Logan Mallory

Motivosity

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Vice President Marketing

Logan Mallory Speaks

A long time ago I decided that I might not ever be the CEO of a Fortunate 500 Company. I realized that I might not become a respected US Senator or the richest person in my network. But I wondered what could happen if I redefined what success meant to me.

What if my definition of success was simply to be "a force for good"? What if I could consider myself successful based on how I support, lift and care for those around me?

So that has become my focus. Some days it happens in the form of helping a stranger or writing a LinkedIn post that inspires my professional network. Often it's in how I lead my team, care for neighbors or love my family. And when I'm in front of your audience, being a "force for good" means empowering them so they can lead more powerfully. It means helping them shift their perspective or overcome an insecurity.

It means inspiring each leader at your event, so when they go home they'll decide to be "a force for good" in their own way too.

I speak on leadership, culture, and living a great life and have spoken to tens of thousands of audience members internationally. They go back to the office with actionable ways to improve their leadership efforts. I have been retained as a keynote speaker on leadership within countless industries, including: financial services, academia, technology, human resources, government, marketing, non-profits etc. 

Here are the topics I cover:
-Powerful Leadership: Leaders need a fresh approach when it comes to guiding their teams. The old approach won't cut it anymore.
-Leadership Culture: Your style as a leader has a direct impact on the culture of your team and company. Make sure it's the right impact.
-Self-Care for Leaders: Employees aren't the only ones that are burnt out. Leaders need a plan to take care of theirselves so they can thrive at work.
-Finding Happiness: Your professional successes will never be enough. Leaders need a realistic perspective on how they can find happiness...and not just at work.

Keynote Speaker

Brigham Young University

Adjunct Professor for a Strategy and Marketing course for upper-level students at Brigham Young University. Over 200 students have participated in my courses. 

Formal student feedback included a course rating of 4.9/5 as compared to historical course average of 4.3. Feedback for my teaching/course outperformed the department average in 9/9 categories including "Explained Concepts Effectively", "Well Organized" and "Intellectually Enlarging".

Independent student ratings indicate a 97% "would take again" rating and a 4.9/5 overall quality rating. 

Student Review: "He was a really great teacher! The class was organized and taught in a way that was interesting and educational. I learned a lot about marketing and how to apply it in my career and life - even though I am not majoring in marketing. I really liked how he tried to gear the
lessons towards us and was always willing to receive feedback. He didn't just teach, he mentored, and was always willing to answer questions and have discussions."

Student Review: "This was probably one of my favorite classes and one of the BEST teachers on campus. Logan helped to convey hard topics and brought real world experience into class. His case studies were interesting, he knew what he was talking about, and if he didn't know, he was humble enough to say it. Overall everyone should take this class."

Adjunct Professor (Marketing Strategy) - Marriott School of Business

LogMeIn

Directed marketing efforts and sales partnership for approx. 250 reps within the "Unified Communications and Collaboration" business unit of LogMeIn - one of the worlds largest SaaS companies with more than $1.2B in revenue. Responsible for MQL, pipeline and revenue targets for SMB, Mid-Market, Enterprise and Account Management teams. Was key in marketing support for international teams located in EMEA and APAC. 

Managed a multi-million dollar quarterly budget based corporate goals, initiatives and market opportunities. Team includes 13 total marketers with oversight for dozens of vendors and programs including: lifecycle marketing, PPL, PPC, content syndication, lead scoring, email nurturing, prospect/customer webinars, ABM, 3rd party partnerships, adwords, paid social, CRO, vertical marketing, podcasts, peer-to-peer review sites, SDR coordination, etc. Scaled marketing efforts to drive 187% revenue growth during initial 15 months with the organization. Generated 108% of Aug ’18 SQL goal, supporting sales in breaking a monthly revenue record by 38%. 

Engaged directly with sales leadership to maintain a powerful relationship between the sales and marketing organizations, a key part of the organizations success. Participant in annual planning efforts to determine growth initiatives.

Received "Outstanding" in my 2018 and 2019 annual performance reviews, a rating reserved for the top 10% of performers within the 4,000 person organization. 

LogMeIn asked me to take on substantial responsibilities beyond my role in the marketing department. In order to maintain high standards of hiring, I was formally trained to manage key interviews and was part of the hiring process for senior level candidates. The organization also selected me as the Site Leader for the local office. This responsibility included managing a team of 8 to focus on employee engagement and satisfaction for the 350+ person Lindon office.

Director of Digital Marketing

In April of 2018, Jive was acquired by LogMeIn. The combination of Jive’s applications with LogMeIn’s leading collaboration products, creates one of the best and most comprehensive UCC offerings in the market.

I represented Jive’s marketing organization during due diligence and the $342M acquisition processes. 

Responsible for generating sales ready leads for Jive's 30+ reps across the Inside Sales teams as they work towards monthly quotas. Demand generation efforts produce the significant majority of leads for the account executives and are created through internal and external efforts. Manage a substantial monthly budget across 25+ vendors, agencies, etc. Expertise in lead generation via PPL, PPC, content marketing, organic/SEO and nurturing leads. 

As Director of Digital Marketing, I provided strategy and direction for Jive's ad spend, website, conversion rate optimization, landing pages, content marketing, lead generation and overall marketing efforts.

In July of 2017, generated the largest number of monthly leads in team history while reducing PPL spend by approximately 22%. In a month typically impacted by seasonality, helped sales team out perform prior month by 3.4%, ending July as the second best month for Inside Sales in Jive history. Within 6 weeks of joining organization, brought 19 key terms onto page 1 of Google by implementing SEO best practices on crucial pages. Oversaw A/B tests that improved site's primary CTA response rate from 1.87% to 3.3%, an increase of almost 77%.

Winner of 2017 President's Club "People's Choice" award, selected by my peers and partners in sales to join them in their annual excursion.

Director of Digital Marketing (Jive Communications Acquired by LogMeIn)

Workfront

Managed B2B organic lead generation for Workfront, an organization that specializes in enterprise-level project management software. My role included implementing search engine optimization best practices and site wide improvements through CRO, A/B testing and application of analytics. Actively managed our firm's relationship with an advertising agency that provided SEO services. Managed priorities of a 6 member web development team, a web specialist and 6 research analysts. Reported directly to the Vice President of Demand Generation & Marketing, executing his priorities and reporting on progress weekly. All of these responsibilities were done with the goal of driving additional organic traffic, increasing conversion of existing digital marketing efforts and generating more SaaS leads for account development team.   

Consistently used digital marketing tools such as Google Analytics, SEM Rush, Moz Open Site Explorer, Google Search Console, Visual Website Optimizer (A/B Testing), Crazy Egg (Heat Mapping), etc.

Senior Manager, Web Strategy

Deseret Book

Managed and executed Deseret Book's email marketing, communicating with more than 500,000 customers each week using Exact Target. Email marketing generated approximately 25% of annual site revenue. Tested and improved digital strategy and web presence via A/B testing. Managed Deseret Book's online presence including SEM, SEO, display ads, etc. Determined areas of highest potential ROI and managed strategies to meet those goals. Managed seasonal campaigns including Black Friday, Cyber Monday and a holiday campaign that generates approximately 20% of annual sales.       

Responsible for strategies that drove the two largest sales days in our website's history, including a 3% increase over the last record breaking day.

Fluent in analyzing and reporting data from Google Analytics, Exact Target, Lyris, etc.

Digital Marketing Manager

Independent

Consulting, training and execution on marketing efforts. Specialties include all things digital: SEO, A/B Testing, Website Optimization, Email Marketing, etc. Clients include local, national, B2C, ecomm and B2B brands.

Marketing Consultant

Team Financial Services

Team Financial Services wrote business as a part of OneAmerica Financial Partners. Executed marketing campaigns with the goal of generating business for one of the largest independent agencies in the United States. Created and presented educational sales materials in public speaking engagements to groups ranging from 10-50, totaling over 500 audience members.  Provided recommendations regarding execution of new sales methods.  Assisted in the creation of website and advertising content.

Marketing Coordinator

Texas Wasatch Group

Successfully opened a B2B territory, marketing company services to strategic partners.  Exceeded territory sales goals by as much as 18%.  These relationships were built through consistent contact, fast customer service and extroverted personality.  

Developed and presented corporate training material to over 30 new employees.  Mentored new employees during their initial sales floor training.  Provided 6 weeks of one on one coaching to two new employees.  

Recruited from three universities and interviewed applicants for first and final round interviews.  Made hiring recommendations directly to CEO, COO and VP.

Territory Representative

Lds Living Magazine

Responsible for finding new clients and servicing existing accounts, serving more than 50 business owners as clients.  Made sales by developing strong relationships and maintaining exceptional communication with advertisers.  Sold one of the largest single contracts in company history, totaling more than $100,000.    

Logan Mallory managed advertising layout for email newsletter reaching more 
than 500,000 subscribers.  Coordinated with editing department to publish daily online newsletter and bi-monthly magazine.  

Gained a strong overall sense for the organization while being mentored directly by company owners.  Assisted with other needs within company where needed, including short term managing of a retail store and hotel, delivery of retail products, etc.

Advertising Sales Manager

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader within B2B Tech. All the reasons you should want me to be your CMO, the marketing leader within your executive team.

It's where I tell you about all the leadership roles I've held, the brands I've helped build, the marketing campaigns I've executed. I could tell you about the demand and lead generation efforts I've implemented, the increase in KPIs and YOY improvements. I ought to mention the marketing teams I've helped build or the $14M budget I was responsible for. 

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on over the years: Site leader for a 400+ person facility, responsible for interviewing senior level executives for culture purposes, recruiting and training, a key participant in due diligence during an acquisition.  

Maybe I should mention that I'm an adjunct professor at the Marriott School of Business. That I was a Board Member for the Silicon Slopes Marketing chapter. A public speaker on culture, leadership, marketing and HR topics. Those are great additions to my resume I suppose.

Sure - all of that's probably pretty compelling. 

It's at least enough for a first round interview for the marketing leadership role you're trying to fill. But I'm not the only one that's done those things...you can find other marketers with generally similar experience in their careers. So why on earth would you reach out to me about the CMO role you're hiring for? What can I bring to your company that you'll be hard pressed to find somewhere else? 

Why Logan Mallory?

In addition to killer marketing outcomes, I create a tangible and positive energy as a marketing leader. Want engaged, dedicated and happy team members? I find them, attract them and know how to get those teammates to work together in wonderful ways. The end result is successful partnerships with other departments, massive brand/demand growth, and an intense confidence from my Executive peers. 

Can I share one final insight I think is really important? Admittedly, it's a bit weird. When I leave an organization, I hope they really feel the impact of my absence. Here's what I mean by that: While I'm part of the company I'm engaging, empowering, visionary and results driven. If that impact isn't noticed and missed when I'm gone, then I haven't been successful as a marketing leader. 

I haven't failed in making that impact yet and I won't miss it going forward either. https://linktr.ee/loganmallory

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/Alliances/Business Development and Ecosystem professionals around the world.

Member

Go1 is the world’s leading L&D content aggregator, integrating with platforms like SAP, Workday, Adobe, and Microsoft to provide the largest global content library. In my role, I lead global channel partner marketing initiatives to build pipeline via ecosystem strategies, co-marketing, and joint-GTM plans.

* Built and scaled global partner marketing programs across 200+ partners in NAMER, EMEA, and APAC
* Delivered experience-led GTM and creative co-marketing campaigns, field marketing, ABM, generating pipeline and engagement through a variety of marketing channels
* Managed all global field events aligned to targets for the direct sales team
* Work included product marketing strategy, customer journey mapping, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches
* Developed storytelling content, enablement tools, and joint GTM assets

Alliance Partner Marketing Manager

Ninety.io - Software for EOS

Ninety.io is a cloud-based business operating system designed to help organizations focus, align, and thrive by streamlining operations and enhancing team collaboration. It integrates essential tools—such as meeting agendas, scorecards, task tracking, process documentation, and organizational charts—into a single platform. In my role, 

* I led channel partner marketing initiatives, built a partner playbook to recruit, enable, and drive customer acquisition across a network of 400+ business coach partners. 
* I oversaw go-to-market (GTM) strategy, co-marketing programs, demand generation, field marketing, ABM, content marketing, and enablement to accelerate partner growth and engagement.
* Work included product marketing strategy, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches

Director of Channel Partner Marketing

Wellhub

Wellhub, formerly known as Gympass, is a comprehensive corporate wellness platform inside the HRtech and benefits space that offers employees access to a wide range of services, including fitness, mindfulness, therapy, nutrition, and sleep, through a single, affordable subscription.  

* In my role, I managed the global partner marketing program inside the partner ecosystem. I supported sales teams and partners across the US, Brazil, Mexico, Chile, Spain, and the UK. 
* I developed a unified partner playbook and co-marketing strategy to engage and enable partners, driving co-marketing GTM demand generation, field marketing, account-based marketing (ABM), and enablement to accelerate growth and engagement, driving partner-attributed pipeline via multi-channel campaigns.
* Work also included product marketing strategy, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches

Director, Global Indirect Channel Marketing

TechSee

TechSee is a visual customer support and service platform that leverages augmented reality (AR) and artificial intelligence (AI) to help businesses remotely troubleshoot and resolve issues. It enables enterprises to deliver interactive, real-time visual assistance for field service, customer support, and onboarding.

* I managed a Global Partner Program supporting multiple regions and sales teams in the US & Israel.
* Assisted Indirect Channel Sales with the entire lifecycle of the partner relationship from Recruitment and Onboarding to driving long-term Revenue and retaining channel partners.
* Successfully relaunched a Strategic Reseller Partnership with Salesforce.  Collaborated with their sales and marketing teams to integrate our software platform with their service offerings.
* Developed and delivered partner enablement tools for both customer-facing and
partner-facing aspects, including partner collateral, partner onboarding, and messaging
guidelines, partner webinars, product demos, and competitive insights.
* Work also included product marketing strategy, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches

Director of Global Partner Marketing

Senior Partner Marketing Manager

Promoted to lead channel partner recruitment through email campaigns, referral marketing, and the coordination of events, webinars, symposiums, and seminars.

- Advised channel partners on lead generation and automation.
- Added four new team members, working with the Director.
-  Executed channel marketing projects while serving as a resource for other channel marketing managers across multiple regions.
- Successfully pivoted live marketing events to virtual formats that delivered $2.9M in monthly recurring revenue.

Senior Manager, Channel Partner Marketing

Supported the internal sales organization by creating marketing tools and assets.  Helped channel partners by developing co-branded, multi-channel marketing campaigns.

- Responsible for live and virtual events, monthly webinars, and email campaigns.
- Increased lead generation by 87%, and led the channel marketing program through sustained growth to reach $60M.

Channel Marketing Manager

EnerBank USA

Lifecycle Marketing | Demand Generation | Marketing Automation | Lead Generation | Direct Mail Campaigns | Email Marketing | Marketing Management  | Social Media Marketing | Increase Brand Awareness | Advertising | Sales Enablement | CRM Integration | Database Marketing | Project Management

* Email Marketing Lead Generation and automation.
* Branding – Owns the bank’s brand; develops/implements strategies and tactics that support a positive online image.
* Positioning and messaging - Develop product positioning and messaging that differentiates products & services in the market. 
* Product launch & Project Management - Plan the launch of new products and business portal releases as well as manage the cross-functional implementation of the plan.
* Market intelligence - Expert on home improvement/remodeling contractors, who they are and their pain points; in addition to key analytics and SWOT on competitors.
* Sales enablement - Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
* Demand generation - Develop the strategy and manage the marketing initiatives that drive demand for the banks services.
* Website - Manage and enhance the bank’s website; curating, creating and managing content; work with third-party and SEO/SEM vendors to improve site rankings and performance.

Channel Marketing Manager - Digital 

Lifecycle Marketing | Demand Generation | Marketing Automation | Lead Generation | Direct Mail Campaigns | Email Marketing | Marketing Management | Events & Promotions | Collateral & Sales Tools | Graphic Design |  Website & SEO | Social Media Marketing | Increase Brand Awareness | Advertising | Sales Enablement | CRM Integration | Database Marketing | Project Management

* Understand and manage the holistic customer experience across all marketing channels. Responsible for tracking and measuring the performance of all cross-channel initiatives, as well as, each unique marketing channels' performance.
* Branding – Owns the bank’s brand; develops/implements strategies and tactics that support a positive online image.
* PR/Communications - Develop and execute internal and external communication strategies; management of all written and distributed communication to employees, the media and other stakeholders.
* Positioning and messaging - Develop product positioning and messaging that differentiates products & services in the market. 
* Product launch & Project Management - Plan the launch of new products and business portal releases as well as manage the cross-functional implementation of the plan.
* Market intelligence - Expert on home improvement/remodeling contractors, who they are and their pain points; in addition to key analytics and SWOT on competitors.
* Sales enablement - Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
* Demand generation - Develop the strategy and manage the marketing initiatives that drive demand for the banks services.
* Events - Plan and coordinate all aspects of the bank’s event marketing activities such as trade shows and partner conferences.
* Website - Manage and enhance the bank’s website; curating, creating and managing content; work with third-party and SEO/SEM vendors to improve site rankings and performance.

Channel Marketing Manager - Programs & Promotions

The Healthy Back Institute

Affiliate Marketing Programs | Lead Generation Programs | Campaign Performance 
| Email Marketing Campaigns | Demand Generation | Digital Marketing | Marketing Automation | Increase Brand Awareness | Customer Segmentation | Joint Venture Relationships | Integrated Marketing | Project Management | Conversion Optimization | Online Marketing Programs | Database Marketing

*Affiliate Strategy-Recommend the affiliate marketing strategy, including opportunity analysis, revenue targets, prioritization, e-commerce and budget management. Identify new opportunities, recruit new affiliates and negotiate financial structure of deals. Develop offers and other marketing opportunities to expand the online marketing program.
*Determine customer segmentation and targeting requirements, plan, coordinate and execute emails to engage subscribers driving revenue and lead generation conversions. Regularly report on, analyze, and make recommendations on email campaign performance on a weekly, monthly and quarterly basis, always seeking ways to improve.
*Led, coached, and developed high-performing affiliates across various disciplines and multiple marketing channels including online marketing, social media marketing, email marketing, e-commerce and direct response tactics. Provide technical, marketing and customer support.
*Business Development-Periodically review the new business pipeline and evaluate whether the programs being pursued are consistent with the overall corporate objectives. Represent the organization at conferences and industry events sourcing and establishing new relationships with Affiliates and Advertisers who are looking to drive traffic to their web properties (online and mobile). 
*Coordinating co-investment partnerships within email marketing strategy channel. Manage daily preparation of creative content, research KPI's: Open%, CTR%, CVR%, Optin% and EPC

Channel Marketing Manager- JV & Affiliate Programs

Premier Mentoring

Lifecycle Marketing | Lead Generation | Email Marketing Campaigns | Campaign Performance | Demand Generation | Marketing Automation | Project Management | P/L Analytics | Customer Segmentation | Funnel Strategy | Continuity Programs | Database Marketing  | Conversion Optimization | Customer Segmentation | 

*Understand and manage the holistic customer experience across all marketing channels. Responsible for tracking and measuring the performance of all cross-channel initiatives, as well as, each unique marketing channels' performance.
*Marketing Strategy-Plan and implement customer lifecycle programs from concept through implementation, from point of initial acquisition onward, developing a best-in-class customer experience across contact channels including web, email, mobile, direct mail, and social media. 
*Email Performance Quality-Overseeing the editing, testing, and sending process for all campaigns; serve as final quality assurance check before email is sent. Plan email themes and segmentation strategies Managing and maintaining the email calendars to maintain free-flowing communication.
*Brand Communication- Act as champion of the brand, track sales performance and produce programs and content that increases deal size and close rates of core offers and renewal health of e-commerce subscription programs.
*Channel Marketing-Responsible for all aspects of campaign execution - from ideation, audience selection, messaging approach and progression across the customer lifecycle, identification of channels and content marketing assets needed to determining the longevity of assets, resources involved and integration across channels.
*Lead demand marketing and lead qualification responsible for all demand marketing activities and early funnel management. Including highly targeted lead generation campaigns, demand generation, social selling strategy, lead nurturing, content syndication, PPC, retargeting, analyst relationships, and event marketing.

Senior Marketing Brand Manager

Lifecycle Marketing | Lead Generation | Email Marketing Campaigns | Campaign Performance | Demand Generation | Marketing Automation | Project Management | P/L Analytics | Customer Segmentation | Funnel Strategy | Continuity Programs | Database Marketing | Conversion Optimization | Customer Segmentation | 

*Understand and manage the holistic customer experience across all marketing channels. Responsible for tracking and measuring the performance of all cross-channel initiatives, as well as, each unique marketing channels' performance.
*Marketing Strategy-Plan and implement customer lifecycle programs from concept through implementation, from point of initial acquisition onward, developing a best-in-class customer experience across contact channels including web, email, mobile, direct mail, and social media.
*Brand Communication- Act as champion of the brand, track sales performance and produce programs and content that increases deal size and close rates of core offers and renewal health of e-commerce subscription programs.
*Channel Marketing-Responsible for all aspects of campaign execution - from ideation, audience selection, messaging approach and progression across the customer lifecycle, identification of channels and content marketing assets needed to determining the longevity of assets, resources involved and integration across channels.

Skills: Problem Solving · Market Planning · Strategic Planning · Marketing Event Planning · Management · B2B Marketing Strategy · Webinar Development · Offer Creation · Multi-Channel Marketing · Presentations · Marketing Strategy · Database Marketing · Customer Lifecycle Management · Funnel Optimization · Customer Segmentation Strategy · Social Media Marketing · Integrated Marketing · Demand Generation

Marketing Brand Manager

Jibe Media

Multi-Channel Marketing | Lead Generation Programs | Brand Awareness 
| Campaign Performance | Marketing Funnel Strategy | Demand Generation | Customer Segmentation | Email Marketing Campaigns | P/L Analytics | Advertising Account Management | Database Marketing | Project Management

*Business Partnerships-Develop a comprehensive understanding of customers’ missions, capabilities, business posture and communications strategies; establish relationships with industry partners, enabling partnering opportunities and teaming strategies on business opportunities for both traditional and digital lead generation.
*Designing and leading the implementation of all business development activities - build strong collaborative relationships with all stakeholders. Build long-term relationships and improve the client service for the publishers, advertisers, agencies.  Setting strategy and metrics for successful digital engagement, identify areas for process improvement and recommend ways to improve operational efficiency and capabilities.
*Responsible for requirements gathering & defining marketing project scope and objectives.  Manages all phases of a Marketing Campaign Launch and new offer product creations.  
*Manages creating and running A/B, multivariate, and other forms of testing on emails, landing pages, and campaigns.
*Develops detailed work plans, project plans, schedules, project estimates, status reports, and processes to ensure user satisfaction, project continuity, and the timely delivery of services.  Conducts regular project meetings and is responsible for project tracking and analysis.
*Strategize and lead the development of direct response campaigns that create ROI. Analyze sales data, and competitive trends in the marketplace and seek out new consumer insights to provide analysis and recommendations to Product Development teams. 
*Develop, organize, and facilitate all channel-specific communication in conjunction with other cross-functional marketing departments.

Marketing Account Coordinator

I’m a senior partner marketing leader with 10+ years of experience driving revenue, pipeline, and ecosystem growth across global B2B SaaS partnerships.

I specialize in building and scaling partner marketing programs, leading go-to-market strategy, co-marketing execution, and ABM campaigns that deliver results. My experience spans across channel partners, MSPs, VARs, tech alliances, and cloud ecosystems in North America, EMEA, and APAC.

I’ve built partner marketing programs from the ground up as the first dedicated hire at three fast-growing tech companies—trusted to create the foundation, launch programs, and lead execution across the full partner lifecycle, from recruitment and onboarding to enablement, demand generation, and retention. I’ve also stepped into established partner teams to scale, optimize, and align programs for greater impact.

What I bring to the table:
* GTM planning and co-marketing campaigns that drive pipeline
* Scalable partner enablement and communications
* ABM and field marketing aligned to ecosystem targets
* Cross-functional alignment across sales, product marketing, and alliances

Proven wins:
* Tripled partner pipeline to $6M through targeted campaigns
* Delivered $9M+ in pipeline through reimagined field event strategies
* Generated $1.9M ARR with Dream100 ABM play

I turn strategy into execution using partner marketing as the engine to power growth and make “better together” more than a tagline.

If you're scaling a partner ecosystem and need someone who can drive impact fast, let’s connect.

Skills: Partner Go-To-Market Strategy | Partner Ecosystem Development | Product Marketing | Cross-Functional Collaboration | Co-Marketing Campaign Execution | Partner Enablement & Communications | MDF Programs

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