts for students in the first 6 months

- Directly (via introductions to industry connections) or indirectly (through helping update resumes, tips for interviews, etc.) placed 26 students into jobs & internships

- Coordinated with industry leaders to host 10+ networking & professional development events. Some of these events included directors, VP's, and C-Suite level contacts for our students. 

- Designed, distributed, and analyzed data from 5+ surveys per semester to track student employment data, sentiment, and key feedback. 

- Developed, implemented, and optimized processes for career journey and placement.

- Used ClickUp to manage relationships with students and employers, as well as handle to-do items for events and miscellaneous projects

Manager - Graduate Career/Employer Relations

Zero To Ten

Zero to Ten provides training on how to get and give peer-to-peer coaching to accelerate performance. In addition to trainings, we provide a software to help connect you to coaches within and without your organization. 

In this role, I oversaw day-to-day customer operations and several marketing channels. This included providing technical support/assistance, creating and maintaining Help Center documentation, and knowing customer trends to make recommendations for future success. By leveraging data, I increased successful coaching connection rates from less than 20% to as high as 60% from January 2021 to June 2021, decreased time from request to coaching completed by half, and increased the percentage of active users.

As part of my marketing responsibilities, I managed to hit or exceed reach-out quotas and booked nearly a dozen sales/discovery appointments for our executive team. In fact, many email campaigns I wrote and sent were read by over 20% of the audience.

Highlights:

- Coordinated with the Chairman of the Board, founding partners, and C-Suite to develop, inform, and execute customer success strategy.

- Used data-driven insights to predict end-user engagement and develop best practices to drive activity. These best practices increased app engagement by over 200% in the first three months. Insights gained from this role led to the development of key app features, further increasing engagement.

- Manage weekly email marketing to promote upcoming events and offers for potential customers. This email campaign is routinely read by >20% of recipients, with approximately 80% of those who read the email clicking on embedded links.

- Led a team of scholarship students to be ambassadors for Zero to Ten's coaching methodology, and helped them achieve their own goals (ranging from career, to personal and scholastic).

- Coordinated approximately 20 speaking engagements with SHRM & ATD chapters across the country to learn about Zero to Ten's coaching methodology.

Customer Acquisition and Success Manager

Vivint Smart Home

Vivint is a leader in security and smart home automation. In this role, I led two teams, comprising of approximately 25 individuals (total). These teams helped customers transition to Vivint from another alarm company, or helped them stay with Vivint when approached by a competitor. 

This role began as a simple customer service manager role, but morphed into a combination of sales ops/enablement, project management, and liaison between several departments.

Highlights:

- Managed day-do-day operations and disbursement of an annual sales budget of over $5,000,000. 

- Assisted in development, implementation, and modification of Key Performance Indicators to drive successful case management. 

- Saw a 25% team-wide decrease in time elapsed to case resolution

- Improved customer experience (as shown in a 10-point increase in average NPS scores)

- Managed and resolved pay disputes for Vivint’s door-to-door sales reps, including a weekly audit for the VP of Sales. Sales rep pay deductions became over 95% accurate through this audit.

- Collaborated with leaders across multiple departments (sales, IT, retention, etc.) to co-create vital processes and streamline integration of process.

- Used process mapping to find key bottlenecks and coached on best practices to keep cases moving & progressing

- Oversaw 25+ nationwide outbound campaigns that kept approximately 1,000 accounts with Vivint

Team Lead, Competitive Response & Tamper

I took place in a Leadership Development rotation, designed to help high-potential team leaders gain exposure to other areas of the business. 

During this rotation, I helped with training a class of approximately 30 new hires. This involved two weeks of classroom training, as well as two weeks of on-the-phones training for these reps. 

I had the chance to work with the LMS Management team to update key documentation for the department, and provided general support as needed.

Training Rotation

Created, implemented, optimized, and coached on a system to increase case management efficiency by 25%.

Optimized the process to become a team leader in closed accounts and time elapsed from opening to completion.

Consistently scored well above expectation in call quality and NPS/aNPS scores.

Competitive Response Representative

Coordinated with customers, field service professionals, and other representatives on my team to successfully manage customers' moves.

Consistently scored well above expectation in quality and NPS/aNPS scores.

Utilized principles from Vivint’s peer coach program to improve leadership skills.

Account Manager (Moves Department)

Inside Sales Representative

I was personally recruited to be on the newly-formed Moves Team within Vivint's Customer Excellence team. In this role, we helped to develop and inform a standardized process for Vivint customers to transfer their system to a new location, or change ownership of their existing agreement.

Account Manager, Moves Department

Account Manager

“Education is the most powerful weapon which you can use to change the world.”
- Nelson Mandela

After a couple of different career paths/trajectories, I have finally stopped pursuing what I'm "supposed to" and started pursuing what I love: teaching. There are few things more rewarding than watching others connect what they are learning in class to their lives and the world around them.

I am a first-generation college graduate, and big believer in the power of education to transform a person. I've seen it firsthand. 

In addition to a career in education, I use my education and experience to provide career coaching and business consulting (shoot an email to truenorthcoachingconsulting@gmail.com if you have questions about that - I'd love to chat!). 

Let me know if you ever want to grab tacos (or hear a random/cool animal fact).

taplio

The Battle

Logan Mallory

Alex Boone, MBA 💭

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