Logan Mallory

Force for Good | VP of Marketing | Keynote Speaker | 40 Under 40 | Adjunct Professor | MBA | CMO Next

This is where I tell you all the things I've done that make me a great marketing leader. All the reasons you should want me to be your CMO, the Chief Marketing Officer on your executive team. 

It's where I'm supposed to tell you about why I'm a Go-To-Market expert within B2B SaaS and how I've improved LTV/CAC by 127% (1.5 to 3.4) while driving 15% YoY subscriber growth. You're reading my "about" section, so you'll expect me to mention that I scaled marketing-sourced pipeline by 78% YoY and managed a $14M+ digital marketing budget. Or how I led a comprehensive rebrand strategy. Or created and captured enough demand to grow a team of sales reps from 10 over 100 reps in less than 30 months. 

Aren't those some pretty impressive stats? I'm proud to say they're also real and accurate - which is even more important than impressive.

Sheesh...I haven't even talked about the extra responsibilities my employers have asked me to take on: I've been a thought leader, speaking to audiences of 20-3,000+, a site leader for a 400-person facility, an executive culture interviewer for director+ candidates, key participant in M&A due diligence during a $340M acquisition. 

Maybe I should mention that I've been an adjunct professor at BYU's Marriott School of Business with a 4.9/5 rating and taught hundreds of students about marketing and business strategy. That I was a Board Member for the Silicon Slopes Marketing chapter. A 40 Under 40 honoree and cited as a "Top Marketer in the State of Utah."

Those are great additions to my resume I suppose. Sure - all of that's probably pretty compelling. It's almost certainly enough for a first round interview for the CMO role you're trying to fill.

But what can I bring to your company that you'll be hard pressed to find in someone else? Why Logan Mallory?

I create tangible and positive energy. Want engaged and happy team members? I find them, attract them, and know how to get them to work together in wonderful ways. We create internal partnerships and drive massive growth.

Can I share one final insight I think is really important? It's a bit weird.

When I leave an organization, I hope they feel the impact of my absence. Here's what I mean: While I'm part of the company, I'm engaging, empowering, and results-driven. If that impact isn't missed when I'm gone, then I haven't been successful as a leader.

I haven't failed in making that impact yet and I won't miss it going forward.

Vice President Marketing

Please excuse a little arrogance...but as long as you're on my LinkedIn profile, mind if I brag about what's going well in my role at Motivosity? I run marketing and we are winning left and right. And if it were a thing we'd be winning front and back too. I think we're winning for three reasons. 

First, we've found a really wonderful intersection between our product and what the market is looking for. Our GTM strategy is sound and the "job to be done" is very clear. That's led us to powerful messaging. Second, the marketing team at Motivosity is exceptional. They are kind, capable, and willing. We've found talent that wants to contribute and collaborate, which makes all the difference. And third, we don't focus on normal marketing metrics. Sure, we care about SEO, email marketing, and content, but we try to align deep in the funnel...the closer we align with sales, the better. And the best place to align with sales is on revenue so that's where we focus. 

What has that led to? It's led marketing to having a powerful organizational impact. The marketing portion of our strategy has led to 319% growth. We've experienced the 1st, 2nd, and 3rd best revenue quarters in company history. We've reduced the sales cycle significantly with new messaging based on market research. We've created powerful case studies that feel so much better than normal case studies. We've improved the SDR set rate by optimizing sequences and processes. We've driven our onsite conversion rate through the roof with a more impactful CTA and by doing everything we can to reduce friction in the user experience. We're successfully launching products, executing GTMs on product releases and our new UX/UI. 

We, as a team, keep winning and it feels really good.

I’m a digital strategist who builds brands, not busywork.

My background is part strategy, part creative direction, part surviving 2,200 ghosted applications and using the trauma to get really good at organic growth.

I help companies tell better stories, build real communities, and stop spending money on ads because they can’t fix their positioning.

My favorite bragging rights:
• 2.5M LinkedIn impressions in 2024
• Almost 1.2M TikTok video views
• 42K+ followers
• 234K+ IG reel views
• All organic. All real. All built from scratch.

Sarcastic? Yes.
Datadriven? Absolutely.
Able to make marketing feel fun again? Weirdly… yeah.

If you want someone who can scale content, strategy, and energy and not just your task list let’s talk.

Patrick Williams 💭

Yall are gonna continue to say “don’t post politics here on LinkedIn!” “I don’t do politics!” Cool. Fucking unfollow me. Pretty sure this post won’t get much attention from the algorithm. And I’m sure I’ll lose followers. Good. 

Don’t let them gaslight you into believing you didn’t just witness a murder.

Alex Pretti was filming federal immigration agents in Minneapolis. Video and witness accounts show him holding a phone and trying to help/shield a woman who had been shoved down and pepper sprayed. Then he was pinned down and murdered in cold blood. 

And I’m furious.

“I don’t do politics” is a privilege. It’s neutrality that protects power. It’s the false belief that if you keep your head down, it won’t touch you.

Not speaking up about these horrors is complicity.

Say something. Post something. Use your voice before it’s fucking too late.

Fuck ICE. Abolish ICE.

Patrick Williams 

Just a dude in Marketing | Sometimes Works | Sometimes Golfs

Woke up to yet another job rejection this morning.

This time it was a text. And it was actually kind. It felt sincere. They told me it was neck and neck, said nice things about me, and encouraged me to apply again.

And still… it hit me right in the fucking chest.

Because I was in their office on Friday. Met the whole team. Spent two hours there. Multiple interviews. Real conversations. The kind where you start letting yourself imagine a normal life again. A routine. A paycheck. A reason to get out of bed that isn’t just “please don’t fall apart today.”

I don’t think people talk enough about what unemployment does to your mental health. Not in the motivational, “stay positive” way. In the real way.

Not having a job or consistent money does something to you. It changes how you breathe. It changes how you sleep. Every little expense feels like a threat. Your brain is running calculations all day long, even when you’re trying to watch a show or working out or playing tennis or taking a walk or pretend you’re fine. There’s this constant background hum of fear that never shuts off.

And not having a job to go to can drive you mad. Not because work is your identity, but because structure matters. Purpose matters. Having somewhere to put your energy matters. Having people to collaborate with matters.

And for me, not being creative is its own kind of hell. I’m a builder. I’m a strategist. I’m at my best when I’m making things, solving problems, creating momentum. When that’s missing, the days get louder. The self doubt gets louder. Everything feels heavier.

I’m trying. I’m applying. I’m showing up. I’m interviewing. I’m doing all the “right” things.

But today, I’m just being honest. This is hard. It’s fucking heartbreaking. And I know I’m not the only one out here holding it together with duct tape and caffeine.

If you’re in the same boat, I see you. And if you know of a marketing role where someone needs a real human who can build strategy, execute, and actually care, I’m here.

I just really need something to give soon.

taplio

The Battle

Logan Mallory

Patrick Williams 💭

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taplio

The Battle

Logan Mallory

Patrick Williams 💭

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Patrick Williams 💭's LinkedIn Performance

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Performance ScorePatrick Williams 💭's LinkedIn Performance