Logan Mallory

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader. All the reasons you should want me to be your CMO, the Chief Marketing Officer on your executive team. 

It's where I'm supposed to tell you about why I'm a Go-To-Market expert within B2B SaaS and how I've improved LTV/CAC by 127% (1.5 to 3.4) while driving 15% YoY subscriber growth. You're reading my "about" section, so you'll expect me to mention that I scaled marketing-sourced pipeline by 78% YoY and managed a $14M+ digital marketing budget. Or how I led a comprehensive rebrand strategy. Or created and captured enough demand to grow a team of sales reps from 10 over 100 reps in less than 30 months. 

Aren't those some pretty impressive stats? I'm proud to say they're also real and accurate - which is even more important than impressive.

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on: I've been a thought leader, speaking to audiences of 20-3,000+, a site leader for a 400-person facility, an executive culture interviewer for director+ candidates, key participant in M&A due diligence during a $340M acquisition. 

Maybe I should mention that I've been an adjunct professor at BYU's Marriott School of Business with a 4.9/5 rating and taught hundreds of students about marketing and business strategy. That I was a Board Member for the Silicon Slopes Marketing chapter. A 40 Under 40 honoree and cited as a "Top Marketer in the State of Utah."

Those are great additions to my resume I suppose. Sure - all of that's probably pretty compelling. It's almost certainly enough for a first round interview for the CMO role you're trying to fill.

But what can I bring to your company that you'll be hard pressed to find in someone else? Why Logan Mallory?

I create tangible and positive energy. Want engaged and happy team members? I find them, attract them, and know how to get them to work together in wonderful ways. We create internal partnerships and drive massive growth.

Can I share one final insight I think is really important? It's a bit weird.

When I leave an organization, I hope they feel the impact of my absence. Here's what I mean: While I'm part of the company, I'm engaging, empowering, and results-driven. If that impact isn't missed when I'm gone, then I haven't been successful as a leader.

I haven't failed in making that impact yet and I won't miss it going forward.

Vice President Marketing

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Partnership Leaders

Partnership Leaders is the industry association for Partnership/Channel/Alliances/Business Development and Ecosystem professionals around the world.

Member

Go1 is the world’s leading L&D content aggregator, integrating with platforms like SAP, Workday, Adobe, and Microsoft to provide the largest global content library. In my role, I lead global channel partner marketing initiatives to build pipeline via ecosystem strategies, co-marketing, and joint-GTM plans.

* Built and scaled global partner marketing programs across 200+ partners in NAMER, EMEA, and APAC
* Delivered experience-led GTM and creative co-marketing campaigns, field marketing, ABM, generating pipeline and engagement through a variety of marketing channels
* Managed all global field events aligned to targets for the direct sales team
* Work included product marketing strategy, customer journey mapping, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches
* Developed storytelling content, enablement tools, and joint GTM assets

Alliance Partner Marketing Manager

Ninety.io - Software for EOS

Ninety.io is a cloud-based business operating system designed to help organizations focus, align, and thrive by streamlining operations and enhancing team collaboration. It integrates essential tools—such as meeting agendas, scorecards, task tracking, process documentation, and organizational charts—into a single platform. In my role, 

* I led channel partner marketing initiatives, built a partner playbook to recruit, enable, and drive customer acquisition across a network of 400+ business coach partners. 
* I oversaw go-to-market (GTM) strategy, co-marketing programs, demand generation, field marketing, ABM, content marketing, and enablement to accelerate partner growth and engagement.
* Work included product marketing strategy, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches

Director of Channel Partner Marketing

Wellhub

Wellhub, formerly known as Gympass, is a comprehensive corporate wellness platform inside the HRtech and benefits space that offers employees access to a wide range of services, including fitness, mindfulness, therapy, nutrition, and sleep, through a single, affordable subscription.  

* In my role, I managed the global partner marketing program inside the partner ecosystem. I supported sales teams and partners across the US, Brazil, Mexico, Chile, Spain, and the UK. 
* I developed a unified partner playbook and co-marketing strategy to engage and enable partners, driving co-marketing GTM demand generation, field marketing, account-based marketing (ABM), and enablement to accelerate growth and engagement, driving partner-attributed pipeline via multi-channel campaigns.
* Work also included product marketing strategy, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches

Director, Global Indirect Channel Marketing

TechSee

TechSee is a visual customer support and service platform that leverages augmented reality (AR) and artificial intelligence (AI) to help businesses remotely troubleshoot and resolve issues. It enables enterprises to deliver interactive, real-time visual assistance for field service, customer support, and onboarding.

* I managed a Global Partner Program supporting multiple regions and sales teams in the US & Israel.
* Assisted Indirect Channel Sales with the entire lifecycle of the partner relationship from Recruitment and Onboarding to driving long-term Revenue and retaining channel partners.
* Successfully relaunched a Strategic Reseller Partnership with Salesforce.  Collaborated with their sales and marketing teams to integrate our software platform with their service offerings.
* Developed and delivered partner enablement tools for both customer-facing and
partner-facing aspects, including partner collateral, partner onboarding, and messaging
guidelines, partner webinars, product demos, and competitive insights.
* Work also included product marketing strategy, value proposition development, joint value propositions, messaging & positioning, customer insights, market research & product launches

Director of Global Partner Marketing

Senior Partner Marketing Manager

LogMeIn

Promoted to lead channel partner recruitment through email campaigns, referral marketing, and the coordination of events, webinars, symposiums, and seminars.

- Advised channel partners on lead generation and automation.
- Added four new team members, working with the Director.
-  Executed channel marketing projects while serving as a resource for other channel marketing managers across multiple regions.
- Successfully pivoted live marketing events to virtual formats that delivered $2.9M in monthly recurring revenue.

Senior Manager, Channel Partner Marketing

Supported the internal sales organization by creating marketing tools and assets.  Helped channel partners by developing co-branded, multi-channel marketing campaigns.

- Responsible for live and virtual events, monthly webinars, and email campaigns.
- Increased lead generation by 87%, and led the channel marketing program through sustained growth to reach $60M.

Channel Marketing Manager

EnerBank USA

Lifecycle Marketing | Demand Generation | Marketing Automation | Lead Generation | Direct Mail Campaigns | Email Marketing | Marketing Management  | Social Media Marketing | Increase Brand Awareness | Advertising | Sales Enablement | CRM Integration | Database Marketing | Project Management

* Email Marketing Lead Generation and automation.
* Branding – Owns the bank’s brand; develops/implements strategies and tactics that support a positive online image.
* Positioning and messaging - Develop product positioning and messaging that differentiates products & services in the market. 
* Product launch & Project Management - Plan the launch of new products and business portal releases as well as manage the cross-functional implementation of the plan.
* Market intelligence - Expert on home improvement/remodeling contractors, who they are and their pain points; in addition to key analytics and SWOT on competitors.
* Sales enablement - Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
* Demand generation - Develop the strategy and manage the marketing initiatives that drive demand for the banks services.
* Website - Manage and enhance the bank’s website; curating, creating and managing content; work with third-party and SEO/SEM vendors to improve site rankings and performance.

Channel Marketing Manager - Digital 

Lifecycle Marketing | Demand Generation | Marketing Automation | Lead Generation | Direct Mail Campaigns | Email Marketing | Marketing Management | Events & Promotions | Collateral & Sales Tools | Graphic Design |  Website & SEO | Social Media Marketing | Increase Brand Awareness | Advertising | Sales Enablement | CRM Integration | Database Marketing | Project Management

* Understand and manage the holistic customer experience across all marketing channels. Responsible for tracking and measuring the performance of all cross-channel initiatives, as well as, each unique marketing channels' performance.
* Branding – Owns the bank’s brand; develops/implements strategies and tactics that support a positive online image.
* PR/Communications - Develop and execute internal and external communication strategies; management of all written and distributed communication to employees, the media and other stakeholders.
* Positioning and messaging - Develop product positioning and messaging that differentiates products & services in the market. 
* Product launch & Project Management - Plan the launch of new products and business portal releases as well as manage the cross-functional implementation of the plan.
* Market intelligence - Expert on home improvement/remodeling contractors, who they are and their pain points; in addition to key analytics and SWOT on competitors.
* Sales enablement - Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products.
* Demand generation - Develop the strategy and manage the marketing initiatives that drive demand for the banks services.
* Events - Plan and coordinate all aspects of the bank’s event marketing activities such as trade shows and partner conferences.
* Website - Manage and enhance the bank’s website; curating, creating and managing content; work with third-party and SEO/SEM vendors to improve site rankings and performance.

Channel Marketing Manager - Programs & Promotions

The Healthy Back Institute

Affiliate Marketing Programs | Lead Generation Programs | Campaign Performance 
| Email Marketing Campaigns | Demand Generation | Digital Marketing | Marketing Automation | Increase Brand Awareness | Customer Segmentation | Joint Venture Relationships | Integrated Marketing | Project Management | Conversion Optimization | Online Marketing Programs | Database Marketing

*Affiliate Strategy-Recommend the affiliate marketing strategy, including opportunity analysis, revenue targets, prioritization, e-commerce and budget management. Identify new opportunities, recruit new affiliates and negotiate financial structure of deals. Develop offers and other marketing opportunities to expand the online marketing program.
*Determine customer segmentation and targeting requirements, plan, coordinate and execute emails to engage subscribers driving revenue and lead generation conversions. Regularly report on, analyze, and make recommendations on email campaign performance on a weekly, monthly and quarterly basis, always seeking ways to improve.
*Led, coached, and developed high-performing affiliates across various disciplines and multiple marketing channels including online marketing, social media marketing, email marketing, e-commerce and direct response tactics. Provide technical, marketing and customer support.
*Business Development-Periodically review the new business pipeline and evaluate whether the programs being pursued are consistent with the overall corporate objectives. Represent the organization at conferences and industry events sourcing and establishing new relationships with Affiliates and Advertisers who are looking to drive traffic to their web properties (online and mobile). 
*Coordinating co-investment partnerships within email marketing strategy channel. Manage daily preparation of creative content, research KPI's: Open%, CTR%, CVR%, Optin% and EPC

Channel Marketing Manager- JV & Affiliate Programs

Premier Mentoring

Lifecycle Marketing | Lead Generation | Email Marketing Campaigns | Campaign Performance | Demand Generation | Marketing Automation | Project Management | P/L Analytics | Customer Segmentation | Funnel Strategy | Continuity Programs | Database Marketing  | Conversion Optimization | Customer Segmentation | 

*Understand and manage the holistic customer experience across all marketing channels. Responsible for tracking and measuring the performance of all cross-channel initiatives, as well as, each unique marketing channels' performance.
*Marketing Strategy-Plan and implement customer lifecycle programs from concept through implementation, from point of initial acquisition onward, developing a best-in-class customer experience across contact channels including web, email, mobile, direct mail, and social media. 
*Email Performance Quality-Overseeing the editing, testing, and sending process for all campaigns; serve as final quality assurance check before email is sent. Plan email themes and segmentation strategies Managing and maintaining the email calendars to maintain free-flowing communication.
*Brand Communication- Act as champion of the brand, track sales performance and produce programs and content that increases deal size and close rates of core offers and renewal health of e-commerce subscription programs.
*Channel Marketing-Responsible for all aspects of campaign execution - from ideation, audience selection, messaging approach and progression across the customer lifecycle, identification of channels and content marketing assets needed to determining the longevity of assets, resources involved and integration across channels.
*Lead demand marketing and lead qualification responsible for all demand marketing activities and early funnel management. Including highly targeted lead generation campaigns, demand generation, social selling strategy, lead nurturing, content syndication, PPC, retargeting, analyst relationships, and event marketing.

Senior Marketing Brand Manager

Lifecycle Marketing | Lead Generation | Email Marketing Campaigns | Campaign Performance | Demand Generation | Marketing Automation | Project Management | P/L Analytics | Customer Segmentation | Funnel Strategy | Continuity Programs | Database Marketing | Conversion Optimization | Customer Segmentation | 

*Understand and manage the holistic customer experience across all marketing channels. Responsible for tracking and measuring the performance of all cross-channel initiatives, as well as, each unique marketing channels' performance.
*Marketing Strategy-Plan and implement customer lifecycle programs from concept through implementation, from point of initial acquisition onward, developing a best-in-class customer experience across contact channels including web, email, mobile, direct mail, and social media.
*Brand Communication- Act as champion of the brand, track sales performance and produce programs and content that increases deal size and close rates of core offers and renewal health of e-commerce subscription programs.
*Channel Marketing-Responsible for all aspects of campaign execution - from ideation, audience selection, messaging approach and progression across the customer lifecycle, identification of channels and content marketing assets needed to determining the longevity of assets, resources involved and integration across channels.

Skills: Problem Solving · Market Planning · Strategic Planning · Marketing Event Planning · Management · B2B Marketing Strategy · Webinar Development · Offer Creation · Multi-Channel Marketing · Presentations · Marketing Strategy · Database Marketing · Customer Lifecycle Management · Funnel Optimization · Customer Segmentation Strategy · Social Media Marketing · Integrated Marketing · Demand Generation

Marketing Brand Manager

Jibe Media

Multi-Channel Marketing | Lead Generation Programs | Brand Awareness 
| Campaign Performance | Marketing Funnel Strategy | Demand Generation | Customer Segmentation | Email Marketing Campaigns | P/L Analytics | Advertising Account Management | Database Marketing | Project Management

*Business Partnerships-Develop a comprehensive understanding of customers’ missions, capabilities, business posture and communications strategies; establish relationships with industry partners, enabling partnering opportunities and teaming strategies on business opportunities for both traditional and digital lead generation.
*Designing and leading the implementation of all business development activities - build strong collaborative relationships with all stakeholders. Build long-term relationships and improve the client service for the publishers, advertisers, agencies.  Setting strategy and metrics for successful digital engagement, identify areas for process improvement and recommend ways to improve operational efficiency and capabilities.
*Responsible for requirements gathering & defining marketing project scope and objectives.  Manages all phases of a Marketing Campaign Launch and new offer product creations.  
*Manages creating and running A/B, multivariate, and other forms of testing on emails, landing pages, and campaigns.
*Develops detailed work plans, project plans, schedules, project estimates, status reports, and processes to ensure user satisfaction, project continuity, and the timely delivery of services.  Conducts regular project meetings and is responsible for project tracking and analysis.
*Strategize and lead the development of direct response campaigns that create ROI. Analyze sales data, and competitive trends in the marketplace and seek out new consumer insights to provide analysis and recommendations to Product Development teams. 
*Develop, organize, and facilitate all channel-specific communication in conjunction with other cross-functional marketing departments.

Marketing Account Coordinator

I’m a senior partner marketing leader with 10+ years of experience driving revenue, pipeline, and ecosystem growth across global B2B SaaS partnerships.

I specialize in building and scaling partner marketing programs, leading go-to-market strategy, co-marketing execution, and ABM campaigns that deliver results. My experience spans across channel partners, MSPs, VARs, tech alliances, and cloud ecosystems in North America, EMEA, and APAC.

I’ve built partner marketing programs from the ground up as the first dedicated hire at three fast-growing tech companies—trusted to create the foundation, launch programs, and lead execution across the full partner lifecycle, from recruitment and onboarding to enablement, demand generation, and retention. I’ve also stepped into established partner teams to scale, optimize, and align programs for greater impact.

What I bring to the table:
* GTM planning and co-marketing campaigns that drive pipeline
* Scalable partner enablement and communications
* ABM and field marketing aligned to ecosystem targets
* Cross-functional alignment across sales, product marketing, and alliances

Proven wins:
* Tripled partner pipeline to $6M through targeted campaigns
* Delivered $9M+ in pipeline through reimagined field event strategies
* Generated $1.9M ARR with Dream100 ABM play

I turn strategy into execution using partner marketing as the engine to power growth and make “better together” more than a tagline.

If you're scaling a partner ecosystem and need someone who can drive impact fast, let’s connect.

Skills: Partner Go-To-Market Strategy | Partner Ecosystem Development | Product Marketing | Cross-Functional Collaboration | Co-Marketing Campaign Execution | Partner Enablement & Communications | MDF Programs

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The Battle

Logan Mallory

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