Logan Mallory

Motivosity

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

Vice President Marketing

Logan Mallory Speaks

A long time ago I decided that I might not ever be the CEO of a Fortunate 500 Company. I realized that I might not become a respected US Senator or the richest person in my network. But I wondered what could happen if I redefined what success meant to me.

What if my definition of success was simply to be "a force for good"? What if I could consider myself successful based on how I support, lift and care for those around me?

So that has become my focus. Some days it happens in the form of helping a stranger or writing a LinkedIn post that inspires my professional network. Often it's in how I lead my team, care for neighbors or love my family. And when I'm in front of your audience, being a "force for good" means empowering them so they can lead more powerfully. It means helping them shift their perspective or overcome an insecurity.

It means inspiring each leader at your event, so when they go home they'll decide to be "a force for good" in their own way too.

I speak on leadership, culture, and living a great life and have spoken to tens of thousands of audience members internationally. They go back to the office with actionable ways to improve their leadership efforts. I have been retained as a keynote speaker on leadership within countless industries, including: financial services, academia, technology, human resources, government, marketing, non-profits etc. 

Here are the topics I cover:
-Powerful Leadership: Leaders need a fresh approach when it comes to guiding their teams. The old approach won't cut it anymore.
-Leadership Culture: Your style as a leader has a direct impact on the culture of your team and company. Make sure it's the right impact.
-Self-Care for Leaders: Employees aren't the only ones that are burnt out. Leaders need a plan to take care of theirselves so they can thrive at work.
-Finding Happiness: Your professional successes will never be enough. Leaders need a realistic perspective on how they can find happiness...and not just at work.

Keynote Speaker

Brigham Young University

Adjunct Professor for a Strategy and Marketing course for upper-level students at Brigham Young University. Over 200 students have participated in my courses. 

Formal student feedback included a course rating of 4.9/5 as compared to historical course average of 4.3. Feedback for my teaching/course outperformed the department average in 9/9 categories including "Explained Concepts Effectively", "Well Organized" and "Intellectually Enlarging".

Independent student ratings indicate a 97% "would take again" rating and a 4.9/5 overall quality rating. 

Student Review: "He was a really great teacher! The class was organized and taught in a way that was interesting and educational. I learned a lot about marketing and how to apply it in my career and life - even though I am not majoring in marketing. I really liked how he tried to gear the
lessons towards us and was always willing to receive feedback. He didn't just teach, he mentored, and was always willing to answer questions and have discussions."

Student Review: "This was probably one of my favorite classes and one of the BEST teachers on campus. Logan helped to convey hard topics and brought real world experience into class. His case studies were interesting, he knew what he was talking about, and if he didn't know, he was humble enough to say it. Overall everyone should take this class."

Adjunct Professor (Marketing Strategy) - Marriott School of Business

LogMeIn

Directed marketing efforts and sales partnership for approx. 250 reps within the "Unified Communications and Collaboration" business unit of LogMeIn - one of the worlds largest SaaS companies with more than $1.2B in revenue. Responsible for MQL, pipeline and revenue targets for SMB, Mid-Market, Enterprise and Account Management teams. Was key in marketing support for international teams located in EMEA and APAC. 

Managed a multi-million dollar quarterly budget based corporate goals, initiatives and market opportunities. Team includes 13 total marketers with oversight for dozens of vendors and programs including: lifecycle marketing, PPL, PPC, content syndication, lead scoring, email nurturing, prospect/customer webinars, ABM, 3rd party partnerships, adwords, paid social, CRO, vertical marketing, podcasts, peer-to-peer review sites, SDR coordination, etc. Scaled marketing efforts to drive 187% revenue growth during initial 15 months with the organization. Generated 108% of Aug ’18 SQL goal, supporting sales in breaking a monthly revenue record by 38%. 

Engaged directly with sales leadership to maintain a powerful relationship between the sales and marketing organizations, a key part of the organizations success. Participant in annual planning efforts to determine growth initiatives.

Received "Outstanding" in my 2018 and 2019 annual performance reviews, a rating reserved for the top 10% of performers within the 4,000 person organization. 

LogMeIn asked me to take on substantial responsibilities beyond my role in the marketing department. In order to maintain high standards of hiring, I was formally trained to manage key interviews and was part of the hiring process for senior level candidates. The organization also selected me as the Site Leader for the local office. This responsibility included managing a team of 8 to focus on employee engagement and satisfaction for the 350+ person Lindon office.

Director of Digital Marketing

In April of 2018, Jive was acquired by LogMeIn. The combination of Jive’s applications with LogMeIn’s leading collaboration products, creates one of the best and most comprehensive UCC offerings in the market.

I represented Jive’s marketing organization during due diligence and the $342M acquisition processes. 

Responsible for generating sales ready leads for Jive's 30+ reps across the Inside Sales teams as they work towards monthly quotas. Demand generation efforts produce the significant majority of leads for the account executives and are created through internal and external efforts. Manage a substantial monthly budget across 25+ vendors, agencies, etc. Expertise in lead generation via PPL, PPC, content marketing, organic/SEO and nurturing leads. 

As Director of Digital Marketing, I provided strategy and direction for Jive's ad spend, website, conversion rate optimization, landing pages, content marketing, lead generation and overall marketing efforts.

In July of 2017, generated the largest number of monthly leads in team history while reducing PPL spend by approximately 22%. In a month typically impacted by seasonality, helped sales team out perform prior month by 3.4%, ending July as the second best month for Inside Sales in Jive history. Within 6 weeks of joining organization, brought 19 key terms onto page 1 of Google by implementing SEO best practices on crucial pages. Oversaw A/B tests that improved site's primary CTA response rate from 1.87% to 3.3%, an increase of almost 77%.

Winner of 2017 President's Club "People's Choice" award, selected by my peers and partners in sales to join them in their annual excursion.

Director of Digital Marketing (Jive Communications Acquired by LogMeIn)

Workfront

Managed B2B organic lead generation for Workfront, an organization that specializes in enterprise-level project management software. My role included implementing search engine optimization best practices and site wide improvements through CRO, A/B testing and application of analytics. Actively managed our firm's relationship with an advertising agency that provided SEO services. Managed priorities of a 6 member web development team, a web specialist and 6 research analysts. Reported directly to the Vice President of Demand Generation & Marketing, executing his priorities and reporting on progress weekly. All of these responsibilities were done with the goal of driving additional organic traffic, increasing conversion of existing digital marketing efforts and generating more SaaS leads for account development team.   

Consistently used digital marketing tools such as Google Analytics, SEM Rush, Moz Open Site Explorer, Google Search Console, Visual Website Optimizer (A/B Testing), Crazy Egg (Heat Mapping), etc.

Senior Manager, Web Strategy

Deseret Book

Managed and executed Deseret Book's email marketing, communicating with more than 500,000 customers each week using Exact Target. Email marketing generated approximately 25% of annual site revenue. Tested and improved digital strategy and web presence via A/B testing. Managed Deseret Book's online presence including SEM, SEO, display ads, etc. Determined areas of highest potential ROI and managed strategies to meet those goals. Managed seasonal campaigns including Black Friday, Cyber Monday and a holiday campaign that generates approximately 20% of annual sales.       

Responsible for strategies that drove the two largest sales days in our website's history, including a 3% increase over the last record breaking day.

Fluent in analyzing and reporting data from Google Analytics, Exact Target, Lyris, etc.

Digital Marketing Manager

Independent

Consulting, training and execution on marketing efforts. Specialties include all things digital: SEO, A/B Testing, Website Optimization, Email Marketing, etc. Clients include local, national, B2C, ecomm and B2B brands.

Marketing Consultant

Team Financial Services

Team Financial Services wrote business as a part of OneAmerica Financial Partners. Executed marketing campaigns with the goal of generating business for one of the largest independent agencies in the United States. Created and presented educational sales materials in public speaking engagements to groups ranging from 10-50, totaling over 500 audience members.  Provided recommendations regarding execution of new sales methods.  Assisted in the creation of website and advertising content.

Marketing Coordinator

Texas Wasatch Group

Successfully opened a B2B territory, marketing company services to strategic partners.  Exceeded territory sales goals by as much as 18%.  These relationships were built through consistent contact, fast customer service and extroverted personality.  

Developed and presented corporate training material to over 30 new employees.  Mentored new employees during their initial sales floor training.  Provided 6 weeks of one on one coaching to two new employees.  

Recruited from three universities and interviewed applicants for first and final round interviews.  Made hiring recommendations directly to CEO, COO and VP.

Territory Representative

Lds Living Magazine

Responsible for finding new clients and servicing existing accounts, serving more than 50 business owners as clients.  Made sales by developing strong relationships and maintaining exceptional communication with advertisers.  Sold one of the largest single contracts in company history, totaling more than $100,000.    

Logan Mallory managed advertising layout for email newsletter reaching more 
than 500,000 subscribers.  Coordinated with editing department to publish daily online newsletter and bi-monthly magazine.  

Gained a strong overall sense for the organization while being mentored directly by company owners.  Assisted with other needs within company where needed, including short term managing of a retail store and hotel, delivery of retail products, etc.

Advertising Sales Manager

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader within B2B Tech. All the reasons you should want me to be your CMO, the marketing leader within your executive team.

It's where I tell you about all the leadership roles I've held, the brands I've helped build, the marketing campaigns I've executed. I could tell you about the demand and lead generation efforts I've implemented, the increase in KPIs and YOY improvements. I ought to mention the marketing teams I've helped build or the $14M budget I was responsible for. 

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on over the years: Site leader for a 400+ person facility, responsible for interviewing senior level executives for culture purposes, recruiting and training, a key participant in due diligence during an acquisition.  

Maybe I should mention that I'm an adjunct professor at the Marriott School of Business. That I was a Board Member for the Silicon Slopes Marketing chapter. A public speaker on culture, leadership, marketing and HR topics. Those are great additions to my resume I suppose.

Sure - all of that's probably pretty compelling. 

It's at least enough for a first round interview for the marketing leadership role you're trying to fill. But I'm not the only one that's done those things...you can find other marketers with generally similar experience in their careers. So why on earth would you reach out to me about the CMO role you're hiring for? What can I bring to your company that you'll be hard pressed to find somewhere else? 

Why Logan Mallory?

In addition to killer marketing outcomes, I create a tangible and positive energy as a marketing leader. Want engaged, dedicated and happy team members? I find them, attract them and know how to get those teammates to work together in wonderful ways. The end result is successful partnerships with other departments, massive brand/demand growth, and an intense confidence from my Executive peers. 

Can I share one final insight I think is really important? Admittedly, it's a bit weird. When I leave an organization, I hope they really feel the impact of my absence. Here's what I mean by that: While I'm part of the company I'm engaging, empowering, visionary and results driven. If that impact isn't noticed and missed when I'm gone, then I haven't been successful as a marketing leader. 

I haven't failed in making that impact yet and I won't miss it going forward either. https://linktr.ee/loganmallory

Consultant

⭐️   Charleston American Marketing Association Award Finalist for Video 2021
⭐️   Increased a client’s average bookings 435% over the previous six month's bookings; last two months reached a 206% increase from the previous two months
⭐️   Achieved a 55% open rate on targeted emails
⭐️   Achieved a 400% increase in reach and a 22% increase in social followers within one month, with a 19% engagement rate on social posts

Marketing Strategy - Develop and implement cohesive, customized, multi-channel marketing strategies for a diverse client base across various industries, with a focus on brand strategy, content marketing, digital marketing, and product promotion.

Demand Generation - Drive growth in all marketing areas, including demand generation, SEO/SEM, organic content, channel marketing, events, product, brand, inbound/outbound.

Content Strategy - Lead and manage marketing initiatives, including multi-channel campaigns, social media strategies, email campaigns, website enhancements, and online search presence improvements, resulting in increased brand visibility, customer engagement, and sales growth.

Market Intelligence - Continually evaluate the competitive landscape and stay up on industry trends, emerging technologies, and relevant strategies and tactics.

Executive Marketing Consultant - Brand, Content, Digital, Product, Social

Offit Kurman, P.A.

⭐️ Increased open rates on email campaigns 22% within one month

Marketing Strategy - Worked closely with internal stakeholders and attorneys on marketing strategy and campaigns to acquire new clients, refresh referrals, and boost revenue. 

Demand Generation - Plan and execute attorney's integrated marketing strategies that included, social media campaigns, email drip campaigns, sending newsletters, hosting webinars, and planning events.

Content Creation - Creation of graphics, writing copy, assuring presentations are within brand guidelines, and video production (animated and live). Updated attorney bios on website.

Market Intelligence - Research and recommend proper strategies and channels for reaching target audiences. Formulate, inform, and present best marketing practices to attorneys.

Regional Marketing Manager - Content, Digital, Social

Sprout

⭐️   Achieved a 24% increase in social followers within 5 months
⭐️   Executive produced first-ever branding video for the company

Marketing Strategy - Led and managed all aspects of marketing strategy and execution, from brand positioning and messaging to website development and social media. 

Brand Marketing/Demand Generation - Developed and implemented brand strategies, programs, and projects to drive overall brand growth, for all marketing and brand initiatives.

Content Marketing - Managed all marketing strategy and execution across multiple channels, including print, website, social media, search engines, email, out-of-home (OOH), and video.

Creative Direction - Oversaw the end-to-end process of all marketing creative, from ideation to copywriting and design, ensuring timely delivery while maintaining budgetary constraints.

Process Improvement - Established and improved collateral, marketing tools, and processes to enhance overall marketing effectiveness.

Sponsorships/Partnerships - Successfully managed industry conference sponsorships, including the creation and design of all required collateral. Worked with companies on joint partnership promotion blogs.

Marketing Manager - Brand, Content, Digital, Social

Stanley Martin Homes

⭐️   Created and led a social-only campaign that achieved two sales contracts as first-touch point and three sales contracts as second or third touch points
⭐️   Produced first-ever national tv commercial for the company
⭐️   Achieved a 30% open rate and 12% click-through rate on non-targeted emails

Content Creation/Copywriting - Created compelling content and creative briefs, crafting copy for various marketing collateral, including corporate materials, consumer-facing content, email campaigns, blogs, print/direct mail, brochures, and social media.

Vendor Management - Managed agency partnerships and successfully executed projects involving various assets such as videos, press releases, social campaigns, and online advertising.

Project Management - Served as executive producer and project manager for national TV commercials, corporate videos, and photo shoots, consistently delivered projects on time and under budget.

Creative Ideation - Developed and implemented social media campaigns that generated brand awareness, increased followers, positive reviews, and nurtured community engagement.

Brand Reputation - Managed online reputation across platforms like Yelp, Google, and BBB. Led and organized five-star review contests, surpassed yearly goals by over 250%.

Budget Management - Managed a $7M budget, conducted market research surveys, handled sponsorships and promotional items, and generated and maintained relationships with external vendors and contractors.

Marketing Specialist - Brand, Content, & Digital

Long & Foster Companies

⭐️   Saved $10k annually on supplies and storage fees per year per branch
⭐️   Saved a minimum of 150 man hours per year for two coordinators per branch, excluding time saved for over 70+ agents per year per branch

Marketing Strategy - Supported agents by creating visually appealing flyers, editing advertising materials, and contributing to brand and logo development. Implemented guerrilla marketing strategies to attract potential home buyer clients.

Process Improvement - Initiated and spearheaded the successful transition to a 100% paperless system for all transactions, resulting in enhanced efficiency, secure document backup, and significant reductions in supplies and work hours.

Contract Compliance - Managed the end-to-end processing of contracts for agents, meticulously tracking dates, deadlines, and contingencies to ensure compliance with contractual requirements.

Vendor Management - Collaborated with title companies, lenders, property management firms, and external agents to ensure full contract compliance and seamless operations.

Transaction / Marketing Coordinator

B2B & B2C Marketing | Multi-Hat Wearing Marketer - Brand, Content, Digital Marketing | Video Production Superstar

14 years of marketing experience in various industries, organizations, and channels. I drive brand growth, customer engagement, and sales performance through branding, content, and digital marketing.

I develop and execute innovative and versatile integrated and multi-channel marketing campaigns and I instill a data-supported approach to make informed decisions and adjustments based on performance and trend analysis.

For my own personal creative and fun outlet, I enjoy art, playing tennis, and am trying to motivate myself to get back into learning the ukulele (it’s collecting dust right now). I also have a podcast on Apple and Spotify (who doesn't?) and I’m a volunteer for Be My Eyes- an app that connects blind, color-blind, or low-vision people with sighted volunteers to assist them virtually.

Portfolio: https://bit.ly/3xCZvWe

Skills / Specialties-
• Brand Marketing / Awareness
• Budget Management
• Content Marketing
• Copywriting
• Demand Generation
• Digital Marketing
• Email Marketing
• Integrated and Multi-Channel Marketing
• Podcasts
• Product Marketing
• Project Management
• Reputation Management
• Search Engine Optimization
• Social Media
• Sponsorships
• Startups
• Surveys
• Video Production
• Website


Biteable
Canva
Constant Contact
Google Suite
Hootsuite
Hubspot
iMovie
Microsoft Office
Photoshop
Squarespace
Survey Monkey
Vyond
WIX
WordPress

taplio

The Battle

Logan Mallory

Marilyn James ✨

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